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September 19, 2019
We are in the middle of a massive shift in the way people use and buy software.‍It’s been well over a decade since Salesforce brought software to the cloud. Apple put digital experiences in people’s pockets back in 2009 with the first iPhone. Blake talks about how we’re in “The End User Era” -- which is a new era that we’re now living in. We may be using applications for business purposes, but even those applications are adopted not because of some procurement manager signing a contract, but adopted from the bottom up within an organization.  “The End User Era” applies to business applications like Slack, Zoom, Calendly, and others that you probably use every day.This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
September 12, 2019
Product Marketing. The subtle art of describing your product in a way that excites everyone around you. This isn’t just for entrepreneurs pitching investors, this is for product managers and product leaders to inspire their teams to push themselves to build the best possible solution.We walk through examples from Figure One, Facebook and Sono’s with us as we attempt to break down what makes a powerful product description and what are the elements you need to improve yours.This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
September 5, 2019
Jobs to be done will change the way you think about product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation. But disruption theory doesn’t tell you how to create products and services that customers want to buy. Jobs to be done theory does. It transforms our understanding of customer choice in a way that no amount of data ever could, because it gets at the causal driver behind a purchase.This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
August 29, 2019
Daria Axelrod Marmer, a Product Lead at Hubspot wrote about Killing it by Killing Features and we explore that more today. It's never fun to sunset a feature we worked so hard to bring to life, but sometimes growth comes from creating focus and removing unused features to either build something new or take a new approach to solve the problem they were meant to solve. This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
August 22, 2019
Ryan Singer and the Basecamp team have developed their own methodology for product planning. For one, they don't do waterfall or agile or scrum. For two, they don’t line walls with Post-it notes. For three, they don’t do daily stand ups, design sprints, development sprints, or anything remotely tied to a metaphor that includes being tired and worn out at the end. No backlogs, no Kanban, no velocity tracking, none of that.What they do instead is six week product builds followed by two weeks of cooling. Their leadership team decides how long they want to spend on tasks vs working with product estimates and if they work isn't done, it's thrown out. Today we sit down with Ryan Singer and learn more about his most recent book Shape Up which outlines this process. Read the full book at http://basecamp.com/shapeup. You can also join Ryan and Bob Moesta at their upcoming product seminar. This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
August 15, 2019
Mental models are simple expressions of complex processes or relationships. These models are accumulated over time by an individual and used to make faster and better decisions. Today to explore Mental Models for Product Leadership and how to use them with your team every day. This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
August 8, 2019
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill, because of our modern times, that is becoming increasingly more difficult to achieve. Today we outline some helpful practices for staying focused and achieving deeper concentration on the work that matters. This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
August 1, 2019
Today we bring you the story of eBay and Amazon in the early 2000s, and how their fierce competition for market share came down to two very different product approaches. There's a winner, a loser and lots of product lessons in-between. We'll also share something that Jeff Bezos does to this day to ensure the customer is always represented in product meetings.This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
July 25, 2019
A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize.Today we explore some essential mental models for Product Managers. From opportunity cost to confirmation bias to Semmelweis reflex and even key failure. There are countless mental models that are essential for Product Managers to understand. This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
July 18, 2019
Mental models are how we understand the world. Not only do they shape what we think and how we understand but they shape the connections and opportunities that we see. Mental models are how we simplify complexity, why we consider some things more relevant than others, and how we reason.A mental model is simply a representation of how something works. We cannot keep all of the details of the world in our brains, so we use models to simplify the complex into understandable and organizable chunks.Today we explore some of Charlie Munger's famous mental models as outlined in his speech "The Psychology of Human Misjudgment."This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
July 11, 2019
Data is powerful because it is concrete. For many entrepreneurs and product people, empirical data can trump everything else – and it’s been an important tool in helping startups solve problems in new and innovative ways.In today's episode we talk with Richard White, the CEO of UserVoice, and what it means to be "data-informed" and how to better use data inside your organization.This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
July 4, 2019
Have you ever found yourself in the middle of where of those projects where you just go, I wish we’d seen how this would end at the beginning of the project? Often times this is the result of a build vs buy decision gone wrong. Today we discuss recognizing what isn’t your core competency. This can be difficult to admit for organizations, but getting this right could save you a ton of time, money and headache. Balancing your company’s immediate needs with its long-term growth is both paramount and challenging – especially if your business is a startup. Challenging questions arise, such as whether you should invest aggressively in long-term initiatives or take the less expensive and more conservative approach. The “build versus buy” decision is a significant one that many companies face when addressing their software needs.Today we breakdown the classic product decision. To build, or to buy. Or both?This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
June 27, 2019
