In episode #2739, we discuss the impact of Google's helpful content update, the future of SEO and AI, the growth of Google and OpenAI, the partnership between CNET and Best Buy, the rise of influencer marketing, and the importance of product or service quality in driving revenue.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: 97% hit by Google's HCU, Newspaper publishers sue Microsoft/OpenAI, CNET+Best Buy, and more (01:15) 97% of these sites got hit by Google's HCU (08:54) Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement (11:08) CNET + best buy = new era for media? (12:59) 70% of millennials relating to creators over celebrities (24:13) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2738, we discuss takeaways from an interview with Patrick Collison, the CEO of Stripe, and Jensen Huang from NVIDIA. We cover the use of group feedback instead of private criticism, the potential impact of AI on industries and jobs, the challenges of implementing AI in large corporations, and the varying adoption rates.      Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing (01:15) NVIDIA's Jenson Huang's unorthodox leadership style (07:43) How AI agents will change marketing (24:13) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2737, we discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of book publishing, the potential impact of inflation on marketing, and the current state of advertising revenue for platforms like Google, Pinterest, and Amazon.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Why book writing sucks (stats), Google Search revenue up 14% YoY, Pinterest shares soar 18%, & more (01:15) Introduction (07:29) Why book writing sucks (statistics)  (15:12) Google Search revenue increases 14% YoY to $46 billion  (15:17) Pinterest shares soar 18% on earnings beat, strong revenue growth (15:21) Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing (21:40) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and help you get to the next level so you live the life you want.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: A sneak peek of what our AOA hangouts look like (01:15) Introduction to the Coaching Call (01:45) The Power of Writing Memos for Clarity and Action (09:22) Exploring Offshore Talent: Pros and Cons (16:45) Preparing for the Impact of AI on the Industry Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential TikTok ban, the benefits and drawbacks of venture capital and the importance of reinventing one's business, and Amazon's offering of free content with Amazon Prime.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Shake Shack vs Chick-fil-A, TikTok ban strategies, Facebook's most important historic event, & more (01:15) How Shake Shack is out-marketing Chick-fil-A  (03:38) This Skool group makes $258,000/mo (06:48) Meta opens up Quest OS to third-party hardware makers (10:09) What to do about the TikTok ban (12:55) The single most important event in the history of Facebook (18:27) The Amazon 'oh by the way' offering  (20:19) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and the future of AI and AGI.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Express files for bankruptcy, plans to close nearly 100 stores, and Mark Zuckerberg's Personal Brand Transformation (01:15) Express files for bankruptcy, plans to close nearly 100 stores (21:00)  Mark Zuckerberg's Personal Brand Transformation - Good Or Bad? (30:03) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: SGE's $40B ad impact, Ferrari's marketing genius, Electric Mercedes G-Wagon, and more (01:15) SGE has the potential impact over $40 billion per year in ad revenue for marketers (12:30) The genius of Ferrari's marketing (13:14) All-electric Mercedes-Benz G-Wagon (17:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bold bets in business.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How MrBeast's new content format caused me to cry and How Prime saved Amazon  (01:15) How MrBeast's new content format caused me to cry (07:44) How Prime saved Amazon  (14:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Wall Street rate-cut expectations, Meta ad woes, Burger King's rival tactic, SEO tips, & More (01:15) Wall Street rate-cut expectations (03:49) Attribution is somewhat unknowable (05:36) Meta advertisers claim sales are down and costs are up due to glitchy automated system (06:58) Burger king leveraged Mcdonald's for marketing using Rappi (10:20) The explosion of $3.75/hr virtual employees (11:33) Companies are now selecting individuals to be the face of their corporate brand (16:44) How to beat every Google SEO update (20:05) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more (01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views (11:53) Exploring Amazon's non-endemic ads (15:30) Kindle's success and Oprah's influence (17:43) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.