Rip talks to Ray Gillenwater about the impact Starting Strength continues to make in the lives of members and clients and the challenges of running a barbell based gym brand in the current fitness landscape.

Fingerprints of the Gods, Bar Thickness, and Long-Legged Lifters | Starting Strength Radio #256

Starting Strength is the bestselling book on the most fundamental and effective approach to strength training ever written. Mark Rippetoe hosts Starting Strength Radio where he discusses topics of interest, primarily to him, but perhaps also to you.