The bodybuilding industry is loaded with coaches – if you’re searching for a good one either for contest prep or for a more general transformation, the process can be, frankly, a pain in the ass – IF you approach it more like shopping for a car as opposed to buying a loaf of bread.  Coaches are often seen as disposable commodities that can easily be replaced as the need arises, but if you treat your search like you’re finding something to invest in, the outcome will always be better.

Today I wanted to talk about the right way to search for a question – determining what you need, good questions to ask, questions NOT to ask, and some red flags to watch out for.

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