On this episode of The Casey Adams Show, we dive deep with Michael Brandt, the visionary CEO of HVMN, also known as Ketone IQ. Brandt shares his groundbreaking journey in human performance innovation, from biohacking to optimizing bodily functions. He reveals the strategic triumphs behind HVMN, including securing a $6 million military contract in the company's nascent stage, the athletic achievement of running a sub 2:40 marathon, and the savvy acquisition of the premium domain, ketone.com. 🌿 Special Offer from Marek Health for Our Listeners 🌿 As part of our collaboration with today's episode sponsor, Marek Health, we're excited to offer you an exclusive opportunity to take control of your health journey. Enjoy personalized health coaching from the comfort of your home and get a 10% discount on Marek Health’s comprehensive blood panels. Just visit https://marekhealth.com/casey and use the code CASEY at checkout to start your personalized health journey. [00:00:00] CEO Michael Brandt discusses HVMN and Ketone IQ. [00:06:48] DOD invests in soldiers' performance, innovation. [00:13:37] Fit lifestyle required for marathon success.[00:18:51] Marathoning parallels business, pushing through pain. [00:27:14] Enduring pain in running, entrepreneurship parallels. [00:32:35] Computer, kombucha, ketones, and entrepreneurship. [00:39:03] Credit people who break through noise.[00:46:43] Remote work emphasizes written communication skills. [00:54:46] Casey's company [01:01:37] Building a team of cool people. Follow Michael Brandt: https://instagram.com/michaelbrandt Follow Ketone IQ: https://instagram.com/ketoneiq Learn more about KetoneIQ: https://ketone.com Follow Casey Adams: https://instagram.com/casey Follow Listener: https://instagram.com/listener

On this episode of The Casey Adams Show, we delve into the expertise of Sam Miller, a distinguished health, fitness, and nutrition coach with over a decade of experience. Sam, known for his impactful online education, podcast hosting, and mentoring, shares his strategic approaches to health transformation, emphasizing simplicity and effectiveness. Having influenced over 2,500 coaches worldwide through his specialized programs and workshops, Sam's insights also enrich companies like LinkedIn and platforms such as Barbell Shrugged and T-Nation. With a robust academic background as a certified nutritionist and licensed health practitioner, holding degrees from North Carolina State University and Elon University, Sam discusses his blueprint for empowering both individuals and professionals in achieving their health and fitness goals. Join us as we explore Sam Miller's innovative strategies for transformative wellness. 🌿 Special Offer from Marek Health for Our Listeners 🌿 As part of our collaboration with today's episode sponsor, Marek Health, we're excited to offer you an exclusive opportunity to take control of your health journey. Enjoy personalized health coaching from the comfort of your home and get a 10% discount on Marek Health’s comprehensive blood panels. Just visit https://marekhealth.com/casey and use the code "CASEY" at checkout to start your personalized health journey. In today’s episode, we cover: - Sam's transformative journey into the realm of health and wellness. - The inception and impact of @metabolismschool on modern health education. - My personal experience and transformation with Marek Health's comprehensive approach to health. - The broader implications of personalized health and wellness in today's fast-paced world. - Sam's commitment to enhancing health through education and personalized care has not only reshaped his life but also promises to influence the lives of countless others seeking a more informed path to wellness. Learn more about Metabolism School: https://metabolismschool.com/ Follow Sam Miller: https://www.instagram.com/sammillerscience/

