Tip the Scales
Tip the Scales
LawRank
Let's face it - theory learned in law school has little practical application when building a successful firm. Host Maria Monroy, President, and Co-founder of LawRank is here each week with conversations that inspire you to build a better practice and be a stronger attorney. When success lies in the balance of law and life - we're here to help you Tip the Scales.
106. Jennifer Gore - A New Business Venture, a Public Divorce, and a Positive Mindset
On this week’s episode, Maria welcomes back the famous Jenn Gore! They discuss Jenn’s new consulting venture, opening up about her divorce on social media, some SEO insights from Maria, setting reach goals, eating meat after 35 years, and why chewing is so hard. Get in touch with Jenn at https://atlinjurylawgroup.com Guest Jennifer Gore (@jenngorelawyer on Instagram) is the founder and owner of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-author’s of the book “Tiger Tactics CEO Edition”.  Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
Nov 13, 2024
33 min
105. Raymond Mieszaniec - EvenUp: The Journey to a Billion Dollar Valuation
On this week’s episode, Maria chats with Ray Mieszaniec of EvenUp. They discuss his billion dollar valuation, how he views the AI landscape moving forward, spending 200 days on the road, growing from 0 to 1000 clients in 3 years, and why Maria didn’t take him so seriously when they met. You can get in touch with Ray at https://www.evenuplaw.com Guest Ray Mieszaniec (@mieszaniec on Instagram) is the COO and co-founder of EvenUp. Raymond's experience in the financial sector has given him a unique perspective on how to use data and analytics to identify risk and compliance issues. He received his undergraduate degree in economics from Simon Fraser University and their MBA from the Hong Kong University of Science and Technology. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. ____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
Nov 8, 2024
37 min
104. Maria Monroy, Lawrank - The Dos and Don'ts of Local SEO
On this week’s very special solo episode, Maria does a deep dive on local SEO. She answers top questions from lawyers such as; Where do I locate my office? How many reviews do I need? How do I answer negative reviews? Should I change the name of my firm? All this and more on this episode of Tip the Scales. You can get in touch with Maria at https://lawrank.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
Oct 30, 2024
10 min
103. John Berry - Applying Military Training to Law Firm Growth
On this week’s episode, Maria speaks with veteran, attorney, and founder of Berry Law, John Berry. They discuss serving in the military, working with veterans, what it’s like to run a law firm with 3 practice areas, how to apply military leadership to business teams, and Maria finally meets someone who also refers to intake as sales.  You can get in touch with John at https://ptsdlawyers.com Guest John Berry (@theveteranlawyer on Instagram) after receiving his commission as an infantry officer in the U.S. Army, John completed Airborne School and Ranger School. John finished his military career as a Battalion Commander in the National Guard and retired as a lieutenant colonel.Berry Law has served over 10,000 Veterans nationwide recovering over $300 million in backpay awards for veterans. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
Oct 23, 2024
36 min
102. Alexander Shunnarah - Firm Acquisition and Shifting to Digital Advertising
“"I have always taken every dollar that I have made and reinvested it back into the firm.” On this week’s episode, Maria talks with founder and CEO of Alexander Shunnarah Trial Attorneys, Alexander Shunnarah. They discuss firm acquisition, mass torts, making investments, playing poker, and why it took him so long to believe Maria. Guest Alexander Shunnarah (@alexander_shunnarah on Instagram) is the founder and CEO of Alexander Shunnarah Trial Attorneys. Shunnarah is well known for the ubiquity of his billboards and has spoken at national conferences about his marketing campaigns. In 2016, he was named "Master of Marketing" by The National Trial Lawyer Magazine. You can get in touch with Alexander at https://shunnarah.com/ Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
Oct 16, 2024
1 hr 2 min
101. Sam Aguiar - How to Create a Great Client Experience
“My lawyers have 100% discretion to cut any fee, at any amount, up to 100%. We cut over a million dollars in fees a year.” On this week’s episode, Maria talks with attorney and founder of Sam Aguiar Injury Lawyers, Sam Aguiar. They discuss how to create a world class client experience, making great hires, where to spend your advertising dollars, and the right way to get involved in the community. Guest Sam Aguiar (@aguiarlaw on Instagram) is an attorney and founder of Sam Aguiar Injury Lawyers. He has obtained dozens of seven- and eight-figure verdicts and settlements, including his notable leadership in the historic Breonna Taylor case, which resulted in one of the largest civil rights settlements in United States history. Sam’s successes on high-profile cases have been featured on national outlets such as Hulu, ABC’s 20-20, the New York Times, Time Magazine, CNN, NBC, BBC, NPR, and the Washington Post. You can get in touch with Sam at https://aguiarinjurylawyers.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
