<p>David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn Stiphout, David runs Ventana Surfboards, maker of boards handcrafted from upcycled and reclaimed material. In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable business, and how Instagram drives most of their sales. </p><p>For more on Ventana Surfboards and show notes: <a href="https://www.shopify.ca/blog/ventanasurfboards-instagram">https://www.shopify.ca/blog/ventanasurfboards-instagram</a></p><h3>Tune in to learn</h3><ul><li>How to talk about your brand at a fair or trade show</li><li>How to collaborate with artists to turn their audience in to your customers</li><li>How they sold a $15,000 surfboard from a post on Instagram</li></ul>

How $100 Bottle of Hot Sauce Brings the Heat and Virality

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.