This week on the HappyCast, we change things up a bit and focus on the business side of running and the colorful apparel it brings by having Elliot Matson, creator and founder of Folklord, join us to tell us all about his up-and-coming business. Folklord and its mythological and storytelling approach to running apparel has been popping up all over the country, and it’s definitely something that’s hard to miss. We talk about Elliot’s colorful and unique approach to selling his products,...