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July 30, 2020
“It was costing me money to go to my job,” Nate told me. That was just a year after Nate and Alysha Jackson started their Amazon FBA retail arbitrage business -- with just a $100 investment. Since then, the former public school teachers have sold over $1 million worth of products on Amazon! Amazon FBA retail arbitrage is the art of buying low locally and online, and reselling for a profit on Amazon. After hearing about the opportunity on Side Hustle Nation, they turned that $100 in initial inventory into more than $180,000 in total sales in 12 months. It didn't take much longer than that before they both quit their jobs to focus on the Amazon business and their growing family. Tune in to hear: the product categories Nate and Alysha like for new sellers (interestingly enough, they’re known as the bra flipping couple in FBA circles). where they source profitable inventory. tools of the trade to scale up your reselling business.
July 23, 2020
If you want to start an online business, you’re probably going to need to build a website. But could you shortcut the process by just buying one that’s already working? In this episode, which is the fourth and final episode of our Showdown series this month, we’re comparing two ways you operate a revenue-generating website; building your own site vs buying an established website. For this debate, I’ve got a couple of powerhouse guests: Mark Webster from AuthorityHacker.com and the Authority Hacker podcast, one of my favorite resources for all things SEO and affiliate marketing. He’ll be representing the build side of this conversation. Dom Wells from Onfolio.co is on the buy side. Onfolio, among other things, has a management service for website investors. He’s been in the website building, buying, and monetizing space for years. There are pros and cons to both starting and buying websites. But, as you’ll hear discussed, there are some key differences between each method and might help you lean one way or the other. Tune in to hear both Mark and Dom discuss the different strategies behind: Getting started Finding a site to buy Quick wins and monetization Marketing Pros and cons of each model And more These guys both have a lot of experience in building and buying websites. By the end of this one, you’ll have a good idea which path is best for you. Full show notes
July 16, 2020
A service business is one of the fastest side hustles to get off the ground, and you can scale it by hiring other people to deliver the work. But is there an advantage to staying a solo operator? In this Side Hustle Showdown we're looking at freelancing vs. building an agency. For this debate, I invited a couple members of The Side Hustle Nation community who both run cleaning companies: Chris Schwab from ThinkMaids.com represented the agency side. We last heard from Chris in episode 294, where he talked about how he’d built his cleaning business to $60k a month in revenue, and scaled back his own involvement to just 10 minutes a day. Ken Carfango from SoloCleaningSchool.com represented the solo freelance side. Ken’s a former engineer and a father of 5 who’s got his cleaning business dialed in where he can knock out the work himself in just a couple days, and enjoy 5-day weekends with his family. Tune in to hear both Chris and Ken discuss which business model is best for: Getting started Finding new clients Scaling Start-up costs How to exit And more If you’re trying to decide which path you want to take, stick around to learn how to avoid the dreaded “valley of despair” that often afflicts service businesses, and how to get started on the right foot. Full show notes
July 9, 2020
In the e-commerce space, selling private label products on Amazon has been a popular side hustle for the last several years. But is it still the best way to go? Or is there a lower risk, higher reward way to turn your ideas into profits? In this episode, which is the second episode of our Showdown series this month, we’re comparing two ways you can capitalize on opportunities in the market; selling private label products and product licensing. For this debate, I’ve sourced two guests who have appeared on the Side Hustle Show before: Greg Mercer of JungleScout.com, creator of the popular Jungle Scout product research and amazon analytics software. We last from Greg on episode 263, when he talked about how to find your first Amazon FBA private label product. (Try Jungle Scout for half off your first month with my referral link.) Stephen Key of, InventRight.com and author of the One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work. We last heard from Stephen on episode 113, when he talked about how you can turn your ideas into recurring revenue. Both business models allow you to exercise our creative muscles. But, as you’ll find out, each model is suited to a different personality type and has a different balance of risk and reward. Tune in to hear both Greg and Stephen dig into the different strategies behind: Getting started Marketing and discoverability Start-up costs Beating the competition Monetization And more There is some interesting insight into these business models. By the end of the episode, you’ll have a clearer idea of which business model is best for you. Full show notes
July 2, 2020
Creating content online can be a super-effective way to build an audience and ultimately to make money. If you’re just starting out or trying to grow your business, you might be wondering what type of content makes the most sense to create. In this episode, we’re going to compare and contrast two of the most popular content channels going today: podcasting and YouTube. This is actually the first of several friendly debate-style episodes this month I’m calling the Side Hustle Showdown series. For each debate, I tried to source guests in a similar niche so they could best speak each other’s language. To fire shots over the pros and cons of starting an online business with podcasts or YouTube, I enlisted the help of: Podcaster Jonathan Mendonsa, co-host of ChooseFI, a personal finance show. We last heard from Jonathan in episode 287, where he talked about how his show took off and how he was able to quit his job just 10 months in. YouTuber Marko Zlatic, who started his personal finance channel Whiteboard Finance as a side hustle also in 2017. Since then he's amassed 370k subscribers and quit his job to produce videos full-time. Tune in to hear both Marko and Jonathan go back and forward discussing which of the platforms are best for: Marketing and discoverability Content production Monetization Start-up costs And more This is a fun one, and by the end, you’ll have an idea which platform is going to be best for your business. Full show notes
June 25, 2020
Businesses evolve over time, but I don’t think anyone could have prepared for the pace of change this year. To gauge how some of you have been handling everything the pandemic has thrown at you, I reached out to Side Hustle Nation and asked what pivots and changes you’ve been making in your business over the last few months. What I got back were some interesting and innovative ways some business owners and side hustlers have found to actually grow their businesses during the pandemic. Here’s a look at some of the hardest hit industries, and some of the ways business owners have been pivoting and adapting. Full show notes
June 18, 2020
At the end of nearly every episode of The Side Hustle Show, I ask my guests for their "#1 tip for Side Hustle Nation." There’s always a great variety of responses, and I wanted to take some time today to go through some of my favorites from the past 50-ish interviews. This has become an annual tradition on the show, and we just passed 7 years and 12 million downloads! If you like this short-and-sweet meta-style show, be sure to check out the others in this series: Episode 50 Episode 124 Episode 177 Episode 236 Episode 288 Episode 338 Full show notes
June 11, 2020
How did a butcher shop's side project turn into "the best snacks in the world" -- and $500,000 in sales in their first year? And more importantly, could you apply the same strategies to help local businesses take their products online? This story features Dustin Reichmann, a long-time Side Hustle Show listener. He has a blog called EngagedMarriage.com, and with the online marketing skills learned there, started a new consulting business to help other businesses build their online presence. One of his clients was a local butcher shop. Impressed by one of their products--a higher-end, clean-ingredient meat stick--Dustin felt there was an opportunity to reach a lot more customers online. So, he made Ryan -- the owner of the butcher shop -- a low-risk offer to partner and launch the product online. What followed was a series of wins across multiple marketing channels and through a number of innovative promotional tactics. Tune in to hear: How Dustin approached Ryan with a win-win partnership. The marketing channels and techniques they used to sell more than $500,000 worth of FireCreek snacks in their first year. How they got their product into 50+ Walmart stores. And how anyone can apply the same online and offline marketing strategies into their own business. Full show notes
June 4, 2020
How does a YouTube channel with less than 300 subscribers generate 6-figures a year? In Joshua Lisec's case, he does it by answering targeted questions, and selling high-value services to those viewers. Joshua is an award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He’s also a TEDx speaker, a novelist, and has ghostwritten over 45 books for entrepreneurs, executives, and public figures. Over the last few years, Joshua's freelance work has gone from $1.67 an hour on his first writing project, to over $500,000 a year! (Long-time listeners might remember him; Joshua appeared on episode 201 in late 2016. In that classic Side Hustle Show episode, we talked through the OPA strategy -- tapping into Other People's Audiences -- to sell your services.) In this episode, we're diving into another innovative marketing strategy involving YouTube. It's one you can apply to your own business right away. Tune in to hear Joshua explain: How he’s generating high value leads on YouTube with less than 300 subscribers The tools and techniques he’s using to optimize his YouTube videos to rank well How he bundled individual low paying freelance gigs for a high-value service
May 28, 2020
Liam Austin made $50k off his first online event, and hasn't looked back. Since then, Liam has hosted another 17 virtual summits and online business networking events. In total, these events have brought together more than 400 speakers and 100,000 business owners. Virtual summits allow you to connect with industry leaders and influencers in your niche while growing your own audience. Hosting a virtual summit sounds pretty straightforward: interview a bunch of influential people in your niche collect registrations of people who want to watch those interviews sell access to the recordings after they expire But the virtual summit model has a lot of nuance and strategy, and behind-the-scenes action that all has to come together to make it a hit. That's why I invited Liam on the show. Note: Click here to download Liam’s top tips for planning and hosting a virtual summit from this episode. If you’re looking for ways to grow your business and make meaningful connections within your industry, this episode lays out that blueprint for you. Tune in to hear Liam talk through: The core benefits of hosting a virtual summit How he made $50k from his first summit and learned some valuable lessons What it’s going to take to create your own virtual summit in your industry And more
May 21, 2020
