Looking to get on the social media marketing fast track? The Casual Fridays Podcast is your go-to podcast for what's working today in digital and social media marketing. Each week, Tyler Anderson gets up close and personal with top brands and leading experts to discuss the latest in social media, content marketing, and more. Discover what's working and what's not working across Facebook Marketing, Instagram Marketing, YouTube Marketing, and more. Learn actionable strategies and tactics that you can implement today. Casual Fridays is a digital and social media marketing agency that supports exciting brands in hospitality, tourism, and entertainment.
Are you looking for new and relevant ways to grow your business?
Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow and scale your business while getting punched in the mouth. Now let’s talk business.
Are you effectively using LinkedIn to discover leads and market your business?
If you're looking for new ways to target relevant audiences, grow leads and expand your digital sales presence, then you'll want to check out this week's podcast as we dive into all things LinkedIn Ads.
This week I'm joined by AJ Wilcox, the founder of B2Linked, and we talk about how to get started using LinkedIn ads, what you can expect to spend, what mistakes to avoid, and “ad hacks” along the way.
Would you like to learn how to write copy that stands out? The kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action?
On this week's podcast, Ken Moscowitz of AdZombies.com dives into the craft of creative copywriting including why and how to write copy that stands out in the noise of the newsfeed.
Let's be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right?
This week on the podcast, I sit down with Agency Advisor and author, Jason Swenk, and we discuss why businesses of any size should be leveraging Messenger Marketing (aka Chatbots) plus tips for quickly and conveniently collecting key information and vetting prospective customers through Chatbots.
Would you like to know how to create compelling stories that build trust in your marketing campaigns?
Storytelling is a word we can’t escape from as marketers in social media. The concept of storytelling has not changed, but the mediums in which we tell them have. This week on the podcast, I'm joined by Founder/CEO of Guide Social, Matt Johnson, and we discuss how to create compelling stories that build trust with your target audience.
Do you know what it means to have courage in your business?
Are you interested in learning more about steps you can take to become a more courageous brand?
In this podcast episode, Ryan Berman reveals his definition of courage, discusses examples of “courage brands” and mistakes businesses may be making, and much more. If you’re interested in learning more about how the concept of courage can take your brand to the next level, then this episode is for you.
What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I know.
On today’s podcast, Tina Starkey, the National Director and Social Media Manager for American Cancer Society, shares how they reduced their content creation by 70%, yet are yielding stellar results by optimizing their creative to feed the algorithms, amplifying their content to the people who matter, and investing wisely when every dollar counts.
Are you interested in learning how to leverage Facebook Live for your brand or organization?
Join me with today’s guest, Tiffany Rivers, Social Media Manager for Boys & Girls Clubs of America, as she shares her best practices for Facebook Live and how to leverage this content to build your brand.
Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand?
Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella is a Facebook groups expert who has been generating revenue from them since 2012.
Are you addicted to shows like The Bachelor and Survivor?
Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in?
Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling strategy for your brand. His YouTube show The Journey is a prime example of how showing the struggle and the behind-the-scenes, helps you gain trust and retention within your audience.
Are you seeking out the key social media trends this year for your hotel?
Today, on the podcast, I’m joined by Frederic Gonzalo, a speaker, trainer, and consultant specializing in digital marketing best practices for travel brands with over 20 years of experience in the tourism and hospitality industry. Frederic and I discuss how hotels and resorts can get in front of consumers, publish relevant content for their audience, distinguish themselves amongst their competitors and much more.
Have you ever heard the term LinkedIn video marketing?
Are you interested in reaching and connecting with more millennials?
What if I told you that LinkedIn has finally caught up with platforms like Facebook and Instagram with some of their features (yes, they've even started to support the vertical video format), and for businesses that get in early with LinkedIn video marketing, there is a massive opportunity at their fingertips.
Let's do this.
90% of purchases are influenced by word-of-mouth. Do you invest time and money in a word-of-mouth strategy?
Today on the podcast, I'm joined by best selling author, Jay Baer. Jay and I dive into why word-of-mouth marketing is so effective, the impact of word-of-mouth marketing online versus offline, what businesses need to know when creating a word-of-mouth strategy to get customers to talk about them, and so much more.
Today on the podcast, I'm joined by Katherine McDermott of Slightly Savvy, an Influencer Marketing PR Firm. Katherine and I dig into the difference between influencer marketing and micro-influencer marketing, we give you some of the best strategies and tactics in working with micro-influencers, and Katherine explains why micro-influencers can be more cost-prohibitive and more impactful than a traditional influencer with hundreds of thousands of followers.
