Brands spend fortunes on polished studio shoots, yet modern consumers crave raw, unpolished authenticity to make purchasing decisions.

In this episode, Klaviyo's Brett Bernstein unpacks why user-generated content (UGC) consistently outperforms highly produced media. We explore the psychology of trust, why the "shaky camera" aesthetic drives conversions, and how bringing real-time social signals into your CRM finally unlocks the true ROI of your social media efforts.

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The music on Tech Talks is created by London artist Lemzi.