Entrepreneurial | EP 630 Mike Spadier   Join us for an insightful discussion with a seasoned marketer who shares his journey from working with the renowned brand Onnit to his current role at Still Austin Whiskey. Delve into the early days of Onnit, where strategic planning and innovative marketing propelled the brand to success. Discover the importance of doing remarkable things, driven by a culture of excellence and authenticity, as we explore the influence of Joe Rogan&#8217;s podcast and the necessity of financial stability in sustaining unconventional marketing strategies. Gain valuable insights into building a positive company culture and crafting authentic brand narratives that resonate with consumers. From challenges of brand recognition to the myth of overnight success, this episode explores the evolving landscape of marketing and branding in the context of cultural shifts, trends, and emerging technologies. Join us as we navigate the future of branding and the enduring importance of authenticity in a rapidly changing digital age. Podcast Show Notes: * Introduction: * Guest from Texas, previously worked at Onnit, now with Still Austin Whiskey. * Initial involvement with Onnit through founder Aubrey Marcus. * Early Days at Onnit: * Onnit initially focused on sports performance and recovery supplements. * Guest&#8217;s role in planning website, branding, and marketing. * Negotiating terms to return as CMO after moving away temporarily. * Doing Epic Sh*t: * Emphasis on doing remarkable things both personally and professionally. * Influence of Joe Rogan&#8217;s podcast on Onnit&#8217;s growth. * Importance of financial stability to sustain innovative marketing strategies. * Replicating Success: * Discussion on the repeatability of Onnit&#8217;s success model. * Importance of financial backing or solid business strategies for unconventional marketing. * Building Culture: * Positive and healthy culture at Onnit, driven by a focus on health and fitness. * Impact of positive customer feedback on company morale. * Contrasting cultures between Onnit and the whiskey industry. * Storytelling and Branding: * Importance of authentic brand narratives and campaigns. * Example of Still Austin Whiskey&#8217;s branding approach. * Balancing storytelling with product visibility, rejecting the notion of simply replicating Red Bull&#8217;s marketing approach. * Challenges of Brand Recognition: * Discussion about the challenge of ensuring brand recognition for a small business. * Analogy of wearing a bird around town versus using billboards. * Myth of Overnight Success: * Analysis of the misconception of overnight success in business. * Examples like Tito&#8217;s Vodka to illustrate the years of hard work behind rapid success. * Cultural Shifts and Trends: * Exploration of how cultural shifts and consumer trends impact the success of brands. * Reference to the evolution of craft beer and the emergence of niche products. * Authenticity in Marketing: * Emphasis on the importance of authenticity in marketing. * Contrast between polished brand campaigns and authentic content creation on platforms like TikTok and YouTube. * Future of Branding: * Speculation on the future of branding. * Consideration of the influence of emerging technologies like AI on content creation. * Enduring significance of authenticity and uniqueness in brand identity. WA Fuel your journey to greatness with <a href="https://wildernessathlete.

