
Real Estate Success for New Agents: Mastering Lead Generation & Marketing
In this episode, we explore essential strategies for new real estate agents focusing on lead generation and real estate marketing. We cover how to navigate the first few critical years of your business, emphasizing the importance of experimenting with various methods to find what works best. Key topics include effective budgeting, strategic spending, nurturing leads, and maintaining strong customer relationships. Additionally, we highlight the significance of building a local email list, prioritizing client needs, and managing your mindset for long-term success. The episode also discusses the value of resilience, personal development, and support resources like 'Modern Real Estate Mama.' Whether you're new, returning, or balancing your career with parenthood, join us for practical advice and encouragement to thrive in the real estate industry.
00:00 Clips from Real Talk: How Long Does It Really Take to Get Leads & Clients as a New Agent?
07:14 Learning What Marketing & Lead Gen Works For You
10:40 Market Conditions
11:39 Lead to Client Conversion Timeline
21:21 How to Start Getting Leads as a New Agent
Watch the video episode on YouTube: https://youtu.be/OS8iSnfITNA
⚡ Ultimate Real Estate Marketing Guide: Real Estate Marketing and Lead Generation Ideas that don't include cold calling or door knocking. https://braiden.myflodesk.com/ultimaterealestatemarketingguide
⚡ Facebook Groups Marketing E-book: https://braiden.myflodesk.com/fbgroupebook
⚡ The Breakout Agent Membership & Community- Monthly Real Estate marketing trainings, resources, and Q+A calls: www.thebreakoutagent.com
⚡ Get 50% Off your first year of Flodesk: https://flodesk.com/c/BRAIMCKEE
🎙 Listen to The Modern Real Estate mama on Spotify: https://open.spotify.com/show/2lhvHPwcKStXs7Nb4mSasG?si=8d757113993d4be2
🎙 Listen to The Modern Real Estate mama on Apple: https://podcasts.apple.com/us/podcast/the-modern-real-estate-mama-real-estate-marketing/id1584114874
🎥 Record Horizontal AND Vertical Videos All In ONE: https://rstyle.me/+ha8xmp9xFwwKU45GgP1yTg
🎥 Stabilizing Gimbal: https://rstyle.me/+Nrnd1D8My_XoZCx-fjqPLQ
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Support this podcast: https://podcasters.spotify.com/pod/show/modernrealestatemama/support
Oct 17, 2024
30 min

This is for the brand new real estate agent that is excited to get their career in real estate started. With this episode, I'm giving you the first five things you need to do to get started and building momentum in your business. If I could go back these 5 things are what I would focus on in the first month of my real estate business.
Watch the video episode on YouTube: https://youtu.be/ycqHgKKn6sc
⚡ Ultimate Real Estate Marketing Guide: Real Estate Marketing and Lead Generation Ideas that don't include cold calling or door knocking. https://braiden.myflodesk.com/ultimaterealestatemarketingguide
⚡ Facebook Groups Marketing E-book: https://braiden.myflodesk.com/fbgroupebook
⚡ The Breakout Agent Membership & Community- Monthly Real Estate marketing trainings, resources, and Q+A calls: www.thebreakoutagent.com
⚡ Get 50% Off your first year of Flodesk: https://flodesk.com/c/BRAIMCKEE
🎙 Listen to The Modern Real Estate mama on Spotify: https://open.spotify.com/show/2lhvHPwcKStXs7Nb4mSasG?si=8d757113993d4be2
🎙 Listen to The Modern Real Estate mama on Apple: https://podcasts.apple.com/us/podcast/the-modern-real-estate-mama-real-estate-marketing/id1584114874
🎥 Record Horizontal AND Vertical Videos All In ONE: https://rstyle.me/+ha8xmp9xFwwKU45GgP1yTg
🎥 Stabilizing Gimbal: https://rstyle.me/+Nrnd1D8My_XoZCx-fjqPLQ
00:00 The First 5 Things Every NEW Agent Needs To Do
01:20 Congratulations on your new career
02:17 1: Finding your Brokerage or Team
07:07 2: Learn Your Contracts
10:48 3: Setup Online Profiles
12:38 4: Start Building Your Database
14:48 5: Talk About your Real Estate Business
17:07 What I Wish I Knew as a New Agent
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Support this podcast: https://podcasters.spotify.com/pod/show/modernrealestatemama/support
Oct 3, 2024
18 min

