Joe kicks off this week's show with BIG NEWS - <a href= "http://www.rebuiltprogram.com/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=http://www.rebuiltprogram.com&source=gmail&ust=1642789884287000&usg=AOvVaw0mOvZjhEQK8V_OC-Q4PXkp">ReBuilt 2.0</a> is finally live and ready to change the bodies/lives of lifters worldwide! After sharing some details surrounding the launch of ReBuilt 2.0, Joe reads this week's winning iTunes review, gives away a 4-month supply of vitamin D, then gets into today's main show topics. This includes: 1) How/Why Joe ditched the straight bar for 12+ weeks and never looked or FELT better. 2) "The Making of ReBuilt 2.0" - Joe explains the unique design and features of his new program. *For a full list of Show Notes & Timestamps from this week's podcast visit <a href= "http://www.industrialstrengthshow.com/" target="_blank" rel= "noopener" data-saferedirecturl= "https://www.google.com/url?q=http://www.IndustrialStrengthShow.com&source=gmail&ust=1642789884287000&usg=AOvVaw0Z2Xmgs63bdshrnRVTqFzh">www.IndustrialStrengthShow.com</a>. <ul> <li>Important Links</li> <li><a href="https://www.joedefranco.com/Rebuilt-2" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://www.joedefranco.com/Rebuilt-2&source=gmail&ust=1642789884287000&usg=AOvVaw1AuO4hPw1Y88793-FwVSJ6"> REBUILT 2.0 [New Program!]</a></li> </ul>

#354 How To Optimize Hormone Levels [Without HRT] As We Age

World-renowned strength & conditioning coach Joe DeFranco shares his thoughts on training for peak performance, mindset, and living your passion.  As the founder and owner of DeFranco's Gym, he also provides the business knowledge that helped him turn a 500-square-foot storage closet into a global brand. 

Each week, Joe will educate, motivate and entertain his audience by answering their questions and/or conducting interviews with top athletes, fitness professionals, entrepreneurs, and other highly successful people.