Do you think your business does a good job of finding customers through social media?
Would you like to know how to generate leads through social media?
Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. Not only will I give you three common mistakes marketers are making. But I'll also give you seven strategies you can implement today to generate leads through social media.
Let's do this!
Does your company maintain a blog or have a blog content strategy?
Would you like the blueprint on how to successfully maintain a company blog?
Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the world. Heather goes explicitly into how they have successfully scaled the blog, their editorial content calendar process, and how they manage their authors and contributors.
Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content, publishing, and community management for all those locations. Tim also reveals their perspective on hot topics such as IG-TV, organic versus paid social, plus much more.
Let's do this!
This week on the podcast, I pull back the curtains and share with you the story of Social Media Day San Diego and how this event plays into the content marketing strategy of our agency, Casual Fridays. In this episode, you'll discover my inspiration to create the event, why you should consider a live event as part of your content marketing strategy, the challenges of a live event, how-to pull off a live event, and much more.
Are you curious how to set up a chatbot?
Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns?
This week on the podcast, Natasha Takahashi joins me, and we discuss what chatbots are, what businesses need to know to set up a chatbot, and what brands are crushing it with the use of chatbots.
Let's do this!
Does your brand deliver when it comes to storytelling? Be real for a minute. Do you? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in 2014. Even though it's over four years
Would you like to learn how to connect with Generation Z?
Is your customer base between the ages of six and twenty-two?
Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first generation that has grown up with modern technology and the rules to market them are different.
This week on the podcast, Madison Bergman joins me, and we discuss what brands need to know to connect with Generation Z.
Let's do this!
Would you like to get more views on your Instagram Stories?
The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most popular with over 300 million daily active users.
This week on the podcast, I'm digging into Instagram Stories and specifically going to give you five ways you can drive engagement and get more views on your Instagram Stories.
Let's do this!
Would you say you're applying a strategic content marketing plan for your business?
This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing and search engine optimization.
Let’s do this!
Have you looked into how to market your business with chatbots or messenger apps?
This week on the podcast, I’m joined by Mikael Yang, Facebook Messenger and chatbot expert, to discuss the changing world of digital communications and why businesses need to begin incorporating messenger apps and chatbots into both their marketing and client services-related strategies.
Let’s do this...
Are you properly managing your local listings and online reputation for your business?
This week on the podcast, I’m joined by Rev Ciancio, burger enthusiast and digital knowledge management expert, as he shows us the keys to managing your local listings and online reputation. In this episode, we’ll discuss what digital knowledge management is, how to optimize a company’s local listing and reputation management, and how the world of online search is changing.
Let’s do this...
Are you creating content your audience cares about?
This week on the podcast, I’m joined by Mike Brown, founder of The Brainzooming Group and expert on creating content your audience cares about, as he shares his best practices on captivating audiences and implementing a social first strategy. In this episode we’ll discuss what a social first strategy is, how to implement it, and how it will enable you to focus on creating awesome, tailored content that will hook your audiences.
Let’s do this...
Would you say you're good at writing copy that sells?
This week on the podcast, I’m joined by Rosie Di Lecce, a word wizard and owner of Write with Rosie, as we discuss how to write emotional and powerful messages that captivate an audience. In this episode we’ll discuss the steps to writing copy that sells, how to engage in powerful copywriting and authentically embrace one’s voice, how to emotionally connect with your audience, and so much more.
Let’s do this...
Are you satisfied with your sales and marketing strategy?
Do you rely on exclusively on referrals for the growth of your business?
This week on the podcast, I’m joined by Chris Palmisano, VP of Sales & Marketing at Khorus Software, and we talk all about sales and marketing strategy. In this episode you’ll learn what a “sales stack” is, why having a CRM in place is critical in today’s market, and how to get your marketing and sales team working on collaboration. Plus, much more.
Are you getting results with your Facebook Ads for lead generation?
Have you been placing Facebook Ads and simply not getting results?
This week on the podcast, I’m joined by Logan Mayville, a Facebook Ads Lead Generation expert, and we discuss Facebook Ads strategies that work for both B2B and B2C businesses. In this episode you’ll learn why you should avoid simply adding “noise” in the Facebook ad feed, how-to provide value for people when using Facebook ads, and much more.
Let's do thi
Struggling to find social media marketing strategies that work for your business?