In the days, following hurricane Helene and the additional storms, flooding tornadoes, etc. that have damaged many communities… If you're an agent in or around those areas, this is for you I am hearing so many agents being encouraged to get on the phones, asking people about buying your selling generating prospecting and it's time to read the room. Here's how you can serve your community and serve your people WELL in the days following natural disaster in your community.Head to The Modern Real Estate Mama group to share links for donations and support.
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Support this podcast: https://podcasters.spotify.com/pod/show/modernrealestatemama/support
Oct 1, 2024
6 min

You are going to LOVE our featured guest this week: Brenna Cogliati. Brenna is a real estate agent in Franklin County, NC (in a more rural area outside of Raleigh, NC). Brenna Cogliati is a wife and mom to a 7 month old.
In today's episode we're talking about resilience, comparison, authenticity, goals, and becoming a mom in real estate.
Listen in and go connect with Brenna on Instagram!
Are you a part of the FREE Modern Real Estate Mama Facebook Community? If not, come join us!
The Modern Real Estate Mama is a podcast and community for realtor moms to connect and collaborate. We talk all things: being a mom in real estate, real estate marketing and lead generation ideas, productivity for realtor moms, and MORE.
Check out these free and paid resources to support you in your real estate business:
✨ FREE Guide: Ultimate Real Estate Marketing & Lead Generation Ideas Guide
✨ FREE Guide: Q4 Client Appreciation Guide
⚡ JOIN The Breakout Agent Membership- This is a marketing membership where I teach real estate agents real estate marketing and lead generation strategies.
Connect with Braiden on Instagram: www.instagram.com/heybraidenmckee
YouTube: www.youtube.com/@heybraidenmckee
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Support this podcast: https://podcasters.spotify.com/pod/show/modernrealestatemama/support
Sep 26, 2024
42 min

✨ FREE Guide: Ultimate Real Estate Marketing & Lead Generation Ideas Guide
✨ FREE Guide: Q4 Client Appreciation Guide
⚡ JOIN The Breakout Agent Membership
In today's episode, we're talking about starting a quarterly newsletter! This is the perfect addition the summer marketing series for agents, because it's low maintenance and allows you to target specific people and addresses with valuable content.
Open House Template Package Easily brand and market your upcoming open house in minutes with this template package!
Summer Email Series PDF
Sign Up for the 7-Day Summer Social Media Challenge! *Note: This challenge is no longer live and will be a replay.
The Modern Real Estate Mama Podcast and Community is for moms in real estate that want to learn content marketing strategies so that they can build a real estate business they love and gives them freedom to create the lifestyle they want for their family. If you want a community of other realtor moms that get you and want to support you to find better lead generation methods than cold calling and door knocking, you're in the right place. You will find conversations about business and marketing strategies for real estate moms, realtor moms routines and scheduling tips, encouragement for moms in real estate, navigating managing a business and their family.
Join The Modern Real Estate Mama Facebook Group
Follow The Modern Real Estate Mama on Instagram.
Follow Braiden on Instagram.
💜 Merch Collab: TMREM x Basically Kasie
💜 SHOP CLOSING GIFTS AND GET A FREE GIFT (USE THIS LINK)
Real estate marketing, social media for real estate agents, social media marketing strategy for realtors, farming for real estate, real estate mailers
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Support this podcast: https://podcasters.spotify.com/pod/show/modernrealestatemama/support
Sep 19, 2024
22 min

✨ FREE Guide: Ultimate Real Estate Marketing & Lead Generation Ideas Guide
✨ FREE Guide: Q4 Client Appreciation Guide
⚡ JOIN The Breakout Agent Membership
What you need to know about paid leads in real estate marketing and lead generation!
When it comes to real estate marketing and lead generation, paid lead sources can be a great way to generate extra leads and get in front of an audience that you don't already know. I think it's a smart addition for real estate agents that are already using content marketing, social media marketing for real estate, and working their SOI. Watch this video to learn what real estate agents MUST know before incorporating paid lead sources.
Connect with Braiden on Instagram: www.instagram.com/heybraidenmckee
YouTube: www.youtube.com/@heybraidenmckee
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Support this podcast: https://podcasters.spotify.com/pod/show/modernrealestatemama/support
Sep 17, 2024
17 min

✨ FREE Guide: Q4 Client Appreciation Guide
⚡ JOIN The Breakout Agent Membership
September is the perfect time to start planning for your 4th quarter client appreciation events, client gifting, and saying thanks! This episode covers ideas that you can take and implement in your real estate business to stay top of mind with your past clients, let them know how much you appreciate them, and further build your relationships and networks. And don't worry, client appreciation can be done on a budget or as GRAND as you want it. Listen in for this episode to start planning.
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Support this podcast: https://podcasters.spotify.com/pod/show/modernrealestatemama/support
Sep 10, 2024
35 min

