Once you have your LinkedIn profile set up, what do you do there?If you really want to take your LinkedIn game to the next level, you need to create an effective LinkedIn strategy catered to your business and what you want to get out of the platform.
Today I am joined by Linked In expert, speaker and podcaster Louise Brogan of Social Bee NI we are talking how to create a posting strategy, the power of showcasing your thought leadership on LinkedIn, what to do after you publish an article to get more engagement, how to repurpose content from other sources on linked in, the difference between connections and followers and features of LinkedIn Premium and a really cool way to use the LinkedIn app to find others at the same event that are in and out of your network.
With over 645+ million users, LinkedIn takes the crown as the world’s largest professional network. The ability to tap into a pool of potential clients and make connections that can help grow your brand is where the true power of LinkedIn lies.
This isn’t the first time Louise has been on the podcast. A year ago, she joined me for an on-air coaching session, where we talked about whether or not it was a smart business move to specialize on one platform. 12 months later and her decision to niche down and focus solely on LinkedIn has proved to be one of the best decisions she ever made.
Louise shared so many amazing LinkedIn tips with us including how to get started with LinkedIn Live. Because LinkedIn Live is still in the initial testing stages, the feature isn’t available to all LinkedIn members. If you want access to the LinkedIn Live feature, you need to apply to become a live video broadcaster via a simple application process.
A great way to gain more followers without actually connecting with anyone is to switch your LinkedIn profile button from ‘connect’ to ‘follow.’
To do this, login to the LinkedIn app on your phone and tap on your profile. Select “Settings & Privacy” and then click on “Followers.” You’ll see a section beneath it that says, “Make follow primary,” and all you have to do is choose “yes” and your profile’s primary button will become “Follow” rather than “Connect.”
Connect With Louise Brogan
BizChix Episodes Mentioned: