Shermin Lakha's firm LVLUP Legal may have a brick-and-mortar location in New York. But that is as close as she gets to a traditional firm. Most business is conducted virtually - saving time for the clients and staff. Which allows her high-volume firm to take on more clients. And her innovative practices extend into the structure of the practice itself. She has done away with the billable hour entirely.

Flat fees for service can increases transparency and cultivate trust with your clients - especially in young businesses with limited resources. Firms also benefit from reduced overhead administrative costs. She explains how she sets fees for service, maintains boundaries, and hires great cultural fits under this model.

What's in This Episode

• Who is Shermin Lakha?
• Why has switching to a fee-based firm accelerated her growth?
• How did she fund her firm in the early stages of development?
• What do you really need to start a practice of your own?
• How does she set boundaries without billable hours?
• Why has she not spent a dollar on advertising?
• How does she only spend two hours a week making a week's worth of social content?