2019 was definitely an interesting!  Here are the MOST downloaded and listened to episodes of the entire year.  I will share with you what the episode was about (in case you missed it and would like to go back and listen) but also what additions I would change to the episode since the Instagram platform is constantly changing and evolving -- let's be honest, the strategies should too!  Hope you enjoy this episode. 💜

When you're publishing a post on Instagram, it's important to follow a few key steps that will help your post get more reach and engagement!  Following a simple checklist can make a different in your Instagram marketing efforts and can even save you time!  In this episode, we'll break down the seven steps to publishing a powerful Instagram post and how you can easily follow these steps every single day to help grow your account.

Your business website is everything, even as an influencer you need a website because that is your HQ! Building an effective website can be a bit of a chore, but you have to start from the beginning... that would be your site hosting.  In this episode of the podcast, learn about a few of the different options you have when it comes to hosting your website and which I would recommend after using a few of them myself first-hand.

Why are captions important?  Your image (or video) that you publish on Instagram catches your followers attention, the caption is what helps them take the next step.  In this episode of the podcast, learn exactly what to include in the caption and how you can effectively move your audience to action through what you write below your image. You'll also learn how long your caption should be, what kind of hashtags you should use directly in a caption, and how to properly tag or @ mention someone else.  Listen to this episode and start creating better and higher quality content for your Instagram following!

You started your business for a reason, what was it?  What is your why behind pushing through those hard days and struggles that come with building a business.  Tell your Instagram audience and customers your WHY behind building the brand and business that you have!  This helps them relate to you more and understand where you're coming from. In this episode of the podcast, I share with you my why for starting my business as well as the evolution that I went through to get to Instagram Marketing (warning: it was a bumpy ride filled with mistakes!).

Is your Instagram account a business profile?  If it is, then you have access to what's called Instagram Insights (basically analytics built into your IG account!).  Most business owners have this available to them, but have no clue how to use them -- or, simply, don't utilize them ENOUGH.  In this episode of the podcast, I'll walk you through the insights on your account, what the terminology means, and how you can apply it to your business!  Insights can help you create better and more effective content, it's time to start using them.

There are three main reasons why people use Instagram and knowing these will help you, as a business, know what type of content you should be publishing.  You'll also be able to know what content you're creating is likely a waste of your time! In this episode, learn what the biggest reasons why people are on Instagram are and how you can utilize that for your own business.

Videos are becoming more and more popular -- AND they're helping businesses increase engagement, exposure, traffic, and even sales, when used correctly on Instagram.  But how do you get started with using videos this social media platform?  In this episode, we'll cover the best way to record your videos for Instagram, how to publish a video, and quick tips that will help your videos stand out.

Not sure if Instagram is right for you and your business?  Or maybe you just don't see the attraction in spending a bunch of time on this platform, particularly when you are unsure about whether you will see a return on your business. In this episode of the podcast, we'll cover 11 different reason why you may want to consider investing your time in Instagram for your business.

Direct messaging on Instagram is probably one of the most underutilized features that this platform has to offer for businesses.  By reaching out to your ideal target audience, other influencers, or potential businesses to work with, you can start conversations that can help build up your brand and bring you more exposure.  But the question is, what are you supposed to say to them?  In this episode of the podcast, learn when you should be using this feature as a business and what the right direct messages to send on Instagram are.