How Impossible Foods Is Being Attacked by Big Beef
Published October 11, 2019
47 min
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    Pat Brown is on a mission to save the planet by cutting one thing from our lives: cheeseburgers. The Impossible Foods CEO is determined to cut the consumption of cows to save our planet from the devastating effects of big agriculture, but there's one thing standing in his way: Richard Berman, a powerful Washington lobbyist. He's a formidable opponent protected by a shadowy non-profit called the Center for Consumer Freedom, but Impossible isn't scared. In fact, they think Berman's involvement means the beef lobby is terrified for the future of their industry, and scrambling to save their buns. This week, Daniel hears from Brown and Rachel Konrad, Impossible's Chief of Communications, to find out more about the meat war. Then, we get into the biggest stories of the week, from the latest in stupid sexism to restaurant ripoffs and more. Stories: • Don't Blatantly Ripoff Your Neighbors • Sexist Bartender Says Something Sexist • Who Owns a Recipe? Featuring: Pat Brown (@ImpossibleFoods) Rachel Konrad (@rachelkonrad) Hosts: Amanda Kludt (@kludt), Editor in Chief, Eater Daniel Geneen (@danielgeneen), Producer, Eater Produced by: Martha Daniel (@martha_c_daniel) More to explore: Check out more great reporting from the Eater newsroom. Subscribe to Amanda’s weekly newsletter here. Follow Us: @eater on Twitter and Instagram Get in Touch: About Eater: Eater obsessively covers the world through the lens of food, telling stories via audio, television, digital video, and publications in 24 cities across the US and UK. Learn more about your ad choices. Visit
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