This week on the podcast, I’m joined by Ryan Peña, and we discuss social media marketing strategies that work for both B2B and B2C businesses. In this episode you’ll learn how to adjust your social media strategy with the recent update Facebook made to their algorithm, how you can still achieve success organically on Facebook, and much more.
Full show notes available at http://casualfridays.com/203
Let's do th
Are you running social media marketing tests to optimize your businesses performance?
This week on the podcast, I’m joined by Lisa Kalner Williams of AgoraPulse, and we discuss their new podcast, The Social Media Lab - and we'll cover a bunch of social media marketing tests that they've ran and go over the results.
Let's do this...
Is your website allowing you to convert your community into customers?
This week on the podcast, I’m joined by Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your community into customers. In this episode you’ll learn how-to convert traffic on your website that is not getting converted, how user behavior plays a major role in converting traffic, and tons of other converting nuggets.
Let's do this...
As influencer marketing gets more and more common among brands and businesses, it's absolutely critical that you have influencer marketing contracts in place and even more important that your contracts are buttoned-up to protect your business. In this episode, I'm joined by Mitch Jackson, of Streaming.Lawyer, and he provides 21 clauses that should be in every influencer marketing contract.
Let's do this...
Is your content standing out and driving results for your business?
Are you creating content that differentiates from your competition?
This week on the podcast, we discuss the 10X marketing formula with Garrett Moon, of CoSchedule. This episode is jam packed with tons of great strategies, tactics, and tips that Garrett and his team have used to drive an email list with over 200,000 subscribers and rank as a top 25 product in the SaaS 1000 list.
Let's do this...
Would you like to grow your social media following, email list, or website traffic? Of course, we all would.
This week on the podcast, we dive into growth hacking. I'm joined by Derric Haynie of Vulpine Interactive, and we specifically go into how to run structured growth tests. In this episode you'll learn what “growth hacking” is and how you can utilize it to strategically advance your business.
Let's do this...
Would you like to grow your Instagram following, drive more engagement, and have more authentic content for your Instagram account?
Have you considered an Instagram Takeover as part of your social media marketing strategy?
This week on the podcast, I dive into Instagram Takeovers, and specifically how to run successful campaigns. In this episode you'll learn what Instagram takeovers are, why you should consider them and how to run successful campaigns.
Let's do this...
Have you ever thought about starting a podcast?
Are you looking for other ways to create content to demonstrate thought leadership and build brand authority?
This week on the podcast, I dive into how to build brand authority with podcasting. Yes, podcasting. In this episode you'll learn my personal podcasting journey and how my podcast has helped grow Casual Fridays, why you should start a podcast, my podcasting schedule and workflow, and much more.
Let's do this...
Are you struggling with how your business can leverage video marketing as part of your overall marketing strategy?
This week on the podcast, I'm joined by George Thomas, and we discuss how to get your business started with video marketing. In this episode you'll learn why it is so important to have a pre-production checklist, how effective your phone can be in creating professional video content, and so much more.
Let's do this...
Did you know you could generate leads and drive more sales through quizzes? Yes, quizzes!
This week on the podcast, I'm joined by co-founder of Interact, Josh Haynam, and we discuss how to generate leads and drive sales through quizzes. In this episode you'll learn how to effectively use quizzes for marketing and lead generation, how can businesses can utilize quizzes to effectively target audiences, and why quizzes can work for both B2C as well as B2B businesses.
Let's do this...
Are you struggling to create quality content for your brand or business?
Are you leveraging the power of user-generated content with your customers?
This week on the podcast, I'm joined by international marketing expert, Mordecai Holtz, and he shares with me the secret power of user-generated content (UGC). You'll learn what UGC is, why UGC is so powerful for brands, and why it is important for companies to be consumer-focused with UGC.
Let's do this...
Are you creating more video as part of your social media marketing strategy?
Are you turning those videos into video ads on Facebook?
This week on the podcast, I'm joined by Facebook Ads expert, Gavin Bell, and he shares with me the blueprint to video ads on Facebook. You'll learn best practices for video ads on Facebook, how to optimize video ads on Facebook, and most importantly, how much money you should be spending on each video ad.
Let's do this...
Is your business using emojis in your marketing?
Would you like your business to appear more authentic and humanizing with your target audience?
On the podcast this week, discover how emojis are changing the way people communicate and how marketers can implement them to humanize their brand and give a boost to their marketing initiatives.
Are you creating more video as part of your video marketing strategy?
Would you like to speak with better clarity to your audience?
