Online Marketing Made Easy with Amy Porterfield
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.
#678: Building a Digital Empire: Expert Insights from Nathan Chan of Foundr Magazine
Mastering the art of interviewing, optimizing your online marketing, and scaling your business in record time with Nathan Chan.  Let me ask you something – have you ever listened to a podcast episode or live speech that left you so incredibly inspired and motivated that you felt like you could take on the world? Well, that's exactly how I feel every single time I listen to my guest today speak!  I'm not exaggerating when I say that today's episode is one of my absolute favorites to date! Trust me my friend, as a business owner, you're going to be absolutely obsessed with the amount of wisdom that this conversation holds.  I'm talking about the one and only Nathan Chan, the genius entrepreneur behind Foundr. Nathan started Foundr as a small digital magazine, and it quickly became one of the most valuable tools with so many fantastic resources made specifically for entrepreneurs like you and me.  In this episode, Nathan lifts the curtain on all the highs and lows he experienced while building his amazing brand. From resilience to creativity to a passionate pursuit of his vision, Nathan's journey is truly a mini-masterclass in entrepreneurship.  The best part? He's an incredible interviewer who has interviewed over 100 billionaires! And lucky for you, he also shares his tips and tricks for mastering these high-level interviews.  Today, you’ll hear about:  5:16: Why Nathan started Foundr and how he overcame his biggest challenges  14:31: How to make money, expand, and diversify with a digital magazine  21:00: All of the lessons learned from Nathan’s brilliant podcast guests  30:15: Tips and tricks for finding a perfect product-market fit  34:31: Why the most successful founders aren’t afraid of messiness or obsession 37:32: Nathan’s expert advice for crafting the perfect interview  41:03: The most needle-moving strategies for your online marketing  Listen in and then listen in again to really soak up all the juicy insights and take some notes! I promise you – it's that good. Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
May 8
52 min
#677: Why Friendships Are Crucial In Entrepreneurship
Here’s why your female friendships are your most valuable asset as a woman in business.  Today, I just want to drop in and share a little heart-to-heart with you. I know how often it can feel like entrepreneurship is an entirely solo journey. But I'm here to tell you this doesn't have to be the case! I truly believe that having a fabulous circle of girlfriends is the key to thriving in your business, having every resource at your fingertips, and simply maintaining your sanity. Your besties are your rock when the going gets tough, your cheer squad during your milestones, and the best asset you could ask for when you need advice. Seriously, finding your group of fellow women in business who fully understand the hustle of entrepreneurship will totally transform your perspective on the industry.  I can't even begin to express how much I cherish my friendships. From those late-night voice memo pep talks to celebrating every win, no matter how small, and having deep conversations about our challenges – these moments mean everything to me. So, of course, I want these moments for you too!  In this episode, I open up about how and why I'm prioritizing my friendships, even when it feels impossible to juggle with my busy schedule. Consider this your loving reminder to give your friendships the attention they deserve!  Today, I talk about:  4:22: The importance of open communication and active effort in your friendships 9:26: Tips for prioritizing check-ins and initiating conversations  12:29: How to separate (or combine!) business and non-business friendships  13:47: A super fun exercise for staying connected with your closest friends!  17:01: An invitation to be more intentional with your friendships  Listen in because these connections mean more than just business – they're about support, happiness, and genuine care. You and your business deserve it!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
May 6
21 min
#676: Mini-Training: How To Plan Out Your Promo Calendar & Revenue For The Year
