<p>This is a special founder interview from Jane's book, &quot;The UI Audit.&quot; In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing.</p>
<h2>Show Notes</h2>
<ul>
<li>Jane's book: <a href="http://uibreakfast.com/audit/">The UI Audit</a></li>
<li>Calendly website: <a href="https://calendly.com/">calendly.com</a></li>
<li><a href="https://www.pivotaltracker.com/">Pivotal Tracker</a> — for feature development</li>
<li><a href="https://www.intercom.io/">Intercom</a> — for communicating with customers</li>
<li>Tope Awotona on Twitter: <a href="https://twitter.com/TopeAwotona">@TopeAwotona</a></li>
</ul>

The UI Audit: Interview with Rob Walling of Drip

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.