Are you stuck with the idea that you don’t have the skills to start a side hustle? Today’s guest, Chris Misterek of SelfMadeWebDesigner.com didn’t let that hold him back. He went from being in a tight spot personally and financially, to bringing in an average of $3k a month on the side through his new web design business. With no previous experience with web design, Chris decided to start at the ground up by working through some free online courses. Within a few months, he was introducing himself as a web designer, and within 18 months he was earning double his day job salary on the side! Tune in to this episode to hear Chris explain how he: Picked up this new skillset on the cheap Found his first clients Marketed and grew his business Recommends you replicate this across any number of industries
May 14, 2020
$15,000 a month for 30 minutes of work? The passive income dream is real for Dustin Heiner. Dustin achieved this by following a systematic approach to buying homes and renting them out. He started with his first property back in 2006. Within 6 years he had 19 properties, and within 9 years he had 26 properties and had retired from his day job at the age of 37. Today he has more than 30 properties bringing in (mostly) passive income supporting him and his family. Note: Click here to download Dustin’s top tips for finding and buying rental properties from this episode. Dustin is a serial side hustler, but once he realized the benefit of getting paid over and over again for work he did once – he doubled down on real estate. Tune in to hear Dustin talk through: His approach to property sourcing The 6 ways he makes money with rental properties How he’s been able to grow his portfolio so quickly His advice for those looking to replicate his success
May 7, 2020
Side Hustle Show listener Kate Johnson started her bookkeeping business in 2017, and now serves several recurring clients. She targets an effective rate of $70 an hour, and is able to work from home. With her youngest starting preschool, Kate found herself with an extra 9 hours a week. "I wanted to be a good steward of that time," she explained. Tune in to this episode to hear Kate explain: Why she decided to start working as a virtual bookkeeper How she landed her first clients How she’s grown her client base with little marketing The surprising new side hustle this work has spun off
April 30, 2020
Is trading stocks a legit way to make money from home? Or is it just another get-rich-quick-scheme? Admittedly, I’ve always kind of looked at stock trading as a glorified form of gambling. And to be sure, there are risks involved. In this episode, Teri Ijeoma does a good job of convincing me there really is an art and a science to it -- and that it is a winnable game. Teri is a former assistant principal at an elementary school, who turned her stock trading side hustle into a full-time income. To replace her day job salary, the MIT grad set herself a goal of making $300 a day. By trading stocks before school started and during her lunch break, she was hitting that goal in about a year. Today, Teri’s on a Million Dollar a Day mission -- that is, to help 1,000 people start making $1,000 a day trading stocks through her online course. Tune in to hear: Teri’s trading criteria Her advice for new traders Why small players like you and me may have an advantage over billion-dollar hedge funds and Wall Street quants Where and how you can get started trading today
April 23, 2020
Reports of email's death are greatly exaggerated. Andrew Allemann has gone from zero to up to $10,000 a month in just 3 years with a low overhead side hustle: An email newsletter and an online directory that helps connect podcasters with guests. Finding it difficult to find guests for his own podcast, he wanted to create a solution that would not only help himself, but the greater podcasting community as well. It’s a business model I’m excited about right now, and Andrew is proof that if you provide value through email, people are willing to pay for it. Tune in to hear why Andrew decided to start a newsletter and an online directory, how he’s grown his audience to more than 19,000 subscribers and 500 paying directory members in 3 years, and how he’s turned this into a profitable business.
April 16, 2020
Would 10 new clients solve all your business worries? That was the position Helen Pritchard was in back in 2008. On the back of a financial and personal crisis, Helen needed 10 clients paying £250 each to pay her bills. She turned to LinkedIn to find those clients, and it didn’t take her long. Since then, Helen has pivoted her business and now teaches other people how to get clients and grow their business using LinkedIn. Note: Click here to download Helen’s top tips for attracting your ideal clients on LinkedIn from this episode. In fact, I found out about Helen through a listener of the show: I do not work for Helen. Nor do I do her PR. I just want to nominate her because she changed my life. Thanks to her, I have filled my client roster and have more money coming in as an entrepreneur than I ever did working for someone else. That’s an awesome testimonial for Helen, and solid proof that her methods work. If your goal is to leave your job in the near future, you don’t want to miss this one. What Helen teaches is probably the fastest way to start your own business with the least upfront expense. Tune in to hear Helen talk through: the processes she teaches students on her LinkedIn mastermind how to set up your LinkedIn profile as a landing page that converts how to connect with potential clients and more
April 9, 2020
Chris Guillebeau is a tremendous advocate for the lower risk brand of entrepreneurship we cover on the show. He’s the bestselling author of several books including, The $100 Startup, Side Hustle, and The Art of Non-Conformity. On top of that, he’s hosted over 1,100 episodes of The Side Hustle School podcast. His latest project is The Money Tree: A Story About Finding the Fortune in Your Own Backyard. I've been a fan of Chris' work for years, so it was about time we had a meeting of the side hustle minds! Tune in to this episode to hear Chris’ take on: How you can come up with side hustle ideas What actions you should take next What may be coming down the road in the world of side hustles.
April 2, 2020
Are you struggling to get traction with your blog? Are you concerned your niche is too competitive or you’re starting too late? If so, you’re going to come away from this episode with loads of actionable tips to put those questions to the side. “I have learned, it is never literally too late to ever start anything,” today’s guest Jennifer Marx from JenniferMaker.com told me. Jennifer has taken her DIY/crafting site from a part-time hobby blog earning $33/mo to bringing in more than 6-figures every month in just a few years. Note: Click here to download Jennifer’s top tips for growing a blog into a 6-figure business from this episode. She knows a thing or two about entering a competitive niche, finding, and cultivating an audience. First, she mastered Pinterest, then Facebook, and just over a year ago she entered YouTube and already has an audience of more than 225k subscribers! Dominating a source of traffic and growing an audience is something Jennifer excels at, and in the blogging world, there’s huge profit in doing so. Tune in to hear how Jennifer found her initial traction in a competitive niche, what’s driving traffic for her today, how her site makes money, and how she’s built an email list that’s almost the population of Cleveland!
March 26, 2020
Do you enjoy hunting for bargains that you can buy low and sell high? Charlie William does, and his book flipping business is proof that this business model still works. He’s become a master deal-hunter, selling more than $9,000 worth of used books last month on Amazon.  The best part? Anyone with access to thrift stores, yard sales, and local charity shops can get started with this side hustle for just a few bucks a month. I connected with Charlie though the Side Hustle Nation Facebook Group and invited him on the show to learn more about the book flipping business. Tune in to hear: How Charlie got started flipping books. The tools and software he uses to run his business. Where he sources profitable inventory. What it takes to make this side hustle profitable and successful.
March 24, 2020
Tough times don’t last, but tough people do. As you know, one of the core themes of Side Hustle Nation is to control what you can control, even when the world seems to be spinning out of it. I’m still wrapping my head around what the coronavirus outbreak means for all of us. I mean, we’ve never been through a global pandemic before! We’re all learning as we go. But at this point, it feels weird NOT to address the issue, so here goes. In this episode, I'll attempt to cover: Why I think this is a temporary setback, and how science says we can make that prediction come true How to stay sane while working at home Businesses that are positioned to thrive in this environment and on the other side Some awesome free resources to help if you’re hurting right now
March 19, 2020
Do you want to generate more leads for your business? Are you struggling to turn prospects into paying customers? If you’re saying “yes” to either of those questions, you’re going to get tonnes of value out of this episode. I invited Kai Davis of KaiDavis.com and DoubleYourEcommerce.com back onto the show as he’s a pro when it comes to this stuff. (Kai was actually guest #4 on The Side Hustle Show way back in 2013, he also had an encore performance a year later in episode 59.) This time around, Kai walks us through the 3 levers that anyone can use to grow their business: Find new customers Get referrals from existing customers or your network Sell more to existing customers Note: Click here to download Kai’s top tips for finding prospects and turning them into sales and paying clients from this episode. With a little creativity and tenacity, you can begin to implement his strategies right away. Tune in to hear the techniques Kai is using to generate more leads for his business, how he’s turning these prospects into sales and profit, and the 3 specific actions anyone can use to generate leads for their own business.
March 12, 2020
Melissa Fassel Dunn from grouptize.com has built a thriving - and profitable - online community serving residents in her small town. The interesting part is that she didn't start her Facebook group or website with the goal of making money. She did so to solve a pain point she was experiencing finding information about services in her town of Milton, a suburb of Boston. “I needed information about kindergarten, I needed information about a plumber, an electrician, and I felt like there wasn’t a go-to place for any of that. “So, I thought, I’m going to start a group, I’m going to add some of my friends and we can exchange information with one another,” Melissa told me. She started Milton Neighbors, a Facebook group for residents of Milton to share information and recommend local services. That was in 2013, today the group has more than 11,000 members and is almost a 6-figure business. Note: Click here to download Melissa’s top tips for growing and monetizing an online community from this episode. Tune in to hear how Melissa built up her group, how she keeps people engaged, her monetization methods, and how you can replicate her model with a Facebook group of your own in just about any niche.
March 5, 2020
From personal pain point to a 7-figure payday! That’s what Donald Spann did when he started -- and eventually sold -- his virtual receptionist company, Vicky Virtual. Donald took a personal pain point of his -- handling incoming phone calls in his cleaning business -- and built out a fully remote virtual call center. Tune in to hear how he found his first clients, what worked in terms of marketing and sales, and how you can apply some of the same strategies to a business of your own.
