Michigan athletics loses magic and fans thanks to Brandon's policies
Published June 6, 2014
4 min
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    L ast week, Michigan Athletics admitted student football ticket sales are down —from about 21,000 two years ago to just 13,000 this fall. How’d Michigan lose so many students so fast? A lot of hard work. Athletic Director Dave Brandon has often cited the difficulty of using cell phones at Michigan Stadium as "the biggest challenge we have." But when Michigan students ranked seven factors for buying season tickets, they ranked cell phones dead last. What did they rank first? Being able to sit
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