In the noisy world of digital marketing, what can catapult a brand to "genius" status?   Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing performance of brands across industries. This year’s report emphasizes the importance of investing in people and processes over technology, maintaining robust brand governance and prioritizing customer touchpoints. The 36 brands featured outperform their peers by leveraging data science, machine learning and generative AI to create impactful marketing.   Dig Deeper   Download Now: Digital Marketing Excellence in Action: See the Standout Performers https://gtnr.it/43E4LEW   Learn More: 3 Impending Technology Shifts Rule the Gartner Hype Cycle™ for Digital Marketing https://gtnr.it/3PGkKfI  

As organizations implement AI in decision making and how work gets done, trustworthy data is essential to adding value every step of the way. Inadequate data governance or unclear AI ambitions leaves enterprises at risk of falling behind.   In this keynote address from Gartner Data & Analytics Summit 2024, Distinguished VP Analyst Debra Logan and VP Analyst Ehtisham Zaidi emphasize that the journey toward becoming AI-ready is not solely about technology adoption but also embedding these capabilities into the organizational DNA. Through rigorous execution of data and analytics fundamentals, leaders can unlock unprecedented business value, drive governance maturity and steer their organizations toward shared success.    Dig Deeper   Learn More: Highlights from Gartner Data & Analytics Summit https://gtnr.it/3TCPZLa   Download Now: 4 Key Initiatives to Get Your Enterprise AI Ready https://gtnr.it/49ketOs  

Organizations are navigating headwinds from all directions, and in this environment, many are falling behind when it comes to keeping up with the latest technology. When the issue is ignored or mismanaged, and the price to modernize systems becomes insurmountable, enterprises risk being crushed under “technical debt.” Gartner VP Analyst Roger Williams, who researches the future of infrastructure and operations, stresses the importance of continuous management over attempting to "spend your way out" of technical debt. He explains that organizations cannot eliminate their debt entirely through retroactive modernization projects. Instead they should work to understand and address the impacts of technical debt on stakeholders to effectively manage it as an ongoing concern rather than a one-time project.   Dig Deeper   See More in Gartner Peer Community:  Is Technical Debt Necessary for On-Time Deployment? https://gtnr.it/4cdIL7V   Read More: Set Up Now for AI to Augment Software Development https://gtnr.it/3P83EHr  

As supply chains return to normal following the COVID shortages of the past few years, chief supply chain officers find themselves at an inflection point: balancing efficiency with output.   Ken Chadwick, VP Analyst on the Gartner supply chain organizational development team and author of this year’s Future of Supply Chain report, explains how supply chain productivity creates value for enterprises as a whole. But to do so, supply chain leaders also must incorporate sustainability, technology, AI and the human role into their strategy.   Dig Deeper   Download Now: 4 Keys to Creating a Competitive Advantage in Supply Chain https://bit.ly/498xdAJ   Learn More: See the Latest Supply Chain Insights and Trends https://bit.ly/48q1gT7  

How far does your enterprise want to go with artificial intelligence? Deciding this is what Gartner calls an “AI ambition” — and that's the starting point for spotting AI opportunities and executing on your plans.   To help navigate the opportunities and limitations, Hung LeHong, a Gartner Distinguished VP Analyst whose work focuses on how C-level executives can anticipate changes to business models and customer trends caused by digital business, outlines why defining your AI ambition is the first step to setting up a roadmap for implementation. He also discusses the differences between “everyday AI” and “game-changing AI,” and how leaders can use the Gartner AI Opportunity Radar to decide which ambitious path is right for their organization.   Dig Deeper   Download Guide: Use the AI Opportunity Radar to Define AI Ambition and Get Your Enterprise AI Ready https://gtnr.it/49ketOs   Download Workbook: Build an AI Strategy: From Setting AI Vision to Executing Value-Driving AI Initiatives https://gtnr.it/3OqlC7C   Read More: Executive Resources: What Generative AI Means for Business https://gtnr.it/3uh3bf0  

