Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! Today, we’re joined by Bradley Keefer, CRO of Keen Decision Systems, to discuss how brands can elevate their marketing game by thinking like investment bankers. Bradley dives deep into why ROAS alone doesn’t cut it anymore and explains how brands can use holistic data to align short-term performance with long-term profitability.Download the 2024 Performance Insights & Strategic Investment Guide for 2025: https://bit.ly/3Wv8ounKey Insights from This Episode:Rethink ROAS: Why traditional metrics fail to account for long-term value.Funnel Balancing: Moving from a 50-50 mix to an optimal 70-30 top-to-bottom strategy.Interaction Effects: How channels like connected TV and organic social can amplify each other.Avoiding Pitfalls: Why “shiny object” channels like TikTok Shop or TikTok ads need careful consideration.Tune in to learn how Keen Decision Systems is helping brands create marketing strategies that deliver predictable, profitable growth.Timestamps:Hashtags:#MarketingStrategy #DTCGrowth #DigitalAdvertising #Ecommerce #MarketingData #BrandBuilding #ROAS #SocialCommerce #TikTokMarketing #PaidMedia #InvestmentMindset #MarketingMetrics Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video