A tech company has created a slate of scripted influencers, each with their own storylines. But how is anyone supposed to tell the difference between what’s real and what isn’t? Vox's Rebecca Jennings (@rebexxxxa) explains.

Today's episode was produced by Alan Rodriguex Espinoza (@ardzes), engineered by Cristian Ayala and hosted by Adam Clark Estes (@adamclarkestes).

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