Today we explore the history of the Product Manager from it's early ideation by Neil McElroy to it's growth at Hewlett-Packard thru it's maturation at Microsoft and into today. We talk with former Microsoft Project Manager, Ellen Chisa, Former Microsoft Engineer (and 55th hire), Mark Zbikowski and Matt LeMay, the Author of Product Management in Practice, about this evolution over the past 80 years. For Neil McElroy the Brand Men were essentially his manifesto on what would become a product manager today. Their responsibilities ranged from tracking sales to managing the product, advertising and promotions. They were to “take full responsibility” for the brands implementation of advertising and sales and take a ‘huge weight’ off of the sales managers who were both ideating and implementing growth strategies.Bill Hewlett and David Packard interpreted the Brand Man ethos as putting decision making as close as possible to the customer, and making the product manager the voice of the customer internally. In the book The Hewlett-Packard Way this is credited with sustaining Hewlett-Packard’s 50 year record of unbroken 20% year-on-year growth between 1943 and 1993.This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at Gusto.com/rocketship. This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
June 20, 2019
Connie Kwan walks us through her philosophy on storytelling for Product people, teaches us the essential elements of product storytelling and gives relatable use cases. This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at Gusto.com/rocketship. This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
June 13, 2019
Adobe's transition into a SASS company wasn't easy. It took two painful years of losses to transition their entire business from one-time upfront pricing to a monthly subscription. For a publically traded company, this could have been the death of them. But long-term thinking and well-executed plan set them up for success into the foreseeable future. This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
June 6, 2019
Today we got a chance to sit down with Hunter Walk and discuss his career, what he looks for in founders and products that he’s investing in and, perhaps the most interesting, how he analysis someone’s career path when looking to invest in them… and it’s not exactly what you would expect. Hunter Walk is a founder and partner at Homebrew. He also has extensive experience in product development and played a key role in making YouTube one of the internet's largest websites. This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at Gusto.com/rocketship. This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 30, 2019
What’s the best kind of customer? A loyal customer.Today with breakdown how theSkimm has built and maintained am excited audience of dedicated fans. Dheerja Kaur is the Chief Product Officer at theSkimm and walks us through how they keep their audience of largely female millennials (and Belsito) and the challenges of having a passionate audience scrutinizing your every decision. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 23, 2019
You may be tired of writing product stories and pitching product ideas that fall flat. Here we break down how to tell compelling product stories by understanding the basic of storytelling itself. Jack and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technical Director at Pixar, Josh Anon, we show you how you can use basic story writing techniques to better convey product ideas, initiatives and marketing. This episode is also brought to you by Digital Ocean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about Digital Ocean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 16, 2019
Nobody ever looked at an empty calendar and said, The best way to spend this time is by cramming it full of meetings! or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why? In a world where information refreshes endlessly and the workday feels like a race to react to other people's priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn't mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? Today we explore John Zeratsky's and Jake Knapp's philosophy on Making Time. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 9, 2019
Today, we’re going to dive into the concept of Product Leadership, and specifically the differences between Product People and Product Leaders. We'll go over proven methods to move up inside of an organization and common pitfalls to watch out for once you've been given the opportunity. Here to discuss with us is Rich Mironov. Rich coaches product executives, product management teams and agile development organizations.  He also parachutes into software companies as interim VP Products/CPO to address company-level product/market/engineering/revenue issues.  A seasoned tech executive and serial entrepreneur, Rich has been the “product guy” at six start-ups including as CEO and VP Product Management.  Learn more about your ad choices. Visit megaphone.fm/adchoices
May 3, 2019
Today we talk with Ash Maurya, the creator of the Lean Canvas and most recently the author of Scaling Lean. His posts and advice have been featured in Inc., Forbes, and Fortune and we're incredibly excited to share his insights with you on scaling through the lean methodology.Learn more about your ad choices. Visit megaphone.fm/adchoices
April 24, 2019
On today's show we talk with Clive Thompson, the author of "Coders: The Making of a New Tribe and the Remaking of the World." We discuss why Coders were such a focus for him, and given all the recent news about Facebook and our personal data, it wasn't hard to figure out why he has such an intense focus on them. Data and surveillance are one of the biggest issues of our time. Product teams, product leaders, coders, designers, data scientists - these are the people that can help fix it. They are the people that can help move is in a better direction.   I hope you’re able to walk away from this today and feel comfortable that what you’re working on, what you’re bringing into the world, has a net positive impact for the greater good. You can check out Clives book on Amazon: https://www.amazon.com/Coders-Making-Tribe-Remaking-World/dp/0735220565/Learn more about your ad choices. Visit megaphone.fm/adchoices
April 18, 2019
Well, we’ve taken quite a trip these past few weeks, haven’t we? This whole Blockland journey took us to quite a few places. Starting outside of Cleveland, in places like Miami, Puerto Rico and Las Vegas. Then into the boardrooms of Cleveland’s civic elite and to the Convention Center where Blockland’s Solutions conference took shape. Then the luxury car dealership where the architect of this whole thing makes himself at home. But, where does this journey take us all next?  Not just for the listeners of this series,  but the people in Cleveland who are on this Blockland journey? We’re going to try to figure that out today on the finale of this special series on Blockland.Learn more about your ad choices. Visit megaphone.fm/adchoices
April 16, 2019
As we drive along this nondescript suburban street -- dotted with your standard fare of KFC’s and Pizza Hut’s and CVS Pharmacies, it seems like most other main suburban neighborhood thoroughfares here in Northeast Ohio. But as we pull in to the Mercedez Benz of North Olmstead dealership, I wonder to myself if everybody else knows that there’s something a little special to this place. I don’t mean the shiny glass structure itself or the ambient waterfall that cascades inside.  That’s probably par for the course for any luxury car dealership. But… do people know that hidden inside this bastion of classy automobiles sits the biggest advocate of bringing Blockchain to Northeast Ohio? I do.Learn more about your ad choices. Visit megaphone.fm/adchoices