EP 629: James Yates  This week, prepare to be enthralled as we sit down with James Yates, a true Renaissance man whose passions span the realms of mule deer hunting and engineering consultancy. James&#8217;s narrative is one of intrigue, having ventured deep into the world of rock climbing before fate beckoned him back to the untamed wilderness of hunting after a setback. Join us as we unravel James&#8217;s journey, from the dizzying heights of rock climbing obsession to the rugged terrain of mule deer hunting. Delve into the depths of his evolution from a staunch advocate of bow-only hunting to a versatile and adept wielder of multiple weapons. With each twist and turn, James&#8217;s story embodies resilience, adaptability, and an insatiable thirst for adventure. Revolutionize your mountain fitness journey with MTN Tough, the proud sponsor of this episode. This year, after a chance encounter with skeptical old-timers in Idaho, I committed to breaking away from the ordinary training routine. MTN Tough offers more than just a workout; it&#8217;s like having a personal trainer focused on building functional mountain strength. Currently tackling the Kettle Bell Diesel program, it&#8217;s a game-changer with movements that traditional training overlooked. If you&#8217;re determined to hunt the mountains well into your 60s, sign up for MTN Tough using code TRO24 for an exclusive free trial—long enough to experience the entire KB Diesel program before committing. Check it out WA Fuel your journey to greatness with Wilderness Athlete, our podcast sponsor. As I pursue my 2024 fitness goals, their Energy and Focus product has become a daily essential. Now, exclusively for our listeners, Wilderness Athlete offers a free sample pack—8 Hydrate and Recover, 5 Energy and Focus, plus a shaker bottle. Simply use promo code TRO to make the products free; just cover the shipping cost, which varies by location. Act fast; supplies are limited. Click the link here now and power up your routine with Wilderness Athlete sampler pack. This podcast is brought to you by Tricer USA they make gear that is Fast, Light and Simple. Just got the Tricer BC Tripod and this thing is a dream. This is the lightest tripod I have owned feels purpose built for how I use a tripod as a hunter. I just want to say this thing is beefy as heck, don&#8217;t get it twisted just because it&#8217;s light doesn&#8217;t mean it chensy. Tricer Made one of the biggest innovations I have ever seen on a tripod and once you see it make so much sense. The legs are thicker at the base which give it a super stable base. The New BC and AC Tripods are shipping now so go get your hands on one before season. Use the Code TRO and save 10% TricerUSA.com TricerUSA Fast, Light, Simple.

EP 628: Moose Mayhem: Danny Bolton&#8217;s Unforgettable Alaskan Expedition This week on the podcast, get ready to be captivated by the one and only Danny Bolton, a contender for the title of the most interesting man alive. Hailing from the beautiful islands of Hawaii, Danny is a man of many talents and passions, from racing trucks to free diving, hunting, cooking, and embodying the epitome of a true badass. Danny joins us to regale listeners with the exhilarating tale of his Alaskan moose hunt from last year—an adventure that was nothing short of extraordinary. As Danny recounts his Alaskan escapade, listeners are transported into the heart of the wilderness, where every moment is filled with adrenaline and unpredictability. From navigating the rugged terrain to facing unexpected challenges, Danny&#8217;s story serves as a poignant reminder of the inherent risks and rewards of the great outdoors. A spontaneous decision to take down two majestic bulls, three miles from camp, on the final day of the hunt, transforms into an epic saga that will linger in the minds of all who hear it. Join us for an unforgettable journey as Danny Bolton shares his remarkable adventure, offering insights, thrills, and a healthy dose of inspiration along the way. Tune in and prepare to be swept away by the sheer audacity and excitement of this epic Alaskan moose hunt. Today&#8217;s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren&#8217;t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%. This podcast is brought to you by Tricer USA they make gear that is Fast, Light and Simple. Just got the Tricer BC Tripod and this thing is a dream. This is the lightest tripod I have owned feels purpose built for how I use a tripod as a hunter. I just want to say this thing is beefy as heck, don&#8217;t get it twisted just because it&#8217;s light doesn&#8217;t mean it chensy. Tricer Made one of the biggest innovations I have ever seen on a tripod and once you see it make so much sense. The legs are thicker at the base which give it a super stable base. The New BC and AC Tripods are shipping now so go get your hands on one before season. Use the Code TRO and save 10% TricerUSA.com TricerUSA Fast, Light, Simple.