In this week's podcast episode I'm joined by Richard The Magician and he shares with you performance tips to that every vlogger and video creator should know. You'll learn exercises to help in your preparation for creating videos along with the importance of how you say the words you speak and the advantages of thinking from the perspective of your audience.
Would you like to get more lead generation from your social media efforts?
Would you love to save large amounts of time with automation techniques that turn clicks into customers?
Listen to how Billy Shaw, owner of Billy Gene Is Marketing, is able to turn clicks into customers through advertising, capturing, selling, and an effective use of automation. Get more lead generation from your social media efforts and save large amounts of time with automation techniques that turn clicks into customers.
Curious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media?
Want to know the importance of curating content correctly?
Listen to how Loews Hotels powers its social media through UGC and how it encourages interaction with its patrons to deliver an edge on advertising and community engagement in the hospitality sector.
Have you adjusted your Instagram strategy since the Instagram algorithm was released?
Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this rapidly growing platform. In this episode, you'll discover how even with an algorithm in place, it's still possible to get great reach organically on Instagram, why it's all about quality over quantity, how Instagram Stories can drive additional reach for your photos and videos, and so much more.
Don’t you wish you could ask Facebook some questions on how to best use the platform to grow your business? Wouldn't you love to know how to get great results with just $1 a day on Facebook Ads? Get an inside look at the Facebook algorithm and discover the standards of excellence for Facebook Ads with Logan Young of Blitz Metrics. The BlitzMetrics team has used lots of data analysis and knowledge gleaned directly from the mouths of Facebook employees to determine a standards of excellence system to use to get the most out of Facebook for their clients. Learn how to read the signals on a Facebook page to get more followers, engagement and how to best promote content.
Do you feel you're not getting the most out of Facebook when marketing your business? Would you like to learn how to grow your Facebook following by honing in on your target audience? This week I'm sharing 5 Facebook features marketers forget to use. In this episode, you'll learn how we target our avatar and audience by capitalizing on Audience Insights within Facebook. I'll show you how we search previous posts for insights on what works, and how to grow your following by suggesting your page to email contacts and by inviting specific individuals to like our Page who've previously engaged with your content. Plus, you'll learn how to customize your Facebook Page layout so it's optimal for your industry.
How did you celebrate Social Media Day this year? Did you participate in one of the top meet-ups that happened in San Diego, Denver, Phoenix, or Jacksonville? Since 2010, Social Media Day is celebrated every year on June 30th. Social Media Day San Diego has been one of the biggest events on the planet. This year, over 400 people came together to celebrate Social Media Day San Diego that featured some amazing speakers such as Pat Flynn, Marcus Sheridan, Mari Smith, Michael Stelzner, Dennis Yu and yours truly. Today on the podcast, I'm joined by co-host Mike Bires as we discuss everything that happened at Social Media Day San Diego 2017.
Do you find yourself wishing you were more productive with your time? Do you struggle with setting and reaching goals? Productivity is something a lot of people struggle with and at the root of it all is goal setting. My guest today has incorporated the knowledge from top experts and scientific data to develop products and systems to help people accomplish their goals more efficiently.
Have you thought about starting your own Facebook Live show for your business or brand? Are you looking to create more video content as part of your social media strategy? Learn how to start your own Facebook Live show from topic ideas, your promotional plan and the best tools for live streaming a show. Stephanie Liu shares her biggest tips and suggestions to making a live show successful.
Do you know what Medium is? Do you have an account? Find out why you may want to consider this emerging platform and how to market your business with Medium. One of the top writers on Medium and owner of Arctiphi, Dakota Shane joins me and opens up about what he is doing on this platform to drive his business. This emerging yet proven platform of over 60 million active monthly users gives the ability to create articles and be found within the network to increase traffic and notoriety to your brand or business. Find out how you can take advantage of this platform to increase traffic to your website or blog and the best practices for gaining attention within the network.
Are you interviewing people as part of your content marketing strategy? When was the last time you worked at enhancing your craft? Your interviewing skills will be reinvented after listening to this live, in-studio interview, where we dive deep with Michael O’Neal of the Solopreneur Hour Podcast. Get his best tips and tactics at turning interviews into engaging conversations. He shares how to draw out your subject, get them comfortable, direct the interview and how to become better at asking questions. Learn what to do the day before the interview, 5 minutes before the interview, how to introduce your guest and what to do in the first few minutes of the interview. He’s teaching how to make deeper connections with your guests and get better at the craft of interviewing.
