The Big Story
The Big Story
AdExchanger
Amazon's Million-Dollar Seller Revolt
35 minutes Posted Jul 23, 2026 at 9:47 pm.
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Amazon's million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.