Yerba Madre (formerly Guayakí) is a certified B-corp that aspires to create more than just profits with their yerba maté teas. CMO Emily Kortlang and her team are doubling down on what makes the brand unique: their commitment to regenerating the planet and to creating dialogues, rather than just increasing sales. On today's episode of the FoST Podcast, Emily shares her fascinating insights on using a story-first approach to build relationships that go beyond product. To learn more, visit our website at https://futureofstorytelling.org/case-study/emily-kortlang-from-conversations-to-change-with-yerba-madre/--© 2025 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Emily Kortlang, David Gray, Amy Snook, Bonnie Eldon, Michael Bass, Eitan Wolf, and Megan Worman.