Would you like to start a podcast? Are you holding back because the technology to create a podcast intimidates you? What if I told you, that you could create a quality podcast with just your iPhone? Yes, I said it. With just your iPhone. It's totally do-able, and today, I recorded this entire podcast on my iPhone to prove it. In today's episode of the Social Media Social Hour, I walk you through step-by-step exactly how I created this quality podcast, in one take, with just my iPhone.
Is your business active across social media, yet have no clue what your sales funnel looks like? Do you use other users social media photos without their permission? Are you using automation bots to grow a following? I get it. Social media is continuously evolving, so much so, that marketers today are always looking for an edge to stay ahead of the competition. Unfortunately, some of these tactics can come at a cost. Today I’m sharing 6 mistakes social media marketers need to stop making.
Are Instagram Stories a part of your marketing strategy? Are you aware of the latest features and how they can make your storytelling more exciting? Instagram Stories has now grown to over 200 million active users. This was a feature that didn’t even exist a year ago! Facebook and Instagram has taken steps to win the war against Snapchat. One third of Instagram users are using Stories daily. Today I’m sharing the latest features most people don’t know about that can enhance your storytelling on Instagram Stories.
Are you thinking of hiring a social media agency? Do you have an agency or are you part of one? As a social media agency owner for the past eight years, I have a lot of insight on the good, the bad and the ugly in this business. The process of finding and hiring an agency who can work on social media for your business or brand can be intimidating. If you’re not in the business, it can be tough to know if they are legit or selling you a bag of goods. I’m sharing some great questions you can ask a potential agency or consultant to find out if they will be a good fit for your business or brand.
Are you confused by Facebook ads? Are you running Facebook ads but want to dive deeper into what you should focus on? If you have a question about Facebook Ads, I’ll bet we get to it in this episode. I’m asking Azriel Ratz of Ratz Pack Media the best questions sourced from our audience and the team at Casual Fridays. We dive into some beginner and lots of advanced Facebook ad strategies. Learn best practices on how to set up, test and measure your Facebook ad campaigns.
Do you need help growing your email list? Are you capturing emails where and when you should be? Dustin Stout and I discuss the pros and cons of various email platforms and how to streamline the process of gathering emails. He gives us tips and tricks to produce the most effective lead magnets and how to come up with ideas on what to create that will interest your target audience. I learned some interesting things about what kinds of lead magnets are working right now and how we can serve our audience and keep them interested in our brand and products.
Does your product or service appeal to military families? Are you marketing to military families through social media? In honor of May’s Military Appreciation Month, I’m talking with Desiree Martinez, founder of All In One Social Media and member of a fourth generation military family. Learn HOW and WHY you should target military families using social media. Her number one recommendation for brands targeting military families is to make sure to sit down and talk to someone who has experience with the demographic before marketing to them. Here’s your chance!
Do you have a social customer care strategy? Do you want to know the essential steps to win at social customer care? Today, I sit down with Dan Gingiss, host of the “Focus on Customer Service” podcast and author of the new book “Winning at Social Customer Care” to outline the eight steps to win at social customer care.
Should you be using Instagram Live? Is it worth the time and energy to start using another live platform? Today I’m joined by Aaron Roth of Arkon Mounts and we discuss how and why you should take a closer look at Instagram Live. Aaron shares why it is working right now to increase sales and grow the Instagram account for Arkon Mounts. The most effective way he’s found to sell his products is by reaching new audiences and telling the Arkon Mounts story through Instagram Live.
Are you curious as to how to use online videos to market your small business? Do you have questions about how to strategically create lead generation with online video and which platforms you should use? This week on the Social Media Social Hour, Owen Video and I discuss video social media marketing for small businesses, with a focus on creating exclusive videos for both YouTube and Facebook, which calls-to-action to use and tips for Facebook Live. Let's do this!
Do you own a small business and wonder which social channels are the best way to generate leads through social media? Do you have questions about how much money to spend on website design, which channels you should focus on and how email marketing can help grow your business? This week on the Social Media Social Hour, Rich Brooks and I discuss social media marketing for small businesses, taking a look at what the top priorities should be with limited time and resources, and how to best utilize various means of social media. Let's do this!
Are you in the restaurant business or own a pizzeria? Are you curious as to how social media can help your restaurant or pizzeria? Do you wonder which social media platforms can best help reach your target audience and how to go about reaching them? This week on the Social Media Social Hour, Bruce Irving and I discuss social media marketing for restaurants, including which social platforms are preferred and best practices for your niche, including a breakdown of all the main channels from Facebook and Instagram to YouTube and Yelp. Let's do this!
