Inside Insights
Inside Insights
Zappi
#44 - Bringing insights to an iconic brand after 95 years
57 minutes Posted Nov 30, 2022 at 12:00 pm.
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Show notes
Jorge Calvachi, Director of Insights at La-Z-Boy, talks about what it’s like to be the first insights hire in the company’s 95 year history, shares his strategy for creating a consumer-first mindset throughout the organization and reveals the only two questions you need for customer-centric decision making.
Pressed for time? Catch the key takeaways around the 48 minute mark.
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