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March 12, 2020
For complete information on the Coronavirus Disease 2019 (COVID-19) please refer to https://coronavirus.gov. Mitch Jackson, an award-winning California trial attorney, joins Tyler Anderson for this special podcast episode. In this episode, Mitch shares 34-years of legal and business experience to help local businesses make good, smart decisions when faced with unexpected events like the Coronavirus disease.
March 11, 2020
Would you like to know how to place Instagram Stories Ads for your business? If you're running Facebook Ads and you select automatic placements within Facebook's ads manager, you may already be running Stories ads without even knowing it. This week on the Casual Fridays Podcast we dive into Instagram Stories Ads, the various ways in which you can place them, and best practices to get the most out of your Instagram Stories Ads.
February 10, 2020
Would you say when it comes to your website, landing pages, and social media graphics, you've optimized their design for conversions? Odds are you haven't. This week on the podcast, we talk with conversion obsessed design expert, Joana Galvão, who shares with us about her branding triad, the most significant mistakes brands are making with design, and what elements are a must in designs that convert.
January 31, 2020
Wouldn't it be great if you only had to do a limited amount of marketing because your customers did all of it for you? While it didn't happen overnight, through a fans-first mentality, the Savannah Bananas are doing just that. This college summer baseball team has crushed it by not putting their baseball team first, but their fan experience instead. As a result, they have year-over-year sellouts, a loyal fan base, and have become one of the hottest stories in sports entertainment.
January 22, 2020
Whether you are a business owner, a marketing team, or a social media manager, there undoubtedly are many tasks where you can develop systems to systemize your business and make your life easier. Today on the Casual Fridays Podcast, I'm joined by Jamie Palmer of Outlier Marketing Group, and we talk all about how to systemize your business. So sit back. Buckle up. Let's do this!
January 14, 2020
Are you struggling with creating Facebook and Instagram Ads that drive results? Let's be real; Facebook's ads are much more than simply boosting your most recent status update. I'm fired up to bring to you today, Facebook Ads Expert, Tara Zirker, on the Casual Fridays Podcast as she shares strategies and tactics that convert. Let's do this!
January 10, 2020
Are you looking to tap into the power of influencer marketing? Are you struggling to know what works and what doesn't work with Influencer Marketing? On this week's episode of the Casual Fridays Podcast, Tyler's joined by Tina Madera, of 1-800 Flowers, and she shares with you all how they're crushing it with Influencer Marketing.
March 24, 2019
Are you looking for new and relevant ways to grow your business? Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow and scale your business while getting punched in the mouth. Now let’s talk business.
March 16, 2019
Are you effectively using LinkedIn to discover leads and market your business? If you're looking for new ways to target relevant audiences, grow leads and expand your digital sales presence, then you'll want to check out this week's podcast as we dive into all things LinkedIn Ads. This week I'm joined by AJ Wilcox, the founder of B2Linked, and we talk about how to get started using LinkedIn ads, what you can expect to spend, what mistakes to avoid, and “ad hacks” along the way.
March 10, 2019
Would you like to learn how to write copy that stands out? The kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action? On this week's podcast, Ken Moscowitz of AdZombies.com dives into the craft of creative copywriting including why and how to write copy that stands out in the noise of the newsfeed.
March 1, 2019
Let's be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right? This week on the podcast, I sit down with Agency Advisor and author, Jason Swenk, and we discuss why businesses of any size should be leveraging Messenger Marketing (aka Chatbots) plus tips for quickly and conveniently collecting key information and vetting prospective customers through Chatbots.
February 22, 2019
Would you like to know how to create compelling stories that build trust in your marketing campaigns? Storytelling is a word we can’t escape from as marketers in social media. The concept of storytelling has not changed, but the mediums in which we tell them have. This week on the podcast, I'm joined by Founder/CEO of Guide Social, Matt Johnson, and we discuss how to create compelling stories that build trust with your target audience.
February 14, 2019
Do you know what it means to have courage in your business? Are you interested in learning more about steps you can take to become a more courageous brand? In this podcast episode, Ryan Berman reveals his definition of courage, discusses examples of “courage brands” and mistakes businesses may be making, and much more. If you’re interested in learning more about how the concept of courage can take your brand to the next level, then this episode is for you.
February 7, 2019
What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I know. On today’s podcast, Tina Starkey, the National Director and Social Media Manager for American Cancer Society, shares how they reduced their content creation by 70%, yet are yielding stellar results by optimizing their creative to feed the algorithms, amplifying their content to the people who matter, and investing wisely when every dollar counts.