February 27, 2020
What would it take to make the 4-Hour Workweek a reality? Since we last caught up, this stay-at-home-mom blogger has been on a mission to automate and simplify her business. Yes, by request, Rosemarie Groner from BusyBudgeter.com is back for a 4th round on the podcast! If you are just joining us, let me catch you up on the backstory... In her past life as a state trooper and home daycare operator, Rosemarie made an incredible transformation in her own household’s finances -- reducing expenses and paying off debt. She shared her winning money strategies on a blog for “chronically disorganized” moms.  Within her first year, she was making $5k a month, mostly from ad income. A year after that, $20-25k, mostly from affiliates and her own email list. And a year after that, she’d even touched the 6-figures a month mark by creating her own products. Tune in to hear how Rosemarie: Turned her best content into a 2-year automated email sequence. Fine-tuned that sequence to earn affiliate commissions and sell her products. Drives traffic today. Decided to cut off a profitable segment of her audience.
February 20, 2020
Can you build a new income stream on your lunch break? This week's guest says yes, and shares how. In this episode, I’m joined by Mike Zima from ZimaMedia.com -- a full-service digital marketing agency that got its start with a single $5 sale on Fiverr. It’s been a while since we talked about Fiverr, but the way today’s guest has used the platform to start and grow his freelance business is an eye-opener. Mike’s claim to fame: He’s the only Fiverr seller who’s mentioned in Fiverr’s IPO pitch deck. But it all started with one $5 order. He’s now doing thousands of dollars a month, perhaps tens of thousands of dollars a month in Fiverr sales. Tune in to hear what’s working on Fiverr today, Mike’s “rapid gig prototyping" strategy to test out new offers, and how to wean your reliance off of Fiverr while building your agency.
February 13, 2020
Are you operating online fully compliant with GDPR and CCPA regulations? Do you have the right type of liability insurance to cover you should the worst case happen? If you’re unsure about any of the legal stuff surrounding you, your business, or side hustle, it should be a lot clearer by the end of this episode. This is because Mariam Tsaturyan from FreelanceandMarketing.com has graciously agreed to do some legal listener Q&A for us in today’s show. She’s a licensed and practicing attorney, who helps bloggers and online business owners navigate the often-murky waters of legal regulations and compliance. Tune in as we tackle some of the big topics like entity selection, GDPR, and liability insurance. Then we'll dive into some specific questions from the Side Hustle Nation FB group.
February 6, 2020
Do you know how much cash flows through your hometown on a monthly basis? In this episode we explore how to get some of that cash flowing toward you! I'm joined by Nick Huber, co-founder of Storage Squad and host of The Sweaty Startup podcast. Storage Squad, a student storage service, has grown to over $3M in sales since starting it as a little part-time project back in 2011. I invited Nick on The Side Hustle Show to help walk us through his "sweaty startup" framework. That is, how you can start a low-risk, low-overhead, local, service-based business, set it up for success, and let that be the vehicle that drives you away from a lifetime of cubicle slavery. Tune in to hear Nick’s thoughts on generating service business ideas you could start today, evaluating the market and competition, and scoring your first customers. That’s why I think this is pretty exciting -- it really doesn’t take many customers to begin to make a meaningful income here.
February 5, 2020
Early last summer I joined Teachable’s “Creator Challenge.” The premise was to research, create, and launch an online course over the next three months. On top of that, Teachable provided expert support, a community of fellow instructors, and a little friendly competition. People have been asking me about creating an online course for years — but since I tend to work better with a deadline, I jumped in on the challenge.
January 30, 2020
Creating your own website can definitely be a great side hustle–if you take the time to monetize it. But the problem is that many people who create websites have no clue how to actually make money with them. When this happens, your website becomes a liability. You’re sinking precious time and money into something that isn’t giving you a return. However, it’s entirely possible to prevent that from happening or to fix the problem if it has already started. You just need to know how to use your website to generate income, and in this article, I’m going to show you how. Let’s look at 15 great ways you can monetize your website and turn it into a proper revenue-generating machine.
January 23, 2020
As we turn the calendar on a new decade, I thought I'd reflect back on the last 10 years. To paint the picture of where the 2010s started for me, I was: coming off a great year in business, and had high hopes for the future about to get married blogging at nickloper.com, on a bunch of random topics $150k underwater in our house, which was a huge source of stress Let's see what happened next!
January 16, 2020
Rob brought in $40k last year hosting tours in of Washington, D.C. -- all on the side from his day job, and with no marketing budget. However, if you Google “Washington, D.C tour guide”, Rob Pitingolo's TripHacksDC.com is nowhere to be seen. So what's secret sauce? He’s been creating helpful tourist-friendly content on YouTube, and outlet largely ignored by his better-funded competitors. His channel has had more than 1.4 million views to date, and he’s funneling those viewers to his site where they can sign up for a tour. In fact, his channel has grown so much that he’s partnered with YouTube and ad revenue from his videos has become another income stream for his business. Tune in to hear how Rob has grown his business into a fun and cash-flowing side hustle, how he leverages YouTube to reach his target customers rather than traditional tour marketplaces, and how he’s growing the business beyond just himself giving tours.
January 9, 2020
How do you start a side hustle? Well we can talk about side hustle ideas and marketing tactics until we're blue in the face, but in studying my catalog of past interviews, a few common traits popped up over and over again. I've compiled those into this 7-step guide to starting a side hustle. Whether you’re an established business owner, or you’re just starting out, I think you’ll find this a helpful framework for your projects. It'll also help you identify where you have the biggest opportunities for improvement this year.
January 2, 2020
Is there gold in your backyard? Or, more accurately ... dog poop? Erica Krupin found $1000 a week in hers, with a side hustle that can easily be replicated in your local area. Erica started Kroopin’s Poopin Scoopin, a pet waste removal business in her spare time, and now has more than 80 recurring weekly customers. With an average price of $15 per customer per week, that’s over $1,000 a week, picking up dog poop. Sometimes it’s the simplest businesses that are the fastest to get started and see some results. Erica just left her day job to pursue this full-time, and with the plans she has in place, it looks like her business is set to continue growing. Tune in to hear how she landed her first customers and markets this business, how she prices the service, and how she delivers on her promises.
December 26, 2019
Helping people make decisions is a big business! In fact, these two Side Hustle Show listeners started a website to do just that, and it's now bringing in $17-20k a month. Oh, and the project is only a little over a year old. Alex Goldberg and Healy Jones run a site called FinvsFin.com, which focuses on reviews and comparisons of direct to consumer brands. They earn money as affiliates -- basically earning a commission on sales that are referred through the site. Note: Click here to download Alex and Healy’s top tips for growing and monetizing an affiliate site from this episode. FinvsFin is an example of what I’ll call the modern comparison shopping site -- helping readers make decisions and getting paid for it. And since comparison shopping was my original side hustle over a decade ago, this was especially fun to dive into. The impressive part is that this is still very much a side hustle. Both Alex and Healy have full-time jobs, and their business falls under the “passive income" business model. Tune in to hear how Alex and Healy prioritize and create their content, what they’re doing to market the site and drive traffic, and how you can borrow some of their same strategies in your own niche.
December 19, 2019
Etsy is no longer just the marketplace of handmade crafts! Yes, you can sell digital products like printables and even drop ship physical goods without ever touching your inventory. We haven’t really discussed Etsy in detail for a while. But I thought it was time to take a closer look at this platform again, as it’s seen tremendous growth in recent years. Opening the doors for you to create your own passive products -- both through digital downloads and drop shipping physical products. In fact, since 2015, the number of Etsy buyers has more than doubled -- far outpacing the growth of Etsy sellers. So, if you are currently selling online or have an idea in the pipeline, you’d be crazy to ignore the potential Etsy holds as a "Buy Buttons" platform. Melissa MacDonald is a long-time Etsy seller who now focuses her efforts on Etsy marketing and optimization for other shop owners. Tune in to hear Melissa’s process for coming up with new passive income product ideas, her favorite tools for running a hands-off Etsy shop, and how to optimize your listings for conversion and sales.
December 12, 2019
It’s time to dive into the ol’ listener mailbag and answer a few questions in this week’s edition of The Side Hustle Show. I’ve had quite a few interesting questions come in since the last Q&A episode, and picked 20 to talk through in today’s show. Like this format? This is the 9th installment of “20 Questions” so feel free to go back and binge on the older ones too: 346: The Con of the Side Hustle, Beanie Babies, Affiliate Marketing, and More: 20 Questions with Nick 320: Multiplying Money, Morning Routines, and $100k Side Hustles: 20 Questions with Nick 291: Email, Ebooks, Platforms, and Conferences: 20 Questions with Nick 271: Brilliant Blogging, Ruthless Productivity, and Guaranteed Success: 20 Questions with Nick 245: Network Marketing, Imposter Syndrome, My Side Hustle Mistakes, and More: 20 Questions with Nick 219: Growing Traffic, Monetization, List-Building, a Day in the Life, and More: 20 Questions with Nick 198: Blogging, Branding, Book Writing, and Finding the Right Side Hustle for You: 20 Questions with Nick 181: SEO, Affiliate Marketing, Self-Publishing, Udemy, and More: 20 Questions with Nick A common piece of advice you’ll hear is to take audience questions and turn them into content, so here’s a meta example of that in action. This episode covers market saturation, getting up earlier, mapping out content, and lots more. Enjoy!
