Inside Insights
Inside Insights
Zappi
Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect.Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.No fluff. Just value you can apply today.Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution
How Soccer Built Culture Before America Fully Embraced It
Transform cultural moments into lasting movements with MLS and FIFA World Cup NY/NJ 26's CMO duo.
Jun 8
38 min
Season 10 in Review: What NFL, PepsiCo & Unilever Taught Us About Modern Marketing Leadership
Connect marketing lessons to consumer truth with Zappi's Nataly Kelly and Steve Phillips.
May 25
29 min
Using AI to ask deeper, more human questions
Transform AI into deeper human understanding with Colgate-Palmolive's Christian Niederauer.
May 11
35 min
How to build brand elasticity to reshape perception
Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than chasing discounts. She reveals her "Love the way you look" strategy that rebuilt emotional brand equity, her framework for turning finance leaders into marketing allies through shared assumptions and documented models, and why the future belongs to AI-augmented generalists who provide strategic context across the entire marketing mix. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 27
38 min
How consumer insights are reshaping perceptions & driving innovation in frozen foods
Transform perceptions into growth strategies with Nomad Foods' Alex Hardy.
Apr 13
35 min
How HelloFresh scales DTC with consumer insights
Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy with behavioral data to solve this exact challenge, having previously applied similar approaches at McDonald's and Burger King. He reveals HelloFresh's "bigger, healthier, tastier" framework that doubled recipe variety from 50 to 100 options weekly, explains why emotional connection beats functional benefits for lasting loyalty, and shares the three-part formula for creating customer experiences competitors can't replicate. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 30
23 min
The Science Behind Measurable Marketing Impact
Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges engineering precision with marketing creativity to build scalable measurement systems that actually drive business growth. He reveals the Kaizen principle for iterative testing that changes one variable at a time, explains why ad wear-out is a marketer myth that wastes budgets, and shares how to align entire organizations around a single effectiveness metric that connects every decision to measurable outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 16
30 min
It’s Not the Data, It’s the People
Transform insights teams from order-takers to growth drivers with Zappi's Sinead Jefferies.
Mar 2
27 min
Think Global, Feel Local: How Insight Powers Cultural Relevance
Connect cultural intelligence to global growth with Globe Ally's Katherine Melchior Ray.
Feb 16
33 min
Super Bowl advertising that actually works
Transform Super Bowl spots into year-round brand systems with PepsiCo's Mark Kirkham & Ferrara's Greg Guidotti.
Feb 2
44 min
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