April 11, 2019
Today we’re going to let the skeptics speak. Today we’re going to hear from people who are doubting the initiative. People who have questions. People who may not be buying into all that Blockland has to sell.Learn more about your ad choices. Visit megaphone.fm/adchoices
April 9, 2019
As we're sitting here taking in the first ever Blockland Solutions conference, it’s pretty wild to see what’s unfolding. To many, it might not be that mind-blowing. It really seems like… plenty of other professional conferences. It’s in a nice convention center.  The coffee and snack stations scatter abound. There are panels… and main-stage speakers. And a mix of suit-and-tie types and hoodie-clad, beard-faced technologists wandering around.Learn more about your ad choices. Visit megaphone.fm/adchoices
April 4, 2019
In the first few episodes of the Blockland series, we learned a bit about what the Blockland initiative was all about, why it started and who started it, and even rewound a bit to learn a bit more about Blockchain in general… and its impact on businesses. But today, we dive into Blockland, the initiative. There are so many tentacles to this so… it’s best you just buckle up and get ready… to enter… Blockland.Learn more about your ad choices. Visit megaphone.fm/adchoices
April 2, 2019
Everpedia is the world's largest encyclopedia on the blockchain. It's decentralized, democratic, censorship-resistant and offers a financial incentive for those participating in creating and editing content. It also has a secret weapon. Wikipedia co-founder Larry Sanger joined the company in 2017, nearly 3 years after it's formation after spending much of his life pursuing a high-quality crowdsourced database of knowledge. Sanger said, "Everipedia is the encyclopedia of everything, where topics are unrestricted, unlike on Wikipedia." Today on the show we discuss the evolution of Everpedia, how building on the Blockchain creates a better encyclopedia and what challenges they will face by allowing financial incentives into the crowdsourced knowledge eco-system. Learn more about your ad choices. Visit megaphone.fm/adchoices
March 28, 2019
Blockchain is a system in which a record of transactions that are maintained across several computers that are linked in a peer-to-peer network.It’s a database or public ledger that can be used in a whole multitude of ways. And along with this overview of what it is, it’s probably useful to have a brief primer on the history of blockchain.  Blockchain technology was first developed by the mysterious Satoshi Nakamoto. Satoshi Nakamoto is the name used by the unknown person or people who developed bitcoin, it’s the pseudonym that authored the bitcoin white paper, and created and deployed bitcoin's original reference implementation. As part of the implementation, they also devised the first blockchain database.Blockchain, as an industry, grew out of the bitcoin ecosystem when it was realized that the underlying technology that operated bitcoin could be separated from the currency and used for all kinds of inter-organizational ways. Almost every major financial institution in the world is doing blockchain research at the moment.The term Blockchain was coined, in its modern interpretation, by Hal Finney in an email exchange with Satoshi in 2008.We'll cover this and more in today's episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
March 21, 2019
By now you’ve heard all the buzz, and criticism, of Blockchain and Cryptocurrencies.The constant fluctuations of the Bitcoin market. One minute it’s going to the moon, the next it’s tanking and will never come back.This isn’t a story all about Bitcoin, because as Bitcoin and it’s siblings Litecoin, Etherium and the thousands of other alt-coins that have come and gone over the years, the underlying technology, Blockchain, is becoming the real star of the show with Banks and Financial institutions around the world researching how they can best use this technology.But the ecosystem itself is still a bit odd. What Satoshi Nakomoto handed over the to the world of Cryptographic Cyberpunks in 2009, 10 years later has become a booming, albeit volatile, industry.There’s an incredible story going on right now in Cleveland. But today on the show we’re going to take you behind some of the companies, governments, and communities elsewhere… all focused on Bitcoin and Blockchain technology.Learn more about your ad choices. Visit megaphone.fm/adchoices
March 14, 2019
Something is happening in Cleveland, Ohio. A movement, unlike anything it's seen before, has taken over the city. Cleveland’s top business leaders, civic leaders, politicians and lawmakers, people running educational institutions have all dedicated to making Cleveland the Blockchain Capital of the world. And this initiative, as strange as it may sound, is led by none other than a local car salesman, Bernie Moreno. On season six of Rocketship.fm, we're taking you behind the scenes of a movement that's happening inside the civic buildings all over Cleveland, a movement to reposition this blue-collar city into a global technology center. Season six is the story of Blockland.Learn more about your ad choices. Visit megaphone.fm/adchoices
March 13, 2019
Something is happening in Cleveland, Ohio. A movement, unlike anything it's seen before, has taken over the city. Cleveland’s top business leaders, civic leaders, politicians and lawmakers, people running educational institutions have all dedicated to making Cleveland the Blockchain Capital of the world. And this initiative, as strange as it may sound, is led by none other than a local car salesman, Bernie Moreno. On season six of Rocketship.fm, we're taking you behind the scenes of a movement that's happening inside the civic buildings all over Cleveland, a movement to reposition this blue-collar city into a global technology center. Season six is the story of Blockland.Learn more about your ad choices. Visit megaphone.fm/adchoices
March 7, 2019
One of the most import roles as a product owner is building the right product team. In part two of this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to manage and lead a high-performing product team. In this episode, we dive into the strategies that managers use to lead their teams successfully. It's not easy and we're not all Steve Jobs (although most of us think we are from time to time) so what do high performing managers from Facebook and Box do?  That's the question we answer in this episode.  Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike.Learn more about your ad choices. Visit megaphone.fm/adchoices
March 1, 2019
We welcome Jeetu Patel, the Chief Product Officer, and Chief Strategy officer at Box to the show today. He leads the company's overall product and platform strategy, driving Box's long-term roadmap and vision for cloud content management in the enterprise.Have you ever wondered how companies like Box approach emerging technologies like machine learning and artificial intelligence? Well, today is the day you find out.He also gives amazing advice on building effective product teams, the magical number for the size of a product team, when and how you should decide to build a new feature and how Box guards against disruptors.Learn more about your ad choices. Visit megaphone.fm/adchoices
February 22, 2019