December 5, 2019
Looking for a part-time side hustle where you get can your inventory for free and there are almost no startup costs? This week, I’m excited to introduce the side hustle of public domain publishing. This is the art and science of republishing classic literature - where the copyrights have expired - and earning passive royalties when your version sells. Because these works are so old, they’re available online for free - but many Amazon shoppers and Kindle owners will pay to have them delivered straight to their device. I think any business where you can get your inventory for free is pretty compelling! Since 2013, Aaron Kerr has pocketed over $110k in royalties through this very part-time side hustle. You can see all his public domain projects over at TimelessReads.com. Tune in to hear how this business model works, Aaron’s advice on what to publish and how to get past Amazon’s gatekeepers, and how to differentiate your public domain books from everything else out there.
November 28, 2019
This week’s show is a re-take on last year’s Thanksgiving episode on 10 Creative Side Hustles that Make Real Money. That show was a hit, so I’m returning to that format for another round. Some of these will you have kicking yourself not thinking of it yourself, and some of these are 6-figure businesses you could literally start tomorrow. Here are the 10 creative side hustles I cover in this episode: The 7-Figure Lemonade Stand The World's Most Boring Podcast Local Dog Poop Pick-Up The 6-Figure Dog Walking Business The 7-Figure Email Newsletter Business The Ambient Noise Alexa Skill Big Bat Houses The Niche Service Provider Directory The Niche Productized Service In-Person Classes Enjoy!
November 21, 2019
Can you really get paid to answer questions? That’s exactly what Debbie Gartner from TheFlooringGirl.com does - and her answers are earning her $20,000 a month. Debbie used to run a local hardwood flooring consultation business. She’d estimate jobs, make recommendations, and match homeowners with reliable installers. In her spare time, she started her blog with the goal of showing up in some local search results to generate some more business. “I wrote blog posts that were questions that my customers would have,” Debbie told me. Note: Click here to download Debbie’s top tips for growing and monetizing a blog. But as you might have guessed, the site soon started to reach an audience well outside her local area. A couple of years later Debbie got out of the brick and mortar flooring business and decided to monetize her blog. She was already pulling in more than 100,000 visitors and by simply turning on ads she made $1,100 in her first month. From there she continued to grow her traffic numbers, added affiliate posts, created her own products, and is now making more than $20,000 a month. Tune in to hear how Debbie is driving traffic, how her site earns money, and how you may be able to replicate some of Debbie’s tactics in your own niche. Note: If you don't have a blog of your own yet, my free video series will show you how to get up and running quickly and affordably.
November 14, 2019
Would you trade $200 for $4,000? That’s exactly what today’s guest, Josh Elledge is doing. Josh runs a kind of modern PR service for small businesses and has developed a unique and innovative way to break through the marketing clutter and have real conversations with real prospects -- and do it at scale. He’s found a way to create what he calls “a speed dating environment.” That's his metaphor for the revolving door of new prospects he’s interviewing and selling his services to. To do this, Josh has created a podcast called The Thoughtful Entrepreneur. It serves as a platform for business owners to talk about their businesses, and for Josh to demonstrate to them how he can improve their visibility. It’s a win-win, and with streamlined processes in place, Josh is seeing a return of around $4,000 for every $200 he spends on producing his show. If you’re a current or aspiring freelancer, consultant, coach, or agency owner… this is gold.  Tune in to hear how Josh does his proactive prospecting, how he’s turning his content creation into sales conversions, and the foundational ground game he’s got set up that makes this all work.
November 7, 2019
He knew his $12 an hour gig at Walmart was a dead-end job. His escape route was a business idea you probably walk past at least a couple times a year without even thinking about it. What's he do? Today, Larry McGee's the guy who takes care of the aquarium at the dentist office and other commercial waiting rooms. And it earns him around $70,000 a year, doing something he enjoys and working just 15-hours a week. Larry’s aquarium maintenance business started as a lunch break side hustle with a friend while working at Walmart. More than a decade into the operation, he's got dozens of predictable retainer clients that pay him every month. In this episode, Larry shares some interesting tactics he’s used over the years to find new clients and keep them around for years. I'm confident he'll give you some food for thought as to what type of local service business could be right under your nose.
October 31, 2019
Just because a niche is insanely competitive, it doesn’t mean you can’t start an affiliate site and claim a slice of the revenue. At least, that’s what Sa El of SimplyInsurance.com has done, and the way he lays out how he’s done it will pique the interest of affiliate marketers out there. Sa was a door-to-door insurance salesman in Atlanta. He wanted to get into the online space and build an affiliate site, and with more than 11 years’ experience in the insurance industry, it made sense to enter the insurance niche. He took Brain Dean’s SEO That Works course to learn the ropes. But, when he told Brian he was going to build a site in the insurance niche, he was advised against it. Did Sa go back to the drawing board and look for a new niche? Nope. Sa told me there were two reasons why he decided to go ahead and build his site: He likes a challenge, and If the niche is that competitive, most of his competition is already at the top, leaving room for him to work his way up. That was 2 years ago. Today, Sa’s site is bringing in 6000 visitors a month and $13k-$15k in revenue. These numbers prove how competitive the insurance niche is. That’s a huge revenue number for 6k visitors, and Sa told me that only around 4.5k of those visitors are landing on his "money pages." (Some examples linked below.) Tune in to hear how Sa strategically built out his content to capture longtail traffic, how he builds backlinks (lots of them) to rank his money pages, and the tools he’s using to accelerate his efforts.
October 24, 2019
What if you could make your rent or mortgage payment go away? Or, what if instead of paying that expense every month, your living situation actually paid you? It’s not as far-fetched as it may sound. In fact, that’s exactly what today’s guest, Craig Curelop, has done by intentionally "house hacking" over the past few years. He’s even written a book on the topic, and it's one I wish I’d had when I was 18 or 19! I would have definitely done some things differently. The basic idea is to use other people’s rents to offset, or even profit from your own housing costs. On top of that, you'll begin building wealth through real estate and earn tax benefits as well. If you have a spare room or two in your home, or you're interested in house hacking, this episode is going to get the gears turning for you. Tune in as Craig runs through some examples of how you can do this. Whether you’re a young professional, or you have a family of your own, you can offset some or all of your mortgage payments. But keep in mind, this isn’t a common path -- this is living for a period of time like others won’t -- as you’ll hear from Craig’s story. “Typically you’re going to sacrifice comfortability with profitability,” Craig explained to me. But living for a few years like others won’t has given Craig the financial independence to potentially live decades like others can’t.
October 17, 2019
You’ve started a business. You’ve created a product or a service. You’re selling it to clients and getting great feedback. That’s great, you’ve overcome so many of the hurdles we face as entrepreneurs. But the next step is finding a way to keep new customers coming through the doors and scaling up your services. That’s the challenge today's guest Matt Rudnitsky of Platypusbooks.com is facing. Matt helps entrepreneurs and other interesting people turn their ideas and expertise into books. For this, Matt earns $30k and up per project. But, as you might have guessed, it takes a ton of work and the client pipeline is sometimes dry for months at a time. Matt has also created an online course teaching self-publishing, but hasn’t enrolled any students yet. So, I invited Kurt Elster from EtherCycle.com back onto the show. (Some of you will remember Kurt from episode 71 back in 2014 where he talked about productized consulting). Kurt hosts the unofficial Shopify podcast and is a leader in productized consulting in the Shopify space. He’s faced all the same problems Matt, and a lot of you reading this are currently facing. Tune in to hear our take on Matt’s business and Kurt's recommendations for next steps. As you listen in, put yourself in Matt’s shoes and see how a similar product or service ladder can apply to your own business.
October 10, 2019
Sometimes the simplest solutions are the most effective. This post (and podcast episode) are inspired by my presentation at FinCon last month. I broke my own rule of not seeking out any speaking gigs, and submitted for a breakout session. The idea was a bit of an homage to the conference: 10 FinCon Breakthroughs that Tripled My Business. The powers that be stripped the "FinCon" part from the title, but I was still able to highlight some of my favorite -- and most impactful -- takeaways from the annual conference. I've been every year since 2015, and have seen some great steady business growth since then. This chart tracks my yearly profit: While there are certainly other factors that went into that growth, there is absolutely a concrete, positive ROI from attending. And on top of that, it's super energizing to hang around a group of motivated, talented, and generous individuals. So here we go with the 11 simple ideas!
October 3, 2019
If you have an online business, chances are you’ve tried your hand at outreach. If you want to expand and grow your business, especially from an SEO standpoint, you need good quality links pointing to your site from other websites. The problem is that getting other sites to link to you is not easy, as I’m sure you’ve found it. The “traditional” method is to send out dozens, even hundreds of emails to other site owners trying to land a guest post. But, as today's guest Brendan Hufford explains, this takes an awful lot of work, has a low chance of success, and the links you do get might not actually be doing much for your site’s SEO. Brendan is an SEO master, a long-time entrepreneur, and a master at building win-win relationships. His approach to SEO and link building is a little different. “Build friend’s first, not links,” is Brendan’s motto when it comes to outreach. He’s come up with his own Dream 100 Strategy for SEO, and he’s seen it work wonders with his own businesses and for his students. Tune in to hear Brendan explain how you can create your own Dream 100 list of the sites you’d like to work with to grow your business. He explains why most outreach is awful, how you should be reaching out to people, why there is long-term value in building friendships, and how you can improve your SEO and grow your online business.
