Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. We discuss ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
Today we hear stories of different people who have had doors open due to their podcast. Your podcast typically is not a business. It is a business card. Your podcast can be used to network with other people and companies, help you get employment, and help secure opportunities.
If you hate WordPress but want something a little more powerful than the built-in website that comes with your media host then you might want to check out Podpage. Today I interview the create Brenden Mulligan
Today I am recording from Podfest Multimedia Expo 2020 and I capture a conversation with Ronsley Vaz in the hallway after he shares an amazing story about listener loyalty. Sometimes we are our own worst enemy. When we don't give ourselves credit, this belief limits our success. Focusrite Studio Makeover Focusrite wants to help remove any barriers to your creativity by outfitting your podcast studio with products from some of the best brands in content creation. We’ve partnered with them to award three podcasters with a complete studio makeover valued at over $2300 each and the chance for you and your podcast to be featured in a video project produced by Focusrite! For more information and a list of prizes see http://bit.ly/PSM_Dave-Jackson Enter the competition today! Timeline 00:00 Focusrite Giveaway 03:20 Table of Contents 04:33 Because of My Podcast Ronsley Vaz 17:22. Recorded Using an iPhone 18:17. Give Yourself Credit Mentioned In this Episode Book: Amplify: Raise Your Voice, Boost Your Brand and Grow Your Business The Psychology of Entrepreneurship Sarah Mikatel podcasting Step by Step Podfest Multimedia Expo Lou Mongello WDW Radio (Walt Disney World) Storyworthy by Matthew Dicks Get Storyworthy for Free at Audible Start Your Podcast Today Step by step tutorials Live group coaching (get your questions asked) Private Facebook filled with other brilliant podcasting minds Priority email support with private instructional videos (ask a question expect a video answer) 30-day money-back Guarantee www.schoolofpodcasting.com/listen
Descript is software that transcribes your episode and then you can go to the transcript and when you removed it from your transcript, it removes it from the audio. You can fade in and cuts that are a little rough to smooth them out. You can mix in music, have multiple mics go into two different tracks so you can edit the "cough" out from person number two while person number one was talking. Enjoy the live demo of Descript in this episode 712 of the School of Podcasting. Table of Contents 01:09 What is Descript? 08:16 Descript Demo 19:20 How Much Is It? 20:02 Descript vs Otter.ai 22:40 My Podcast Reviews Free Month Dela Extended 24:12 #podrevday March 8th 25:03 Because of My Podcast- Carey Green 29:56 schoolofpodcasting.com/start 30:29 Robin Chsitopherson loved the Glow Episode 33:07 March Podcasting Events 37:57 Bloopers Descript Live Demo - Transcripts are more than just words While many people take the lazy way to show descriptions by thinking transcripts are the golden ticket. In my opinion, transcripts are hard to read and I often click away (which means this is the opposite of what people were hoping for, and Google calls this "bouncing" coming to one page and leaving). A transcript can speed up editing by making it easy to see the parts that definitely need edit, and you will be able to see your crutch words. That is where descript has a very interesting feature. In this video, you see me right-click and erase 14 "ums." Were all the edits perfect? No, but you can use additional tools like fading into a word to smooth out and roughs edit. The price is $10 a month for up to 10 hours of transcription (which is lightning fast). We have a coupon code pec2020 through the end of March 2020 you can get 10% off a yearly subscription. Thanks to Steve Stewart and the Podcast Editors Club, and the Podcast Editors Conference for allowing us to borrow their coupon. Watch Video My Podcast Reviews - Get A Free Month Deal Extended 22:40 I interviewed Daniel J Lewis back on episode 709 talking about My Podcast Reviews which scans all of the apple stores and emails you copies of your reviews (or your competitors) where you can then share them, add them to your media kit, etc. Originally the offer of a free month was to end in February but the free month offer has been extended until March 7,2020. Go to www.schoolofpodcasting.com/mpr to get your free month Podcast Review Day March 8 #podrevday 24:12 Steph Fuccio has started a tradition of picking one day out of the month to review at least one podcast. You can join in on Twitter and Instagram by using #podrevday -more information. Because of My Podcast - Carey Green Carey Green is a podcast editor (see podcastfasttrack.com) and does a podcast about podcasting at podcastification.com but his show Morning Mindset has been growing very quickly, and he is having meetups with listeners, and now he is frequently receiving prayer requests. Carey is now doing one episode where it is Carey praying for multiple people on one episode. Think about the comfort and closeness one must feel to ask someone "Will you pray for me?" Check out Carey's Morning Mindset podcast at https://careygreen.com/ Robin Christopherson loved the Glow Episode Robin does a daily Dot to Dot show about Amazon skills. He has a large audience but was looking for a new way to monetize his show. He heard my interview with Glow.fm CEO and loved it. You can hear it at https://schoolofpodcasting.com/706 If you want to check out my Glow page see www.glow.fm/schoolofpodcasting March Podcasting Events March 3: Podcast Portland Meetup March 4: The Publisher Podcast Awards March 6-8: Podfest Multimedia Expo March 6: Podcast Editors Club, Spots Podcon and others) March 7: Podfest Cairo March 9-11: New Media Summit March 11: Podup Virtual Summit March 16: Northeast Ohio Podcasters Meetup March 17: California Podcasters Association (Oakland) March 17 Virginia Podcasters Association Meetup March 19-20 Become a Podcaster in One Day March 19: Podcast Cracking the Code March 19: Phoenix Podcast Club Social March 31: Columbus Podcasters Meetup For more information see www.podcastingevents.com Ready to Start Your Podcast? Step by step tutorials Live group coaching (get your questions asked) Private Facebook filled with other brilliant podcasting minds Priority email support with private instructional videos (ask a question expect a video answer) 30-day money-back Guarantee Go to www.schoolofpodcasting.com/start
I was in Houston for the Spark Christian Podcast Conference where I was speaking. It was a great event for the first time out of the gate and I met some really cool people. My buddy Sunny from the IPN asked me if I wanted to go see Joel Osteen who runs the largest church in America and is also an author and someone I refer to as "Happy Jesus Man." Jole is incredibly successful (his church is the building where the Houston Rockets professional basketball team played. It's a stadium that holds 16,800 people). I have listened to Joel on and off over the years. I went to feed my spiritually, but I was also there to observe and look for the clues of his success. You don't get this big without doing something right. Time Codes 01:08 Spark Christian Podcast Conference Review 02:38 What Podcasters Can Learn from Joel Osteen 30:52 How did you get over your self Doubt? 41:10 Free Webinar on Equipment 42:19 Have you surveyed your audience? Joel Started As A Geek Joel was the technical person in his church working with his father. He was the lighting tech and worked for his Dad. Joel Did Something Different There is a style of preaching in the church known as "Hellfire and brimstone." This is where you explain to your audience that if you don't accept Jesus you are going to Hell where there will be weeping and gnashing of teeth. Instead of peaching about the horrors of Hell, Joel went to the bible and found all sorts of scriptures that point out how God wants you to prosper. Some have deemed this the prosperity Gospel, and because it's different than what people previously did, this has its critics. This has not swayed Joel from his message. He is covering the bible the way he wants to. He Makes it Easy for First Time Visitors Sunny and I had walked into what appeared to be a side door, and weren't exactly sure where to go. It was easy to identify who the staff was and we just walked up and said, "Hi this is our first time here." The worker knew exactly what to do and before I could blink I was given to a person who was giving me a tour of the building and explaining that there was a book store and if I wanted to buy anything Joel would sign it at the end of the night. He then escorted us to fourth-row center stage seats. I felt lucky. I felt special. The sanctuary was beautiful. They had cool lights in the ceiling and an amazing backdrop behind the band, and a choir made of people of every shape, size, and color. He Honored The Heritage of the Church and What They Believed in He played clips of his father who started the church and acknowledged those who came before him. Oh, I'm sorry this isn't for you... It's for the academy of podcasters. Let's move on. It Was a Well Oiled Machine There were no lags in the presentation. You didn't see the praise band ask, "He should we move on to the missing thing" and then someone says "Yeah, let's do the missing thing. Let's roll the mission intro." When the song was over, the mission people came out, the spoke about a conference that had just wrapped up. They introduced the video about how they were helping with Ebola in Africa and the video clip came on. Everyone knows what was next. They Through in a Curve Ball Their band did two praise songs (very upbeat - very easy to sing along) that engaged the audience. Then one of the soloists on the stage snuck into the audience at the end of the song. She then launched into an old Christian classic "Nothing but the blood" from the back of the auditorium so the people in the back now get the same view as those in the front. Most music performers pull this trick in concerts. They went back to singing more songs from the front of the stage. Pacing and Anticipation This is a great tip for those narrative style storytellers. They kept the service moving with the music, but about five songs into their performance their backdrop which looked like the galaxy with millions of stars started to reveal the word JESUS in big bright letters as the band hit a crescendo. The place erupts into applause, the band plays louder, hands are raised into the air and as the final notes of the song fade out Joel Osteen takes the stage and opens his message with prayer. Everybody Knows and Does Their Part The band multiple guitar players, keyboardists, and hundreds of backup singers, they all worked together to deliver the song in the best way that connects with the audience. The security for Joel was extensive. They were very good and kept him safe while allowing people to meet and greet him after the service. If you have a show with a host and a co-host someone is driving the show and someone is color commentary. Know Your Point and Back It Up Joel's message could be boiled down to this. "When you're in a bad situation you should still help others who are having problems." All of these scripture references helped illustrate his point. This is similar to the book I recommend Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis. Explain Things with a Personal Story After sharing some examples from the bible, Joel explained a story about hos his Dad was trying to raise money for a new auditorium but heard about a smaller Spanish church had run out of money for their church and this "Half a church" was just sitting there gathering dust. Even though Joel's Dad needed the money for his project he gave it to the smaller church. Anytime you can make your point with a personal story, I recommend you do it. This gives your audience a chance to get to know you. Joel Was Vulnerable At the end of the story about Joel's father, Joel explained how he is still benefiting by the step his father took. In the middle of the sentence, he paused, tried to say the sentence again, and again he had to stop. His emotions were deep in his thought. He put his hands over his eyes and turned his back to the audience. He said, "I'm sorry yall, I cry to easy, and I cry too much. Nobody booed. Nobody shouted, "HOW UNPROFESSIONAL" and instead they cheered him on. He turned back around with his red eyes, and grabbed a tissue and wiped his eyes. I can't find another way to explain it besides saying this was a "real" moment, and instantly felt more connected with him. Later in the service that I watched on Sunday (where he did the same service), he started one line and said, "Did I say that right? I'm going to say it again." Joel Knows His Why and It Aligns with his Call To Action Joel's goal is to get you to know Jesus and accept him. At the end of the service, he has a call to action to accept Jesus. He Promotes Subscriptions and Makes it Easy During the service and at the end, they put a link to their website on a giant screen with mentions of their podcast. Joel is a Collaborator I see on his website he is doing a service with Kanye West. He SERVED His Audience At the end of the night, he went through hundreds of people meeting them, signing books (or not) and treating each and every person like they were his favorite person in the whole world. He had his crew borrow their phone and snap pictures so they could share it on social media. So they could easily share what a great time they had a Lakewood church. By the time he had made it to me, there was talk he might shut down the line as it was long. He made it through. He was visibly tired. He had just performed a service and was probably feeling the dip as the adrenaline of preaching in front of thousands of people had left his body, but instead of instructing his team to send us home he waved us in knowing it would just add another 30 minutes or so to his evening. Whenever you have a chance to meet your audience to do it and say thank you. How Did You Get Over Self- Doubt To Start Your Podcast? 