Teresa Torres helps digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. She emphasizes strong critical thinking a strong connection between what the teams are learning in their research activities with the product decisions that they are making.Mike Belsito interviews her today to discuss how teams can begin practicing continuous discovery, how to get buy-in from management and why the best product teams are talking to their customers every week (if not every day). Learn more about your ad choices. Visit megaphone.fm/adchoices
February 15, 2019
It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -- all anyone wants to do is blow everything up.So what is the difference between Disruption and Innovation? Well, Disruptors are innovators, but not all innovators are disruptors.Disruption and Innovation are often different sides of the same coin. Today we explore how companies are approaching innovation and disruption in the Healthcare industry. We talk with Joshua Landry of Figure1 and Sasha Bhatia, the Director of Women’s College Hospital Institute for Health System Solutions and Virtual Care in Toronto.Learn more about your ad choices. Visit megaphone.fm/adchoices
February 7, 2019
Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet. Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited.We dove into tech brands like Slack and Intercom as well as roll-on deodorant brand Phresh and personal fashion brand Stitch Fix.Huge thanks to our guests today: Lindsey Smith: https://twitter.com/LindseySmithHHCJordi Romero: https://twitter.com/jordiromeroNatalie Gerke: https://twitter.com/NgerkeAlys Gagnon: https://twitter.com/AlysJLearn more about your ad choices. Visit megaphone.fm/adchoices
January 31, 2019
You may be tired of writing product stories and pitching product ideas that fall flat. Here we break down how to tell compelling product stories by understanding the basic of storytelling itself. Jack and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technical Director at Pixar, Josh Anon, we show you how you can use basic story writing techniques to better convey product ideas, initiatives, and marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
January 24, 2019
We take a deep dive into how to prepare for and run better meetings, and some tricks to make sure that what was discussed at the meeting, actually gets done. We'll hear from Mamie Kanfer Stewart of Meeteor, Charlie O'Donnell of Brooklyn Bridge Ventures, Cameron Herold the author of Meetings Suck and Brian Scudamore of 1-800-GOT-JUNKLearn more about your ad choices. Visit megaphone.fm/adchoices
January 17, 2019
Jobs to be done will change the way you think about a product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation. But disruption theory doesn’t tell you how to create products and services that customers want to buy. Jobs to be done theory does. It transforms our understanding of customer choice in a way that no amount of data ever could because it gets at the causal driver behind a purchase.Learn more about your ad choices. Visit megaphone.fm/adchoices
January 15, 2019
In the second and final episode of our look at Books.com, we discover what happens when Charlie Stack is faced with competition from Amazon.com and a multi-million dollar buy out offer on the table. We also learn more about what Charlie is up to currently and how the Books.com legacy has lived on.Learn more about your ad choices. Visit megaphone.fm/adchoices
January 15, 2019
The year was 1992. The location… Cleveland, Ohio. The birthplace of online commerce. That’s right. Cleveland Ohio. Not Silicon Valley, Not San Francisco. Not even Seattle Washington. This is the story of Books.com, the internet’s very first e-commerce store, its founder, Charlie Stack, a lawyer-turned-self taught software developer — and what happened when they created internet history… and later… faced a new entrant in Jeff Bezos and Amazon.com.Learn more about your ad choices. Visit megaphone.fm/adchoices
January 4, 2019
We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led by underrepresented founders. Arlan is a venture capital fund manager, but she got her start publishing the internationally distributed indie magazine INTERLUDE, and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. Arlan is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are of color, women, and/or LGBT.  We discuss diversity in tech, her story to becoming an unlikely VC and her advice for founders on how to stay focused and prioritize. Learn more about your ad choices. Visit megaphone.fm/adchoices
December 27, 2018
Vidya Dinamani has a passion for coaching product leaders and teams. Vidya has over 18 years of experience specializing in business & technology strategy development and product design, development and management.Vidya has held multiple executive roles at leading companies, including executive positions leading Innovation and Product Management at Mitchell International, Director of Customer Experience for TurboTax, Intuit. She also served as Director of Business Operations and Chief IT Architect for the software provider. Prior to Intuit, Vidya was a consultant with Deloitte Consulting specializing in technology/strategy consulting.A holder of 7 US patents for software technology, Vidya earned a B.S. in Physics from Victoria University in Wellington, New Zealand, and a Masters from Carnegie Mellon University in Pittsburgh, Pennsylvania. She is also a certified Net Promoter Associate.Learn more about your ad choices. Visit megaphone.fm/adchoices
December 20, 2018
We talk with Seth Godin about his view of the 10,000 hour rule, his own concept behind achieving greatness, The Dip, and his personal journey to success. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing.In March 2006, Godin launched Squidoo. In July 2008, Squidoo was one of the 500 most visited sites in the world.Godin is the author of over 18 books. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller; Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015. In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.Learn more about your ad choices. Visit megaphone.fm/adchoices
December 13, 2018
Rachleff co-founded Benchmark Capital, a venture capital firm, in 1995. The firm invested in companies including eBay, OpenTable, Snapchat, Twitter and Uber. Rachleff personally led investments in Blue Coat Systems, Equinix and Juniper Networks.In 2008 Rachleff co-founded Wealthfront, an automated investment service, with Dan Carroll. As of March 2018, Wealthfront had more than $10 billion of assets under management.Today we talk with Andy about finding product-market fit (a term he coined 15 years ago) and the three years before Wealthfront found it. Learn more about your ad choices. Visit megaphone.fm/adchoices
December 4, 2018
Scott is a serial entrepreneur who has launched multiple technology product companies. He is the winner of the Ernst & Young Emerging Technology Entrepreneurs Of The Year 2016, and in this episode, Scott is sharing his experience around transforming companies internal product production processes.Dialexa is an internationally acclaimed technology and product development company, headquartered in Dallas, Texas. The company helps organizations, government agencies, and businesses conceptualize, design, engineer, and launch innovative and high-quality products and solutions. Learn more about your ad choices. Visit megaphone.fm/adchoices
