You're a great photographer, and you deserve to make a great living from photography. But sometimes, the business side can feel overwhelming and confusing. I’m Bryan Caporicci and I’ve been a professional wedding and portrait photographer for over ten years now. I’ve been where you are and I navigated the waters. I cut through the clutter. I've been able to enjoy the freedom and flexibility (financially and otherwise) that being an entrepreneur brings. I now help tens of thousands of photographers like you how to succeed in photography.The Business of Photography Podcast is your guide through the business of being creative, so you can build a thriving photography business. The podcast features interviews with the most successful photographers in the world and includes in-depth, actionable conversations that will help you simplify and clarify the business of photography.
On this episode, Bryan sits down with Aaron Nace, founder of the popular photography education website PHLEARN, to talk about digital manipulation vs getting it right in-camera and how photographers can use Photoshop more creativity and effectively in their portrait and wedding photography, to differentiate themselves from their competitors.
Photographers are often guilty of letting their egos get in the way when it comes to running their businesses. There is often a desire to be the hero rather than the guide and on this episode, Bryan & Rob share their thoughts on what it means to be a professional photographer and why it's important to realize that sometimes we are the hired help and not to let egos get in the way of serving our clients.
With so many ways to learn how to do something new, it's easy to fall into the trap of turning to the Internet for advice and often this approach doesn't yield the best results. Bryan & Rob share 5 ways to start something new in your photography business without relying on social media.
Photographers looking to make more money with their businesses often think that means raising their prices but there are other ways to actually increase profits without raising your prices. Bryan & Rob share four ways you can increase profit in your photography business.
After running into some issues shooting with a Rollieflex for the past few months, Bryan swapped his beloved Rollieflex for a Hasselblad 500 and shares the reasons why he's bought into the Hasselblad story and will be shooting with it going forward.
It's easy in business to put things on autopilot and forget about them but that can lead to issues and perhaps not knowing when there is a problem. Just like making a doctor's appointment, it's important to schedule regular checkups for your business to make sure things keep running smoothly.
People want to work with like-minded individuals and the best way to establish this type of connection is by sharing your own personality. Bryan chats with Kylee Maughan about how to create a personal brand and how to use your own personality to book your dream clients.
In Episode 392 we started a discussion on how to deal with an upset client. On this episode, we continue the discussion by looking at how to recover from a bad client experience and how to put the lessons learned into your business policies.
Sometimes when we run into a bad client experience, it's easy to point the finger back at the client and blame them for not understanding our policies. On this episode, Bryan & Rob share tips on how to deal with an upset client when expectations don't match up with reality.
Shaunae is an award-winning, destination wedding photographer and small business coach/mentor who has built her business with intentional purpose at the age of 20 and grew it to a sustainable, six-figure business within three years. Bryan chats with Shaunae about how to build a great client experience that will keep those referrals coming your way.
Bryan chats with Levi Bettwieser who is the founder of The Rescued Film Project. The Rescued Film Project is an online archive gallery of images that were captured on film between the 1930's and late 1990's. Each image in the archive was recovered from found film from locations all over the world and came to Levi in the form of undeveloped rolls of film. Levi believes that these images deserve to be seen so that the photographer's personal experiences can be shared.
Social media and social media marketing tend to receive a lot of attention as a way to promote and grow your photography business but you can't overlook the importance of face-to-face networking to expand and deepen your connections with vendors and clients and ultimately expand your business.
You need to define your story and you need to stick to it. Your story needs to be the bloodline of your photography business and on this episode, Bryan chats with Braedon Flynn - the founder of Film Supply Club about his belief system and why he photographs weddings exclusively with film.
With photography becoming more of a commodity, it's important for photographers to focus on story telling. On this episode of the Finding Film series, Bryan talks about the history and story of Rolleiflex cameras.
Tanya Smith is a successful boudoir photographer who shares how she uses studio sales and promotions to drive new business and the techniques she used to make close to $80K from her most recent studio sale.
Bryan & Rob are back from WPPI in Las Vegas were they attended a workshop on how to achieve social media success. After the session, they left wondering what social media success really means and why so many photographers are prioritizing becoming Instagram famous over finding and attracting new clients.
As Bryan continues his exploration of film photography, he shares his recent experience trying to track down an elusive twin-lens Rolleiflex camera and how he's planning to use it alongside his current lineup of digital cameras.
Business owners have to make a lot of decisions. Recently Rob made the decision to purchase a new camera system which prompted today's conversation about how photographers make decisions in their businesses and what Bryan & Rob have learned that can help photographers justify or un-justify those decisions.
We live in a digital age when photographs are captured, shared and then forgotten. Bryan sits down with Ryanne Hollies to discuss strategies photographers can use to show clients the value of printed products and how they can grow their business by offering physical products like prints and albums.
Now that Bryan has been shooting film for a few months, he feels that he's grown beyond the initial learning stage and now feels comfortable digging deeper into some of the technical aspects of film photography. In this episode, Bryan shares his thoughts on some of the different film stocks that he's used and the discoveries he has made while shooting with them.
Do you feel guilty when you take time away from your business? Do you feel like you always need to be connected and on for your clients? Building in time away from your business is critical to your success and Bryan & Rob share 6 reasons why taking time away from your business can actually help your business.
The photography market is becoming increasingly competitive and photographers have to find ways to differentiate themselves from their competitors who are sometimes also their clients. Bryan & Rob share tips on how selling physical products like prints and albums can help you stand out from the crowd.