12:56 Dan Kreiness of the Leader of Learning podcast uses himself as a target audience member. If it holds his attention, it probably holds someone else's attention as well. John DeRosa of the Classical Theism podcast likes the idea of having guests. If people didn't want to listen to you (they do) they might listen to your guests. Paul Cheall from Fighting through World War II change the question from nobody would listen to Would they? His downloads are getting a few downloads a day (it features memoirs from his Father). Holland Webb grom The Afterword podcasts didn't care about others opinions. They did it to have fun talking to each other and if other people want to listen - fine. Thomas from Novel Marketing had my favorite answer, "When you love your audience more than you care about your own pride you will take steps to publish your show." Free Webinar: The Right Podcast Gear Joing the free webinar on 2/26 at 7 PM to get all of your questions about gear answered. see http://www.schoolofpodcasting.com/webinar Question of the Month for March 2020 42:25 If you surveyed your audience, what was the biggest thing you learned? If you didn't survey your audience (or a focus group) why not? Answer at www.schoolofpodcasting.com/question
Table of Contents 01:29 How Do You Compete Against Large Networks? 06:44 25 People Vs 1 09:42 Two Things That Kill Podcasts 11:52 Buying an Audience 15:32 Life Without the School of Podcasting 17:01 So How Do You Compete? 19:24 Jet Ski vs Cruise Ship 21:53 Downloads are only ONE way of measuring Success 24:28 Free Webinar 2/26 25:01 Golden Mic Announcement 34:23 Where I Will Be 34:45 Question of the Month I hear this question a lot: How am I supposed to compete? It'll be something like I've been podcasting for three years. There are these other podcasters who I'm pretty sure are buying their audience. They're spouting their numbers, and they're gigantic. How am I supposed to compete with somebody like that? I totally understand that question. Here are some things to consider: You Can't Compete Because its a good visual. How would a seventeen-year-old boxer compete against the champion who has held the title for six years? You don't put that kid in the ring. He's going to get killed. The experience, the stamina, he just isn't ready. He is completely out of his league. But I've Been Podcasting For Three Years But Dave, I've been podcasting for three years. You say that in some cases, you know people who are really starting to make a difference with their podcast at three years mark. To this I say"Uh-huh," but here are some things that we need to think about. We never know what's going on behind the scenes with a podcast. You might have a job (or two) and a spouse and some kids. The other podcast may not have any of those. Can you imagine how much free time you would have to promote if you didn't have any other activities and could focus on your podcast 100% of the time? So if you look at podcasters from the outside, there's a person with a podcast here, and another podcaster over there and you think they are the same and they are not. We have no idea what is going on behind the scenes. They might have a background in selling and your background is in teaching. Radiolab thanked 25 people at the end of their show. I am an army of one. Can I compete? In 2015ish I was up for a Podcast Movement Podcast Award and one of the shows in my category was Reply All. I was competing against them. I've also had my Logical Weight Loss podcast compete against Jillian Michaels. Can we compete? Yes. The minute you turn on the microphone you are competing. Some of the things these teams of 25 use you don't need (original music?). While great production is like icing on a cupcake, if its all icing (and no cupcake) that doesn't work (see serial season two). The Two Things That Kill a Podcast BABIES Babies are so selfish. It's all about them. All they scream is feed me, wipe my butt, I want a nap. That can really get on your nerves (kidding). COMPARTING YOUR PODCAST TO OTHERS When you say "how do I compete" at the hear you are comparing your show to others, and that can seriously do nasty things to your content. If you ever feel yourself comparing yourself - STOP. STOP COMPARING YOUR SHOW TO OTHERS. You need three things to create good content: Your attitude Your health The support of those around you (see this episode for a deep dive into this subject). There is no competition I am a co-host on the Podcasters Roundtable with Daniel J. Lewis and Ray Ortega. Technically both of these people are my "competition" but they are not. Why? Because you can listen to me on Monday, Daniel on Tuesday, and Ray on Wednesday. As long as you deliver value, you're safe and don't have to worry. You Can't Buy An Audience You can buy an opportunity for people to hear your show, but you can't pay them to listen. Your podcast needs to provide value so they will come back because they want more. Holly Barey is beautiful. In 2004 they put her in a Catwoman suit, spent a million dollars to my $82 million (a loss of 18 million). On Rotten Tomatoes the movie has a ranking of 9 out of 100 with 197 people voting. In 2009 Disney worked on a movie called John Carter based on a popular book. According to Wikipedia is the most expensive movie ever created. It was a super popular book. It's kind of a sci-fi fantasy thing. It had a young, hot actor from Friday Night Lights, which was a very popular TV show here in the States. Yeah, they lost $200 million on that movie You cannot buy an audience. And upon the release, it received a mixed critical reception. In other words, it wasn't any good. There are great visuals. It had a great soundtrack. It had great action sequences. But the biggest criticism was toward the characterization and this thing called the plot that movies have, and you kind of need a good plot, you need a story. It's the content. It's delivering value. And apparently, this movie did not deliver value because it lost them $200 million. And I remember seeing all the ads for this movie, that all the promotion. Before You Start Spending Money to Grow Your Podcast I see a lot of people who say, "I'm not getting enough downloads and they turned to Facebook ads or advertising an overcast or Spotify or Castro (all podcast listening apps). They are trying to get the word out about their show. You can buy eyeballs/earholes but you can't buy an audience because an audience is someone who comes back for more. Do What Your Big Networks Can't Answer every email (in my travels big shows don't do this) Get your audience on the phone. In the book Superfans (and in the Colin Morgan Interview on Podcast Juinkes) Pat Flynn and Colin Morgan talk about reaching out to random members of their audience via the phone (you can get a free Google Voice number, or Podcast Voicemail to mask your real phone number). How do you provide great content? You know who your audience is. How do you know what they want? You talk to them. You are a Jetski, they are a cruise ship. You can change your content in record time. They can't. You are much more flexible. They are not. You need to identify your weaknesses and your strengths. You also need to identify your "competition's" strengths and weaknesses and don't try to cover the same area whey they will unquestionably squash you. Go to where they are. In some cases, if a show is so big they can't go out in public. You can, and while you're there you can get feedback on how to make your show better. Be sure to poll your audience. This can be as simple as "what do you like about the show, what do you wish I would do differently?" If you want to ask, "How did you learn about the podcast" so you can do more of that. There is More Than One Way To Measure Success Keep in mind there are more ways to measure success than downloads. These includes: Is your show successful (are you achieving your "why?" Comments on your website Email responses Social marketing interactions Business metrics (new customers) The Right Podcast Equipment Webinar On February 26th there is a free online webinar at www.schoolofpodcasting.com/webinar where we will go over podcast equipment and the best option for you. If buying the right equipment has been a hurdle for you this will help you get over the hurdle. See www.schoolofpodcasting.com/webinar Life Without the School of Podcasting Today I helped someone who randomly contacted me on Facebook. They hadn't purchased enough storage space for their show. They were exporting their files in the wrong format. They didn't know how to export in the proper format. They were using the wrong format for artwork. Podcasting can be fun and fulfilling when you don't have to band your head against a wall to release a simple episode. At the School of Podcasting, we show you in videos how to export your show in the proper format. We show you how to order the right plan for your podcast so your media host matches your strategy. We help you podcast frustrating free. Join today at www.schoolofpodcasting.com/start The New Academy of Podcasting Let's start off with the positive. Wondery, a company with 82 employees and revenues (according to growjo.com) of around 15 million per year organized a new "Academy of Podcasters" and will launch a Golden Mic awards in 2021. Per their website, "The Academy is professionally run by an Executive Director and an Account Manager. These roles are overseen by a volunteer Board of Governors who set the strategic vision and goals of the organization. 17 Founding Members will establish the organization and guide its initial creation with a goal of 1) moving The Golden Mics into a key recognition position and 2) encouraging growth and networking of the Academy and the industry. Members are individuals in the podcast industry who are part of one of the Academy’s Peer Groups; each Peer Group will vote on its respective categories for The Golden Mics." So it's great that big companies with big budgets are going to be promoting podcasting. This is a good thing. Someone Needs to Learn How to Google The companies listed above need to learn how to do some Google searches. When you come in with a "We've arrived" mentality, you can easily offend those who have already been here working in the trenches. I mean who do you think you are the pilgrims? The larger media companies keep saying things that seem to just ignore history. For example, an article that came out THIS WEEK stated that " Born in the halls of public radio, podcasting has emerged as one of the fastest-growing businesses in media over the past few years." Podcasting was NOT born in the halls of public radio. It was born in a hotel room where Dave Winer and Adam Curry met. In the past, I've just let them roll off m back, but I remember someone from one of these companies who stated there weren't any women podcasters in the early years (completely erasing people like Mignon Fogerty and Murr Raferty. Who can forget Steve Jobs referring to podcasting as "Amateur Hour." So when I approached Hernan Lopez the founder and CEO of Wondery that there HAS BEEN a “completely peer-based, not for profit, fully representative" awards show and I had won such an award he apologized. I'm Not Saying Get Off My Lawn Lopez was at an educational conference stating a lack of education. I'm not saying get off my lawn. I'm saying Marc Maron didn't invent podcasting (nor did Serial) and if you want me to greet you with open arms, it would be much easier if you would stop kicking me in the balls. To the best of my knowledge, the Adamy of podcasters which controls the Hall of Fame is still in existence. It hasn't had a ceremony since 2018 due to a lack of sponsorship. This is sad. While some may feel this is just a bunch of friends slapping each other on the back, if you do some research that it's not just old white guys but women and people of color (granted the majority of the recipients is middle-aged white guys because when podcasting first started THOSE WERE THE PEOPLE WHO WERE PODCASTING. So I look forward to seeing the spotlight the new academy will point at podcasting, and just ask them to quite saying things that make use feel invisible or worse, erase the past. Speaking of the past, here is a link to the Academy of Podcasters Hall of Fame New Podcasters Academy Question of the Month How did you get past the "Nobody will listen to me?" see www.schoolofpodcasting.com/question Start Your Podcast Today Go to www.schoolofpodcasting.com/start and start your podcast worry-free with our 30-day money-back guarantee
