The DTC Podcast
The DTC Podcast
Eric Dyck
Ep 451: Building a DTC Bone Broth Empire – Brodo's Marco Canora on Scaling Quality and Tradition
35 minutes Posted Oct 28, 2024 at 1:00 pm.
Introduction to Marco Canora and Brodo’s Journey
The Origins of Brodo’s Bone Broth Window
Marco’s Health Journey and Brodo’s Impact
Transitioning from Shops to Direct-to-Consumer
Scaling and Marketing Brodo through Meta Ads
Importance of Storytelling in Building Brodo’s Brand
The Future of Brodo: Expanding Direct-to-Consumer
0:00
35:23
Download MP3
Show notes
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we sit down with Marco Canora, founder of Brodo, a leading bone broth brand. Marco shares the journey of how he took his passion for cooking and transformed a small window serving broth in New York City into a thriving direct-to-consumer bone broth business. As a celebrated chef with over 30 years of culinary experience, Marco explains how he combined his expertise in nutrition with traditional broth-making methods to build Brodo.
Throughout the episode, we explore how Brodo grew from selling broth to busy New Yorkers to becoming a powerful DTC broth brand. Marco reveals the secrets behind scaling a food business without compromising the quality of the broth. He dives deep into the importance of storytelling, product education, and maintaining traditional cooking methods in the competitive bone broth category.
Key takeaways include:
How Marco transitioned from a brick-and-mortar restaurant to a DTC broth business.
Why maintaining traditional broth-making techniques is key to Brodo’s success.
The role of storytelling in building customer loyalty and driving broth sales online.
If you're looking to learn how to grow a DTC food brand while staying true to your product's roots, this episode is packed with valuable insights from one of the leading voices in the bone broth space.
Timestamps:
Hashtags:
#BrodoBroth #BoneBroth #DTCPodcast #DirectToConsumer #MarcoCanora #HealthyEating #BrothBenefits #EcommerceGrowth #FoodEntrepreneur #NYCRestaurant #WellnessJourney #OrganicProducts #DTCGrowth #StorytellingMarketing #NutritionFacts
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video