Jake Plonskier, co-founder of watches.io, discusses the platform's unique approach to the watch industry. Watches.io aims to provide an investment asset perspective, allowing users to make data-driven decisions when buying and selling watches. Jake shares his personal journey in the watch industry, from his first watch purchase to his passion for craftsmanship and the investment potential of watches. He also explains the concept of watch-backed NFTs and the future vision for watches.io as a marketplace and analytics platform. Early user feedback has been positive, with excitement around the platform's uniqueness and potential. In this conversation, Jake Plonskier, the co-founder of Watches.io, discusses the future of luxury watch trading and the potential for financial products built on top of assets like watches. He emphasizes the emotional experience of buying a luxury watch and how it can never be replaced by digital platforms. Jake also talks about the importance of building a strong team and the evolution of his own team at Watches.io. He shares advice for those building in the crypto space, highlighting the disruptive potential of crypto and the importance of mindset and alignment. Finally, Jake expresses his excitement for the launch of Watches.io's exchange and the positive impact it can have on the watch industry. Takeaways Watches.io offers a game-changing platform that provides an investment asset perspective for buying and selling watches. The platform allows users to make data-driven decisions and view watches as potential investments or assets. Watch-backed NFTs are a unique feature of watches.io, allowing users to own an NFT that represents a physical watch stored in a secure vault. Early user feedback has been positive, with excitement around the platform's uniqueness and potential. The emotional experience of buying a luxury watch should never be replaced by digital platforms. Building a strong and trusted team is crucial for the success of a startup. Chapters 00:00 Introduction and Overview of watches.io 01:09 The Investment Perspective of Watches.io 03:00 The Significance of the First Watch Purchase 04:00 The Evolution of the Meaning of Watches 06:41 Introduction to the Mad One Red Watch 08:09 Background and Career Endeavors 11:44 Transition from Horace Straps to watches.io 16:30 The Ideation and Rebranding of watches.io 20:49 The Vision for watches.io and the Marketplace 25:40 The Creation of the Horodex Marketplace 29:46 User Experience and Early Feedback 37:43 The Future of Luxury Watch Trading 40:41 Building the Team 44:44 Advice for Building in the Crypto Space 50:48 Excitement for the Future

Today on The Casey Adams Show I sat down with Amina Porter, the CEO of PS, to talk about the future of travel. PS is a private terminal for commercial travelers located far away from the traffic and bustle of the public terminal. They offer a back door to your commercial aircraft, private TSA and Customs clearance, luxury spaces and white-glove service before and after your flight. Watch on YouTube Learn more about PS Follow PS on Instagram Learn more about Listener.com

Today on The Casey Adams Show I sat down with David Meltzer for the fourth time on the show! David has been a mentor of mine for years and was on the show in 2018, 2021, 2022, and now 2024 coming to you live from the SoFi Stadium. On todays episode we talk about Taylor Swift's $330M impact on the NFL, the recent $100M SiriusXM deal with the 'Smartless' podcast, missing out on investing $30k into premium domains in 1992, and David's strategy to creating perpetual content at scale. David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing: VALUE. In all his content and communication that’s exactly what you’ll receive Learn more at Listener.com Learn more about David Meltzer Follow David Meltzer Instagram LinkedIn X Follow Casey Adams Instagram LinkedIn X

Lee Benson, the founder of Execute to Win (ETW.com), shares his entrepreneurial journey and insights on leadership and value creation. He discusses his experience in building and scaling Able Aerospace, the importance of mentors and role models, and the impact of Jack Welch on his career. Benson also explains the decision to not raise outside capital and the development of the MIND methodology. He emphasizes the need for leaders to focus on creating value in the world and shares his thoughts on the acquisition of Able Aerospace and the importance of strategic thinking. The conversation explores the concept of value creation and how it can be applied in business and personal life. It emphasizes the importance of solving problems and creating value for oneself and others. The guest shares his experiences and lessons learned from mistakes, highlighting the need for a value creation mindset. The conversation also discusses the potential for untapped value creation and the importance of focusing on what is possible. The guest expresses excitement for the future of value creation and his mission to create a better world. Takeaways Focus on creating value in the world and making a positive impact. Develop a clear mission and values that drive the majority of the right behaviors. Seek mentors and role models who believe in you and can provide guidance and support. Consider the long-term implications of raising capital and ensure it aligns with your goals and values. Embrace a growth mindset and continually work on personal development and self-improvement. Value creation involves solving problems and creating value for oneself and others. Mistakes and failures can be valuable lessons that lead to better decision-making and a stronger value creation mindset. It is important to regularly audit business and personal value creation to ensure focus and clarity. Chapters 00:00 Introduction and Background 02:25 Building and Scaling Able Aerospace 08:11 Evolution of Leadership Strategies 12:45 Development of the MIND Methodology 16:31 Creating Value in the World 19:31 The Importance of Mentors and Role Models 23:35 The Impact of Jack Welch 26:11 The Acquisition of Able Aerospace 27:22 The Decision to Not Raise Capital 35:15 The Story Behind ETW.com 37:22 The Do's and Don'ts of Raising Capital 42:17 Creating Value by Solving Problems 43:35 Learning from Mistakes and Prioritizing Value Creation 45:01 Auditing Business and Personal Value Creation 47:35 Unlocking Untapped Value Creation Potential 49:31 Looking Forward to the Future of Value Creation