Audience Engagement In a previous episode about Glow.fm I talked about how hard it is to obtain an engaged audience and you might be lucky if you get 5% engagement. This week on the finale of The Good Place they mentioned the Podcast Radio Lab, and on a previous episode of Radio Lab they mentioned how 29,000 people are helping to pay for the production of the podcast. The interesting thing is due to their massive audience 29,000 is not even 1% of their audience. I bring this up not to depress you, but so we can all move forward making informed decisions. Eric Nuzum Eric Nuzum is the cofounder of Magnificent Noise and creator of iconic podcasts. Over the past 14 years, he has made podcasts that routinely top the charts, appear in yearly “best of” lists, win awards, and generate hundreds of millions of downloads. He started NPR’s podcasting efforts in 2005 and remained that effort’s chief creative and strategic force for the following decade, leading NPR to become the largest distributor of podcasts in the world. Eric developed some of NPR’s most successful podcasts, and continued that record of success during his tenure as Audible’s leader for short-form content and podcasting. In 2019, he co-founded Magnificent Noise, a podcast production and creative consulting company based in New York City. Eric’s book on audio and podcast creation, titled Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling. Today we talk to Eric and talk about 03:56 Eric Nuzum Interview 15:39 How do you estimate the size of an audience 18:08 The 10 Word Challenge 25:57 How do Indies Compete with NPR? 29:32 Fixing a Flat Stats Issue 31:23 Lessons from Taylor Swift 33:22 The History of Podcasting Mentioned in this Episode Start your podcast at the School of Podcasting The RIGHT Podcast Gear Free Webinar Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling Magnficant Noise More About Eric Nuzum
Every month we have a "question of the month" and this month it's what are you going to do differently in 2020 with your podcast? Because of My Podcast Lee from the Covert Nerd podcast was trying to speak at a panel. He was sensing a little pushback until he mentioned he had a podcast ( and got the speaking gig). He also got some "street cred" from his kids who were impressed the "old guy" was doing something so hip as a podcast. What Are You Going to Different? As 2020 is upon us what are you going to try? Thanks for The Author inside you Talk about Talk Podcast Radiant Fire Podcast Gather Geeks Podcast Repurpose Your Career Uncommon Life Kids Health 101 Brew Roots Podcast Games From Folk Tales What is Stopping You From Starting Your Podcast? Nobody wants my opinion Technology Anxiety Time Perfectionism Overwhelm Equipment Co-hosts Question of the Month How did you overcome thinking "Nobody would listen to me" thinking or worrying about negative feedback? Go to www.schoolofpodcasting.com/question Glow Follow Up Some of my audience had issues (but to their credit they fixed any issues. In the end, I had 1.06% of my audience went to www.schoolofpodcasting.com/glow So this is why I say some people get UP TO 3% of their audience engaging with their content. Options. Buy me a coffee (here is my page) You can also use a paypal donation link. Check out www.supportthisshow.com Subscribe to the show at www.schoolofpodcasting.com/subscribe Full show notes at http://www.schoolofpodcasting.com/707 Mentioned in This Episode Start Your Podcast at the School of Podcasting Buy Me A Coffee Tipping Tool Glow.fm Getting Over Imposter Syndrome Focus Is More Important Than Microphones Buy Dave a Coffee Table of Contents 00:01:19 Because of My Podcast 00:03:22 What are you going to do differently in 2020 00:04:33 Author Inside You 00:05:25 Talk about Talk 00:06:56 Radio Fire Radio 00:10:04 Gather Geeks Podcast 00:11:28 Repurpose Your Career Podcast 00:14:53 Uncommon Life 00:15:53 Kids Health !01 00:17:02 Brew Roots Podcasts 00:18:47 Games From Folk Tales 00:22:41 What is Stopping You From Starting a Podcast 00:31:06 Feb. Question of the Month 00:32:42 Where I Will Be 00:33:46 Glow .FM Follow Up 00:40:30 Bloopers
TABLE OF CONTENTS 00:00:58 Slow Down When You Talk About Yourself 00:03:08 Podcast Magazine 00:08:50 Glow.fm Interview 00:31:38 Fun with Math 00:42:28 Question of the Month 00:43:26 Podcasting Events 00:45:33 schoolofpodcasting.com/start Different Ways of Accepting Money From Your Podcast Today I talk with Amira Valliani the CEO of Glow.fm If you can make it EASY for your audience to give you money in either a one time, monthly, or yearly format. You can provide suggested amounts but they can change it (if you let them). The key is you want to make it easy for people to sign up. The easier it is to give you money, the less value that needs to be present. Patreon.com This is a website and app that allows you to create tiers of support. Think of it as a crowdfunding site like Kickstarter that keeps on going. You can also upload audio directly to Patreon and provide a private RSS feed for the use. If they cancel their subscription they lose access. Patreon 8% for their pro plan (does not include processing fees which are typically around 3%). This means the podcaster keeps 89%. MyLibsyn.com This is a website and custom app where you can have public and private information. You can set your podcast to have the latest (X amount) of episodes for free and then the older episodes you need to pay to hear. This is a "Set it and forget it" system. The podcaster keeps 70-80% based on the number of members you have. Glow.fm For those who just want to accept donations/payments (one time, monthly, or yearly) you only pay the processing fees (as they use stripe that would be 2.9% + 30¢). If you want to have bonus content or private content, they charge .55 per user. If someone pays you $2 that means you keep 73%. Keep in mind the more people pay, the higher the percentage. For example, if someone pays $5 a month that means you keep 89% Never Forget the Rule of 3% While it would be great to get 50% or 30% or even 10% of your audience, most people find that 3% is based in reality with 5% being a really good example. How is Glow Different? There are tools like Paypal that allow you to make branded landing pages see http://paypal.me/podcastcoach or https://cash.app/$schoolofpodcasting With the cash.app you need to download an app and create an account. With Paypal you need to provide an email address to pay with a credit card (you can pay without having a paypal account). They all seem to take the same 3%. With Glow after you pay a podcast it will ask you if you want to complete your setup (optional), but if you continue you choose a password and now you have a Glow.fm account. I could be missing something, but I'm not seeing a ton of difference except glow.fm gives you a little more control over your brand (although I wish companies would tell you what size of the image to use instead of letting up guess). Premium Plans If you have a listener pay you $5/month you would Keep $4.30 with Glow.fm (5 - (.55+.15)) Keep $4.45 with Patreon (5 - (.4+.15) In doing the math, you don't make more money selling bonus/private content until you charge $13/month. In that instance, you would keep $11.36 with Glow, and $11.28 with Patreon. Also, keep in mind with Patreon you can upload audio (and get ZERO stats on downloads). With Glow.fm you can use most media hosts to provide private feed for your bonus content. Buy Dave a Coffee If you've like to support the show as well as see Glow in action CLICK HERE or go to www.schoolofpodcasting.com/glow Podcast Magazine Launching in January I will be appearing in the inaugural edition of Podcast Magazine. In having some email back and forth with Editor in Chief Seve Olsher he said there are three reasons for starting this magazine. 1) We are passionate about podcasting and want to do our part to support its growth. Podcasting has, we believe, reached an important tipping point for either attaining critical mass or returning to its roots as a compelling tool for hobbyists. We are unabashedly committed to doing whatever we can to ensure that podcasting’s current status reflects its embryonic stages rather than the maturation of the medium. 2) We strive to serve podcast FANS, taking them ‘Beyond The Microphone’ and into the lives of today’s leading podcasters and the shows they love. While there are several publications that do a wonderful job of covering podcasters and the industry at large, their focus is not on serving listeners. Our goal is to create the preeminent lifestyle publication that veraciously serves podcast fans while exploring the ever-evolving world of its culture. 3) And perhaps most importantly, we are committed to leveling the playing field for ALL podcasters. As a podcaster since 2009 when we launched our first episode of Reinvention Radio, and continuing with Beyond 8 Figures (and, soon, the Podcast Magazine Podcast, of course!), I have witnessed firsthand the challenges of being a “mere mortal” without a huge platform who is unable to break onto the charts simply by “bouncing” existing fans and followers toward one’s new podcast. Breaking into the ascending spiral of Apple’s, Spotify’s, or Stitcher’s (to name a few) charts is incredibly difficult. Podcasts that are popular rank in the charts; new listeners find these shows because they’re visible and subsequently download, rate, review, and subscribe to them. As a result, these podcasts continue their popularity ascent, making it nearly impossible for other shows to be discovered. To aid in addressing this issue, each month, the 19 Podcast Magazine Category Directors highlight an “Under The Radar” show that podcast fans likely haven’t heard of, but should be listening to; select a personal favorite for “Off The Charts”, which showcases Podcast Magazine’s Top Podcast Picks of the Month, and… Each month we release the industry’s only fan-driven chart: Podcast Magazine’s Hot 50! To make this happen, we need to hear from YOU. What are YOUR favorite podcasts? What shows can’t you get enough of? What podcasts do you feel should receive more recognition? You will be able to leave your input coming soon. Each month, we’ll tally the results, and a new Podcast Magazine Hot 50 chart will be released. Will some of the more popular shows appear on our charts? Odds are, they will. However, we also have strong confidence that a significant number of podcasts that aren’t among the current “usual suspects” will make it onto the Hot 50. And we very much look forward to introducing you to them. In today’s divisive times, it is easier than ever to be a critic… and hard to be a creator. Those who have the audacity to podcast are creators, and we will do everything we can to support them. Thank you for sharing our enthusiasm and accompanying us on this journey. Steve Olsher Founder/Editor-in-Chief For more information see www.podcastmagazine.com Slow Down When Talking About Your Podcast On the latest version of the Podcast Review Show, we reviewed a podcast that spoke at a very fast rate when discussing those items that were repeated every episode. The problem is new listeners can't understand what you are saying it. You can get your show reviewed at www.podcastreviewshow.com/reviewme Podcasting Events This Week 1/20 Northeast Ohio Podcast Meetup 1/21 California Podcast Association – Oakland, California 1/22-25 Brooklyn Podcast Festival 1/23 Atlanta, "LIVE On-Stage Podcast Event with Audience and Networking" 1/24 The Voices of Dentistry -Scottsdale Arizona 1/24 Mass Media Podcast Online Event 1/24 Outlier Podcast Festival - Salt Lake City For more events see http://podcastingevents.net/ I Will be Appearing at the Following Events January 24-26 Mass Media Podcast Summit (use coupon SCHOOL ) February 8th Bay Area Independent Publishers Assoc. Novato, CA February 12-15th Podcast Movement Evolutions Los Angelas, Ca February 21-22 Spark Christian Podcast Conference Houston, TX March 6-8 Podfest Multimedia Expo Orlando, Fl June 12-13 Utah Podcast Summit Sandy, Utah Start Your Podcast Join the School of Podcasting and get access to the courses, the private group coaching, and the private Facebook group. Go to www.schoolofpodcasting.com/start
