Subscribe to DTC Newsletter - https://dtcnews.link/signupChubbies became a DTC legend by selling proper-length shorts and a brand identity people loved. But behind the scenes, Preston Rutherford and his team had to fight against the short-term addiction of Meta ads that almost ran the company into the ground.In this episode, Preston shares:🔥 The dark side of performance marketing & how it killed their margins🎯 Why brands need to invest in “memory structures” to drive future demand📈 How shifting budget up-funnel can actually make you more money💡 How to measure brand impact beyond ROAS with MarathonIf you’re running a DTC brand and struggling with rising CAC and shrinking margins, this episode is a must-listen. Learn how to escape the performance marketing hamster wheel and build a business that lasts.TimestampsHashtags#DTC #EcommerceMarketing #BrandBuilding #MarketingStrategy #PerformanceMarketing #MetaAds #DigitalMarketing #CustomerAcquisition #BrandAwareness #ROAS #GrowthStrategy #ContentMarketing #Marathon #PrestonRutherford #CMO #Chubbies #DirectToConsumer #MarketingTips Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video