15 Minutes With

In our eleventh episode of 15 Minutes With we're talking to Tony Preedy. Tony is the Managing Director of Fruugo.Tony has years of experience in Marketing and Managing eCommerce and Home Shopping experiences, long before eCommerce was a thing. Having previously worked with Littlewoods and Lakeland he understands the home shopper better than most and knows how to talk to them in a way that gives them what they're looking for and allows them to take action. His work now with Fruugo is in the world of Marketplace. This is an area of huge growth and many businesses are investing in expanding their offering through this medium.In this episode, we talk to Tony about the rise of Search Driven Shopping and the Marketplace and why it has had such an impact on the world of eCommerce. We also talk about the things that should be considered when thinking about venturing into the world of Marketplace and ask if it is right for everyone.  

In our tenth episode of 15 Minutes With we're talking to Swathi Rocque. Swathi is a Manager (Senior Consultant at the time of recording) with Deloitte.Swathi is an experienced E-commerce business analyst with a long history of working in the information technology and services industry and has worked with large scale business and brands not only whilst at Deloitte but also when she spent time at both Accenture and KPS.In this episode, Swathi explains in practical terms how we manage and balance the real world challenges that we face when user needs and business needs fail to align. Her unique perspective comes from her experience in both private and public sector digital delivery projects. Most recently, Swathi has been involved in the COVID-19 response technology commissioned by the UK Government.  

In our ninth episode of 15 Minutes With we're talking to Lucy Aitken. Lucy is a UX/UI designer with booking.comLucy has years of experience, both from agency side and client side in the development and improvement of not only e-commerce sites, but also SaaS platforms. She uses this background to create experiences that inspire confidence from users and aids them, in a seamless way, to follow digital journeys and get the most out of each digital interaction.You'll hear Lucy talk about the importance of design when creating exceptional customer experiences and how the rise of mobile has changed the customer expectation plus how it's our job to meet what the customer is looking for.  

In our eighth episode of 15 Minutes With we're talking to Luke Frake. Luke is the Experimentation Lead - User Growth at Spotify.Luke's interests are in the field of optimisation and experimentation, which are becoming more and more recognised within mainstream digital commerce as vital to any long term experience strategy. As part of the User Research Team at Spotify, Luke is involved in optimising digital experience for Spotify users.In this episode we talk through the challenges faced when a scientific mindset is applied into a business setting, valuing 'failures' as learnings and understanding that in some cases, the failures are more valuable than the successes.

On this episode we're talking to Ged Zalys from Accenture.Ged has years of experience working both in the European and Asian markets, and we talk to him about live commerce and how China is adopting it. We ask him what its potential is like for the Western market, what things businesses should consider before attempting it, and what businesses need to be able to implement it correctly.

In our sixth episode of 15 Minutes With we're talking to Lucy Hall. Lucy is a Lead Trainer with Meta and the founder of the hugely influential Digital Women Community.Lucy's interests are in the social space with a particular interest on training events and community building. Lucy is also the founder of a number of industry events, conferences and awards.Lucy shares her knowledge on helping others to navigate the social selling sphere on a regular basis. Her experience in delivering curriculums and appealing to users to come together to find a social voice is second to none.On the episode, Lucy shares her knowledge and offers tips, insights and advice on community building and community management.

In our Fifth episode of 15 Minutes With we're talking to Ted Rubin. Ted is a leading Social Media Marketing Strategist, International Keynote Speaker, Business Advisor and Author.In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR… a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand.We ask Ted what exactly is Return on Relationship and why is it so important for your business.Learn more about Ted at TedRubin.com, ReturnOnRelationship.com, @TedRubin, and LinkedIn.com/in/TedRubin.

In this episode of 15 Minutes With we're back talking to Social Media Manager, Will Bonaddio. We just had too many insights to try and fit into a single episode so we kept them for a part two.  Will is currently heading up the social team at FutureLearn but he has a long, award winning history in social and has worked with brands such as McDonalds, Disney, T-Mobile and Domino's Pizza.  His perspectives on balancing personality and cancel culture in the evolving landscape of social media are not to be missed.

In this episode of 15 Minutes With we're talking to Social Media Manager, Will Bonaddio. His interests are in the fields of social media voice and strategy for brands. Will is currently heading up the social team at FutureLearn but he has a long, award winning history in social and has worked with brands such as McDonalds, Disney, T-Mobile and Domino's Pizza.His perspectives on balancing personality and cancel culture in the evolving landscape of social media are not to be missed.

What makes an influencer? How is influencing changing? What are the common misconceptions, pitfalls and goals of influencing? In this episode of 15 Minutes With, we speak to Instagram Influencer, Public Figure and current Ms Great Britain Kat Henry on all things Influencer Marketing.Interested in learning more from Kat? Connect with her on Instagram. You can also download a copy of the Namogoo report we mentioned right here.