After 20 years in marketing, Klaviyo Chief Marketing Officer Jamie Domenici realised her traditional playbook was dead.

In this episode, she reveals why she’s completely restructuring her teams to work alongside AI agents. We explore the transition from content writers to "content architects", the importance of a human-in-the-loop, and why the most valuable skill today isn't experience,it's the willingness to experiment. Dive into the reality of building an AI-first marketing organisation.