Today we talk about creating great content that people will share, and take a slightly deeper dive into the topic by looking at WTF by Marc Maron. When I reverse engineered the content I consumed, I noticed that no matter if its a book, magazine, TV show, or movie, whatever I'm consuming: Made me laugh Made me cry Made me think Made groan Educated me Entertained me. Ingredients in a Good Podcast When I look at other elements that make a good podcast they: Allow you to see the vulnerable side of the host or guest. Have a host with great listening skills. Include "Behind the Scenes" information that you can get anyplace else. Include great follow up questions that reflect what the listener would ask. Know your audience. Create a focus group of listeners who will provide honest feedback. The courage to say things that will draw them closer to their target while separating them from some. Make me wonder what is going to happen next? Table of Contents for Episode 705 00:00:45.775 Boston Reflections 00:02:23.525 Because of My Podcast 00:07:29.325 If You Content Is Shunned By the Media 00:14:07.300 schoolofpodcasting.com/start 00:15:35.900 Question of the Month 00:16:09.500 What Made This Episode Good? 00:25:49.150 Being Vulnerable 00:29:20.175 Adding A Tease 00:29:59.475 Sharing Stories 00:31:16.225 What Was That Like? 00:32:50.800 Raw Emotion is Moving 00:34:43.875 A Great First Question 00:37:20.550 Technology Issues 00:38:28.850 Why Did They Leave it In? 00:39:17.700 Podcasting Boost Your Confidence 00:39:57.783 Great Follow Up Questions 00:40:49.291 Know Your Guest - Know The Show 00:44:33.712 Bloopers Because Of My Podcast: Fred Castenada Fred from the Podcast Reporter podcast heard about with a military background and podcast and reached out. Because Fred has a podcast they've connected and found out they both served in the 82nd airborne. Question Of the Month NOT PODCASTING YET? What do you feel is stopping you from starting your podcast? ALREADY PODCASTING? What are you going to do differently this year and why? I need the answers in by January 24th, 2020. Go to www.schoolofpodcasting.com/question to leave your answer. Mentioned In this Episode Join the School of Podcasting Erik K. Johnson's episode on creating a good tease. Robbie Samuels On the Schmooze Podcast ( great first question) Marc Maron's WTF Podcast. The episode with BRAD PITT & LEONARDO DICAPRIO Ed Sullivan's Sonic Cupcake Audio Editing The Cigar Authority Podcast. Which Dave uses to promote 2 Guys Cigars Check out the Studio 21 Cafe where they record the podcast. AMAZING
Every January I get people who want to start a podcast and I am glad to help them, but there are some people who have absolutely unrealistic expectations. Today I want to talk about what to expect. Every podcaster starts with the same two things: A) No audience B) Integrity I Can't Make the Podcast Filled with Lies 00:00:19.728 Podcast Piggy Bank Can You Answer the Question? 00:02:52.782 The Scariest Podcast Question 00:04:51.045 Who Are You Talking To? 00:06:47.223 Targeting Your Audience How Many Download Should I Expect When I launch? I asked many different groups of podcasters and asked them how many downloads did they get for their first episode after one week. It wasn't 1000, or 500. It wasn't 100 or even 50. From what I've seen and heard very few people I talked to got more than twenty downloads to their first podcast after the first week. While you typically measure a podcast episode after a month of downloads, I wanted to let people know what to expect after a week. 00:09:58.450 How many downloads to episode 1? How Can I Make the Most While Working the least? 00:12:53.681 First of the year problems 00:15:22.916 How long does it take to be profitable? 00:17:18.811 Why Businesses Fail 00:18:27.966 Do any businesses succeed? If All You Can Aford is Free - You Have Other Issues That Need Your Attention 00:21:48.925 If Free is the Only Option - Then Pause is the Solution Because of My Podcast 00:28:47.815 Paul explains how he got to meet one of his podcasting heroes. January Question of the Month 00:32:12.381 This month we have two versions of the question. If you don't have a podcast, what is holding you back? If you DO have a podcast, what do you plan on doing differently in 2020? Go to www.schoolofpodcasting.com/question I need your answers by 1/24/20. Where I Will Be 00:33:09.268 January 11th National Speakers Association Waltham, MA Ready to Get Your Message Out There? I'm ready to help you and look forward to working with you. Go to www.schoolofpodcasting.com/start Mentioned in This Episode Make Noise: A Creator's Guide To Podcasting and Great Audio Storytelling How long does it take to make money Another example of how long it takes Beyond Powerful Radio: Valerie Geller
Every year I ask my audience: 1. What is their favorite podcast 2. Why is it their favorite? I also want to know about their podcast if they have one, and where we can find these shows. Time Table: This episode has been created with chapters. Your app may skip to the next chapter by clicking the right arrow button. 00:01:13 Focusrite Scarlet Interfaces 00:05:00 Emily Prokop 00:07:23 Scott Johnson 00:10:59 Randy Cantrell 00:12:23 Joan Wheeler 00:14:00 Arnie Chapman 00:15:52 Clayton Allen 00:18:06 Charles McFall 00:20:57 Ed Sullivan 00:22:00 Chris Curran 00:23:43 Clay Groves 00:25:31 Donald Winn 00:27:21 Fred Castenda 00:28:58 Terry Nords 00:32:13 Daniel J Lewis 00:35:57 Kim Kracji 00:38:47 Wayne Henderson 00:42:13 Jennifer Longworth 00:43:28 Jason Bryant 00:46:39 The Rafferties 00:47:55 Seth 00:50:25 York 00:51:38 Shane Whaley 00:53:33 Veronica Hugger 00:54:52 Steve Stewart 00:57:01 Timothy Brien 00:58:20 Troy Price 01:00:04 Dave Jackson's Favorite 01:01:50 Where am I going? 01:02:43 January Question of the Month 01:04:14 Bloopers 01:05:20 Easter Egg Full links at www.schoolofpodcasting.com/703 Ready To Start Your Podcast? Visit www.schoolofpodcasting.com/start
01:39 Because of My Podcast 06:33 Focusrite Scarlet USB Interfaces 08:35 Is it Too Late To Start a Podcast? 24:16 Great Podcasts Lead to Binge Listening 26:08 Question of the Month 28:09 Hindenburg Chapters Trick 30:45 The Importance of File Management 35:51 Podcastingevents.net 38:59 Bloopers Full show notes at www.schoolofpodcasting.com/702 Sponsor: Focusrite Ready to Podcast? www.schoolofpodcasting.com/start
Today I take a lesson from my nine-year-old niece who goes crazy about a Christmas toy that makes absolutely no sense at all. I also have a great conversation with Cole River of Podchaser to explain what it is, where it's going and how you can use it in your podcasting effort. See the School of Podcasting at https://www.podchaser.com/podcasts/school-of-podcasting-64937 Here is my profile on Podchaser Table of Contents: 00:01:11.850 Question of the Month 00:02:19.600 Focusrite USB Interfaces 00:04:13.957 Different is Better Than Better 00:13:13.993 Cole Raven From Podchaser.com 00:35:01.521 How I Might Use Podchaser 00:36:56.585 Apple Podcasts Now on Alexa 00:41:09.000 Blooper Mentioned in this Show Sally Hogshead author of the book Fascinate Your Podcast Consultant Podcast Squdcast for Recording Interviews Ready to Start and Grow Your Podcast? www.schoolofpodcasting.com/start
Today I spend a small amount of time remember the past 700 episodes. Then I launch into a "Lightning Round" if you're a new podcaster or seasoned veterans you should get something out of this show. Full show notes at www.schoolofpodcasting.com/700
Clay Groves is one of the nicest guys on the planet. I always smile when I see him at an event. I know I'm going to be smiling and laughing soon. He is the host of Fish Nerds, and over the years when I saw him in person he would tell me a "Because of My podcast" Story and when I heard his last one, I said, "I need to have you come on the show and share these stories. In today's interview you will hear: 6:44 Clay sold some of these stories 12:11 Clay has been paid to speak 14:59 His relationships have lead to more and more opportunities 16:09 Clay launches a business doing fishing tours 20:28 What equipment does Clay use to record on a boat? 22:51 Clay builds a path to radio 28:54 Clay gets the call 39:20 Clay quits his day job. 43:24 Clay's 12-Year-old daughter is podcasting Podcasting is Like Fishing 46:58 Question of the Month for December I do this every year. Please record your response and include the following: Your name and the name of your podcast Your website where we can find your podcast A brief synopsis of what your podcast is about (who it's for, and what to expect) What is your favorite podcast from 2019? Why is it your favorite? What is the website of this podcast? I need the answers in by December 27th, 2019 so it can be heard on December 30th. Go to www.schoolofpodcasting.com/question (I really need these in audio format) Mentioned In This Episode Fish Nerds Podcast Clays Equipment: Zoom H4n ATR 2100 Microphone 93.5 WMVW National Podcast Publishing Month Join the School of Podcasting Go to www.schoolofpodcasting.com/start and get access to the courses, group coaching, and private network. Put your worries about getting the wrong equipment, sounding stupid, and shaping your show behind you. Join worry-free with a 30 day money-back guarantee www.schoolofpodcasting.com/start
Today we are talking about Plugins. Plugins are things you add to your audio editing software to make it better, more efficient, etc. The best way to avoid buying these (or using these) is to record good audio in the first place. That is not always an option (especially with interview shows with guests) so there is a company that has a bundle on sale 72% off and I put it through some tests. Please note this is an affiliate link (but also note - some of these are not great). For videos and more information see www.schoolofpodcasting.com/era Videos and more at www.schoolofpodcasting.com/698 Question of the Month 20:00 What is bugging you? Brandy Henry from engaging on social media with Brandy Henry Karrie Bond from the Keywest Perspective Podcast Jason Sacco from The Ankylosing Spondylitis Podcast Libsyn and Spotify Changes Spotify no longers makes a copy of your file and puts it on their website (they serve it directly from Libsyn). This makes it much easier to replace a file. This also means your stats are going to shift in the Libsyn dashboard. Instead of being in a separate section, the Spotify stats will go under the "normal" Libsyn stats (so don't panic). Question of the Month for December I do this every year. Please record your response and include the following: Your name and the name of your podcast Your website where we can find your podcast A brief synopsis of what your podcast is about (who its for, and what to expect) What is your favorite podcast from 2019? Why is it your favorite? What is the website of this podcast? I need the answers in by December 27th, 2019 so it can be heard on December 30th. Mentioned In This Episode First Things First (Book by Steven Covey) The Stephen R. Covey Interactive Reader - 4 Books in 1 (includes audio and video) Audphonic Levelizing and Noise Removal Tool Start Your Podcast - Grow Your Influence (and numbers) Join the School of Podcasting and quit worrying about buying the right equipment, sounding stupid, unprofessional, etc. We take you from idea to influencer and offer a 30-day money-back guarantee. Sign up for a monthly or yearly subscription.