Would you like to grow your business and increase sales? Do you have aspirations of being known as a thought leader in your industry? Your personal brand can have a major impact on the bottom line for your business, both good and bad. Today, I share with you how to demonstrate thought leadership with your personal brand, which should help you out professionally. I also share with you some essential LinkedIn tips to help drive social proof for you as a thought leader in your industry. Let's do this!
Are you curious if the little blue bird is still an effective means to carry your social media messages? Are you wanting to stock up on Twitter hacks before that you can leverage when you attend your next conference or event? With 67 million Americans as active users, Twitter is indeed still an important platform for social media marketers. The platform has seen many changes in the past year ranging from improved Twitter Moments functionality to the ability to broadcast live right from the app itself, on mobile or desktop. This week on the Social Media Social Hour, Madalyn Sklar and I discuss these new changes, as well as 5 Twitter hacks to use when attending conferences or events. Let's do this!
Are you curious how to make your LinkedIn profile more appealing to potential clients or employers? Wondering if it's worth your time and energy to learn how to optimize your LinkedIn profile? With over 480 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica von Rosen alluded to in a previous podcast) and it’s important, now more than ever, to have an optimized profile. In this week’s Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile. With 467 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica Van Rosen alluded to in a previous podcast) and it’s important, now more than ever, to have an optimized profile. In this week’s Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile.
Do you have a startup and have no idea where or even how to start marketing yourself on social media? Are you looking for proven strategies and tactics on how to use social media marketing for your startup? Launching a new business is tough enough. Trying to navigate through the wild world of social media marketing does not make it any easier. Fortunately, we're here to help you out this week with our show. This week on the Social Media Social Hour, I have a conversation with Louie La Vella and we talk specific strategies and tactics your startup can leverage through social media marketing. Let's do this!
Have you considered Influencer Marketing on Instagram as a method to help build your brand's following? Are you wondering whether influencer campaigns are truly a successful avenue for growth and exposure? Many social media marketers are wanting to reach out to influencers to help build their brand's presence on Instagram yet they are not sure where to begin or if it will be worth their time and energy. This week on the Social Media Social Hour, I dissect a case study of a successful Influencer Marketing campaign with Shannon Johnson of Alaska Airlines. Let's do this!
Have you started leveraging Instagram ads for your business? Are you struggling to get the most out of your Instagram advertising? Many social media marketers are currently seeing a lower cost per click on Instagram than Facebook. The visual-focused platform is helping businesses and brands drive conversions through their beautiful content. This week on the Social Media Social Hour, I discuss 3 essential tips to Instagram ads with Morgan Sutton. Let's do this!
Do you spend most of your day sitting at your desk or behind a computer? Does your energy lag as the day goes on? Everyone knows that getting up and getting moving is a great way to boost your energy during the work day, but many aren't familiar with the other ways you can increase energy and boost productivity. From getting enough sleep to eating the right things, Coach Tim Adams gives us the inside scoop. This week on the Social Media Social Hour, I discuss 3 ways to generate more energy during your workday featuring Coach Tim Adams. Let's do this!
Find yourself struggling when putting together proposals for your business? Do you wish you could streamline the process and increase your close rate? Writing proposals isn't typically a favorite activity. Most businesses use a boiler plate, and fail to customize each proposal they send out. Using a tool like Proposify can make proposal writing easier and help you close more deals. This week on the Social Media Social Hour, I discuss how to create proposals that close with Kyle Racki. Let's do this!
Have you heard of social selling, but aren't sure what it is? Did you know you can use social media platforms like LinkedIn for lead generation? Social selling might be a buzzword in the social media marketing industry, but the concept and practice are very relevant. Every day, brands are leveraging LinkedIn and other social media platforms to generate leads and grow their business. This week on the Social Media Social Hour, I discuss social selling ninja tricks for LinkedIn with Viveka von Rosen. Let's do this!
Have you heard about virtual and augmented reality, but aren't really sure what it is? Are you interested in ways you could integrate VR and AR into your business? With the introduction of games like Pokémon Go and 360-degree video, it looks like brands are going all in the virtual and augmented reality space. As the functionality and tools develop, it's important to stay in touch with how this may effect your business. This week on the Social Media Social Hour, I discuss augmented reality and virtual reality: what marketers need to know featuring Cathy Hackl. Let's do this!
