Show notes
On today’s episode I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue. Here are summary points about SunSki
- Target demographic of 25-35-Year-Olds
- They have been business for about 6 Years - since 2012
- They extended their distribution business online in 2015, 3 Years Online
- SunSki sells lightweight sunglasses made from both polycarbonate and recycled plastics
- They intend to move to a fully recycled plastic range soon
- Their customer acquisition efforts are primarily based on Email and Facebook advertising
- They transitioned from Mailchimp to Klaviyo this year and marketing automation has made a significant positive impact on their bottom line.
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SPONSORS:
This episode is brought to you by:
Klaviyo
Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.