BE SURE TO SNAG THE FREE TEMPLATE THAT GOES HAND IN HAND WITH THIS EPISODE! You can grab it here! My proven step-by-step strategy for planning out your entire promotional calendar and reaching your huge revenue goals!  Picture this: you kicking off your year with a crystal clear vision of what's possible for your business and a rock-solid plan to reach those revenue goals? It's not too good to be true, my friend! In fact, it's totally possible by simply planning your promotional calendar and mapping out your revenue goals a year in advance. I’m telling you – these are 2 business growing staples that will have you scaling year after year after year!  Now, I know it can be overwhelming to plan so far ahead, especially if numbers aren't your thing (I'm pointing to myself here). But as an entrepreneur, I can't emphasize enough how important it is to understand every aspect of your business, and revenue planning is a massive part of what will make you successful.  Want to know how my team gets so much done in a single year and why we continue to hit our big goals? It’s because we plan for them! I know it's only May, but trust me – it's never too late or too early to start planning.  So, grab a pen and paper or open that note-taking Google doc because, in this episode, I'm guiding you through a step-by-step strategy to create a fully-fledged promo calendar and revenue plan.  Today, I cover:  7:56: Questions to ask when reflecting on your last 12 months  9:20: A simple exercise for brainstorming your big ideas  10:35: How to get super intentional when designing your next year  12:45: Advice for deciding on your non-negotiables  15:49: A tangible guide for planning your revenue goals and identifying opportunities for more profit  25:55: The importance of understanding your numbers  30:58: Why you should never focus on the ‘how’ in your planning stage 33:35: Tips for taking a step back to audit, check, and prune your draft  38:15: Making informed decisions about your promotion and launch calendar 44:20: How to break down your finalized yearly revenue projections by quarters  Listen in and check out my revenue planning template freebie, pulled directly from my own business. Apply it to yours today and you’ll be thanking yourself in the future! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
May 1
54 min
#675: What To Do When You Launch At The Same Time As Your Peers
Avoiding distractions, comparisons, and insecurities during a launch. Ever found yourself in a situation where you put a massive amount of effort into creating an amazing digital course or webinar and have marketed it brilliantly, only to realize that everyone around you is launching a similar offer at the EXACT same time? If this has happened to you, you know just how overwhelming it is!  Well, my friend, I completely understand this feeling because it literally just happened to me when I launched my Subscribed Bootcamp! I felt like every heavy hitter in the industry was launching their own bootcamp at the same time, and honestly, I panicked. But I know now there was no reason to! Trust me – it’s a natural feeling, but you can't let your insecurities or urges to compare yourself to your peers get the best of you!  I've never talked about this topic on the podcast before, but it's an important one. In this episode, I walk you through how I've managed these feelings through more than a few of my launches! I also share some tips on avoiding distractions during a launch and using this friendly competition to your advantage.  In this episode, I cover:  4:54: Why you should always question and revisit your first thoughts  7:21: Tips for avoiding distractions and comparisons during a launch 11:09: How to use healthy competition to light your fire  12:53: My inversion problem solving exercise  15:33: Deciding on your unique abundance motto  Listen in and stay focused on YOUR goals, YOUR strategies, and YOUR audience. Remember, your biggest enemy during a launch is a pesky inner critic! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Apr 29
20 min
#674: The Psychology of A Successful Entrepreneur With Love Life Expert & Confidence Coach, Matthew Hussey
Here’s why upleveling your love life will uplevel your business with Matthew Hussey! Do you ever dream of a reality where you're absolutely killing it in your career and your love life? Well, it's not just a dream anymore! I've got an absolutely brilliant guest joining me today with tons of expert tips and incredible guidance to help you achieve both!  Matthew Hussey is a love life genius, a New York Times bestselling author, and the mastermind behind the #1 love advice YouTube channel with over half a billion views! Trust me, you're in for a treat!  I know you might be thinking, "Why should I care if I'm not single?" Well, my sweet friend, this episode isn't just about finding love. We're diving deep into the psychology of entrepreneurship and how the same qualities that make you successful in love will make you successful in business.  Matthew opens up about his journey from shy guy to multimillion-dollar entrepreneur and how confidence and vulnerability are the keys to personal and professional growth. When you've got both love and success on your side, there's no limit to what you can do!  Plus, whether you're flying solo, feeling stuck in your relationship, or needing a confidence boost, Matthew's new book "Love Life: How to Raise Your Standards, Find Your Person, and Live Happily (No Matter What)'' has got you covered! Today, you’ll hear about:  4:22: Why Matthew was initially passionate about helping people find love  12:53: Advice for combatting imposter syndrome, embracing self-acceptance, and stepping into your confidence  22:59: The importance of being vulnerable in your personal and professional life 27:37: Matthew’s biggest lessons learned from building his multimillion dollar business  32:48: The similarities between being successful in entrepreneurship and being successful in love  39:12: Why Matthew wrote his new book  Listen in and pre-order your copy of Matthew's book now. Get ready to uplevel your love game AND your business game today! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Apr 24