One-quarter of executives are in the process of transitioning into a new role at any given time, and 40% say they are likely to move again within two years. If you are a seasoned executive who hasn’t signed up for a fresh opportunity, whether at your current organization or another, you likely will soon. The problem? Executive transitions are very challenging. Today’s economic uncertainty and heightened employee and public expectations make it hard to establish credibility quickly and deliver tangible impact. Plus, the ripple effect of a poor executive transition creates significant risk and expense for both the executive and their organization.   In this episode, Blakeley Hartfelder, Senior Director, Research at Gartner, discusses the reality, challenges and pitfalls of being a new executive, along with tips for establishing a successful transition plan and personal brand. She emphasizes the importance of defining and regularly updating success criteria, adopting a human-centric leadership approach and how the entire C-suite can (and should) support a successful transition.    Dig Deeper   Download Toolkit: Get a Fast Start in Your New Executive Role https://gtnr.it/3U2HVEh   Read More: 4 Ways to Ensure a New Executive Benefits Your Organization, Immediately https://gtnr.it/47FcMKg   Read More: 4 Secrets to Success for Executives Starting a New Role https://gtnr.it/47GXHYr  

Over the past four years, business leaders have had to navigate working from home and returning to the office (several times over), and now, the need for a nimble, resilient workforce. Gartner’s annual future of work trends report provides key insights and actionable strategies to navigate workplace dynamics, which this year run the gamut from managing the impact of AI to employee conflict resolution to the four-day workweek.   In this episode, Emily Rose McRae, a Senior Director Analyst in the HR practice at Gartner, outlines 2024’s nine future of work trends, the themes that have emerged, and how executives and people leaders can develop strategies to better manage their workforce.   Dig Deeper   Read More: 9 Future of Work Trends for 2024 https://gtnr.it/3RPRR1f   Download Toolkit: Next Steps With Gartner’s 2024 Future of Work Trends https://gtnr.it/47oP6ta  

In 2023, ThinkCast has covered mission-critical business topics from supply chain disruptions to hybrid work to strategic planning. But one topic has dominated the conversation: generative AI.   For our best-of-the-year special, we’ve focused on three insightful angles you can use to explore generative AI. First, Gartner VP Analyst Svetlana Sicular goes over the basics of GenAI. Then, Afraz Jaffri, Director Analyst and the editor of this year’s AI Hype Cycle, explains why GenAI falls in the peak of inflated expectations. Finally, Tony Sheehan, a VP Analyst focused on education, talks about how teachers, students and educational institutions should approach AI to manage risks and open up new ways of learning.   Dig Deeper   Learn More: What Generative AI Means for Business  https://gtnr.it/3GTy9fK  Download Now: Your AI Strategy Planner https://gtnr.it/3RB2dSs 

As the end of a transformative year approaches, enterprises are under pressure to determine their approach to generative AI and other technology trends. In this episode, which first aired as part of the Gartner original video series, Top of Mind, Global Chief of Research Chris Howard discusses three broad themes that emerged in the Gartner Top Strategic Technology Trends for 2024. Then he outlines how businesses can move beyond experimentation with what AI could be used for, to a comprehensive implementation plan that ultimately creates enterprise value.   Dig Deeper   Watch Now: More Episodes of Top of Mind With Chris Howard https://bit.ly/46Jr109   Download Now: Your Detailed Guide to the 2024 Gartner Top 10 Strategic Technology Trends https://gtnr.it/46N2VBV  

From remote and hybrid work to quiet quitting and recession fears, the state of employee engagement has been in flux since the pandemic began. Now, HR and team leaders need a new approach to make employees feel connected to their organizations.   In this keynote, originally delivered at Gartner ReimagineHR Conference, GVP Ania Krasniewska Shahidi, and Brent Cassell, VP, Advisory, demonstrate how and why stability, trust and innovation are the cornerstones of a new HR strategy. With 82% of HR leaders facing pressure to scale back or reverse the progress they have made over the past few years, this new framework can help put the focus on what employees and enterprises need to enter their next phase of growth.   Dig Deeper   Watch Now: Staying Bold: How HR Can Unlock Human Performance in Any Context  https://bit.ly/3GeE6DT   Explore the Conference: Gartner Reimagine HR Conference 2024 https://gtnr.it/3uIaUzS