November 29, 2018
Mistakes. We all make them. We all learn from them.From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them. Stories from Melissa Perry, Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos. Learn more about your ad choices. Visit megaphone.fm/adchoices
November 26, 2018
Todd Olson is Founder and CEO of Pendo.io. Olson served as Vice President of Products at Rally Software Development Corp. where he lead the evolution of Rally's proven Agile ALM platform for enabling software and product-driven enterprises to deliver 50% faster to market. Todd talks with us today about the 5 metrics you should be paying attention to and the motivation behind founding Pendo. Learn more about your ad choices. Visit megaphone.fm/adchoices
November 19, 2018
We talk to Jackie Bavaro about cracking the Product Manager interview, or any interview for that matter. Jackie has amazing tips from the hirers perspective on how you can make a big impact no matter what your situation is. Learn what experiences you need, how to make your existing experience translate, what a great Product Management resume and cover letter look like along with some essential do's and don'ts of interviews you won't want to miss.Jackie Bavaro is currently the Head of PM at Asana and the co-author of Cracking the PM Interview, the best selling book on product management (http://amzn.to/2dLr46H). She was Previously at Google & Microsoft.A huge thank to our sponsor Hover. For Rocketship listeners, you’ll get 10% off your first order with code Rocketship, just go to hover.com/rocketship and use the code Rocketship.Learn more about your ad choices. Visit megaphone.fm/adchoices
October 30, 2018
This week to chat with Claire about Product Experimentation, how to advocate for it in your organization and how to ask the right questions to get your team thinking about what and how they should be testing.Claire is the VP of Product Management at Optimizely, the world’s leader in customer experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Prior to launching Experiment Engine, Claire led product development for several startups and technology companies including Electronic Arts and BuildASign.com. Claire is an expert in high velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology.Learn more about your ad choices. Visit megaphone.fm/adchoices
October 17, 2018
In our final episode of this Sprint Week series, we follow along as the team tests their prototypes with real users. We caught up with Michael Smart after the full day of user testing to find out what they found and more about how they think about user testing, what they're looking for in terms of feedback, and what their next steps will be.Learn more about your ad choices. Visit megaphone.fm/adchoices
October 17, 2018
In our final episode of our Sprint Week Series we listen in as Michael Smart and the AJ&Smart team test their prototype with real users. Over the past week, they have ideated, lightening demoed, sketched and prototyped their way to this point in the project journey for Kevin Rose's Zero App. But, after all of this work, what will real users think? Find out on today's episode.Learn more about your ad choices. Visit megaphone.fm/adchoices
October 17, 2018
Go behind the scenes as we catch up with Michael Smart of AJ&Smart after their day of Prototyping Kevin Rose's fasting app, Zero. Michael talks with us about how they approach prototyping, what to look for in a testable prototype and what could go wrong tomorrow when they put this prototype in front of real users.Learn more about your ad choices. Visit megaphone.fm/adchoices
October 17, 2018
Follow along as we bring you behind the scenes as AJ&Smart prototypes the next version of Zero, Keven Rose's fasting app, to test with real users in under 8 hours. There is no room for failure. The user tests are scheduled so a prototype must be completed.Learn more about your ad choices. Visit megaphone.fm/adchoices
October 17, 2018
In this bonus episode, you'll hear more from Michael Smart of AJ&Smart about how he and the team think or organize storyboarding sessions. All week they're working with the Zero App team to determine what their next 6 to 24 month roadmap could be.Learn more about your ad choices. Visit megaphone.fm/adchoices
October 17, 2018
Join us for day two of Zero apps design sprint with AJ&Smart. Today is all about storyboarding. Listen as the team from AJ&Smart take the ideas generated on day one and start to solidify them. The goal is to sketch an actual UI showing how a user would move through this part of the story — where they click, what info they enter, what they think, etc. This is the step before prototyping and one of the most exciting days of the sprint process. Learn more about your ad choices. Visit megaphone.fm/adchoices
October 17, 2018
At the end of day 1, we caught up with Michael Smart, co-founder of AJ&Smart, to get his inside take on how the first day went. We learn more about how he thinks about Design Sprints and their process for ensuring everything stays on track each day. Learn more about your ad choices. Visit megaphone.fm/adchoices
October 17, 2018
In this episode, we drop a microphone into the first day of Zero, Kevin Rose's Intermittent fasting app, design sprint with agency AJ&Smart. The goal of the first day is to encourage everyone to share what they already know and develop a common understanding with the rest of the group. Everyone involved in a sprint has different perspectives and different information about the problem they're trying to solve. This is generally done through a series of ideation and sketching exercises, all of which you'll be able to listen in on in today's episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
October 17, 2018
Follow along as each day this week we take you behind the scenes of an entire design sprint for Kevin Rose's app Zero led by Design Agency AJ&Smart.AJ&Smart is a design agency focused exclusively on helping companies innovate through the design sprint process and they let us drop our microphones into the room as they conducted a week-long Design Sprint with Mike Masur, the CEO of Zero. If you haven't heard of a design sprint before, it's based on the book, Sprint, by Jake Knapp and John Zeratsky of Google Ventures which was released just under 3 years ago. The design sprint is a process of rapid idea testing wherein one week a team is able to ideate, sketch, prototype and test an idea with real users. Learn more about your ad choices. Visit megaphone.fm/adchoices
October 17, 2018
Every day next week we will be going behind the scenes of a design sprint for the intermittent fasting app, Zero, which was founded by Kevin Rose. The design sprint is lead by AJ&Smart, the design agency focused exclusively on helping companies innovate through the design sprint process. You'll be behind the scenes as the team plans, iterates, and prototypes until finally getting their ideas in front of real users.  Learn more about your ad choices. Visit megaphone.fm/adchoices
October 16, 2018
Latif Nanji is the co-founder and CEO of Roadmunk, the road mapping software that helps companies create and share their products strategy and roadmaps.Roadmunk is a roadmapping enterprise SaaS platform serving over 75,000 product innovators including Amazon, NY Times, Nike, The Coca-Cola Company, Bloomberg, Adobe & Citibank. Learn more about your ad choices. Visit megaphone.fm/adchoices