As a real estate agent, you want to connect with a LOCAL audience. You directly work with buyers and sellers in your local area. So, how can you lead generate to connect with more local buyers and sellers without cold calling and door knocking? That's exactly what we're talking about in today's podcast episode.
✨Free Resource: 42 Real Estate Lead Generation Ideas That Don't Include Cold Calling or Door Knocking
Join The Breakout Agent
The Modern Real Estate Mama Podcast and Community is for moms in real estate that want to learn content marketing strategies so that they can build a real estate business they love and gives them freedom to create the lifestyle they want for their family. If you want a community of other realtor moms that get you and want to support you to find better lead generation methods than cold calling and door knocking, you're in the right place. You will find conversations about business and marketing strategies for real estate moms, realtor moms routines and scheduling tips, encouragement for moms in real estate, navigating managing a business and their family.
Join The Modern Real Estate Mama Facebook Group
Follow The Modern Real Estate Mama on Instagram.
Follow Braiden on Instagram.
💜 Merch Collab: TMREM x Basically Kasie
💜 SHOP CLOSING GIFTS AND GET A FREE GIFT (USE THIS LINK)
Real estate marketing, social media for real estate agents, social media marketing strategy for realtors, instagram for real estate agents, email marketing strategy, build an email list for real estate, moms in real estate, realtor moms
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Support this podcast: https://podcasters.spotify.com/pod/show/modernrealestatemama/support
Aug 27, 2024
20 min

Become more effective with your real estate marketing efforts when you understand THIS. There are 3 levels that layer to create an effective marketing strategy. Every thing that you do between real estate marketing and real estate lead generation will fall into 1 of these 3 categories (or sometimes, multiple categories). Listen in to this training to simplify your marketing, understand the WHY behind what you're doing, and to better understand the process.
✨Free Resource: 42 Real Estate Lead Generation Ideas That Don't Include Cold Calling or Door Knocking
Join The Breakout Agent Membership
The Modern Real Estate Mama Podcast and Community is for moms in real estate that want to learn content marketing strategies so that they can build a real estate business they love and gives them freedom to create the lifestyle they want for their family. If you want a community of other realtor moms that get you and want to support you to find better lead generation methods than cold calling and door knocking, you're in the right place. You will find conversations about business and marketing strategies for real estate moms, realtor moms routines and scheduling tips, encouragement for moms in real estate, navigating managing a business and their family.
Join The Modern Real Estate Mama Facebook Group
Follow The Modern Real Estate Mama on Instagram.
Follow Braiden on Instagram.
💜 Merch Collab: TMREM x Basically Kasie
💜 SHOP CLOSING GIFTS AND GET A FREE GIFT (USE THIS LINK)
Real estate marketing, social media for real estate agents, social media marketing strategy for realtors, instagram for real estate agents, email marketing strategy, build an email list for real estate, moms in real estate, realtor moms
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Support this podcast: https://podcasters.spotify.com/pod/show/modernrealestatemama/support
Aug 20, 2024
17 min

It's back to school and that means Fall is on people's minds. Fall content is already circulating on Instagram and Pinterest...so now is the PERFECT time for you to start planning Fall content to capture local attention.
Use these content ideas to create both online and physical content that can connect you with local people, grow your email list, and provide hyperlocal value (and branding).
Listen in for all of my Fall content and lead magnet ideas!
⚡ Become a Founding Member of The Breakout Agent
The Modern Real Estate Mama Podcast and Community is for moms in real estate that want to learn content marketing strategies so that they can build a real estate business they love and gives them freedom to create the lifestyle they want for their family. If you want a community of other realtor moms that get you and want to support you to find better lead generation methods than cold calling and door knocking, you're in the right place. You will find conversations about business and marketing strategies for real estate moms, realtor moms routines and scheduling tips, encouragement for moms in real estate, navigating managing a business and their family.
Join The Modern Real Estate Mama Facebook Group
Follow The Modern Real Estate Mama on Instagram.
Follow Braiden on Instagram.
💜 Merch Collab: TMREM x Basically Kasie
💜 SHOP CLOSING GIFTS AND GET A FREE GIFT (USE THIS LINK)
Real estate marketing, real estate agent marketing social media for real estate agents, social media marketing strategy for realtors, instagram for real estate agents, email marketing strategy, build an email list for real estate, moms in real estate, realtor moms
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Support this podcast: https://podcasters.spotify.com/pod/show/modernrealestatemama/support
Aug 9, 2024
18 min
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