So many people jump to podcast advertising when they think of making money with their podcast. This may be partially due to listening to the radio which makes its money via advertising. About Heather Osgood She started her career in advertising sales and quickly learned the valuable lessons in what it meant to be a business owner. Additionally, she has served as a business coach to hundreds of small business owners. With a background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results as well as assist podcasters in finding sponsors. She founded True Native Media in January of 2016 with the hopes of helping everyone find a bigger piece of that advertising pie, and acquired j/k media agency in the fall of 2017 to further those goals. Check out the Market Success with Podcast Advertising show. Podcast Advertising Insights In this episode with Heather Osgood we learn: What expectations both the podcaster and advertiser should have in place. How many downloads advertisers are looking for in a podcast. The best stat to measure your podcast in regards to advertising. What the current CPM rates are. The different types of advertising. How long you should run an advertisement Why dynamic ad insertion may be a way to get enough downloads to meet the advertiser download requirements. Key Points Going forward it may be more important when someone listens instead of when the show was published (especially for evergreen content). If you use programmatic advertising (which pays from what I've calculated .0017 cents per download) why would an advertiser agree to pay more when they know you will accept less? Check out the Market Success with Podcast Advertising [click_to_tweet tweet="Everything you wanted to know about podcast advertising" quote=" Everything you wanted to know about podcast advertising" theme="style3"] Mentioned in This Podcast Spark Christian Podcast Conference February 21-20, 2020 Houston Texas Podcast Movement Evolutions February 12-15, 2020 Los Angelas, Ca Book Me to Speak at Your Event. I'd love to hear from you Work With Me Join the School of Podcasting or let me be your podcast mentor
In the same way that kids on Halloween want candy, podcasters want downloads. How much? MORE is the only answer. Should your list your show in (insert directory name)? Well, will it help you potentially grow your audience? Then the answer is yes. Yes, Stitcher and Luminary both run ads in between your episodes (and you get none of that revenue), but for me the potential of more listeners outweighs it. Luminary has also burned through 100 million and has received another 30 million to burn through. Links Mentioned In This Episode Social Subscribe and Follow Plugin Podlords Text Expander Karen Jackson A long look Slow Art Your Podcast Consultant School of Podcasting Podcasting Resources More Information There are tutorials, videos, and links to directories at www.schoolofpodcasting.com/696
How do I come up with an idea for episodes? This show just celebrated 14 years in podcasting, and I would be lying if I said it was easy to come up with ideas for an episode every week. I will say this. There are some episodes that I feel are great, and I get no feedback on, and others that I feel I took out of the oven a little early and maybe were not quite ready to go to the public, and I get tons of feedback. I've also had a few shows that finding new ideas for episodes took all the fun out of doing the podcast, and so I shut the showdown. Think Twice When Setting Your Schedule I always advise my clients to record a few episodes so they can make an educated decision. Once you see how long it takes to create an episode you can look at your current obligations and schedule and figure out where you are going to squeeze in your podcast. While you don't have to have a consistent schedule, I feel it really helps. Why? Because when you release on a predictable schedule, you become part of their routine. How To Never Run Out of Ideas For Your Episode You know I have to start with value. I can put out episodes every day and not have a problem if I don't care about delivering value. However, I deeply care about delivering value so it can be a struggle. Here are some ideas: Facebook Groups If there are Facebook groups around your genre, you can join these and just listen. By seeing what people are talking about you can create content that you know will resonate with your audience. How do you do this? Go to Facebook.com and in the search bar at the top of the Facebook screen type in whatever your show is about and see if there are any Facebook groups. Google Alerts Google Alerts is a tool where you put in a topic, it scours the web, and emails you links to stories with that word or phrase. It's not a bad idea to setup an alert for the name of your show so you can track if anyone is talking about you, or infringing on your trademark. Subscribe to Blogs on Your Topic You can use a tool like Feedly or InoReader so you can login to one place and see what is happening in your space. Following Conversations on Twitter Using Tweet Deck you can do a search for a topic and then take that search and add it as a column of information. Consuming More Content If you use Chrome there is an extension creatively named "Video Speed Controller" that allows you to watch videos faster. New Releases on Amazon You can go to Amazon and look at new releases in your category and then have that information sent to you in an RSS feed. (which you can use in Feedly or inoreader). Search Engine Keyword/Idea Suggestion Ubdersuggest is a free tool that has TONS of used, but it does have a Content Ideas tool where you enter a subject and it will spit out ideas, and show you how popular they are. Answer the Public is a very creative tool that you type in a subject and it gives you a list of questions that people may be searching for (that you can export as a CSV file). Both these tools are free. What is Popular on YouTube? YouTube is the second largest search engine. You may have heard of it. With this in mind, you can search for your topic at YouTube. Find a channel that primarily covers your topic and then click on videos, and on the right-hand side click on Sort by > Most Popular. If you do this on my channel you will see my top videos are How to record Skype the easy way Anchor.fm Review Watch Before Using Why you should NOT use Soundcloud as a media host What is a podcast? Understanding the mechanics of podcasting. The idea here is not to steal someone's content. The idea is to see what is popular and then see if you have an opinion, insight, or story about that topic. Maybe there are a couple of topics you could combine to create a new look on an old subject. Resources For Interviews Check out the Guest Booking resources at https://podcastingresources.com/listing-category/podcast-guest-booking/ What if Someone Else Has Already Talked About This Subject? There are times when you may notice that your "competition" may have talked about a subject you want to talk about. Go ahead and talk about it here is why: In the USA every night there are at a bare minimum of six different stations reporting on politics. People want to hear what YOU think about something. You are assuming people listen to BOTH you and your "competition (and that may not be the case). November Podcasting Events For links and information see www.podcastingevents.net Work With Me Join the School of Podcasting or let me be your podcast mentor
We har about the benefits of podcasting on this show, and I attempt to get people to start their podcast and often ask, "What is the worst thing that could happen?" I wanted to hear what was the worst thing that happened to you by starting a podcast, what was the biggest regret? The Positive Side of Podcasting Here are some of the things people have reported happening "Because of my podcast:" I was able to get a dream trip to a Lambo field and watch my beloved Green Bay packers I improved my conversational skills I was asked to write a book People went to an event to meet me My face is on the cover of a comic book I raced in the Baja 1000 I got free bottles of wine I got a job I now work in media communications for the Federal Government I get to chat with my brothers on a weekly basis I get passes to the college world series They sent a Maserati to pick me up I've got to meet people I have no business meeting I have a new purpose in life I have more customers Biggest Podcast Regrets: People have gone from obsessing over starting their podcast to obsessing over the next episode(s). Dan from Podcasters Kit Clay from Fish Nerds Craig from Ingles Podcast is considering the time it takes to create a podcast Jonathon from Weekly Awesome is concerned about the time it takes to create episodes. Doug Payton from Consider This! podcast had some negative comments and a weird situation where someone sent an unpaid pizza to his house (spooky) Arnie from the Football History Dude One person is regretful about not remember the names and faces of people they meet. Question of the Month for November In honor of my first CEO that I ever worked for ( Richard Jusseaume ) who would tack on the question, "What's bugging you?" on to the employee survey, I ask you, "What's bugging you?" Leave your answer at www.schoolofpodcasting.com/question Mentioned In This Podcast Focus is more important than microphones Podcast Review Show Next Week: 8 Tools to Help You Generate Ideas For Your Podcast. Subscribe to the show and get access as soon as the episodes is available. Work With Me Join the School of Podcasting or let me be your podcast mentor
Today we are going to take the phrase "Value Proposition" which is typically used in business and apply it to podcast. In the past few months, I've attended a fair amount of conferences and I ask people about their podcast. In most cases, people explain their show and I can see if I want to listen or not (or decide if I'm their target audience). I want to identify what people feel is valuable, and then help you shape that into your message. I learned about some of this in Tim Schmoyer's Video Creators course. The one that caught my eye was the Value Pyramid. The Things That You Should Ensure You Are Doing Before Pressing Record On Your Podcast I always say if you are not going to make your audience : Laugh Cry Think Groan If you are not educating or entertaining them, then don't press record. There is no value. The value pyramid from Harvard Research takes it even deeper. What is Value? Value is when the benefit of consuming your content is worth the time and effort it takes to consume it. This is Why It Needs to be EASY to Consume Your Content If you make someone dig for your play button, or only put a subscribe button for Apple Podcasts and completely ignore the Android side of life, the android users are likely to say "Never mind" and give up trying to get your content on your phone. This always means that if you make it easy to consume your content, they might give you a "pass" with your content if they didn't have to dig to get the content. Functional Value Do you help your audience by making things easier? Do you save them time? Do you save them money? Does it provide a way for people to connect? Emotional Value How does your podcast make people feel? Does your podcast reduce anxiety? Do you reward your audience? Does the design tweak their emotions? Does it boost their wellness? Is there a badge people could wear to show their loyalty? Life-Changing Value These values promise a personal transformation of some kind. If you can provide life-changing value, your audience will LOVE your show. If you have a community where they can belong. Can you make them feel like they've achieved a goal? Can you motivate them? Can you provide hope? Social Impact Value Are you impacting more than your audience? How Do You Tell People You Deliver Value? A value proposition explains how your audience benefits from your show. It may point out who your audience is. Why you are a better fit than other podcasts. How your podcast will help solve your audience's issues. Different Pieces of a Value Proposition Have a short but powerful headline that helps summarize a key aspect of your UVP (in less than 10 words). Have a supporting sub-headline or short paragraph to help explain or clarify your UVP. Have a short bulleted list of the benefits/advantages of using your product/service, with supporting visual imagery (for example, icons, badges, or a hero shot). Show all of the elements above the page fold (the area that visitors can see initially without having to scroll). Make It "No Thinking Involved" Clear In one article it mentions how you need to make it CLEAR to the person hearing or reading it. Here are some examples: Stripe: “Web and mobile payments, built for developers Lyft: “Rides in Minutes” Zapier: “Connect Your Apps and Automate Workflows” By looking at this, I understand what each company does. Here are some more: Stripe: “Web and mobile payments, built for developers” Lyft: “Rides in Minutes” Target: “Expect More, Pay Less” Skillshare: “Learn a New Skill Each Day” Evernote: “Remember Everything” Zapier: “Connect Your Apps and Automate Workflows” Bitly - shorten, share, measure. Spotify: “Music for Everyone” What Value Do YOU Bring Why should your ideal listener listen to YOU. What do you do differently than other podcasts on your topic? Not So Good Value Propositions Epson says, “Where there’s business, there’s Epson.” - Very generic HP says, “HP: everywhere you do business.” - Very generic Time Warner Cable says, "Enjoy Better." - Vague. Burger King: Be Your Way - Confusing. This is an example of what some like to call blandvertising. It could mean anything, and sometimes its just keywords that are thrown together. Confusing Podcasts I looked in Apple podcasts to see if there were any shows that were confusing to me. Here is one I found: the salvaged soul podcast: This podcast is a place for all things REAL. I want to help you live your best life by being true to yourself. I will share all the ups and downs of business, marriage, family and friends! The good, the bad, the ugly. The real way to reach happiness and financial freedom! It Always Comes Back to Knowing Who Your Audience Is When you know who your audience is, and what their pain points are you eliminate competition as fewer people will be doing what you do. You want to use their verbiage so its easier to connect with them. In an Apple review, someone put "The best information and experience to learn the right way to podcast from the heart of a teacher" about this podcast. Look for phrases and points that you can use to help explain your value. She Podcasts Live Revisited 34:44 Jaye From The Pot Stirrer Podcast shares her insights from attending She Podcasts Live Question of the Month I have a "Because of my podcast" segment that points out the benefits of podcasting. Do you have any negative side effects of podcasting for you? Be sure to mention your show and website when you go to www.schoolofpodcating.com/question I need the answers by 10/25/19. Mentioned in This Episode Video Creators My Stuttering Life More on Value Propositions Work With Me Join the School of Podcasting or let me be your podcast mentor