October 15, 2018
In today's episode, we say farewell to Lee, Gonto, and Krish after checking in with the one last time on the progress of their launches. Krish heads to Salt Lake City, Gonto gives us the initial feedback on their A/B test and Lee continues his journey into startup sales. Learn more about your ad choices. Visit megaphone.fm/adchoices
September 28, 2018
This week we follow Lee as he launches leadproof.app and starts to face the tough reality that he's going to need to get on the phone in order to make more sales. He also sets some ambitious goals for new customer acquisition. We also catch up with Krish as Chargebee launches Revenue Story, a brand new app that helps customers answer the hard questions about their businesses. This is something Chargebee has been doing manually for many of their enterprise customers for the last 4 years, and they've not rolled it into a separate business line for the company. Learn more about your ad choices. Visit megaphone.fm/adchoices
September 21, 2018
In today's episode, we follow Lee, Krish and Gonto as they finalize their pre-launch plans. We learn the name of Lee's two new products as he gets closer to launch, listen in on a planning session for the launch of Revenue Story and follow Gonto to an Auth0 executive offsite for planning their quarterly OKRs. Learn more about your ad choices. Visit megaphone.fm/adchoices
September 14, 2018
On today's episode, we explore the important topic of relationships. We follow Krish, Gonto, and Lee and look beyond business for just one week to see how they balance family, friends, girlfriends and work/life balance while pushing for greatness, and what some might call the impossible. Learn more about your ad choices. Visit megaphone.fm/adchoices
September 7, 2018
In this episode, we hear from Lee Tengum about his first customer interview for his new project and new project directions. It may or may not send him spiraling in a new direction. We also catch up with him about the other side projects that he is supporting on an ongoing basis.Learn more about your ad choices. Visit megaphone.fm/adchoices
August 24, 2018
In today's episode, we learn more about the projects that Krish CEO of Chargebee, Gonto VP of Growth at Auth0 and Lee of 7am.ca will pursue for the next 2 months. You'll hear about them directly from them and their team as they discuss and plan the initial phases of each project. What will they get right and what will they get wrong? Find out as we follow along step by step to see what it's like to bring a new product idea to life. Learn more about your ad choices. Visit megaphone.fm/adchoices
July 31, 2018
In Chapter 4, we learn about the origins of Krish Subramanian, Co-founder and CEO of Chargebee's, love for travel and discovery.This curiosity has manifested itself in a philosophy he takes into his company and product, Chargebee. We learn how Krish's first trip outside of India opened up his world in ways he would never have expected. Learn more about your ad choices. Visit megaphone.fm/adchoices
July 25, 2018
It's 5 am in Cranbrook, BC and Lee Tengum is already making his way into the office. The catch is, he'll be done by 10 am, free to use the rest of his time anyway he'd like to. Lee runs a successful marketing agency, 7am.ca, which helps local Cranbrook small businesses achieve their marketing goals. But Lee doesn't stop there. In the next 30 days, he's building a who new app from start to finish. An app he's hoping will increase the revenues of the small businesses in Cranbrook, BC. We'll follow Lee on his morning commute and find out what he's brewing for Season 5. Learn more about your ad choices. Visit megaphone.fm/adchoices
July 17, 2018
We take you behind the scenes to Auth0's 2018 offsite where there 380 employees converge on a small town in Panama and take over the Westin hotel for three days of presentations, team bonding activities and deep product discussions. Listen in on impromptu jobs to be done discussions, cross-team discussions about how they can better communicate and how teams should be testing the features they're building and releasing. These discussions lead to a product breakthrough that will dictate the next two months of development and result in an A/B test that no everyone on the team agrees on the outcome of. Visit Auth0 at https://auth0.com/Learn more about your ad choices. Visit megaphone.fm/adchoices
July 10, 2018
In season 5 of Rocketship.fm we will be following the lives of three entrepreneurs and product people, going behind the scenes to the team off-sites, product conversations, executive dinners and customer interviews. We'll be focused on the stories of Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses. Martin "Gonto" Gontovnikas, the VP of Marketing and Growth at Auth0, with 380 employees, who is a global leader in Identity-as-a-Service, and Krish Subramanian the CEO of Chargebee, the 150 employee startup who just raised an $18M Series C.Each story highlights the ups and downs of entrepreneurship as we take you behind the scenes through audio journals and personal interviews about their business, but also their day to day struggles as they balance business with the pull of their personal life and family demands. Learn more about your ad choices. Visit megaphone.fm/adchoices
July 10, 2018
Teresa Torres helps digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. She emphasizes strong critical thinking a strong connection between what the teams are learning in their research activities with the product decisions that they are making.Mike Belsito interviews her today to discuss how teams can begin practicing continuous discovery, how to get buy-in from management and why the best product teams are talking to their customers every week (if not every day). Learn more about your ad choices. Visit megaphone.fm/adchoices
June 28, 2018
Eric Boduch is the Chief Evangelist and co-founder of Pendo.io. Boduch was formerly the Vice President of Marketing.Pendo delivers a complete platform for product teams that helps companies create products that customers love. With Pendo, product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app - all without requiring engineering resources. Founded in 2013 and backed by Meritech Capital, Spark Capital, and Battery Ventures, Pendo has raised $56 million, and grown revenue by 400% in the past year. Used by hundreds of innovative software product leaders, Pendo tracks 20 billion user actions, and improves the product experience for 22 million users every month.Eric Boduch has been involved with both startup and publicly traded software companies in senior management positions since 1995. He has extensive technology marketing, product management, strategy development and business development experience. He has been a co-founder of 3 different startups that have raised over $75 million in aggregate and has been an executive at two different public companies.Learn more about your ad choices. Visit megaphone.fm/adchoices
June 1, 2018
In Season 5 of Rocketship.fm, we'll to be profiling three product people at various stages in their business.Learn more about your ad choices. Visit megaphone.fm/adchoices