EP 627: Jaden Bales aka Young Jaden In this week&#8217;s episode, I&#8217;m thrilled to reconnect with a longtime friend, former employee, and occasional co-host, the dynamic Jaden Bales. Our reunion sparks a lively and engaging conversation, a rare opportunity amidst our busy schedules. Together, we delve into a myriad of topics ranging from the intricacies of aging animals to strategic hunt planning, and the invaluable lessons gleaned from guiding experiences. However, the highlight of our discussion revolves around Jaden&#8217;s exciting life update—he&#8217;s embarking on the journey of building a house and establishing roots. We candidly explore the challenges and triumphs of manifesting dreams, reflecting on the importance of embracing different seasons of life to pave the way for future success. This episode offers a multifaceted exploration of life, hunting, and the pursuit of fulfillment. Join us for an insightful and inspiring conversation that delves into the complexities of balancing personal aspirations with outdoor pursuits. Whether you&#8217;re seeking practical hunting advice or contemplating life&#8217;s transitions, this episode promises to resonate deeply with listeners. Shoutout to Handlebend Mugs for the best dang drink ware ever created. Revolutionize your mountain fitness journey with MTN Tough, the proud sponsor of this episode. This year, after a chance encounter with skeptical old-timers in Idaho, I committed to breaking away from the ordinary training routine. MTN Tough offers more than just a workout; it&#8217;s like having a personal trainer focused on building functional mountain strength. Currently tackling the Kettle Bell Diesel program, it&#8217;s a game-changer with movements that traditional training overlooked. If you&#8217;re determined to hunt the mountains well into your 60s, sign up for MTN Tough using code TRO24 for an exclusive free trial—long enough to experience the entire KB Diesel program before committing. Check it out Fuel your journey to greatness with Wilderness Athlete, our podcast sponsor. As I pursue my 2024 fitness goals, their Energy and Focus product has become a daily essential. Now, exclusively for our listeners, Wilderness Athlete offers a free sample pack—8 Hydrate and Recover, 5 Energy and Focus, plus a shaker bottle. Simply use promo code TRO to make the products free; just cover the shipping cost, which varies by location. Act fast; supplies are limited. Click the link here now and power up your routine with Wilderness Athlete sampler pack. This podcast is brought to you by Tricer USA they make gear that is Fast, Light and Simple. Just got the Tricer BC Tripod and this thing is a dream.

EP 626: Brandon Maddox of Silencer Central In this episode, I&#8217;m thrilled to welcome Brandon Maddox, the visionary founder and CEO of Silencer Central, to the podcast. Prepare for an enthralling journey as Brandon shares his evolution from a pharmacist with a side hustle dream of paying for silencers to becoming the driving force behind one of the nation&#8217;s largest silencer companies. Delving into the entrepreneurial landscape, Brandon offers invaluable insights, detailing the hurdles he faced, particularly in navigating the intricate regulatory framework and ATF dealings. What sets Brandon and Silencer Central apart is their bold approach to innovation and regulatory compliance. By tackling the toughest aspects of the business head-on, they&#8217;ve not only pushed the boundaries but also unearthed loopholes and solutions previously unseen by industry peers or even the ATF themselves. Furthermore, our conversation delves into the role of silencers in the hunting realm and Brandon&#8217;s visionary outlook on the future trajectory of the industry. From regulatory challenges to groundbreaking advancements, this episode offers a captivating exploration of a remarkably successful enterprise. Join us as we uncover the fascinating journey of Silencer Central and the indomitable spirit of its founder. Revolutionize your mountain fitness journey with MTN Tough, the proud sponsor of this episode. This year, after a chance encounter with skeptical old-timers in Idaho, I committed to breaking away from the ordinary training routine. MTN Tough offers more than just a workout; it&#8217;s like having a personal trainer focused on building functional mountain strength. Currently tackling the Kettle Bell Diesel program, it&#8217;s a game-changer with movements that traditional training overlooked. If you&#8217;re determined to hunt the mountains well into your 60s, sign up for MTN Tough using code TRO24 for an exclusive free trial—long enough to experience the entire KB Diesel program before committing. Check it out Fuel your journey to greatness with Wilderness Athlete, our podcast sponsor. As I pursue my 2024 fitness goals, their Energy and Focus product has become a daily essential. Now, exclusively for our listeners, Wilderness Athlete offers a free sample pack—8 Hydrate and Recover, 5 Energy and Focus, plus a shaker bottle. Simply use promo code TRO to make the products free; just cover the shipping cost, which varies by location. Act fast; supplies are limited. Click the link here now and power up your routine with Wilderness Athlete sampler pack. This podcast is brought to you by Tricer USA they make gear that is Fast, Light and Simple. Just got the <a href="https://tricerusa.