September 26, 2019
Sick of trading time for money? Looking for ways to turn a service or a skill you already have into a digital product? This is exactly what Matt Bochnak of HowtoMotorcycleRepair.com has done. He’s turned a "blue collar" service business--repairing motorcycles--into a lucrative business with multiple streams of time-leveraged income. This is a “Where are they now?” episode. I first caught up with Matt early in 2016 when he was a guest on episode 160 of the Side Hustle Show. Back then, Matt’s revenue split was about 50/50 between repairing bikes and selling the video guides of the repairs. Overall, his business was doing around $800-$1,000 a month. Fast forward almost 4 years later and Matt is earning $4,000-$5,000 a month, still on the side from his day job. What’s more impressive is that this boost in revenue is mostly from passive income streams, and he’s spending less time than ever in his garage. If this sounds like a side hustle you’d like to replicate with your own business, tune in to hear how Matt’s creating content without repairing customer's motorcycles, and the various passive income streams he’s built up over the past 4 years. Related: Need a website for your service business? Here’s the fastest and cheapest way to get one online.
September 19, 2019
A small blog doesn't have to mean a small income. By helping a specific group of people solve their problems, Carol Tice has attracted more than 1500 members -- at $25 a month -- to join her community. Note: Click here to download Carol’s top tips for starting and growing a paid membership community from this episode. Carol went from working as a freelance writer, to coaching others how to become freelance writers, to building one of the largest online membership sites for freelance writers. (I found Carol while doing keyword research for terms like “get paid to write” and “make money writing” – and Carol OWNS this space.) The best part is that the paid membership model is an awesome way to build an online business, and it’s a model that can be applied to just about any niche. It didn’t come without sacrifice for Carol, who was working full-time and had two preschoolers when she started her blog. “I didn’t see a TV show, I didn’t go out to a movie, I didn’t go to dinner parties,” Carol explained. But with hard work, a laser-focused attitude towards her goals, and good communication with her audience, Carol has built something special for freelance writers. Tune in to hear how Carol built her membership site from the ground up. She explains how she uses funnels to constantly bring in new members, and how she keeps members engaged (any paying) for the long-haul. You’ll learn loads of actionable stuff, and how you can also apply the same tactics to develop a recurring revenue business of your own.
September 12, 2019
I wish I was half as smart now as I was at 16! But learning everything you don't know is part of the process. One thing I love about my work is I feel like I learn new things every day. Sometimes they're small little tweaks and hacks, and other times they're broader strategies or ideas. I originally drafted this list 7 years ago, after my 30th birthday, but decided it was due for an update. (I updated it at 35, too, but keep learning more!) For context, that was pre-Side Hustle Nation, pre-podcast, pre-kids, and pre-almost everything I'm working on now. I'd been a full-time entrepreneur for 4 years already at that point, but my business had seen lots of ups and downs. Turning 30 had hit me harder than I expected it to, and I'm guessing it was because I really wasn't where I wanted to be. I'd been battling with flaky developers, fighting with the state Assembly in Sacramento over affiliate marketing tax laws, and we were in the process of short-selling our home -- which had been a major source of stress. Seven years later, that stuff is thankfully in past, and I’m in a better place today. That's not to say I'm completely stress-free, but I'm incredibly fortunate to have a healthy family and to get to work on stuff I love every day. Each year that goes by makes me more and more aware of that fact. But the life I have today didn't happen overnight. It's the result of literally decades (well, at least 2) of entrepreneurial education, trial and error, hustle, and if I'm being totally honest, luck. In any case, here are 37 life lessons I've picked up in my 37 years on this planet. Enjoy!
September 5, 2019
The fastest way to multiply money? It might be reselling. That is, buy low, sell high, repeat. Keely Stawicki started reselling when she was just 12 years old, flipping a horse saddle on Craigslist and making $100 profit. Fast forward 15 years--and more than $270,000 in sales--and reselling is now her full-time gig. Today, Keely focuses mostly on vintage goods, clothing, and furniture--all items in great demand right now. Reselling is a business model we keep coming back to because it checks some of the boxes for an awesome side hustle: Anybody can do it It doesn't require a huge upfront investment It’s quick to get started and see results If this sounds like a side hustle you’re interested in, listen in to hear Keely’s top tips for sourcing profitable inventory, the types of products she sees doing well today, and where she lists and markets her items for maximum exposure and profitability.
August 29, 2019
Buy a house. Rent it out. Tenants pay it off for you. It’s possibly one of the oldest side hustles in the books, right? Done right, owning rental properties can be an attractive long-term income and wealth-building strategy. But done wrong, it can be a recipe for headaches and a mountain of debt.  It’s a side hustle that I know a lot of the Side Hustle Nation readers and listeners are interested in (as am I). For this one, I collected my own real estate investing questions, and gathered more from the Side Hustle Nation Facebook community. On the other end of the line is Zach Evanish, a remote real estate investor and Director of Retail for Roofstock.   Roofstock is a marketplace designed to make it easy to shop for, compare, and purchase rental properties. (Zach was Roofstock employee #3 -- and has bought 11 rental properties of his own through the platform.)
August 22, 2019
She always knew she wanted to start her own business, she just didn’t know what kind of business. Sound familiar? So, Sylvia Inks asked friends and colleagues what they saw her as an expert in, and what they go to her for advice and help with. Their answers? “They said I’m great with finances, and they said I have great research skills,” Sylvia told me. This helped Sylvia narrow down her focus to financial coaching. From there she started networking, wrote a book, and worked diligently on her presentation and speaking skills. Her business has taken off as a result. Tune in to hear how Sylvia found her niche, found her first clients, and continues to level up her impact and income. As you listen in, you'll notice the common theme throughout the call: conversations + action.
August 8, 2019
Michele Mattix of SedonaMeditationExperiences.com has a unique side hustle where she gets paid to breathe. As a tagline that sounds great, but there’s a lot more to her side hustle than just breathing. In fact, in Michele’s own words she describes her business as helping, “people experience the spiritual side of Sedona and to bring more awareness and wellness into their life through meditation, mindfulness, and a deep connection with nature.” Michele is able to offer all of this because she is a certified meditation instructor. The interesting part is how she's managed to carve out a profitable business model in the experience economy using Airbnb’s Experiences platform. When travelers book a stay in Arizona using Airbnb, they are also offered one of Michele’s meditation experiences -- at a cost of course. This enables Michele to take advantage of the huge marketing machine that is Airbnb. They drive the traffic and raise awareness of her meditation experiences, and it’s paying off. Tune in to hear how Michele found her first experience customers, what she’s done to market and grow her business, and how you may be able to apply the same strategies to an experience of your own.
August 1, 2019
It’s time to dive into the ol’ listener mailbag and answer a few questions in this week’s edition of The Side Hustle Show. I’ve had quite a few interesting questions come in since the last Q&A episode, and picked 20 to talk through in today’s show. Like this format? This is the 8th installment of “20 Questions” so feel free to go back and binge on the older ones too: 320: Multiplying Money, Morning Routines, and $100k Side Hustles: 20 Questions with Nick 291: Email, Ebooks, Platforms, and Conferences: 20 Questions with Nick 271: Brilliant Blogging, Ruthless Productivity, and Guaranteed Success: 20 Questions with Nick 245: Network Marketing, Imposter Syndrome, My Side Hustle Mistakes, and More: 20 Questions with Nick 219: Growing Traffic, Monetization, List-Building, a Day in the Life, and More: 20 Questions with Nick 198: Blogging, Branding, Book Writing, and Finding the Right Side Hustle for You: 20 Questions with Nick 181: SEO, Affiliate Marketing, Self-Publishing, Udemy, and More: 20 Questions with Nick A common piece of advice you’ll hear is to take audience questions and turn them into content, so here’s a meta example of that in action. This episode covers the dark side of side hustling, beanie babies, affiliate marketing, and much more.
July 25, 2019
Jaime Masters has interviewed more than 500 millionaires. On top of that, she runs some premium mastermind programs and is a sought-after business coach. I’ve been trying to figure out the best way to get on the podcast for years, and I think we came up with something unique and hopefully compelling. Jaime agreed to actually coach me on a couple of areas of my business. In preparation, she: took a look at the last 12 months of my business finances asked me to complete a time-tracking study to see what I was actually spending my time on had both my wife and I complete a 5-year vision document So, if you want to hear what a millionaire coach thinks of my operations and what I could or should be doing differently, or just want hear the kinds of questions that come up, tune in. I think you’ll find the insights applicable to your own business, no matter what level you’re at.