57 min
#673: My Entrepreneur's Bookshelf: Must-Read Books for 2024
Why I believe my 2024 bookshelf will expand my knowledge, spark creativity and boost my mental health.  Want to know a super simple yet super effective secret to success as an entrepreneur? Of course, you do – it's reading as much as possible! Believe it or not, reading books isn't just a fabulous way to expand your knowledge, but it will also help unleash your creativity, uplevel your business wisdom, and boost your mental health!  Now, I'm not going to recommend the usual business or finance books that you've probably already read. Instead, my sweet friend, I have some exciting titles that are on my personal reading list for 2024, passed along to me by my brilliant friends and incredibly successful peers. I'm on a mission this year to broaden my perspectives and learn a ton of new things beyond my entrepreneurial niche. And, of course, I also love a light beach read in between!  I know that you're extremely busy building your business, and finding the time to do anything within your packed calendar can be a challenge. That's why I also share my top tips and tricks to help you make reading a daily habit, no matter how chaotic your schedule may seem.  In this episode, you’ll hear:  1:16: Tips for finding time to read within your busy schedule  5:54: A book for building your business that can thrive without you being directly involved  8:33: A book for mastering self-improvement and the ability to learn new skills  10:08: A book that highlights the importance of courage and managing expectations  12:27: A book for transforming self-sabotage into power and building your emotional intelligence  15:09: My favorite fun reads and page-turning biographies  Listen in and get ready to learn all about your next literary obsession! I’ll be there flipping pages right alongside you.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Apr 22
20 min
#672: The One Word That Led Me to Have My Best Year in Business Yet
A simple strategy for remembering what you’re working toward in 2024! Have you ever heard of selecting a personal word of the year? It's like having a roadmap to steer you through your year. Maybe you've even tried it yourself, with words like fitness, peace, or relationships. But, my friend, have you ever considered choosing a word of the year for your business?  Last year, I did this exercise with my team, and it completely transformed the way I see my business. I'm telling you – this word became our guiding light and played a massive role in helping us achieve one of our best years ever! And since every year is unique, we took the opportunity to choose a different word that aligns with our specific goals for this year.  But enough about my business! In this episode, I'm here for YOU. I reveal my top tips, tricks, and strategies to help you dial in on your goals for 2024 and choose a word of the year that aligns with your big dreams. It's time to push the boundaries of what you thought was possible for your business and get crystal clear on what's in store for you!  Today, you’ll hear all about:   3:10: Why ‘unreasonable’ was my company’s word of the year in 2023 7:15: How my team chose our word for 2024 9:54: Three tips for deciding on the word of the year for YOUR business  12:45: A fun and tangible strategy for always remembering who you are and what you’re working towards Listen and pick your word of the year now! And don't forget to drop me a line on Instagram to make it official.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Apr 17
21 min
#671: A Look Inside My Membership: Momentum
How my exclusive Momentum membership has scaled my business and upleveled my community.  Today's episode is very close to my heart because I’m sharing something with you that has had a massive impact on scaling my business: my exclusive membership program called Momentum. I'm super excited to give you a sneak peek into this fantastic community! If you didn't know about my membership program before, don't worry! It's probably because it's reserved for students of Digital Course Academy. So, in this episode, I want to lift the curtain and share the details about this incredible membership with ALL of you. Since its launch in 2019, we've been working so hard to fine-tune and perfect the program, ensuring our members receive the best possible content and support. Now, some of you might be thinking that memberships sound too complicated or too advanced for your community, but trust me, they will work wonders for your business no matter where you are in your entrepreneurial journey. And even if you're not quite ready to start your own membership program, keep this information in mind for later – it will come in handy sooner than you think! To give you a complete picture of what makes Momentum so special, I've enlisted the help of my fabulous team. You'll hear insights on everything from cultivating our friendly community to our content delivery methods and how we’ve overcome every challenge.  