A high average order value can make it easier to run your online business. In this episode, Julie walks you through the benefits of a high AOV and specific strategies for increasing your website's AOV.

A high average order value can make it easier to run your online business. In this episode, Julie walks you through the benefits of a high AOV and specific strategies for increasing your website's AOV.

Email marketing is typically one of the best returns on investment for most ecommerce websites. In this episode, Julie talks through the factors you need to consider when choosing an email service provider including your goals and budget as well as your functionality and level of service needs.

A high rate of abandoned shopping carts on an ecommerce website is so frustrating! In this episode, Julie walks through how to get the abandoned cart rate down as well as strategies for getting customers who abandoned their cart to return and make a purchase.

In this second episode of a two-part series, Julie dives into how to get your customer service team, inventory management, and shipping systems ready to tackle Black Friday and Cyber Monday.

As an ecommerce website, you get one chance a year to bring in big revenue numbers on the Black Friday/Cyber Monday weekend. In this first of two episodes, Julie walks you through setting up your ecommerce marketing to bring in as many sales as possible during that holiday weekend.

If you are selling items online, at some point you will need a return and refund policy. In this episode, Julie dives into the different parts of the policy you will need to think through, how to implement a policy, and knowing when to make exceptions.

Most ecommerce website owners are balancing so many competing demands between work, family, and maybe some self-care. It's the nature of small business! In this episode, Julie discusses practical strategies for using time efficiently and keeping all the balls in the air.

Is content marketing a buzz word or is it really something we as ecommerce website owners need to be spending time on? In this episode Julie talks about what content marketing is and is not as well as give an overview of developing a content marketing strategy.

Feeling overwhelmed choosing a credit card processor? Or maybe not sure you have the right one? Never fear! In this episode, Julie reviews the factors you need to consider so you can choose the right processor for your online business.