Oct 9, 2024
47 min
100. Mariano Rodriguez, LawRank - How SEO Has Changed, Standup Comedy, and Working With Maria.
“It’s different doing something you love doing when you’re doing it for money.” On this week’s 100th episode, Maria talks with husband, comedian, co-founder, and COO of LawRank, Mariano Rodriguez. They discuss LawRank beginnings, Mariano’s standup career, what it’s like working with your spouse, and SEO tips and tricks. Guest Mariano Rodriguez (@lawrank on Instagram) graduated from UCLA School of Law and co-founded LawRank while attending law school. LawRank was founded with one goal in mind – to get attorneys on Google’s first page. You can get in touch with Mariano at https://lawrank.com/ Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
Oct 2, 2024
34 min
99. Dino Colombo - How to Spend Your Marketing Dollars and an Ingenious Ad Campaign.
“We shot these commercials. We had people sending us money. They would send me a check…so that we would donate to the humane society of our choice, in their name.” On this week’s episode Maria talks with attorney and co-founder of Colombo Law, Dino Colombo. They discuss putting 100% or their marketing dollars into trucks, how “Smile Break” commercials changed everything, and why John Morgan is a visionary. Highlights 02:56 100% trucks 06:51 Smile Breaks 26:45 Morgan & Morgan Guest Dino Colombo (@colombolaw on Instagram) is co-founder of Colombo Law. He has been litigating complex personal injury and wrongful death cases for the past 26 years. Mr. Colombo’s practice focuses on trucking accidents and other catastrophic injury cases You can get in touch with Dino at https://www.colombolaw.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
Sep 25, 2024
33 min
98. Bob Simon, Justice HQ - Law-Di-Gras 2024, Attorney Share Updates, and Planetfunbob Origins.
“How does it never happen, you’re never sick? Because I drink alcohol everyday. It sanitizes your system. Salt water and bourbon cures everything.” On this week’s episode Maria talks with attorney and co-founder of the Simon Law Group, Bob Simon. They discuss what’s different at Law-Di-Gras 2024, Attorney Share coming out of beta, why you should never call Bob, what to know about starting a podcast, and the origins of the planetfunbob name. Highlights 07:43 Attorney Share updates 11:58 Don’t call me 25:35 Planetfunbob Guest Bob Simon (@planetfunbob on Instagram) is a co-founder of the Simon Law Group — aka Justice Team — and acts as the primary trial attorney. He has won Trial Lawyer of the Year several times, as voted on by his peers. Bob also spends a lot of his time giving back to the community and mentoring other trial lawyers in the craft of consumer advocate law. You can get in touch with Bob at https://www.thesimonlawgroup.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
Sep 18, 2024
50 min
97. Brian White - Running Operations, Going Viral, a Fashion Line, and Lots of Billboards
“Let’s say you're flying in a jet and you're flying 10,000 miles. A one degree change in your path…makes you thousands of miles away from where you would have otherwise been.” On this week’s episode Maria talks with attorney and founding partner of Attorney Brian White Personal Injury Lawyers, Brian White. They discuss how Brian became the world’s best looking lawyer, what it takes to go viral, transitioning from trial to operations, why it pays to get a lot of billboards, and how he overcame a childhood stutter. Highlights 02:10 The world’s best looking lawyer 12:11 That’s a lot of billboards 45:28 A secret clothing line Guest Brian White (@attorneybrianwhite on Instagram) is an attorney and founding partner of Attorney Brian White Personal Injury Lawyers. His is a Board Certified in Personal Injury Trial Law — Texas Board of Legal Specialization, which is a qualification shared by only about 3% of lawyers. You can get in touch with Brian at https://attorneybrianwhite.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
Sep 11, 2024
57 min
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