Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Eric interviews Elery Pfeffer, CEO & Founder of Nift, and Geoff Sanders, CMO of Firstleaf, on how Nift’s targeted gifting platform helps Firstleaf scale its wine subscription business.Geoff shares how Firstleaf has increased its investment in Nift 10x over two years while maintaining strong unit economics, a challenge many DTC brands face in a competitive marketplace.Scale User Acquisition Reliably with Nift's Gifting Network: https://www.gonift.com/business/Try Firstleaf's Wine Subscription on a special deal: https://www.firstleaf.com/dtcpodcastKey insights you’ll learn:How Nift’s gift-based approach works for publishers and advertisers.The power of scaling customer acquisition while maintaining profitability.How Nift’s data-driven targeting improves customer acquisition efficiency.Timestamps:Hashtags:#Firstleaf #NIFT #WineSubscription #CustomerAcquisition #DigitalMarketing #GiftingStrategy #EcommerceGrowth #SubscriptionModel #BrandCollaboration #DTCMarketing #MarketingTrends #BusinessGrowth #TopOfFunnel #CustomerExperience #WineClub Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video