Jason Zada and Eric Shamlin lead the team at Secret Level, an AI-native entertainment studio that’s exploring new frontiers in visual storytelling production. They made waves this past winter when they created a TV commercial for Coca-Cola with generative AI, which sparked many conversations about AI’s role in the future of creativity. Today, Jason and Eric pull back the curtain on how this new technology is transforming the production pipeline and helping artists dream bigger, move faster, and build personalized worlds.To learn more, visit our website at https://futureofstorytelling.org/case-study/jason-zada-and-eric-shamlin-inside-the-ai-revolution-with-secret-level/--© 2025 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Jason Zada, Eric Shamlin, David Gray, Bonnie Eldon, Eitan Wolf, and Megan Worman.