Inside Insights
Inside Insights
Zappi
Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect.Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.No fluff. Just value you can apply today.Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution
The Intersection of Data, Insights, AI & the Future of Marketing
Transform AI speed into richer consumer truth with PZ Cussons' growth duo James Mackenzie and Paul Yocum.
Aug 17
39 min
How Consumer Insights Shape Creativity Across Markets
Bridge consumer insight with local creative at scale with Canva's Europe research and creative duo.
Aug 3
32 min
Why High-Growth Brands Must Rebalance Marketing Mix
Rebalance performance and brand to scale without losing voice with Manscaped CMO Marcelo Kertész.
Jul 20
42 min
Building the AI-Native Insights Function of the Future
Decode consumer reviews into emotionally resonant messaging with Patrick O'Toole, CMO of Unleashed Brands.
Jul 6
44 min
Translating 139 Years of Innovation into Modern Storytelling
Transform engineering legacy into cultural moments with Bosch's Boris Dolkhani.
Jun 22
24 min
How Soccer Built Culture Before America Fully Embraced It
Transform cultural moments into lasting movements with MLS and FIFA World Cup NY/NJ 26's CMO duo.
Jun 8
38 min
Season 10 in Review: What NFL, PepsiCo & Unilever Taught Us About Modern Marketing Leadership
Connect marketing lessons to consumer truth with Zappi's Nataly Kelly and Steve Phillips.
May 25
29 min
Using AI to ask deeper, more human questions
Transform AI into deeper human understanding with Colgate-Palmolive's Christian Niederauer.
May 11
35 min
How to build brand elasticity to reshape perception
Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than chasing discounts. She reveals her "Love the way you look" strategy that rebuilt emotional brand equity, her framework for turning finance leaders into marketing allies through shared assumptions and documented models, and why the future belongs to AI-augmented generalists who provide strategic context across the entire marketing mix. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 27
38 min
How consumer insights are reshaping perceptions & driving innovation in frozen foods
Transform perceptions into growth strategies with Nomad Foods' Alex Hardy.
Apr 13
35 min
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