July 18, 2019
A location-independent consulting business that replaces your day job income in a matter of months? That's exactly what Paul Minors accomplished with his virtual software consulting business. You might recognize Paul’s name. Paul is a productivity blogger and consultant from New Zealand. He was part of a fun productivity roundtable episode we did towards the end of 2016 -- that was episode 197 if you want to go back and check it out. What I now know, is that at that time Paul was putting the wheels in motion on his consulting business centered around specific software tools. Which as a side hustle tactic, is fantastic. If you can hitch your cart to a rising tide of interest in a particular tool, and become the go-to expert in that space, you can do really well. And, that’s exactly what Paul has done. Note: Click here to download Paul’s top tips for setting up a location-independent consulting business and landing your first clients from this episode. Paul was able to leave his day job within a couple of months of starting his business. He was then able to go traveling with his wife for 6-months while working 15-20 hours a week from his laptop. After arriving back home, he started working full-time on his consulting business. “I noticed the impact of that straight away, within a couple of months I had doubled my income,” Paul told me. It's clear Paul has figured out this business model. This one’s packed with ideas you might be able to apply to your own areas of expertise. Maybe you’ll even uncover some areas of expertise you never really considered that special before. Tune in to hear how Paul came across the idea of offering his first consulting services “by accident”. As well as how he’s used several different marketing channels to drive targeted traffic to his website, and how he’s been adding more products and services to his portfolio and seen his revenue increase as a result.
July 11, 2019
We all have a limit to our capacity. For some entrepreneurs and small business owners, that’s a tough pill to swallow . But when you’re up against that ceiling you have to decide between two options. You can: Settle in. Ask for help in breaking through. This episode is about growing your team in such a way that you have some breathing room in your schedule and in your mental bandwidth to do the work that’s required of a business owner. Even though I’ve been hiring virtual help in my businesses since 2005, I’ve still got a lot to learn! This is something that’s been on my mind this year as I think about where I want to my current operations to go and who can help get me there. To help dive into this topic, I’m excited to welcome John Jonas and Nate Hirsch to the show. Between them, they’ve got more than 60 virtual team members and have been practicing remote management for more than a decade. They both run platforms to help you make your first virtual hire as well: John heads up OnlineJobs.ph, the largest remote job board and resume database for workers in the Philippines. Nate created FreeeUp.com, a curated freelance marketplace for workers all around the world. Tune in to hear John and Nate’s take on when it’s time to hire, how to find the best talent for your budget, and some common mistakes to avoid.
July 4, 2019
Is options trading legit? Is it a viable side hustle? In this episode, we’re tackling trading options -- a topic that’s been frequently requested by listeners, but is somewhat foreign to me. To help school me on this, I’m excited to welcome my friend Kirk DuPlessis to the show. Kirk runs the super popular site OptionAlpha.com, where you can get all sorts of free options trading training. He’s been at this for over 10 years and the site has over 150,000 members. Options trading (when done right) is a high probability form of investing, but as with all investments it’s based on risk. Kirk explained options contracts are like insurance. As a trader, you can either be a buyer of insurance or a seller of that insurance. On the buying side, it’s a way to kind of amplify your trading power through leverage. Instead of buying 100 shares of a certain stock and hoping it goes up, for example, you could buy contracts for a fraction of the share price that give you the option to buy the stock at today’s price should it go up by a defined amount in a certain amount of time -- the contract term. If it does, you exercise your option and make a big gain on a small initial investment. If it doesn’t, you just lose your initial option contract purchase price, kind of like your car insurance premium if you don’t get into a wreck. On the seller side, you’re the person selling that insurance. You collect the cash upfront, and as long as the trigger event doesn’t happen, you keep it. Kirk argues that just like insurance companies are some of the most profitable in the world, option sellers are most often the winners in the options trading game. In this post and podcast episode, Kirk explains in more detail about how this all works in practice and shares his 8 rules for success in options trading.
June 27, 2019
Amy Feierman and Kristin Ostrander of MommyIncome.com have generated over $2 million in sales on Amazon over the last 12 months with a unique strategy that has high margins and lower costs per sale. What are they selling on Amazon? Bundles -- Think shampoo and conditioner, peanut and butter, or any 2-6 products that compliment each other and provide some added value and convenience to the buyer. Note: Click here to download Amy & Kristin’s top tips for sourcing, packaging, and selling wholesale bundles on Amazon from this episode. Amy and Kristin have both been selling online for over 10 years, but recently they have shifted their focus onto this specific strategy of wholesale bundles – and it’s working really well for a number of reasons. These bundles make life easier for the 1-click ordering, free Prime shipping Amazon customer, and they make life better for you as a seller because you face less competition and can earn better profit margins. Tune in to hear how Amy and Kristin go about their product research that leaves them confident their bundles are going to sell without any paid ads, product reviews, or marketing efforts. You'll also learn how they're sourcing their inventory, the kinds of upfront investment needed, and the price points and margins they're working with.
June 24, 2019
Over the last 10 years, the bulk of my energy and attention has been on building audience businesses.  These types of businesses (usually) involve creating some helpful resource, and then figuring out a way to monetize the people who come by to use it. In my case, that's primarily been through affiliate marketing and more recently, advertising on this podcast. But you also have the flexibility to sell products and services to your audience once you have their attention. In this episode, I'll play a section from my latest book on Building an Audience Business of your own, and share why I'm giving it away for free on Amazon.
June 20, 2019
Robert Brandl is a German entrepreneur now living in Spain with his wife and twin 16-month olds, but 10 years ago he was working full-time, wanting to travel, and was just trying to figure out how to get a blog online. He did what most aspiring bloggers would do--he turned to Google for answers. But he was disappointed with what he found. Nobody was doing a great job answering his question and comparing all the different options. With that, WebsiteToolTester.com was born. This is Robert’s flagship affiliate site that now has in-depth reviews of all the top website building software. I invited Robert on the show because this is a really common side hustle business model: the affiliate review site. How it often works is you write product reviews, hopefully attract some organic search traffic, and then collect your commissions when someone buys through your links. We saw this most recently in the physical product space with Kieran MacRae in episode 313, where he was reviewing mattresses and other sleep-related products. But like most businesses, there’s an art and a science to doing this right and building a truly helpful resource as Robert has. And, he’s applied the same model to a number of different niches too, including email service providers, live chat tools, and more. You can check out his whole portfolio at ToolTester.net. Tune in to hear how Robert structures his review content to make it easy to consume, how he optimizes it for SEO, and how you might apply the same strategies to an affiliate review site of your own. Or even just to review content on your existing blog.
June 13, 2019
This week I’m excited to introduce one of the hottest side hustles of the moment, and that is low-content self-publishing. What is low-content publishing? Let me explain -- self-publishing has been around for a decade, and we’ve covered that quite a bit in both fiction and non-fiction -- it’s one of my favorite and perhaps most passive side hustles. Write the book, hit publish, collect royalties for years. Cool, right? Well, it’s the whole write the book part where a lot of people get stuck. You might not know what to write about, and even if you do, it can be really time-consuming, and at the end of the day, it still might turn out to not be a huge seller on Amazon. What low-content publishing aims to accomplish is to accelerate your product creation by focusing on a very specific sub-set of books: journals diaries planners notebooks sketchbooks and more With these types of books, the value doesn’t come from your years of experience and a 35,000-word brain dump. Instead it comes from how you’ve structured the mostly-blank internal pages and prompts, and who you’re targeting as your customer. With Amazon’s print-on-demand KDP print service, you can upload these products as digital files, hold no physical inventory, and collect passive royalties whenever they sell. But there’s an art and a science to it, and that’s why I’ve assembled a panel of experts in today’s show. I’m joined by three experts in the low-content publishing space with more than 1,000 titles between them: Rob Cubbon from RobCubbon.com - Long-time listeners might remember Rob from episode 81, back in 2014. Rob’s been in the low-content game for the last year or so and in that time has published over 1,000 titles. Flav Maderios from SideBusinessLaunch.com - Flav was a guest on episode 300 of The Side Hustle Show last summer, where we were talking about his merch business. Since then he’s expanded to the self-publishing space with around 300 titles so far. Rachel Harrison-Sund from RachelHarrisonSund.com - Rachel built her low content business to 6-figures a year on a very part-time basis. But as you’ll hear in this episode, there’s some seasonality that comes into play, there are some competitive factors that come into play, and there’s a little bit of a gold rush feel to all of this. Tune in to hear how these low content publishers go about their product research (so they don’t waste their time), how they price and market their books to maximize sales and royalties, and how they manage such wide-ranging portfolios. Download the Free PDF Highlight Reel: Click here to download Rob, Flav, and Rachel's top tips for starting a low-content KDP publishing business from this episode.
June 6, 2019
At the end of nearly every episode of The Side Hustle Show, I ask my guests for their #1 tip for Side Hustle Nation. There’s always a great variety of responses, and I wanted to take some time today to go through some of my favorites from the past 50-ish interviews. This has become an annual tradition on the show, and we just passed 6 years and 8.5 million downloads! If you like this short-and-sweet meta-style show, be sure to check out the others in this series: Episode 50 Episode 124 Episode 177 Episode 236 Episode 288 And even though my primary motivation is to extract helpful tactics for you, the listener, I can’t help but learn from my guests as well. You never know when inspiration will strike or where you’ll hear the one insight that has a huge impact. These episodes are a lot of fun to put together, and give me an excuse to revisit some of my favorite moments and wise words from the show. From the last 49 guests, the 3 most common theme I heard was to "Take action. Just start!" While it might sound overly generic, don’t be quick to dismiss it. If all these really smart and successful people keep saying these episode after episode as their “#1 tip,” I think it's worth paying attention to. My #1 tip this time? Surround yourself with people on the same trajectory.