EP 625: Rex Wolferman In this week&#8217;s podcast, prepare for a riveting narrative as my good friend, Rex, takes center stage to recount one of the most extraordinary hunting seasons I&#8217;ve ever encountered. Picture this: Rex not only successfully bagged a formidable 350-inch bull with his traditional bow but also secured a remarkable 200-inch whitetail with his compound bow—an achievement that seldom graces even the most seasoned hunters. What makes this tale truly remarkable is the backdrop of adversity that Rex faced, teetering on the brink of losing everything before a stroke of luck transformed his fortunes. Beyond the enthralling hunting anecdotes, this episode delves into the broader saga of Rex&#8217;s resilience—a narrative encompassing his determination to acquire a property, construct a home for his new bride, and establish a foundation for starting a family. The tale unfolds as a testament to Rex&#8217;s unwavering spirit, a beacon of inspiration for anyone facing life&#8217;s lows. Amidst the challenges, Rex persisted, and fate rewarded him generously. Join us for more than just hunting tales; immerse yourself in the profound journey of a remarkable individual with a vision for building a life. Rex&#8217;s story is not just about trophies but about crafting a legacy and a home. An inspiring tale awaits, showcasing the indomitable human spirit and a solid dude who embodies it. Rex&#8217;s triumphs are a testament to the power of persistence, and his story may just leave you feeling as stoked and inspired as I am. Fuel your journey to greatness with Wilderness Athlete, our podcast sponsor. As I pursue my 2024 fitness goals, their Energy and Focus product has become a daily essential. Now, exclusively for our listeners, Wilderness Athlete offers a free sample pack—8 Hydrate and Recover, 5 Energy and Focus, plus a shaker bottle. Simply use promo code TRO to make the products free; just cover the shipping cost, which varies by location. Act fast; supplies are limited. Click the link here now and power up your routine with Wilderness Athlete sampler pack. Revolutionize your mountain fitness journey with MTN Tough, the proud sponsor of this episode. This year, after a chance encounter with skeptical old-timers in Idaho, I committed to breaking away from the ordinary training routine. MTN Tough offers more than just a workout; it&#8217;s like having a personal trainer focused on building functional mountain strength. Currently tackling the Kettle Bell Diesel program, it&#8217;s a game-changer with movements that traditional training overlooked. If you&#8217;re determined to hunt the mountains well into your 60s, sign up for MTN Tough using code TRO24 for an exclusive free trial—long enough to experience the entire KB Diesel program before committing. Check it out

EP 624: Breaking Ground: The Unconventional Journey of Final Rise&#8217;s Founder This week, I have the pleasure of hosting Matthew Davis, the visionary founder and owner of Final Rise, on the podcast. Matthew unfolds his captivating journey into the hunting industry, narrating how a passion for hunting evolved into a career and a desire to shape a life centered around this pursuit. Having honed his skills while working with prominent industry giants, Matthew eventually charted his own course, breaking new ground in a space that had remained stagnant for years. This podcast offers an immersive experience, not just tracing Matthew&#8217;s path but also distilling the invaluable lessons acquired along the way. Gain insights into the intricacies of building a brand and discover the elements that seamlessly bring it all together. During our conversation, Matthew articulates his vision of success, expressing a desire to embrace the freedom of taking his old Jeep, shotgun, and loyal dog on hunting expeditions whenever the spirit moves him. Beyond personal freedom, he aspires to extend this lifestyle to the dedicated individuals working at Final Rise, fostering a culture of shared passion. Matthew&#8217;s story is nothing short of inspiring, a testament to his tenacity in carving out a niche for Final Rise. His narrative is a beacon of admiration, showcasing a brand built from the ground up. Delve into the exhilarating tale of Matthew&#8217;s Wyoming elk hunt, a narrative that unfolds