January 31, 2019
Are you interested in learning how to leverage Facebook Live for your brand or organization? Join me with today’s guest, Tiffany Rivers, Social Media Manager for Boys & Girls Clubs of America, as she shares her best practices for Facebook Live and how to leverage this content to build your brand.
January 25, 2019
Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand? Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella is a Facebook groups expert who has been generating revenue from them since 2012.
January 17, 2019
Are you addicted to shows like The Bachelor and Survivor? Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in? Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling strategy for your brand. His YouTube show The Journey is a prime example of how showing the struggle and the behind-the-scenes, helps you gain trust and retention within your audience.
January 11, 2019
Are you seeking out the key social media trends this year for your hotel? Today, on the podcast, I’m joined by Frederic Gonzalo, a speaker, trainer, and consultant specializing in digital marketing best practices for travel brands with over 20 years of experience in the tourism and hospitality industry. Frederic and I discuss how hotels and resorts can get in front of consumers, publish relevant content for their audience, distinguish themselves amongst their competitors and much more.
January 4, 2019
Have you ever heard the term LinkedIn video marketing? Are you interested in reaching and connecting with more millennials? What if I told you that LinkedIn has finally caught up with platforms like Facebook and Instagram with some of their features (yes, they've even started to support the vertical video format), and for businesses that get in early with LinkedIn video marketing, there is a massive opportunity at their fingertips. Let's do this.
November 2, 2018
90% of purchases are influenced by word-of-mouth. Do you invest time and money in a word-of-mouth strategy? Today on the podcast, I'm joined by best selling author, Jay Baer. Jay and I dive into why word-of-mouth marketing is so effective, the impact of word-of-mouth marketing online versus offline, what businesses need to know when creating a word-of-mouth strategy to get customers to talk about them, and so much more.
October 26, 2018
Today on the podcast, I'm joined by Katherine McDermott of Slightly Savvy, an Influencer Marketing PR Firm. Katherine and I dig into the difference between influencer marketing and micro-influencer marketing, we give you some of the best strategies and tactics in working with micro-influencers, and Katherine explains why micro-influencers can be more cost-prohibitive and more impactful than a traditional influencer with hundreds of thousands of followers.
October 19, 2018
Do you think your business does a good job of finding customers through social media? Would you like to know how to generate leads through social media? Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. Not only will I give you three common mistakes marketers are making. But I'll also give you seven strategies you can implement today to generate leads through social media. Let's do this!
October 12, 2018
Does your company maintain a blog or have a blog content strategy? Would you like the blueprint on how to successfully maintain a company blog? Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the world. Heather goes explicitly into how they have successfully scaled the blog, their editorial content calendar process, and how they manage their authors and contributors.
October 5, 2018
Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content, publishing, and community management for all those locations. Tim also reveals their perspective on hot topics such as IG-TV, organic versus paid social, plus much more. Let's do this!
September 28, 2018
This week on the podcast, I pull back the curtains and share with you the story of Social Media Day San Diego and how this event plays into the content marketing strategy of our agency, Casual Fridays. In this episode, you'll discover my inspiration to create the event, why you should consider a live event as part of your content marketing strategy, the challenges of a live event, how-to pull off a live event, and much more.
July 6, 2018
Are you curious how to set up a chatbot? Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns? This week on the podcast, Natasha Takahashi joins me, and we discuss what chatbots are, what businesses need to know to set up a chatbot, and what brands are crushing it with the use of chatbots. Let's do this!
June 25, 2018
Does your brand deliver when it comes to storytelling? Be real for a minute. Do you? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in 2014. Even though it's over four years
June 13, 2018
Would you like to learn how to connect with Generation Z? Is your customer base between the ages of six and twenty-two? Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first generation that has grown up with modern technology and the rules to market them are different. This week on the podcast, Madison Bergman joins me, and we discuss what brands need to know to connect with Generation Z. Let's do this!
May 26, 2018
Would you like to get more views on your Instagram Stories? The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most popular with over 300 million daily active users. This week on the podcast, I'm digging into Instagram Stories and specifically going to give you five ways you can drive engagement and get more views on your Instagram Stories. Let's do this!
May 18, 2018
Would you say you're applying a strategic content marketing plan for your business?  This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing and search engine optimization. Let’s do this!
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