Today, I cover: 5:50: Front end memberships vs. back end memberships 9:40: Behind-the-scenes of my Momentum membership community   13:20: How Momentum is organized within our membership hub 16:28: The 4 deliverables we roll out every month without overwhelming our members 23:29: Why it's possible to create and sell a memberships even with a small team or no team at all  28:07: Strategies for creating a supportive community with empowered members  32:44: Tips and tricks for keeping your retention rate high  37:15: The most common challenges we’ve faced and how my team overcame them Listen in if you're curious about how memberships work or thinking about starting your own! This episode is packed with value that you won't want to miss.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Apr 15
48 min
#670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione
Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione. My friend, my guest today has built an amazing six-figure business working just four days a week with no ads or staff outside of a virtual assistant. I know, it sounds too good to be true! But lucky for you he's here to share all the secrets of how you can do the same.  I’m thrilled to welcome my long-time friend, brilliant speaker, and speech coach extraordinaire, Mike Pacchione! Mike helps executives, athletes, and entrepreneurs just like you deliver top-notch presentations that leave audiences wanting more. Trust me – this guy knows his stuff!  Mike is so good that I hired him two years in a row for some of my biggest presentations. Not only were they extremely successful, but he helped me so feel confident in front of all of those people!  In this episode, Mike shares his expert wisdom on public speaking that will translate perfectly into your online webinars, courses, masterclasses, and even on stage! Plus, he opens up about his transition from a 9-5 employee to a successful entrepreneur. If you've been questioning taking the leap into full-time entrepreneurship, Mike's story will have you ready to jump! Check out his website for some awesome freebies! Today, we discuss:  5:48: Mike’s fascinating transition from his corporate job into entrepreneurship  16:33: How Mike overcame his entrepreneurial imposter syndrome and overwhelm 23:33: Brilliant strategies for avoiding burnout or overwork while still meeting client expectations  30:31: Tips for crafting irresistible lead magnets and freebies to grow (and keep!) your email list 36:15: Expert advice for speaking on stage  Listen in, get ready to take some notes, and learn from the best of the best. Believe me, this episode is jam-packed with entrepreneurial gold!   Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Apr 10
48 min
#669: The Genius Business Idea I Wish I Had Thought of Sooner
Standing out in the online marketing world by adapting to the trends and innovating your launch process! I have some super exciting news to share with you today (drum roll please)! I'm thrilled to announce that I've created a brand new department at my company! I genuinely believe this department will be a total game-changer for my students, the collaboration within my teams, and streamlining content creation.  Now, you may be wondering why YOU should care about the inner workings of MY business. Here's the thing – I always find so much value in learning how other people have built and structured their businesses, especially as online business owners with remote teams.  That's why, in this episode, I pull back the curtain on the structure of my teams and departments so that you can apply what I've learned to your own business. My friend, I want you to have teams that not only help you scale but are also an incredibly valuable asset to your students!  Even if you're just starting your entrepreneurship journey or running a one-person show, I still want you to tune into this episode! It's always a brilliant idea to look ahead and visualize what's possible for you. Trust me – building out your teams is not as far away as it may seem! And if you're looking to restructure your teams, this will be just what you need to hear.  Today, I share:   4:00 A behind the scenes of my teams and departments  6:12 Why I decided to combine my content and community departments  11:53 Advice for building a team that will best support your students  13:58 How to be more intentional and mindful with your team structures Listen in and start to apply these tips and tricks to your company and community. I’ll be cheering you on as your business takes to greater heights!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Apr 8
20 min
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