I'm back from She Podcasts Live 2019 with some insights from an all women's podcast conference. It was great fun, great conversations and LOTS of laughs. Elise and Jess put on a great event, and everyone walked out with lots of actionable items to put into their podcast. 1:57 Because of My Podcast Jonathan Bloom from Weekly Awesome 3:00 Listeners WILL BINGE YOUR SHOW with Kimberly Sumpter from Sistahs Connect 5:41 You are NOT alone - with Jason from 7:59 Because of THIS podcast 11:54 Your Voice Can Make a Difference 16:41 Speakup Story Telling Podcast with Matthew Dicks - Women need to speak up 19:51 She Podcasts Live was Safe for Women 27:05 NaPodPoMo - 30 podcasts in 30 days 32:25 question of the Month (answer here ) 33:11 Book Update 33:47 DC Podfest - use the coupon code DJPALS 34:26 podcastingevents.net 35:52 My favorite quote from She Podcasts Live Work With Me Join the School of Podcasting or let me be your podcast mentor
I have added a new book to my "Must Read" list if you are a podcaster. The first one was Platform: Get Noticed in a Noisy World by Michael Hyatt. Why? Because he talks about making WOW content. My second must-read book is Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Patt Flynn. Why? Because it talks about making sure your product (or in this case a podcast) is going to connect with your audience. My third must-read book is Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling This seems somewhat obvious, but someone who is good at storytelling wrote a book that was hard to put down. That's like saying I couldn't stop eating cupcakes from the top cupcake baking chef. It's a book I want to read over and over until the skills in the book are as natural to me as breathing. Full Show notes at www.schoolofpodcasting.com/691
Should I Even Start a Podcast? Yes, and here is why. Americans spend over 60 billion dollars a year on diet books. Now you might say that is why people write books because people buy books - because each year more and more people are getting fat. How many people move to Los Angelas to become an actor or actress or to Nashville to be Musicians. You have your talent. You have your goals. You have your unique insights and they aren't going to help or entertain anyone sitting on your computer. I'll Never Be Good As.... I've spoken about impostor syndrome in the past. Today I'm going to talk a bit about Tom Brady who some consider being the best Quarterback of all time in American football. Tom Brady decided to pursue football in college (he was good in multiple sports, but LOVED football). He went to Michigan in 1999. He didn't look at the top quarterbacks in 1999 and say, "I'll never be as good as Bret Farve, Troy Aikman, or Steve Young. Instead, he pursued football and used those quarterbacks as inspiration. You may not be as good as someone, you may actually be better - because you can learn from their history. When Your Podcast Is Stuck Today we are going to talk about getting your show unstuck. Here is a typical podcast that I run into on a regular basis. Maybe this sounds like you: Podcasting for five months Averaging about 54 downloads per episode Looking to grow your audience (we all area) Looking to make some money with your podcast It's hard to monetize a show with 50 downloads per episode. Many people don't realize that you're lucky if you get 5% of your audience to take action. That means three people will take action (if we round up). Finding Motivation to Keep Going You started your podcast cause you love your subject, and you want to talk about your subject, podcasting sounded fun, and you jumped in. Scenario: You and your cousin love to talk about your favorite TV show. You start a weekly podcast and you talk about your favorite TV show. Conclusion: This podcast is successful. You wanted to talk to your cousin about your favorite TV show with your cousin and you are. Now you want to earn some income. You changed your why. Try this: Go to an episode from three months ago and measure how many downloads you got in the first week. Then measure how many downloads you received from one of your latest episodes. I did this for someone at Libsyn and his numbers were up 20%. You Changed Your Why Now you are stuck with a podcast about a TV show that is trying to make money. I said in my previous episode about making money with your podcast that the #1 BEST way to make money with your podcast is to have a product to sell your audience. You don't have one of those. The second best way is through affiliate marketing. Aside from DVD's of the show, there may not be a ton of products related to the show that you can promote and earn a commission on the sale. This leads you to crowdfunding with a tool like Patreon. Patreon says you might get 5% (that's three people in your case) and the average donation is $7 so you might end up with $21 for the month. That should pay your monthly media hosting bill. At least your not losing money to enjoy your hobby. If you move to a platform that offers dynamic ad insertion (where you earn .0017 cents per download) you would earn an extra thirty four cents per month. Did You Make a Mistake? Some might say you didn't plan enough. You didn't think through your podcast enough, and I'm not sure you agree with that. You started your podcast and I run into people on a regular basis who have been planning their podcast for YEARS. The six quarterbacks drafted before Brady combined to start 191 games and throw 246 touchdowns. Brady has won 201 games in his career — including four Super Bowls — and thrown 450 touchdowns ... and counting. The Beatles were formed in 1960 (Harrison, Lennon, McCartney have been together since 1958). In 1962 they got a manager to make them a bit more professional, and a music producer to help shape their sound. They didn't have their famed appearance on the Ed Sullivan TV show until 1964. That means it took four to six years of practicing their craft, going through some lineup changes (Pete Best, Stuart Sutcliffe, Norman Chapman, Tommy Moore, and Jimmie Nicol). They were a bit like the band Spinal Tap when it came to drummers. Keep in mind that not everyone liked the Beatles Decca Records rejected the band with the comment "Guitar groups are on the way out, Mr. Epstein." So it's OK if not everyone likes you. Who and Why? I've talked about knowing who your audience is a lot of this website, as well as knowing your why. These are the two most important questions you need to answer. If someone had said I want to start a podcast about a TV show and I want to earn a living from it in five months I would've told them to not even bother. If they had told me five years, I would explain to that you need to come up with multiple streams of income. I would also point out, that it is 100% OK to do a podcast as a hobby and enjoy yourself. What Do One of a Kind People Do? Tom Brady is a quarterback in the NFL. For my friends across the pond, forgive me as I say "Football." He is playing his 20th season this year. Brady has played in nine Super Bowls, winning six of them, the most of any player in NFL history. Due to his numerous accomplishments, records, and accolades, he is considered by many sports analysts to be the greatest quarterback of all time. When you take the phrase Greatest Of All Time you get GOAT. I did a deep dive into Brady (shout out to Monica Rivera for turning me on to Tom vs Time on Facebook). I was not surprised that a ton of his success is his attitude. What Podcasters Can Learn From Tom Brady He started as a child attending football camps. He has a genuine, insatiable love of the game of Football. In high school, Brady was not good enough to start on the 0–8 JV team, which had not scored a touchdown all year. He created highlight tapes and sent them to schools he considered attending. This led to strong interest from many football programs around the nation. He joins the Michigan football team as their seventh quarterback. He had over 100 practices his first year not to mention the hundreds of hours of meetings to prepare him to play. He was a backup for two years. When he finally got to play in a game his pass was a 45-yard interception resulting in the other team getting a touchdown. He wasn't sure if the coach would ever put him in again. At one point, Brady hired a sports psychologist to help him cope with frustration and anxiety and even considered transferring to California. He worked closely with assistant athletic director Greg Harden, who met with Brady every week to build his confidence and to maximize his performance on the field. This aided Tom in believing in himself. In his first year at Michigan, he played one game with a rating of 63.7. He sought guidance on a weekly basis The next three years his rating was 137, 133, 138. Brady was selected by the New England Patriots with the 199th overall pick in the sixth round of 2000 NFL Draft Tom Brady realizes that there are many people that want his job, so he works year-round on his game. He realizes he is in a "What have you done for me? business."In investments, there is a line that states "Past performance does not guarantee future results. " He earns his position every day. He cares deeply and has stated that losing super bowls is something he never forgets. He LOVES the game. Why else with someone with an estimated $180 million dollar net worth be putting his body on the line. He understands how to set priorities. He will say, My family is number one, and football is "One A." When its football time, he is all football. When it's family time, he is all in on his family. He has evolved over the years and hires coaches and experts to help out. He is looking for any kind of improvement, even if it's only a one percent improvement. The six quarterbacks drafted before Brady combined to start 191 games and throw 246 touchdowns. Brady has won 201 games in his career — including four Super Bowls — and thrown 450 touchdowns ... and counting. Another saying from Brady is staying hungry- stay humble. He often gives back to the community. Getting Your Podcast Unstuck Tom Brady LOVES to evaluate his performance. He is looking for ANY way to improve his performance. You should do the same. I talked about evaluating your own show in the past. Go back to some old episodes and listen with fresh ears. I recently went back through some old email sequences and found some HORRIBLE mistakes. Go listen to your show with fresh ears. Poll your audience. I just got a poll from the show Chapo House who is making $141,042 PER MONTH and their poll amounted to "What are we doing right, and what do you wish we would do less of." Do you have the courage to send out that survey? If you're struggling with finding topics, then take some time and search for new blogs, youtube channels, podcasts, and other sources of information that you might want to comment on. Take action to DO things that you can talk about first hand. Go to where your audience is and make friends and start relationships with people Make sure your show is everywhere. I'll be talking about this on DC Podfest. I am saddened when someone signs up for the Podcast Review Show or Podcast Rodeo and I ask for a link to your show and they send a link to their episode in Apple. What if I was on android like 80% of people in Europe? Start a Facebook group, or join a Facebook group around your topic. This may feed you with ideas, or introduce you to people you may want to interview. What If I Change Direction? If you change direction (and first, yes you can) you need to have the stomach for it. Why? Because not everyone is going to like your new direction and leave. Are you OK with that? You need to be because you need to realize that anyone who leaves is not your target audience. Then you need to realize that it is a bit like starting over, and it may take some time to get the attention of your target audience and get them to talk about you. Take A Long Hard Look in the Mirror It may be that you've run out of gas about your topic. Maybe you've said all you need to say. Very popular shows like Game of Thrones, Seinfeld, Cheers, all came to an end, and eventually, all podcats will come to an end (unless you hand it off to a new host). Work With Me Join the School of Podcasting or let me be your podcast mentor
Dr. Richard Shuster did spend thousands of dollars on his equipment when he started. He used what he had, and moved forward. Little did he know his podcast would stop someone from taking their own life. Richard has a clear goal and focus of the show, and it is that focus that ensures his show resonates with his audience. I can't wait for you to hear his story. Sponsor: Focusrite 00:56 I got to play with a Focusrite 2i2 and if you are looking for an easy use interfact that sounds great it's a great piece of equipment. Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show Superior sound quality makes sure you sound your best Works with the recording software you’re already using Works with any type of XLR microphone Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website. Dr. Richard Shuster Never Planned on This... 3:25 I want to thank Matthew Passey for turning me on to Dr. Richarh Shuster of the Daily Helping podcast who is a walking "Becuase of my Podcast story." He has a great background including: Master’s Degree in Social Work He's a licensed clinical psychologist He worked at the Cleveland Clinic and assessed NFL players as part of the league’s concussion protocol He has subspecialized training in forensic and neuropsychology and extensive experience working with physically and sexually abused children. His mission is to make the world a better place. His show’s growing movement strives to get a million people each day to commit acts of kindness for others and post it on their social media using #mydailyhelping®. Check out his podcast at https://www.thedailyhelping.com/ Donate to his charity at http://everykidrocks.org Bonus Content 34:51 Dr. Richard talks about his assessment tool is different than Myers Briggs. What is PULSAR and how it helps with addiction? Why he is putting people's lives over profits. The P.O.W.E.R.S. assessment. Check out www.seekyourpowers.com My Thoughts on Fincon and MICDC 35:54 I was asked to speak at Fincon and the Military Influencers Conference. Both conferences were in DC. I had a great time and probably got more clients out of that week than I have at any other conference. Why? Because the people at Fincon had a budget to learn how to podcast (or they just hire Steve Stewart) and the Military people are disciplined, focused, and not afraid to march into areas and situations they have never been in before. The interesting thing (and by that I mean hard) was these people having conversations I couldn't jump into. The financial people were talking Monte Carlo Simulations, and the military people had so many letters and numbers put together in ways I had never heard of I was always confused (when your A1 tried to get to the G7 before the protocol of WHAT?). At Fincon there was a speakers dinner. Everyone I was looking at was a speaker. I got my food and moved as far away from the crowd as I could. I can talk to anybody at podcast movement about podcasting, but this was different. Then I thought, "If anyone is going to benefit from a podcast in this conference it's probably a speaker." I walked over and did my best to jump into conversations. These were nice people, and they would eventually try to pull me in, but you feel awkward just watching others talk. You feel like a kid trying to jump into a double dutch jump rope. You're looking for the best time to jump in, and you're scared you're going to trip and fall. I say this to let you know that it's scary. I say this to let you know that it's a bit overwhelming to do something you've never done. The fear of the unknown is real. I was able to pull myself up, and I can help you to. Work With Me Join the School of Podcasting or let me be your podcast mentor
