358: [On Air Coaching] How to Grow a Micro-Niche Business with Evelyn Cucchiara
Published February 21, 2019
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45 min
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    Ready to think smaller? Over the last five years of coaching woman entrepreneurs, I’ve observed that the most successful businesses focus on a small group of people.

    Specializing, or niching down, is actually one of the scariest things to do. But it offers benefits for your business -- whether you are growing from 5 to 6 figures or establishing yourself as a thought leader in your industry.

    Today I coach Evelyn Cucchiara who is the proud owner of a micro-niche business. A micro-niche serves a smaller group of consumers from a broader market. 

    Evelyn is looking for help on how to grow her custom playroom organization business. She wants to increase profitability and attract more premium paying clients.

    During this on air coaching call, we explore whether or not Evelyn should expand to serving other areas of the home and discuss whether she is charging enough for her services.

    We dive into the importance of knowing your worth and why you shouldn’t feel guilty about raising your prices.

    In this episode, we discuss:

    • How to shift from DIY clients to WTC clients (people who ‘write the check’)
    • Tips for getting more visibility for your micro-niche business
    • Why (and how) to market your business on Instagram and Facebook

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    This episode was first published at BizChix.com/358. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

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