<p>This is the second founder interview from Jane’s new book, <a href="http://uibreakfast.com/audit"><em>The UI Audit</em></a>. Today Rob Walling, the founder of <a href="http://getdrip.com/">Drip</a>, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book <a href="http://uibreakfast.com/audit">here</a> while the launch discount is still active.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.hittail.com/">HitTail</a></li>
<li><a href="http://www.softwarebyrob.com/">Software by Rob</a></li>
<li><a href="http://www.microconf.com/">MicroConf</a></li>
<li><a href="http://www.startupsfortherestofus.com/">Startups for the Rest of Us</a></li>
<li>Rob's and Derrick's audio documentary on building Drip: <a href="http://www.startupstoriespodcast.com/">startupstoriespodcast.com</a></li>
<li>Rob Walling on Twitter: <a href="https://twitter.com/robwalling">@robwalling</a></li>
<li>Drip's website: <a href="https://www.getdrip.com/">getdrip.com</a></li>
</ul>

Episode 15: Podcasting Workflow

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.