May 25, 2018
We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.In part three we discuss what Mike Belsito learned from this interview and what they've changed because of it. Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 24, 2018
Part two of our JTBD Bonus content. We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 23, 2018
We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. Listen to part one of two of the completely uncut JTBD interview.Learn more about your ad choices. Visit megaphone.fm/adchoices
April 11, 2018
In our Season 4 finale, we revisit some of our favorite stories from Audibles product redesign debacle to interviewing people who confessed their love for a product on Twitter. Season 4 was not short on stories, inspiration or insight.We hear from Alison Go of Facebook, Blade Kotelly of Sonos, writer Michael Jamin, Josh Anon and more.Learn more about your ad choices. Visit megaphone.fm/adchoices
March 14, 2018
One of the most import roles as a product owner is building the right product team. In part two of this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to manage and lead a high-performing product team.In this episode, we dive into the strategies that managers use to lead their teams successfully. It's not easy and we're not all Steve Jobs (although most of us think we are from time to time) so what do high performing managers from Facebook and Box do? That's the question we answer in this episode. Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike.Learn more about your ad choices. Visit megaphone.fm/adchoices
March 9, 2018
We welcome Jeetu Patel, the Chief Product Officer, and Chief Strategy officer at Box to the show today. He leads the company's overall product and platform strategy, driving Box's long-term roadmap and vision for cloud content management in the enterprise.Have you ever wondered how companies like Box approach emerging technologies like machine learning and artificial intelligence? Well, today is the day you find out.He also gives amazing advice on building effective product teams, the magical number for the size of a product team, when and how you should decide to build a new feature and how Box guards against disruptors.Learn more about your ad choices. Visit megaphone.fm/adchoices
March 7, 2018
Have you ever wondered how VP's at Facebook, Directors at Nike or Product Managers at Asana approach hiring? We did too. So we hit the streets to find out.One of the most import roles as a product owner is building the right product team. In this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to hiring and lead a high-performing product team.In this episode, we dive into pipeline strategies and how networking can help you find candidates before they even hit the job market. This can be a huge competitive advantage in finding the best people to work for you.Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler, PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike.Learn more about your ad choices. Visit megaphone.fm/adchoices
March 2, 2018
Today we welcome Austin Bales, Director of Product Design at Facebook, to talk about leading product teams, building trust with your teammates andgives us poignant tips on how to interpret data through real product stories from Facebook.In his career to-date, Austin has worked has worked for Do.com, Odopod, and Carnegie Mellon.Learn more about your ad choices. Visit megaphone.fm/adchoices
February 28, 2018
Today on the show we welcome the infamous big wave surfer, Laird Hamilton. We talk to Laird about his journey to greatness, the struggles along the way and what it’s like to take huge risks, for huge rewards.Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stuntman, model, producer, TV host, fitness and nutrition expert, husband, father and adrenaline junkie.Laird is a world-renowned “waterman.” He is known as the guiding genius of crossover board sports and is largely considered the primary influence behind many surfing innovations, including tow-in surfing, stand-up paddle boarding, and hydrofoil boarding. Surfer Magazine has labeled Laird as, “the sport’s most complete surfer, displaying almost unnerving expertise in a multitude of disciplines, and flat out surfing’s biggest, boldest, bravest, and the best big wave surfer in the world today, bar none.”Learn more about your ad choices. Visit megaphone.fm/adchoices
February 16, 2018
We welcome Blair Reeves to the show to discuss Enterprise Product Management tips and techniques from over 15 years working in product. Blair Reeves is a Principal Product Manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now a Salesforce company) and IBM.   He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Follow him on Twitter at @BlairReeves.Learn more about your ad choices. Visit megaphone.fm/adchoices
February 14, 2018
In part three of our mini-series on Jobs To Be Done we dive into the results of the interviews. What did Mike ands Paul end up changing as a result and did they learn about their product?We turn the mic on them to learn what impact Jobs To Be Done had on their planning of Industry 2018 and the most surprising things they learned from the interviews.Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the Bob Moesta himself.Learn more about your ad choices. Visit megaphone.fm/adchoices
February 9, 2018
Alison Go is a season Product Manager currently working at Facebook and formerly of Amazon where she worked on Audible.Alison shares with us the recipe for a perfect product team. What disciples do you need to bring together as the product leader to create a powerhouse product team? Alison shares with us how teams are structured at Facebook, one of the most product-driven organizations today.She also shares with us some mistakes she’s made (as we all do) as a product manager and how she quickly turned them around.Learn more about your ad choices. Visit megaphone.fm/adchoices
February 7, 2018
Part two of our mini-series on Jobs To Be Done today. We welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Industry serve for it’s attendees.Today, we get to hear one of those interviews as Bob shows us some of the essential techniques of Jobs To Be Done interviews. Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself.Learn more about your ad choices. Visit megaphone.fm/adchoices
February 6, 2018
Melissa Perri is the CEO of Produx Labs and the creator of the online product management school ProductInstitute.com. Her mission is to help make Product Managers and their organizations awesome.She talked to us today about how she manages both the CEO relationship and her relationships with the rest of the team to create clear communication across all disciplines, an essential skill for product managers.She also shares lessons she’s learned as a PM consultant from working with companies large and small. There are common mistakes and pitfalls that we would all like to avoid and Melissa shares a few of them with us today.Learn more about your ad choices. Visit megaphone.fm/adchoices
February 2, 2018