Matthew Kovach, VP of Marketing at Slice, shares his journey from the New York Stock Exchange to Slice and discusses the challenges and lessons in marketing strategy. He emphasizes the importance of understanding the customer and aligning goals within the company. Matthew also highlights the need for clear and consistent messaging, especially in a startup environment. He shares his experiences at the New York Stock Exchange and the impact it had on his perspective on entrepreneurship and capitalism. Matthew also reflects on his early life and the influence of his parents' non-traditional roles. In this conversation, Matthew Kobach discusses the importance of alignment in a large organization, building a personal brand on Twitter, the future of Twitter and the impact of recent changes, excitement for the future, and his personal life. Takeaways Understand the customer and align goals within the company to create a strong marketing strategy. Clear and consistent messaging is crucial, especially in a startup environment. Embrace uncertainty and appreciate the challenges and opportunities of entrepreneurship. Effective communication and alignment are essential for success in marketing and within the company. Alignment is crucial in a large organization to ensure everyone is working towards the same goals. Building a personal brand on Twitter can be a powerful tool for networking and showcasing expertise. Chapters 00:00 Introduction and Background 02:12 Transition to Slice and Marketing Career 04:41 Early Interest in Marketing 07:41 Opportunity at the New York Stock Exchange 10:09 First Impressions of the New York Stock Exchange 12:12 Memorable Moments at the New York Stock Exchange 15:24 Early Life and Family Dynamics 19:52 Challenges and Lessons in Marketing Strategy 24:27 Marketing in a Large Company 29:05 Key Focus Areas at Slice 33:45 Internal Communication and Alignment 36:58 The Importance of Alignment in a Large Organization 38:03 Building a Personal Brand on Twitter 40:43 The Future of Twitter and the Impact of Recent Changes 45:40 Excitement for the Future and Personal Life 47:18 Staying in Touch with Matthew

In this episode, Casey Adams interviews Mike Alden, the CEO of Alden Publishing and co-founder of Wicked Happy. They discuss Mike's journey in publishing and marketing books, the changes in the publishing world, and the success of authors. Mike shares his background and the impact of books on his life. They also dive into the lessons Mike has learned in business, including the importance of marketing and taking care of oneself financially. In this conversation, Mike Alden shares his experiences and insights on various aspects of business and personal growth. He discusses the mistakes he made in being too generous and overpaying people, as well as the importance of staying focused and not taking the eye off the ball in business. Alden emphasizes the difference in mindset between employees and business owners, highlighting the need for owners to be vigilant and have a top-level understanding of every aspect of the business. He also shares the story behind the creation of the brand 'Wicked Happy' and the importance of finding happiness and helping others. Additionally, Alden offers advice on publishing books and financing options for aspiring authors. Takeaways Self-publishing has become more accessible and viable for authors, allowing them to bypass traditional publishers. Success as an author is not solely determined by making bestseller lists, but by defining one's own goals and reaching the intended audience. Books have the power to spark change and influence readers, even if the impact is not immediate. Lessons learned in business include the importance of marketing, taking care of oneself financially, and learning from successful authors and entrepreneurs. Avoid being too generous and overpaying people in business. Stay focused and don't take your eye off the ball. Employees may not care as much about the business as the owner, so it's important to stay vigilant. Chapters 00:00 Introduction and Full Circle Moment 01:17 Mike Alden's Journey in Publishing and Marketing Books 06:24 Changes in the Publishing World 08:26 Mike Alden's Background and Journey 15:07 Writing and Publishing the First Book 19:52 Success as an Author 20:43 Influential Authors and Books 25:06 The Impact of Books on Mike Alden's Life 36:19 Lessons Learned in Business 38:40 Being Too Generous and Overpaying People 40:30 Taking Eye off the Ball in Business 41:59 Employees Not Caring as Much as the Owner 42:28 Owner's Understanding of Every Aspect of the Business 45:48 The Genesis of Wicked Happy 53:27 Helping People and Finding Happiness 56:51 Publishing Books and Financing