Have you began planning your social media strategies for 2017? Are you taking into account social media predictions? With 2016 in the rearview mirror, it's time to start putting together your content strategy for 2017. To make planning a little easier, we've put together a list of actionable social media marketing predictions for the new year. This week on the Social Media Social Hour, I am joined by Bree Kelley, community manager at Casual Fridays, to discuss 7 social media marketing predictions for 2017. Let's do this!
Have you tried leveraging influencer marketing for your business? Are you looking for ways to get the most out of your influencer relationships? Influencer marketing is a great way to extend your reach to a highly engaged audience through trusted influencers. Since people trust recommendations 95% more than branded content, (even if the recommendations come from someone they don't know), it's worth exploring for your brand. This week on the Social Media Social Hour, I discuss insider tips and tricks to influencer marketing featuring Josh Hager . Let's do this!
Are you working to incorporate more video into your content strategy? Have you ever considered adding screencasting to the mix? From heavily produced to live, it's clear that video is here to stay. Live videos can be unpredictable and difficult to plan for, while heavily produced videos require significant time and resources. Screencasting offers an innovative balance between the two, that's sure to drive engagement from your target audience. This week on the Social Media Social Hour, I discuss how to how to create more content with screencasting featuring Steve Dotto. Let's do this!
Have you incorporated live-streaming into your content strategy? Have you determined the best ways to measure the success of your live videos? As brands continue to embrace live-streaming, finding ways to show ROI are critical. Delmondo is looking beyond video views, and developing a new standard of metrics for the live video space. This week on the Social Media Social Hour, we discuss live video analytics: what marketers need to know with Nick Cicero. Let's do this!
Have you been using Facebook ads to grow your B2B business? Are you looking for ways to improve your Facebook ad conversion rates? Over 70% of Americans over the age of 13 are on Facebook. While many believe that Facebook ads are only meant for B2C businesses, it’s hard to believe that all of those […] The post How to Create B2B Facebook Ad Campaigns That Convert appeared first on Casual Fridays.
Are you looking to stay up-to-date on the latest social media news? Do you struggle to pick which media sources to subscribe to? Staying informed on an ever-changing industry can be difficult and time consuming. It’s important to make sure you’re adapting to the latest trends, and providing your clients with the most accurate information. We’ve […] The post 19 Blogs Every Social Media Marketer Should Subscribe To appeared first on Casual Fridays.
Have you considered launching a podcast? Have you thought about ways you could grow your podcast through social media? 23% of the people in the United States listen to podcasts. As that percentage continues to rise, now is a better time than ever to start a podcast for your business. This week on the Social […] The post How To Grow A Podcast Audience With Social Media appeared first on Casual Fridays.
Do you find yourself wasting time while traveling for business? Are you looking for ways to boost productivity on the road? w When traveling for business, it’s easy to get caught up in catching up with friends and colleagues, indulging in that extra cocktail, and letting our email fall behind. Fortunately, there are a number […] The post 9 Productivity Tips When Traveling For Business appeared first on Casual Fridays.
Have you been looking for ways to get your content more engagement? Have you considered incorporating UGC into your content strategy? User generated content has proven to be more authentic and engaging than other forms of content. The most popular way to incorporate UGC into your content mix is on your social channels, but there […] The post 6 Ways to Incorporate UGC Into Your Content Strategy appeared first on Casual Fridays.
Do you believe you have a solid grasp on Facebook ad targeting? Did you know most marketers have barely scratched the surface? Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. This week on the Social Media Social Hour, we chat […] The post Facebook Ad Targeting: What Marketers Need To Know To Do It Right appeared first on Casual Fridays.
Do you find yourself in airports more than your office? Does traveling for work wear you out? Whether you’re traveling to seal new deals, attending industry conferences, or are visiting existing clients, traveling for business can be draining. Luckily, there are a number of things you can do before and during your trip that make […] The post 21 Tips to Make Business Travel Easier appeared first on Casual Fridays.
Are you attending some of the exciting networking events taking place this fall? Are you looking for tips on how to make the most out of your networking breaks? Networking is important for both personal and professional development, but starting conversations with new people can be intimidating. Whether you’re a conference newbie or a seasoned pro, there […] The post 10 Ways to Network Like a Pro appeared first on Casual Fridays.
Are you looking for creative ways to build a community online? Are you working to take your online connections offline? Besides creating really great social media tools, Buffer is also known for their passion for community. From Twitter chats to in person meet-ups, Buffer has brought the process of building personal and professional relationships full circle. […] The post How Buffer Creates a Community of Engaging Fans appeared first on Casual Fridays.
