Dylan Jacob grew up running his own businesses and knew early on when to change course and adapt.
Ever since high school Dylan grew a small phone repairs business into a parts manufacturing company and later founded a company that offered the largest color selection of tiles in the United States.
Despite reaching financial success, Dylan always viewed these ventures as &quot;buffer businesses&quot; and only found his true calling when he dove deep into solving the common problem of how to keep drinks cold. 
To learn more about Dylan, BrüMate, and the show notes: https://www.shopify.com/blog/brumate-pivot 
Tune in to learn
<ul>
<li>Do you really need to fly to China to meet with manufacturers</li>
<li>Why Facebook might drive low-quality leads and how to improve the quality of your leads</li>
<li>When to pivot your business and what happens when you do</li>
</ul>

How To Create a Need and Justify Your Use Case

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.