WHAT YOU’LL LEARN: In this week’s episode of The Influencer Podcast, I talk with two of my former consulting clients about what it takes to launch a successful influencer product. Seeing an opportunity in the eyewear industry, Anna and Julie Reinberg decided to design their own line of original sunglasses, Gem+Elli. By combining unique designs with in-person relationships, influencer marketing strategies, and pop-up shops, Anna and Julie have seen huge success. They’ve also gained a new perspective on what makes influencers stand out to brands and so much more.

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