Brent Tworetzky is the Executive Vice President at the XO Group (The Know, The Bump) where he leads XO Group's 50 person product group (product mgmt, design, user research).Today we talk with Brent about User Science. User Science includes the vast fields of User Research and Analytics. Product User Research encompasses a range of tools to directly learn from users: hands off observation, direct inquiry, putting products in users hands, and the many forms in between. Product Analytics ranges from A/B testing to exploratory analysis (searching for patterns) to predictive analysis.Most product manager skills can be found in many fields–Strategic Thinking, Sufficient Technicals, Collaboration, Communication, and Detail Orientation. User science is a special domain-specific skill that great product managers needs to learn. According to Brent, “user science has been the difference between product failure and a massive user hit.”Learn more about your ad choices. Visit megaphone.fm/adchoices
January 31, 2018
There is no substitute for the real thing. Today on the show we welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Product Collective's Industry do for it’s attendees.Adding Jobs To Be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself.Learn more about your ad choices. Visit megaphone.fm/adchoices
January 30, 2018
Dan Olsen is an entrepreneur, consultant, author, speaker, and expert in product management and Lean Startup. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams, often as interim VP of Product.Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Facebook, Box, Microsoft, YouSendIt (now HighTail), Epocrates, Medallia, XING, Financial Engines, and One Medical Group.Prior to consulting, Dan worked at Intuit, where he led the Quicken product team to record sales and profit. He also led product management at social networking pioneer Friendster, and was the cofounder and CEO of YourVersion, a TechCrunch award-winning personalized news startup. Dan began his career designing nuclear-powered submarines.Dan wrote the bestseller The Lean Product Playbook, published by Wiley. He lives in Silicon Valley, where he hosts the monthly Lean Product & Lean UX Meetup. A frequent speaker at business and tech events, Dan enjoys sharing ideas and comparing notes with as many people as he can. He also gives public and private workshops.Learn more about your ad choices. Visit megaphone.fm/adchoices
January 26, 2018
Today we talk with Noah Kagan, the founder and CEO of Sumo. Noah has a long a long career working in startups and he shares some of his mistakes, and how he quickly turned things around. In late 2005, Kagan joined Facebook as employee #30 where he served as product manager for eight months. After being fired from Facebook, he then joined Mint as the director of marketing. At Mint, Kagan developed the initial marketing strategy for the launch of the website. Noah was with Mint.com for 10 months and left the company prior to the product's launch in September 2007 at TechCrunch.After Mint, in June 2007, Kagan founded KickFlip, a payment company for social games. In March 2010 Kagan founded AppSumo, a daily deals website and later launched Sumo, which makes tools for growing an online business.Learn more about your ad choices. Visit megaphone.fm/adchoices
January 24, 2018
It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -- all anyone wants to do is blow everything up.So what is the difference between Disruption and Innovation? Well, Disruptors are innovators, but not all innovators are disruptors.Disruption and Innovation are often different sides of the same coin. Today we explore how companies are approaching innovation and disruption in the Healthcare industry. We talk with Joshua Landry of Figure1 and Sasha Bhatia, the Director of Women’s College Hospital Institute for Health System Solutions and Virtual Care in Toronto.Learn more about your ad choices. Visit megaphone.fm/adchoices
January 17, 2018
A user persona is a fictional representation of your ideal customer. Today, we take two of those fictional representations and bring them to life. Mike Belsito has ventured out to find several real-life personas, interview them and bring you what we've found. How accurate are our personas? What are we often missing from them that would help us build better products? A persona typically has a name, a picture, relevant characteristics such as age or income group, behavioral traits, common tasks, and a goal that describes the problem the persona wants to see solved or the benefit the character wants to achieve. This information is traditionally based on direct observation, interviews, and other qualitative market research.Personas should help you develop empathy for your users and customers. They encourage you to embrace a user-centered approach: Putting the users first and building a product that truly benefits them. This avoids the fallacy of a solution-centric approach: worrying more about the product and its features and technologies that the reason people would want to buy and use it in the first place.Alan Cooper pioneered personas in product development in the 1990ies. Today every product manager and product owner should be able to create and work with personas.Learn more about your ad choices. Visit megaphone.fm/adchoices
January 12, 2018
Oli Gardner has dedicated this Janurary to writing 30 articles in 30 days, all about Product, Product Marketing and Unbounce. We caught with him to see how this all got started, what he was hoping to get out of it and what's next.Learn more about your ad choices. Visit megaphone.fm/adchoices
January 10, 2018
You may be tired of writing product stories and pitching product ideas that fall flat. Here we break down how to tell compelling product stories by understanding the basic of storytelling itself. Jack and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technical Director at Pixar, Josh Anon, we show you how you can use basic story writing techniques to better convey product ideas, initiatives and marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
January 9, 2018
We sat down with Dennis Crowley of Foursquare to talk about the early days of Foursquare, what really happened after their historic SXSW launch and the sacrifices it takes to achieve greatness. In 2003, Crowley co-founded Dodgeball with fellow student Alex Rainert while attending New York University. Dodgeball was acquired by Google in 2005. After Google abandoned the Dodgeball project in 2007, Crowley and Naveen Selvadurai co-founded Foursquare in 2009. Foursquare, known for its location intelligence offerings for both enterprises and consumers, is used by more than 50 million people every month.Learn more about your ad choices. Visit megaphone.fm/adchoices
January 5, 2018
Sam Goertler has led product teams at Yammer, Asana and now Kickstarter. She talks with us about what she's learned leading teams through product redesigns and new platforms.Learn more about your ad choices. Visit megaphone.fm/adchoices
January 3, 2018
Product Poetry. The subtle art of describing your product in a way that excites everyone around you. This isn’t just for entrepreneurs pitching investors, this is for product managers and product leaders to inspire their teams to push themselves to build the best possible solution.Walk through examples from Figure One, Facebook and Sono’s with us as we attempt to break down what makes a powerful product description and what are the elements you need to improve yours.Learn more about your ad choices. Visit megaphone.fm/adchoices
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