In a previous episode, three podcasters shared their opinion on the Rodecaster pro. We all liked it but wanted some more PRO options. Today I give you an update. Because of My Podcast - I Got a Sponsor Brandon/StudeeoB of the Beats to Inspire has received his first sponsor from a music-related software company. These included The ability to record separate tracks (both the computer and the SD card) The ability to access the micro SD card without having to pull out the card The ability to add more jingles to the jingle player The ability to see how much time is left when playing a jingle (great for people talking up exit music) I've had mine since January, and with the ability to do all the above (and more) if you want a device that will handle just about anything - this is it. Where the Rodecaster Pro Shines If you are having issues where your guest can't get to a computer and they want to connect via the phone (as in, well, the phone) this is the easiest way to do it). While I would never do this, but to show off its versatility, I could have my co-host on skype via my computer. Then call the guest on the phone and everyone could hear each other. If I had a panel discussion I could connect to another person on Zoom on my tablet and again, everyone could hear themselves. The only thing that I wish it did differently is it records a little lower than I normally would. HOWEVER, it records clean, and increasing the volume doesn't add any hiss. Holy Cow You're an Influencer I am very nervous today mentioning the Rodercaster Pro. Why? Because the last time I did someone with a Zoom H6 and a headphone amplifier bought one. While that setup does just about everything (minus the jingles and all the "Everyone hears everyone" features (the technical term is mix-minus). I say this because if you are doing any kind of reviews be careful and you might want to include to point out who this is a good fit (and when not to buy it) Backpack Studio Reviews StudeeoB shares his insights into Backpack Studio App for the iPhone that works as a jingle player, but also a full recording tool to do your podcast and upload it to your media host. Josh Liston now uses an RE20 Microphone into an iRig Pre HD into the Backpack Studio App for iPhone/iPad I use it as a jingle player, Josh is using it now for recording his comedy show. Check out Josh at https://www.jcaldigital.org/ Check out StudeeoB at https://anchor.fm/studeeo-b and https://www.twine.fm/studeeob Work With Me Join the School of Podcasting or let me be your podcast mentor
You have a great guest or you have a great story, and instead of getting to the thing that will inspire your audience to share your episode, you go to something else. This may be some sort of housekeeping or minor information that could easily be moved to later in the episode. You NEED to hook your listeners at the beginning of your show. Because of My Podcast: I'm a Cover Girl 01:19 Danielle Daily from the Suddenly Single show explains how doing some creative marketing of her show caught the eye of some people who then went to her website, found her podcast, found her book Dear Self, I love you, Keep Going, and could see that Danielle had done a TEDx talk and asked her to be on the cover of her magazine. A Very Special Guest 6:24 His name is Pete and works with Law Enforcement... Shaping Better Podcast Questions on the Podcast Review Show On episode 84 of the Podcast Review Show, we took a look at the Why Influence show and helped host Jeremy takes his good questions and make them better. As people have asked me about creating questions in the past (which we did cover on the Ultimate Guide to Better Interviews) I thought I would bring some of the information from the podcast review show over here. Podcast Review Prices are Going Up in October If you've thought of getting your show reviewed, but had put if off the price is going up in October so move fast and go to www.podcastreviewshow.com Work With Me Join the School of Podcasting or let me be your podcast mentor
The International Podcast Association was launched at Podcast Movement 2019. Today I talk with two members of the executive board Liz Covart of Ben Franklin's World and Glenn Hebert from the Horse Radio Network. Because of Our Podcast - We Lost 100 lbs 1:11 Emily Prokop and John Jominzu of the Hate to Weight Podcast announced on a recent episode that together they have lost a combined weight of 100lbs. Both say the support form their private Facebook group who cheer them on when they do good, and lift them up when they have a bad week has been a determining force in their weight loss success. I love this clip for: Showing the courage each week that reveals their success or failures The honest tears of joy that can't be faked The humble thanking of the group instead of taking credit for themselves. Check out their show at www.hatetoweight.com The International Podcast Association 06:10 We are joined by Liz and Glenn from the International Podcast Association who help explain: What is it? Why do we need it? Who is shaping it? What do they need from you? What do you need from them? How long will board members be active? How much does it cost? What is their first order of business? Why they chose to only use board members with no corporate ties at this point. If you haven't already, please visit www.internatinalpodcastassociation.org/survey 22: 55 Why podcasters are better communicators 28:14 What about the podcast puppies? 29:42 No Question of the month in September Podcast Review Show Prices are Going Up in October 33:24 If you want some honest feedback on every inch of your show, you need to move fast at www.podcastreviewshow.com as prices are going up in October. Currently, you get: Two on one consulting (two consultants Dave Jackson of the School of Podcasting and Erik K Johnson from Podcast Talent Coach) Review of your audio quality, your flow of content, your goals, your website, artwork, - everything Exposure on the Podcast Review Show podcast Exposure on the School of Podcasting YouTube Channel Work With Me Join the School of Podcasting or let me be your podcast mentor
Two reasons people might share things are that they are interesting and that they are useful. Emotions also play into why people share items. When you have something in common with the host it can boost the chance of us sharing the content. Emotions such as laughter or anger. Marketing messages tend to focus on information. But many times information is not enough. They need something more. And that is where emotion comes in. Rather than harping on features or facts, we need to focus on feelings; the underlying emotions that motivate people to action. In the book Contagious: Why Things Catch On by Jonan Berger they mention six principles of social currency: Social Currency: How does it make people look to talk about a product or idea? Triggers: Peanut butter makes us think of jelly. If our content can harness trigger emotions, or tie into an environment. Emotion: Some emotions increate sharing and others decrease it. In some cases, negative emotions can be useful. Public: Making our ideas more public. Practical Value: If your podcast helps people, people love to be helpful and spread the word. Stories: People don't just share information and facts, they tell stories. People prefer sharing things that make them seem entertaining rather than boring, clever rather than dumb, and hip rather than dull. My audience member said she groups these into four categories: Helpful Social Reciprosity Ego What Was The Last Thing You Shared and Why? Adrea from the Talk about Talk Podcast Steve Stewart gives some strategies of how he using sharing to grow your social media following to promote and upcoming event. Steph Fuccio shared the Smarty Pants Podcast New Media Show had some breaking news about Pandora Tom Tinker Taylor Soldier Sponge Productions shared Shufflecasts cause it made him laugh Paul from the Fighting Through Podcast (WWII) shared a photograph of the Queen Mary to his audience that had been updated to be in color. Sarah Mikutel shared Food Heroes Erik K John shared the School of Podcasting and the Audacity to Podcast as people wanted things a bit more technical than he was comfortable talking about. September Question of the Month How do you decide what's worth spending money on for your podcast? We all obviously have different budgets and needs but what's essential vs what do we aspire to have or use? Go to www.schoolofpodcasting.com/question Mentioned On This Episode vacuumpodcast.com Podcast Review Show (prices going up)
I was at Podcast Movement last week. I've attended all six Podcast Movement eventss and it's been a blast to watch it grow. This year the venue was HUGE and it was weird as the number of people also grew so it was hard to tell just how much bigger it was compared to the previous year. As always this is a class act all the way around. The checking procedure, swag, were all super professional. As a speaker, I would also say I LOVE the tool they use to track my session. If I had one thing that I wish would change (and I say this every year) having loud, live music at a networking event doesn't work. Last year they had multiple rooms so those that wanted to dance could dance and drink. Those that wanted to drink and talk could go into another room. This year all the free beer was in the very loud room (it does seem wrong to complain about free beer). It was a great year, and even over the loud music the networking was great, and from what I hear Tom Webster from Edison Research had one of the best/controversial sessions which showed that listeners don't seem to care if a "podcast" has an RSS feed or not. Podcast Music Announcement While Doug and the team at podcastmusic.com have taken a step getting sound exchange into the game, you can't play your favorite music - yet. It will take some time, but we are headed (slowly) in the right directions. Pandora to Pay Podcasters? A representative fro Pandora stated that Pandora has planned on sharing revenue with Podcasters. This was said during the live taping of the New Media Show. Question of the Month What was the last thing you shared (that wasn't yours) and why did you share it? Be sure to mention your podcast and website. Go to www.schoolofpodcasting.com/question Mentioned In This Show Join the School of Podcasting Ask the Podcast Coach The Average Guy Network Podcast Rodeo Show
Last week an announcement from Google stated that podcast episodes will now appear in Google Search Results: Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form. Soon, you won’t necessarily need the term “podcast” in your search to see episodes, making podcast discovery simpler across Search. Where Do You Think People Search More Apple or Google? With Google adding episodes to search results we need to ask the question, where are people going to find my podcast? According to a Jacobe media report, 70% of people find shows via word of mouth and only 11% search in an app. Another study from Edison Research and prominent podcast producer WNYC Studios states that: 84% of WNYC Studios listeners report having recommended a podcast to a friend, while 78% overall report having recommended a podcast to a friend. And one in three WNYC Studios listeners share podcasts on social media, at 32%. Podcast listeners also report having discovered the medium in the following ways: 17% via their smartphone, 15% via public radio programming, and 13% from an article or program. Getting a Grip on SEO The minute I heard Google was taking podcasting more seriously, (and that the Apple search was not great) I started studying SEO. Here is my limited knowledge after a few months. Always write for humans. You need to know where your site ranks Find some keywords that fit your audience, and your website ranks high enough to show up in search results. Showing up for less popular keywords gets you more results in Google which can lead to higher rankings. SEO is like Bowling or Golf, LOTS of moving pieces and trying to master it us exhausting. Some resources I've used: SEO for Podcasters from Daniel J Lewis ( $199) SEO Marketing from Juergen Berkesse of Polymash Skillshare has two classes (and intro and advanced) by Rand Fishkin who started SEO MOZ (one of the top if not THE top sites on SEO) Mangools is a Suite of Tools to help you determine the best keywords and track your progress (free/paid) Ubersuggest from Neil Patel (a free tool that gives you tons of data). WPCRafter has a tutorial that walks you through it. Yoast SEO Plugin For Wordpress Monster Insights Plugin For Wordpress (Google Analytics) Because of My Podcast, I Got a Press Pass To Comicon Seth/ZAndrex from Geekville Radio (who I just reviewed on the Podcast Rodeo Show) explains how his podcast was enough of a credential to get him a press pass to the Comicon event in Chicago. Check out his podcast at geekvilleradio.com For more "Because of My Podcast Stories, check out www.becauseofmypodcast.com Are You Making ANY Money With Your Podcast? I'm working on the book "More Podcast Money" and conducting more interviews for the book. If you are making ANY money with your podcast, I'm trying to interview more podcasters to better identify strategies, and what is and is not working. If you'd like to be considered for the book please contact me Question of the Month What was the last thing you shared (that wasn't yours) and why did you share it? Be sure to mention your podcast and website. Go to www.schoolofpodcasting.com/question