Are you racking your brain for new and creative content? Are you looking for unique ways to repurpose the content you’ve already created? It’s hard to be competitive when relying on blog posts as your main form of content. Luckily, we can look to brands like Buffer for content inspiration. Short videos, podcast episodes, and influencer take-overs […] The post Social Media Content Hacks With Buffer appeared first on Casual Fridays.
Are you interested in how brands like The Weather Channel are using Facebook Live? Are you curious to know what goes on behind the scenes of their broadcasts? The Weather Channel has continued to stay on-top of technological and media trends by adapting to the latest social platforms. From Periscope to Facebook Live, they’ve tried […] The post Why Facebook Live is a Win For The Weather Channel appeared first on Casual Fridays.
Have you wondered what all of the buzz around employee advocacy is about? Are you brainstorming ways to promote employee advocacy in your organization? Employee advocacy is beneficial for your brand, but can also play a key role in the self-esteem and attitudes of your employees. Before starting an employee advocacy program, it’s important to consider […] The post 4 Ways To Use Social Media to Promote Employee Advocacy appeared first on Casual Fridays.
Have you wondered what happened behind the scenes of Southwest Airlines’ most recent crisis? Are you interested in how they led their crisis strategy with social media? On July 20th, 2016, Southwest Airlines experienced a technological outage, that resulted in chaos for their team and customers. To keep their customers in the loop, Southwest Airlines […] The post How Southwest Airlines Led With Social Media To Emerge From a Crisis appeared first on Casual Fridays.
Are you struggling to create a work/life balance in an industry that never sleeps? Do your social media notifications keep you up at night? Comments, likes, clicks, and views never rest, but as the people who manage them, it’s important to find time to unwind. This week on the Social Media Social Hour, I am joined […] The post How to Create Work/Life Balance in an Industry That Never Sleeps appeared first on Casual Fridays.
Have you been weighing the benefits in bringing on a social media agency? Have you been reviewing digital agencies, but aren’t sure what matters most? Social media is not a one person job. As your business grows, it’s important to develop a strategy that will keep your marketing efforts current, secure, and cost effective. Will […] The post 5 Benefits In Bringing On A Social Media Agency appeared first on Casual Fridays.
Are you a college student considering a career in social media? Are you an organization considering hiring a social media intern? Internships can be a win for both the intern and your brand. Whether it’s a perfect fit or a epic mismatch, there is always a lesson to be learned and an experience to be […] The post Social Media Internships: How To Create A Win-Win for the Intern and Your Business appeared first on Casual Fridays.
Considering incorporating live video into your marketing, but don’t know where to start? Did you know it can be as easy as pressing “Go Live” straight from your current social platforms? Everyone talks about the importance of live video, but no one ever breaks down how easy it can be to get started. From Huzza […] The post How Businesses Can Create a Live Show Through Social Media appeared first on Casual Fridays.
Were you surprised by Instagram’s version of Snapchat Stories? Do you find yourself feeling the need to pick between the platforms? It came as shock when Instagram rolled out “Stories”, their version of Snapchat Stories. This update has resulted in a ton of buzz about who will be the live story winner. This week on the Social […] The post Instagram Stories: Why It’s a Win For Brands appeared first on Casual Fridays.
Is your brand looking to get in touch with Generation Z? Are you striving to tailor your marketing efforts to the most educated consumers of our time? The buzz about millennials has come and gone, as Generation Z takes the stage. With over 80% of this generation influencing in-home purchasing decisions, this demographic is definitely […] The post Marketing to Generation Z: What Marketers Need To Know appeared first on Casual Fridays.
Is your business looking to hop on the Pokémon Go bandwagon? Are you trying to catch ’em all while boosting your sales? We can’t avoid it. Out of nowhere, Pokémon Go has taken over our Facebook feeds, sidewalks, and the lobbies of our businesses. Brick and mortar stores are purchasing “lures”, and brands across industries are incorporating […] The post Pokémon Go Marketing: What Brands Need To Know appeared first on Casual Fridays.
[ As the events of the past week remind us, we still have a long journey in front of us as a country. We can do better. While this podcast was scheduled months in advance, we’ve moved forward as planned. We hope social media can continue to connect us all and build bridges not walls. […] The post How the Azusa Police Department Uses Social Media To Connect With Their Community appeared first on Casual Fridays.