May 30, 2019
Dr. Shirag Shemmassian decided to take action on a particular skill of his, and is seeing some impressive results -- all on the side from his day job as a research psychologist. What do I mean by impressive? How about $650k in revenue last year, which was more than double of 2017, which was more than triple of 2016. He’s on a serious growth curve!
May 23, 2019
“Everyone is researching a product, I’m telling you to research a problem,” Chad told me. Chad Rubin runs ThinkCrucial.com, a profitable e-commerce business that he’s built by selling products that solve a pain point for people. Every product follows a direct-to-consumer strategy that lets him source and sell in-demand products efficiently and inexpensively. Click here to download Chad's top tips for finding and sourcing direct-to-consumer products from this episode. Chad’s story began when he was laid off from his job on Wall Street. He started helping out at his parent’s vacuum shop, selling some of their inventory online. He came to the realization that the profit margins were being eaten up by intermediaries along the supply chain, so he decided to get closer to the manufacturers to make more profit per sale, while still selling at a competitive price. His first products, starting with what he knew, were vacuum filters. Once he had the blueprint down for selling at a higher margin than his competitors, Chad started sourcing new products to expand his product line, and he has an interesting and unusual way of finding product ideas. Tune in to hear Chad’s unique take on product research, what he calls the “anti-Amazon opportunity,” and some sneaky ways you can connect with expert manufacturers.
May 16, 2019
He'd just gained 3000 subscribers and made $8000 in a matter of days, but Chris Ritter's first virtual summit didn't deliver the result was looking for. As a personal trainer for swimmers, he was looking for more clients to coach online. Not a single one signed up. Still, the summit was a serious turning point in his business--one that turned into a 6-figure side project in its first year. He started serving an entirely different set of customers, and went from working one-on-one to one-to-many. Note: Click here to download Chris' top tips from this episode. His multi-year journey includes in-person personal training, seeking online clients, writing blog posts, selling an e-book, hosting a hit virtual summit, and more. Listen in because you’ll pick up some tactics and ideas you can apply to your own side hustle as this is one that’s ripe for replication across different niches. It’s a story about leveling up your reach and impact and income, and evidence that opportunities start to appear once you’re in motion.
May 9, 2019
There's a topic that no one really talks about in entrepreneurship or online business, and that's the unfair advantages someone had starting out. Behind every killer case study, every income report, every "overnight" success, there's a backstory you don't always hear. The truth is, no one ever really starts from scratch. We bring our own history, perspectives, and baggage to the table. We also have the advantage of learning from everyone who's gone before us. Like Newton said, we "stand on the shoulders of giants." In this episode, I'll share some unfair advantages that undoubtedly helped me, and offer up some you probably have working in your favor as well.
May 2, 2019
Kimberly Gauthier has been running KeepTheTailWagging.com since 2011, but things really started to take off when she niched down her focus to raw feeding for dogs. Raw feeding is basically the paleo diet for dogs -- attempting to mimic their ancestral diet. Her blog had than 2 million page views last year -- almost entirely from organic search in Google, and she’s monetized the traffic with a few different income streams. Tune in to hear how Kimberly arrived at his niche, what drives content and marketing today, and how the business makes money -- all on the side from her day job.
April 25, 2019
WTF man!? Are you willing to fail! Let that be your new mantra. That's the rule Brian Scudamore -- the founder and CEO of 1-800-GOT-JUNK -- lives by. What started with a $1000 investment (Brian's life's savings at the time) has turned into a home services empire that does $1 million in sales on any given day. Brian's come a long way since that beat-up pickup truck going door-to-door that first summer. His portfolio now includes house painting, moving services, and home detailing--all under the umbrella of Ordinary 2 Exceptional Brands. He’s formulated some unique and effective ways to build teams of passionate employees that share his goals and has leveraged the franchise model to grow his businesses and revenue from $0 to $444 million and beyond. Tune in to hear how Brian started the junk hauling business as a soon-to-be college student, his thoughts on marketing and hiring, and how you can apply nearly 30 years of his own successes and failures to your business.
April 18, 2019
A few years ago, a side hustler named Brock McGoff reached out to me with a guest post pitch. The post detailed how he was making, at that time, $4,000 a month, from his blog about men’s fashion, on the side from his day job. Since then, Brock has turned TheModestMan.com into his full-time focus, into a 6-figure income, and into a media empire that expands well beyond the blog itself. Note: Click here to download Brock's top tips for growing an online business from this episode. In this episode, Brock talks me through how he generates content ideas, how the business makes money, where he’s focusing his energy for the best results, and how he’s taken his site from a side hustle to a full-time business. Don't have a website of your own yet? Check out my free video series on how to get up and running in no time.
April 11, 2019
Roberto Chavez started his raw land flipping side hustle a little over a year ago, and with persistence, has already built it into 5-figure of monthly revenue. This is a business model that was first introduced to me by Mark Podolsky, from TheLandGeek.com, in episode 108 of The Side Hustle Show. He called it "the best passive income model" because it avoids "the 3 T’s" of traditional real estate investing: tenants, toilets, and termites. How the model works is you: acquire parcels of land on the cheap because the owners don’t want them anymore re-sell them either for a quick cash flip, or more commonly, as an owner-financed sale. This is where the passive income comes in as you collect monthly payments for a period of 3-7 years, or whatever terms you agree on. For example, buy a $10,000 parcel upfront for $2,500, and resell it for $199 a month for 5 years. In that scenario, your total payments collected would be almost $12,000, and you'd breakeven on your initial investment after about a year. Where the persistence comes in, is the initial seller outreach. It’s very much a numbers game, as you’ll hear Roberto explain. I think that’s what separates those who have success in it from, those who don’t. Tune in to learn how Roberto finds parcels to buy for 25 cents on the dollar, how he figures out how much to offer, the due diligence that goes into these deals, and how he re-sells them for profit. Note: Roberto is actually a student of Mark's. When I told Mark we were recording this episode, he offered his Land Investing Launch Kit (normally $97) free for Side Hustle Show listeners. I'm also an affiliate for his paid program; use code "sidehustle" for $500 off.
April 4, 2019
"Growth isn't the byproduct of success," Paul Jarvis told me. "Or at least it shouldn't be. The byproduct of success should be freedom." Paul is a talented writer and designer who’s made a living--and a name for himself--by often taking the counterpoint to the conventional wisdom, especially when it comes to entrepreneurship and business growth. His latest book, Company of One, caught my attention. It’s about why building a better business doesn’t necessarily mean building a bigger business. In this episode Paul talks me through: The decision-making frameworks he uses in his business and how you can apply them to yours How he’s intentionally set up his own operation to maximize time leverage and freedom How he’s built a list of 33k+ email subscribers over the 8 years and how this list drives his business today
April 1, 2019
As we’ve mentioned, “scaling” a service business can be one of the biggest challenges with this business model. In fact, it’s a sticking point that keeps a lot of people away from freelancing altogether. But if your goal is to get big or even to just avoid trading time for money your whole life, there are lots of ways to scale a service business. If you'd like to learn more about starting a service business and connecting with your first clients, check out this in-depth interview with Abbey Ashley (Episode 328). Abbey's claim to fame is she booked enough virtual assistant work during her maternity leave that she didn't have to back to that job she hated when her leave was up! Abbey also put together this killer free training on how to launch and grow your freelance business. In the meantime, here are the 7 Ways to Scale a Service Business from this episode: Raise your rates Go From one-to-one to one-to-many Hire subcontractors Create productized packages Play Matchmaker Look for affiliate opportunities Create a product Enjoy!
March 28, 2019
Starting a service business on the side is one of the fastest ways to build extra income. It's flexible, low-overhead, and you can probably start with skills you already have. “I had a lot of drive underneath me," Abbey Ashley told me, about starting her service business back in 2013. "I was super pregnant and I hated my job so much,” Abbey started offering her services as a virtual assistant, and connected with her first clients at local networking events in Washington, DC. My the time her maternity leave was up--just a few short months--Abbey had booked enough work to not have to go back to that job she hated. On top of that, she only had to work 20 hours a week to do it, and could work from home. There are almost no barriers to entry to starting a freelance service business, and the startup costs are minimal. (All Abbey did was make business cards for networking.) In fact, it was a service business, a house painting business in my case, that was one of my first entrepreneurial adventures. Over time, Abbey scaled her virtual assistant business from just herself at $20-30 an hour, to her own little virtual agency, to $75 an hour and up for some specialized work. Before long, the questions started coming in: How can I do what you do? How can I work from home and set my own hours? How can I do work I enjoy? In response, she built up a complete training program for would-be virtual assistants. She's helped thousands of people start their own service businesses and has built a thriving free community of virtual assistants.  If you want to dive in deeper, check out her free training called Become a Booked Out Virtual Assistant. (That's an affiliate link; if you buy her full program, I'll receive a commission.)
