CES Tech Talk
CES Tech Talk
Consumer Technology Association
Brand Safety During Olympics and U.S. Election
14 minutes Posted Apr 1, 2024 at 5:00 am.
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Show notes

Discover how a global media measurement and optimization platform is using AI to ensure brand safety in the midst of high-energy periods like the Olympics and the US election. The CMO of Integral Ad Science talks about how AI is breaking down streaming services on a frame-by-frame basis to provide comprehensive brand safety, and why responsible media is becoming a massive topic of discussion.