against the backdrop of an epic adventure. Picture horses trekking deep into public lands, the thrill of the pursuit heightened by a sudden rainstorm, culminating in the triumphant discovery of his bull. This episode promises not only a gripping adventure but also a profound reflection on the ethos that propels Final Rise forward. An epic podcast awaits! Today&#8217;s episode is proudly sponsored by Tricer USA, creators of gear that embodies the essence of fast, light, and simple. Experience the game-changing Tricer BC Tripod, renowned for its exceptional lightweight design without compromising on durability. As a hunter, I recently acquired this tripod, and it&#8217;s a game-changer—sturdy, purpose-built, and surprisingly lightweight. Tricer&#8217;s innovative approach with thicker leg bases ensures unmatched stability. The all-new BC and AC Tripods are now available for shipping, so seize the opportunity before the season kicks in. Don&#8217;t forget to use the code TRO at TricerUSA.com to enjoy a 10% discount. TricerUSA: Fast, Light, Simple – Elevate your outdoor experience. Today&#8217;s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren&#8217;t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

EP 623: Risk and Reward: The Clint Casper Hunting Lifestyle This week, I&#8217;m thrilled to engage in a conversation with the incredible Clint Casper. Clint is not just a figure I admire from afar on social media; he&#8217;s someone I&#8217;ve truly looked up to. What sets Clint apart is his unapologetic pursuit of his passions. A seasoned hunter, he navigates the western landscapes with a frequency that surpasses even the locals, while also demonstrating an impressive mastery of whitetail hunting in his home state of Ohio. Clint embodies a zest for life, fearlessly embracing risks along the way. In this episode, we delve into Clint&#8217;s remarkable journey, exploring the strategies he employed to craft a lifestyle allowing him to spend over 100 days a year immersed in the thrill of the hunt. We candidly discuss the challenges and setbacks he encountered, providing valuable insights for those who aspire to follow a similar path. Clint generously shares the secrets behind his extensive network of connections and reveals how nurturing relationships opened unforeseen doors in his life. A captivating highlight of our conversation is Clint recounting a harrowing tale involving his first Mule Deer buck—a gripping narrative that nearly cost him his life. This unforgettable experience not only tested Clint&#8217;s mental resilience but also redefined his approach to risk, both on the mountain and in other aspects of life. This episode is a treasure trove of inspiration and lessons learned. Clint Casper&#8217;s journey is a testament to the profound impact of embracing challenges and seizing opportunities. Tune in and be prepared for a riveting story that will leave you pondering the depths of adventure and risk. Your enjoyment is guaranteed. This podcast is brought to you by Tricer USA they make gear that is Fast, Light and Simple. Just got the Tricer BC Tripod and this thing is a dream. This is the lightest tripod I have owned feels purpose built for how I use a tripod as a hunter. I just want to say this thing is beefy as heck, don&#8217;t get it twisted just because it&#8217;s light doesn&#8217;t mean it chensy. Tricer Made one of the biggest innovations I have ever seen on a tripod and once you see it make so much sense. The legs are thicker at the base which give it a super stable base. The New BC and AC Tripods are shipping now so go get your hands on one before season. Use the Code TRO and save 10% TricerUSA.com Tricer USA Fast, Light, Simple. Today&#8217;s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren&#8217;t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