I was lucky enough to meet Kristen Meizner last year and the On-Air fest, and I heard her speak. I knew immediately I wanted to her come on the show. She was working on her new book So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen (also available as an audiobook ). If you're new to audible you can get the book for free. So You Want To Start a Podcast When I started reading this book you might think, "Oh great, a radio person telling us how to podcast" but she even mentions in the book that we should be looking outside of radio for inspiration. We need to rev up our creativity and take advantage of the ability to make any format you want. The book is chock full of ideas to get you to think outside the box, and really fine-tune not just the first five minutes of your show but your entire show. I really liked this book a lot. In today's interview, Kristen talks about The right reason to start a podcast The two questions every podcaster needs to answer What she did for four months to get her format correct Why movies are a topic and not a show How one format idea fell flat on its face You can grab the attention of a larger audience with diversity How long a podcast should be Her feelings toward holiday movies The top thing that makes her tune out of a podcast How introverts can overcome their shyness and reveal their personality How she integrated a story into her podcast Buy the Book Why you need to embrace feedback for your podcast Working with a network The importance of focus groups What she feels is a good length for podcasting How she uses scripts in her show The importance of being yourself How to go "outside the box" with an "Inspirational story" podcast How a podcast is like going to a show where you don't know anyone Contact Kristen Meinzer https://www.kristenmeinzer.com Twitter: @kristenmeinzer Instagram @k10meinzer Buy the Book "So You Want to Start a Podcast" Mentioned in This Episode Buy the Book "So You Want to Start a Podcast" Get the Book For Free on Audible Work with Me Work With Me Join the School of Podcasting or let me be your podcast mentor
From time to time I see people in Facebook groups announcing "Hey I got my first 1000 download episode!" or "I just got (insane amount of money)" for my podcast. When you are just starting out, or even if you've been podcasting for a while if you're just looking at downloads or dollars, the inspiration to keep going can be hard to come by. Today we are going to examine the other ways your podcast is a success. SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com Other Ways To Count Podcast Success If your goal was to find like-minded people (cause your spouse said they would not participate in any more conversations around Batman) and you've found some people online to have the conversations you've been longing to have - your podcast is a success. If you had no luck getting in touch with certain people - but the minute they said yes to being interviewed on your podcast - it was a success If your goal was to be seen as an expert and someone sends you an email asking you for your opinion - your podcast is a success If your goal was to "get the message out there" and your podcast has a number that is higher than zero - your podcast is a success. If your goal was to get something off your chest, you want to put your thoughts out into the universe - so you don't feel so invisible - and someone hears it - you're not invisible. Glenn the Geek has people write Christmas songs about his podcast at the horseradionetwork.com Theracasts can be audio journals that can help you more than your audience in some cases, but they are much less expensive than therapy. Some might say you should do these in a private journal (and you can do that) but sometimes you need someone to hear you - even if its a complete stranger. When someone in your audience chimes in on a conversation that helps you save money or time - that is a bonus to your life. Binders Can Be a Good Thing When I asked Uncle Google what blinders are, I see that blinder "attach to a horse's bridle or hood and prevent a horse from seeing behind and beside him." I mention this alot because its important. Comparing your show to another show is one of the worst things you can do. Blinder can stop you from looking at your past (cause there may be regrets) and they help you focus on your future. Your current value is not based on your mistakes of the past. Keep focused on your audience and answer every email, tweet, etc and keep the conversation going (don't just answer the question). It Might Take a Bit To Get Some Feedback I started a show called Your Podcast Consultant ( small lessons with big value) for those who like a shorter podcast. I've been doing it for nine months, and finally just got some feedback. The Power of Relationships Jen Briney doest the Congressional Dish podcast that every American should be subscribed to and she recently did an episode on Suprise Medical Bills in America and did a touching tribute to a listener who died. Jen monetizes the show on the "Value for Value" model (meaning it is 100% listener supported) and Jen explains how listeners are a bit like pen pals. It really shows the kind of relationships you build online. Likewise, when I heard Jen cry on her show remembering her listener I wanted to crawl through my phone and give her a giant hug. Why? Because of the relationship, I feel I have with her as a listener. While Jen will blow off and poke fun of herself for crying on the show, what it is - is courageous. She went 100% vulnerable on her show. This also helps build relationships with your audience. The No Agenda Show with John C Dvorak and Adam Curry do a show they deconstruct the media. Their audience is so engaged they are doing meetups to talk about their subject(s). Their audience loves the subject to much they want to continue on the discussion. They even set up a website at www.noagendameetups.com and there are MANY websites maintained by their audience with the goal of helping to promote the show Jim Collison is my cohost for Ask the Podcast Coach on Saturday mornings and host a show for his job at Gallop as well as Home Gadget Geeks. He just mentioned that he had started enjoying a cigar every now and then and he was contacted multiple times by his audience who wanted to send him their favorite cigar. Question of the Month This month I'm doing an audience survey (my first in YEARS) and I would love to know 1. What you like about the show 2. What you wish I'd change (I'm a big boy, be honest) 3. What would you like to hear in the future (guests, topics) Please go to www.schoolofpodcasting.com/question and leave your response (there may be a prize for a random person who takes the online version AND leaves an audio version) Last Five in Five What were the last five podcasts you listened to? Dan from the Thank God I'm an Atheist and the How to Heretic show God Awful Movies The Constant Scathing Atheist Pod Save America The Allusionist Mentioned on This Show Dealing with My Grief Congressional Dish No Agenda Show Home Gadget Geeks Your Podcast Consultant Todd Cochrane New Media Show Zoom.us Work With Me Join the School of Podcasting or let me be your podcast mentor
SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com What Do I Need To Start A Podcast? I recently appeared at a local meetup for a group in Alabama. The question, "what do I need to start a podcast" came up. I've talked about this in the past and hit different aspects, and I'm going to try to hit all aspects in this episode. Things Everyone Needs No Matter What A Pop filter for your microphone. This could be a foam ball to put over the end, or a mesh shield that goes between you and the microphone. I'm a fan of the Nady SSPF-3 if you're using an ATR2100 or a Samson Q2U. If you are using something like an Electrovoice RE320 you might consider a foam shield with a shock mount or this "repop" filter only available at BSW Your Topic Your topic should be something that you can't help but talk about. You would be willing to talk about it for free for HOURS (cause you are). It's a topic that needs to hold the attention of your target audience and inspire them to tell a friend. It also needs to be in alignment with your goals for the podcast. It Depends... From there you get the most used answer in podcasting, "It depends." While this is true, you often don't get the pros and cons of your options so that is what I'm going to try to do here - make you away of your options. What Microphone Should I Use for My Podcast? Why it Depends: Option 1: Traveling Podcaster If you're going to be traveling alot and need something a little more durable, you might use the Audio Technica Atr2100 as it has a lifetime warranty. Option 2: Stationary Podcaster I like the sound of the SamsonQ2U a little better than the ATR2100. It doesn't have a lifetime warranty, but you're not moving it much. Another option for the stationary podcaster on a semi-professional level is the mic I use the Electrovoice RE320 What Microphone Stand Should I Get for the Microphone? If you are stationary (meaning you're using a room as your studio) check out the Samson MBA38 boom arm that can clamp on to a desk. If you need to take down your gear or if you're traveling, check out the On Stage Combo Stand Recording Co-Hosts or Interviews What Do I Need? Why it Depends: If they are in the room with you I like the Focusrite 2i2 for two people or the Focusrite 8i8 for four people. You could also purchase a Zoom H6 (and be able to record anywhere) If you're on a budget, then see the Behringer U-PHORIA UMC202HD (for two people), or the UMC404HD for four people Another option for recording up to four people in the room with you is the Rode Rodcaster pro Shouldn't I Use a Mixer? When it comes to mixer vs interface, a mixer allows you to adjust the audio (add bass, treble) where an interface you would do this in software later. Some people prefer interfaces as they are less confusing due to a generally smaller number of knobs. If you want a mixer, one of the best values I feel is the Presonus AR8 USB 8 as it has up to four people, connects to your computer, AND it has a built-in recorder. If you are on a budget then you could check out Mackie PROFX8V2 Do I Need a Portable Recorder? If you're traveling yes. My favorite is the Zoom H6 as it is super versatile. If all you need is a recording, you might check out the Zoom H1 I'm Going to Do All My Episodes on the Road If you're traveling and only going to be recording you and a guest you might check out the Tascam DR-10X that you plug your microphone into. In this situation, you might look into the Rode Interview Microphone My Guests/Co-hosts Are In Another Location If you're on a budget you can use Skype and Ecam call recorder on the Mac, and Squadcast is my Favorite way of recording remote people no matter what the type of computer (you just have to use chrome). Everyone is in the Same Room, but our guest is not... Then you could use the Focusrite 2i2 and connect to the guest via Skype or Squadcast. If your co-host can join Squadcast as an individual (with their own computer) then make sure you and the co-host have even volume levels as you will be on the same channel. How Much Storage Do I Need For My Media Host? To figure out how much space you need, you need to know: 1. How often you will publish 2. How long your shows will be 3. What format This short video tutorial helps you calculate any how much space you need https://libsyn.d.pr/XDpqmM I did a podcast about different formats that explains stereo vs Mono vs 64 kbps vs 128 kbps at https://overcast.fm/+IzZEC-P0/4:29 For more information on file formats, go to https://support.libsyn.com/kb/recommended-file-formats-encoding/ I've also created speadsheet that will calculate these for you. Use the coupon code sopfree to get a free month at Libsyn.com What Web Hosting Should I Use? Here again, it depends. If all you need is a place for people to listen and subscribe to your show your media host often has a free website that will suffice. Right now I'm a fan of Cooler Websites (My Goaddy Reseller) for many of my sites. Siteground starts at $4/month for their Wordpress hosting (which is $12/month after the first year) Recording Podcasts on the Road In this situation, it's best to understand the gear and what it does and then mix and match to create the system that suits you best If you're traveling and only going to be recording you and a guest you might check out the Tascam DR-10X that you plug your microphone into. In this situation, you might look into the Rode Interview Microphone. This is great for the person who is trying to eliminate carrying around a lot of gear If you want people on separate tracks, but don't want a ton of gear the Rode SC6-L Mobile Interview Kit with Interface & 2 smartLav+ Microphones is great for iOs phone users. The Zoom H6 is a sweet spot of not too large, and tons of versatility to record up to six people, and mix in sounds of an iPad if needed. No computer required. You would want to consider a headphone amplifier and headphones for everyone The Rode Procaster is great for performing live shows and can be stored in a backpack or in one of the special cases. Podcast Rewind: Podwrecked I appeared on the Podwrecked show where I explained how I released an episode with a boo-boo, and what my options were to fix it. Podwrecked is about helping you and your podcast survive the ebb and flow of the podcast industry. Check it out at http://podwrecked.com/salvaging-your-podcast-with-dave-jackson/ Question of the Month: Audience Survey Please go to www.schoolofpodcasting.com/survey19 Then go to our Contact Page and upload your recording where you answer the questions: What do you like about this show? What do you wish I'd change? What topics would you like to see in the future? Please submit your audio by 7/26/19 Work With Me Join the School of Podcasting or let me be your podcast mentor
We only have so many hours in a day, and today I'm starting a two-part series on being more productive. The first thing you need to identify is activities that take up your time and provide no benefits. Today I have five.
As valentines was this week so we have a special edition of "Because of My Podcast," and speaking of finding things, today we talk about some tools to help you be found in Google. We also talk mp3 vs m4a, and some free tools to help you be found by Google.
We all want our audience to grow. We all have 24 hours in a day, and yet we keep doing things that make us appear active (but not productive) or we are chasing things because they are new and shiny (but have no real value). There are better ways to spend your time when it comes to growing your audience.
Libsyn.com has some new custom tracking tools to allow you to see who is referring people to your podcast. Social Media Marketer Nerd stops by to show how you can do this with any media host using a free tools from Google as well as strategies for launching your podcast.