Through his continued exploration of film, Bryan has discovered a very supportive community of film photographers willing to help answer any questions he's had. One such photographer is Brjánn Bettencourt who shares his experiences with film and how he incorporates analog photography into his workflow.
As we head into the New Year and think about implementing new systems or processes, it can often be a bit overwhelming or intimidating. Bryan & Rob share 11 tips to help you succeed during times of change while avoiding frustration.
Bryan explores the reasons he decided to take up film photography in the first place, the recent discoveries he's made, and what role film photography might play in his professional photography business.
LinkedIn - just a boring platform for business to business connections right? Wrong! Jeff Brown shares strategies for photographers on how they can use LinkedIn to build their brand and grow their photography business.
Bryan continues his exploration of film photography as a way to push his creative boundaries. On this episode, Bryan shares the results of getting his first set of film scans back from the lab and what he's learned in the process.
Most photographers typically experience a period in their season where demand for their services slows down and so too does the revenue coming in. In this episode, Bryan & Rob share 5 ways photographers can make more money during the off-season.
While focusing on the business aspects of photography is important, it's also important to keep fueling the creative side of photography. Recently Bryan has discovered film photography for the first time and in a special series, he will be sharing his journey into the world of film photography.
Is there a real relationship between you and your Instagram followers? Tyler J. McCall is a social media marketer & coach who teaches students how to use Instagram with intent to tell stories, build relationships, and convert followers to fans.
Chris Ryan has been a photographer for over 40 years but yearned to learn more about photography from some of the masters of the craft. Unable to find a resource that met his needs, he created a series of Master Classes with some of the best photographers in the world including Steve McCurry, Albert Watson, & Joel Meyerowitz.
Photographers are notorious for prioritizing their spending on gear over other things that would help move the needle in their business. Bryan & Rob share 6 things photographers should be spending their money on besides the latest gear and props if they want to grow their business.
After many years of owning a traditional photography business, Ezra Page decided that his business, while successful, wasn't helping him fulfill his photography goals. He was in a rat race doing photography that wasn't very different than many others in his space. He decided to start interviewing photographers that were pushing the limits of what photography could be, who he lovingly calls Odd Tog's.
You've heard the old saying about what assuming does. In this episode, Bryan & Rob share 4 steps on how to communicate your value proposition to your clients so you can differentiate yourself from your competitors and command the prices you deserve.
While customer service and customer experience are both important aspects of running a successful business, setting expectations with customers around pricing at the beginning of the relationship, can make or break that relationship.
Sprout Studio was born out of Bryan's frustration of having to use multiple systems to run his photography business. The platform has evolved significantly since it was launched and on this episode, Bryan & Rob share the top 5 features of Sprout Studio that photographers love.
How do you know that you're going in the right direction with your photography business? Having a good business plan is like having a map when you're on a road trip so that you know where you're going and how you're going to get there.
If you want to be a professional photographer, one of the key ingredients to being successful is continuous learning. Bryan chats with Reid Callanan from Santa Fe Workshops about the importance of education and why it's important for photographers to get out of their comfort zones sometimes and learn lessons from other genres of photography unrelated to their core speciality.
Bryan shares his recent experience working with a local realtor to sell his house and how you can learn to identify & learn from the mistakes you might be making in your own business but might not be aware of.
Transitioning into photography full-time can be a scary proposition and on this episode we'll share some tips and strategies to help you decide when you're ready to take the leap and go into photography full-time.
Reaching customers through traditional marketing tactics is getting harder and harder. Photographer and entrepreneur Nate Grahek shares tips on how to use video messages to build an authentic connection and book more clients.
Once you outgrow your circle of influence as a source for new clients, you have to find ways to reach beyond that circle to gain new business. On this episode, Bryan & Rob share proven strategies to market yourself as a portrait photographer in order to bring in new business.
Many photographers identify themselves as introverts which can be challenging in a profession that calls on us to be extroverts when dealing with clients. Bryan chats with Brian Lucrezia about ways to break the ice, have fun, and build lasting relationships with your photography clients.
Many photographers struggle to sell their value when meeting with clients and often place themselves at a disadvantage by appearing too needy or too available. In this episode, Bryan chats with Blair Enns about how to put yourself in the power position and win without pitching
Technology was supposed to make our lives easier but chances are you're spending more time looking for the app you want to use rather than getting things done. Bryan & Rob share 11 tools that will help you run a better photography business.
Many photographers obsess over editing their photos more than they need to and end up getting so bogged down that it cuts into their time to focus on other activities. Bryan talks with Beth Teutschmann about how to let go of perfectionism and how to get started with outsourcing your editing.
Where does a lead come from and what are you doing today to generate new leads? Scott Wyden Kivowitz joins Bryan to share strategies on how to use modern marketing techniques to generate an abundance of leads and book more clients than you can handle.
Wedding shows can be a great source of new business for photographers but it takes more than just showing up and having a nice looking booth. Bryan & Rob share 10 ways to guarantee results at your next wedding show.
Do you want to guarantee positive return on investment for the time you spend on Instagram? Bryan chats with Jamie Delaine Watson who shares tips and strategies for increasing your photography business with Instagram.
Packages are a popular sales tool that are used by many business to successfully sell their goods and services. Bryan & Rob share tips and strategies on how to build wedding photography packages that sell while at the same time avoid, confusing your clients.
Are you looking for ways to make more money from your photography business without being handcuffed to it? On this episode, Bryan sits down with Abbey Kyhl who shares her advice on how to setup and manage a successful associate photography business.