EP 622: Anti Time Management and the Art of Intentional Living with Richie Norton This week, I sit down with entrepreneur and lifestyle design expert Richie Norton to discuss how to elevate your life in the coming year. Richie delves into the concept of anti-time management, emphasizing the need to carve out time for impactful experiences. He provides tips on intentionally crafting a life you want rather than settling for the one you have. Richie shares a crucial early lesson about understanding that how you get paid is more important than how much. Many individuals accumulate wealth but find themselves discontent because they become slaves to their own success. A wealth of knowledge, Richie imparts valuable lessons and anecdotes from his personal journey. This podcast is a treasure trove of insights, and I secretly gained a multitude of important takeaways from our conversation. I hope you do too. We also touch on the Map Check Challenge towards the end. If you&#8217;re interested, be sure to download it here. Also Check out Richie Nortons books here.  This episode is brought to you by OnX Hunt, the go-to hunting maps trusted by hunters everywhere. As we enter planning season, OnX is your key to unlocking epic adventures in 2024. Check out my free e-scouting series on the OnX Hunt YouTube channel to see how I plan my hunts. Plus, with OnX Elite membership, you gain access to valuable resources like Top Rut draw odds, a tool I personally use to secure tags. Explore the many benefits of being an OnX Hunt Elite member today! OnX Hunt Website   OnX Hunt YouTube Channel &#8220;Dive deep into the world of elk, hunting, and riveting stories with the Elk Hunt Podcast! Get ready for a season filled with new episodes and weekly shows, bringing you the essence of elk hunting. If you enjoyed the Wapiti Wednesday podcasts, subscribe to the Elk Hunt Podcast on your favorite platform and share the excitement with fellow elk enthusiasts.&#8221; Subscribe to Elk Hunt Podcast Let&#8217;s talk optics! Maven Optics offers an impressive selection of rifle scopes, and I&#8217;ve been loving every piece in their lineup. From the versatile RS.2 to the powerhouse RS.3, these scopes are built to last a lifetime. Upgrade your hunting experience with quality optics from Maven, a Wyoming-based company. Don&#8217;t forget to use code TRO for an exclusive bonus gift with your purchase!

EP 622: Adam Grenda: Trump Christmas Party, Surround Yourself, Moose Hunt Planning This week on the podcast, Ol&#8217; Dick Bone Grenda is back with a story about being at the Trump Christmas Party and being just a few seconds away from handing Donald Trump a grizzly bear dick bone stir stick. This story is one for the ages, and I can only imagine Adam at a party of this caliber, handing out bear penis bones, looking like a true Jeremiah Johnson fresh out of the mountains. In this episode, we talk about Adam&#8217;s ability to surround himself with people who are better than him, a key factor in becoming truly great at anything he takes on. From hunting moose to flying bush planes and now entrepreneurship, Adam has the unique ability to be humble enough to learn and confident enough to become great—a rare trait. In the last half of the pod, we deep dive into moose hunting. With a DIY moose trip planned for 2024, planning has become top of mind. Adam is one of the best big bull moose killers out there, and I took a ton of insight away from the conversation. If you are planning a moose hunt or thinking about it, this episode is a must. Today&#8217;s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren&#8217;t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%. &nbsp; Looking for unmatched value in rifle scopes? Discover Maven Optics. This Wyoming-based company offers stellar optics, with the RS.3 being a steal at just $1200. Whether you&#8217;re considering the RS.3, the lightweight RS, or exploring their range, Maven guarantees quality and value. Don&#8217;t miss out: use code TRO for a special bonus gift with purchase. Elevate your game with Maven! This podcast is brought to you by Tricer USA they make gear that is Fast, Light and Simple.Just got the Tricer BC Tripod and this thing is a dream. This is the lightest tripod I have owned feels purpose built for how I use a tripod as a hunter. I just want to say this thing is beefy as heck, don&#8217;t get it twisted just because it&#8217;s light doesn&#8217;t mean it chensy. Tricer Made one of the biggest innovations I have ever seen on a tripod and once you see it make so much sense. The legs are thicker at the base which give it a super stable base. The New BC and AC Tripods are shipping now so go get your hands on one before season. Use the Code TRO and save 10% TricerUSA.com TricerUSA Fast, Light, Simple.