In this episode, Trevor Traina, the CEO and founder of Kresus, discusses the need for a simple and secure tool for cryptocurrency transactions. He shares the journey of creating Kresus, a mobile app that allows anyone to participate in the world of crypto without the complexities of traditional wallets. Trevor also reflects on his previous ventures and the lessons he has learned from selling multiple companies. He provides insights on acquisitions and the importance of trust and transparency in the crypto industry. Additionally, he discusses his passion for photography and art collection. In this conversation, Trevor discusses his passion for photography, shares advice for his younger self, expresses excitement for the future of Kresus, and talks about creating a lasting legacy. Takeaways: Kresus is a mobile app that provides a simple and secure tool for cryptocurrency transactions. The key to successful entrepreneurship is the ability to learn what you need to know when you need to know it and the determination to overcome obstacles. Acquisitions require an honest assessment of the company's growth potential and identifying potential acquirers who would benefit from the acquisition. Creativity and resilience are essential in navigating the challenges of entrepreneurship. The crypto market offers opportunities for investment, but it is important to focus on valuable and worthwhile projects. Collecting art and photography allows for self-expression and exploration of different themes and styles. Trevor is an avid collector of photographs and finds inspiration in the work of great photographers. Chapters 00:00 Introduction and Overview 01:05 The Need for a Simple Crypto Tool 03:26 The Journey of Creasis 07:48 Creating a Simple and Secure Wallet 09:57 Scaling and Growing Creasis 12:45 Previous Ventures and Lessons Learned 17:16 Insights on Acquisitions 23:13 Embracing Change and Creativity 27:34 Early Ambitions and Entrepreneurial Spirit 34:14 The Importance of Trust and Transparency in Crypto 36:10 Navigating the Crypto Market 41:05 Passion for Photography and Art Collection 44:57 Trevor's Passion for Photography 46:15 Advice for Younger Self 47:21 Excitement for the Future of Croesus 49:38 Creating a Lasting Legacy 49:55 How to Connect with Trevor and Download Croesus

Today on The Casey Adams Show I sat down with DJ Swivel to talk about the future of AI's impact on the music industry. Jordan Young (DJ Swivel) is the founder of Hooky, It's an end-to-end solution that helps artists and producers harness the power of AI to create the next generation of hits, legally. Jordan "DJ Swivel" Young is a Grammy-Award winning music producer, mixer, vocal engineer, songwriter, and plugin developer. His work with The Chainsmokers yielded 3 RIAA Diamond Certifications ("Closer", "Something Just Like This", "Don't Let Me Down"), making them tied for 4th all-time in the artists with the most single certifications, diamond.[2] He came to prominence in 2011 working for Beyoncé as her vocal engineer on the album "4". He was awarded "Secret Genius: Dance" by Spotify in 2018. He has since worked with the likes of Rema, BTS, Beyoncé, Lil Nas X, The Chainsmokers, Dua Lipa, Coldplay, Rihanna, Jay-Z, Cordae, Gryffin, Fabolous, Rick Ross, Jay Sean, Britney Spears, Sean Combs, Wyclef Jean, Rita Ora, Mary J. Blige, Tiësto, and Whitney Houston. Follow DJ Swivel on social media Instagram Follow Casey Adams on social media Instagram Learn more about our podcast, Questions