
Transform cultural moments into lasting movements with MLS and FIFA World Cup NY/NJ 26's CMO duo.
Jun 8
38 min

Connect marketing lessons to consumer truth with Zappi's Nataly Kelly and Steve Phillips.
May 25
29 min

Transform AI into deeper human understanding with Colgate-Palmolive's Christian Niederauer.
May 11
35 min

Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than chasing discounts. She reveals her "Love the way you look" strategy that rebuilt emotional brand equity, her framework for turning finance leaders into marketing allies through shared assumptions and documented models, and why the future belongs to AI-augmented generalists who provide strategic context across the entire marketing mix.
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Apr 27
38 min

Transform perceptions into growth strategies with Nomad Foods' Alex Hardy.
Apr 13
35 min

Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy with behavioral data to solve this exact challenge, having previously applied similar approaches at McDonald's and Burger King. He reveals HelloFresh's "bigger, healthier, tastier" framework that doubled recipe variety from 50 to 100 options weekly, explains why emotional connection beats functional benefits for lasting loyalty, and shares the three-part formula for creating customer experiences competitors can't replicate.
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Mar 30
23 min

Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges engineering precision with marketing creativity to build scalable measurement systems that actually drive business growth. He reveals the Kaizen principle for iterative testing that changes one variable at a time, explains why ad wear-out is a marketer myth that wastes budgets, and shares how to align entire organizations around a single effectiveness metric that connects every decision to measurable outcomes.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 16
30 min

Transform insights teams from order-takers to growth drivers with Zappi's Sinead Jefferies.
Mar 2
27 min

Connect cultural intelligence to global growth with Globe Ally's Katherine Melchior Ray.
Feb 16
33 min

Transform Super Bowl spots into year-round brand systems with PepsiCo's Mark Kirkham & Ferrara's Greg Guidotti.
Feb 2
44 min
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