March 21, 2019
Todd Tresidder took his own personal net worth from less than zero at 23, to self-made millionaire and retired at 35. When it comes to building wealth, he's the smartest guy in the room. His latest book is The Leverage Equation: How to Work Less, Make More, and Cut 30 Years Off Your Retirement Plan. We met through the FinCon community several years ago and I've learned a ton from our conversations. Todd has a unique perspective on business and investing, and our conversations over the years always get me thinking a little differently. He blogs at FinancialMentor.com. Tune in to hear Todd talk me through his 6 types of leverage and how you can apply those as needed in your business: Financial Leverage Time Leverage Technology and Systems Leverage Communications and Marketing Leverage Network and Relationship Leverage Knowledge and Experience Leverage Enjoy!
March 14, 2019
Jessica Larrew and her husband Cliff have been reselling on Amazon for years. And though it started as a part-time side hustle, it turned into a serious business--they've sold more than $1 million worth of stuff on Amazon! What's surprising – and I think exciting – is that they’ve done this is by finding profitable products to resell primarily in nearby retail stores. How Reselling on Amazon Works Jessica takes advantage of Amazon’s FBA program, or Fulfillment by Amazon. This is Amazon's way of crowdsourcing its inventory, and letting regular people like us tap into its world-class logistics network. That means this Selling Family doesn't have to ship anything to the end customer, handle returns, or write up product descriptions. How the business works is like any other retail business: you profit on the spread between the cost of your product and what it sells for. Now you have to account for Amazon's fees and shipping costs, but it's basically buy low, sell high. And the best part of this side hustle is that you can get started today with whatever initial inventory investment you're comfortable with.
March 7, 2019
Note: Click here to download Marc’s top tips for turning a hobby into a profitable website from this episode. Marc Andre made over $1.1 million dollars from his photography hobby. But what’s interesting is that he never: got paid to take pictures sold any of his photos held any photography workshops So, what did he do instead? He built and subsequently sold 3 websites related to photography – that sold digital products to other photographers. His journey started in 2012. Marc wanted to upgrade from a point-and-shoot camera to a nice DSLR and some lenses but couldn’t justify the $5k price tag for the equipment. Instead of settling for something else, Marc set himself a challenge to see if he could raise the $5k starting a photography-related side hustle. Things escalated quickly, from starting a site to creating digital products, he made that $5k in a few months. Marc carried on scaling his business, creating more products, starting two more photography-related sites, and over the next 6 years pulled in more than a million dollars in revenue. Tune in to hear Marc’s unique process for starting and growing sites, why he decided to create products before having an audience to sell to, how he used sites that already had traffic to drive sales, and how he scaled up his business to more than a million dollars in revenue in such a short space of time.
February 28, 2019
Mitch Davis is selling around $9,000 per month with private label products on Amazon Japan on the side from his day job. (Of that, around $3000 is profit, which cover's his family's living expenses.) Selling on Amazon Japan via FBA (Fulfillment by Amazon) opens up a whole new marketplace for Amazon sellers, and one that Mitch says is a lot less competitive than the US. Tune in to hear Mitch talk me through: his process for researching profitable products how he deals with manufacturers and the shipping process, some of the nuances that come with selling on a platform that’s not in your native language For more, be sure to check out Mitch's YouTube channel and join his free Amazon FBA Japan Facebook Group.
February 21, 2019
Note: Click here to download Stacy’s top tips for buying, improving, and managing online businesses from this episode. Stacy Caprio was desperate to leave her day job. She ended up doing just that after acquiring – and improving – a portfolio of mini online businesses. In her case, these were websites that make money from advertising. Now, this asset class can be risky, and Stacy is open about her early failures. But if you have some online skills, (or management skills to bring people in if you don’t want to run the site yourself) this can be a fast-track to the cash flow you need to fund your lifestyle. Since websites often sell for 20x monthly earnings, they're perhaps 10-15x "cheaper" than if you were to rely solely on traditional investments and a 4% withdrawal rate. Sound like the kind of investment that suits your lifestyle? Tune in to hear where Stacy finds these businesses to buy, her unique filtering criteria, and a few quick ways she’s been able to accelerate the cash flow of her portfolio for even better returns.
February 14, 2019
"We are simultaneously gods and worms.”—Abraham Maslow Power plus humility, right? It's a great combination and something to keep in mind as we try and build our businesses. We can accomplish amazing things, and yet, we're gone in a flash. Mere blips on the historical radar. But let's be the gods of our side hustle universe today, and focus on shaping that business in a way that best serves ourselves and others. In this special solo edition of The Side Hustle Show, I'm breaking down my Top 5 books from last year, and the actions I took (or am taking) as a result of reading them. Hopefully there are a few nuggets you can borrow!
February 7, 2019
Can you make money hosting trivia nights at local restaurants and bars? I’m a bit of a trivia nerd, so this week’s show was especially interesting to put together! To help walk me through how this business works, is probably the best-qualified guy in the country to do so. Adam Johnston is the co-founder of LastCallTrivia.com, a business that started with just $300 and now powers trivia nights all around the country and provides tools for side hustlers to do the same. Over the last 10 years, Adam has managed to help turn "useless knowledge" into a 7-figure operation. Tune in to hear how this business works, how to pitch and price a trivia night, how to get a new venue off the ground, and most importantly, what makes for a great game. Adam and I even fire some trivia questions at each other, so have your score sheets ready!
January 31, 2019
It’s time to dive into the ol’ listener mailbag and answer a few questions in this week’s edition of The Side Hustle Show. I’ve had quite a few interesting questions come in since the last Q&A episode, and picked 20 to talk through in today’s show, including: Let’s say you’ve got $100. How do you turn it into $200? What's your #1 morning ritual? Should I create a course around self-care? Am I even qualified to? I haven't made a single sale (on Etsy) and am super demoralized. What can I do? How hard is it to make a website? How do you find a "tech" person for a reasonable rate? Why don't you use ads to monetize your website? In starting my online business, which social media platforms should I focus on? What side hustles do you recommend that could generate $100k a year within a year? When you started Side Hustle Nation, how'd you get engagement from Day 1? No one is buying my book. How can I market it? What WordPress template do you suggest? How do you refer to affiliate links when you haven't used the product? How big of a content backlog do you have / should you have? I'm a college senior interested in entrepreneurship. What do you recommend with the "real world" fast approaching? How was your trip to Mexico? Did you feel unsafe? How do you balance family, job, and business? What's the goal of your local meetups? Why'd you give away the PDF version of The Progress Journal for free? How do you organize your side hustle financially? Which gigs should I create first on Fiverr?
January 24, 2019
“What I want is immortality," Jack told me. "But I don’t want it in my name, I want it in actions of others.” With the size of his audience today and the number of people he’s helped along the way, there is a very real chance of this happening. Jack Spirko of is a little bit of a legend in the podcasting space, and he’s built a really cool and unique business on the back of his show--which of course started as a side hustle. Actually, it started with him recording the first year and a half of episodes in his car on his commute to work! For the last 10 years and 2300+ episodes, The Survival Podcast has covered topics related to “modern survival.” That is, things like growing your own food, generating your own power, and of course starting your own business. Tune in to hear how Jack built an incredibly loyal and active listener base, how he started leveraging his audience to help grow his podcast, how he built his no-extra-content-required membership site model that drives 90% of his revenue, and his tips for starting and growing your own podcast and audience today.
January 17, 2019
With 250 million active users, Pinterest is a content discovery platform nearly every blogger and business owner should be spending some time on. The Pinterest tactics shared on this podcast in late 2015 by Rosemarie Groner were extremely effective ... for a while. But I began to see declines in traffic, and today Pinterest brings in perhaps a quarter of the visitors it used to. Still, I’m convinced I could be doing better on the platform to reach more people and help more people with my content. Just like Google, a top-ranking pin can bring in consistent qualified traffic month after month after month. But also like Google, there’s a certain science to the Pinterest algorithm. To help me breathe new life into my account — and walk through how you can do the same even if you’ve never used Pinterest before, I invited Kate Ahl from SimplePinMedia.com to join me on the show. Note: Click here to download Kate’s top tips for creating and optimizing your Pinterest account from this episode. She’s an expert on all things Pinterest marketing, and in this episode, she breaks down everything I’m doing wrong and what you and I should be doing instead to start reaching more people and driving more traffic. Tune in to hear the right way to set up your profile, how to set up and optimize your pins and boards to increase your reach, and how to rank you content in Pinterest's search results to drive more traffic to your site.
January 10, 2019
“It’s a business with training wheels,” Timika told me. Timika Downes is a school nurse by day but was looking for ways to add income after hours, and ended up licensing someone else’s business idea. Her side hustle is a lice clinic; a brick-and-mortar facility that helps parents and kids get rid of lice. Not the most glamorous niche in the world, but Timika’s clinic did 6-figures in her first year, all on the side from her day job, and it now runs with little time investment from her. The lice clinic is actually just one of several side hustles Timika has going on – she also co-hosts the House of FI podcast, blogs at ReluctantFrugalist.com, and she has 3 kids. Her story is an interesting one. It highlights the differences between licensing and franchising a business, and Timika explains how you can leverage the support of a licensing company to get a business off the ground quickly. Tune in to hear how Timika evaluated the risks and benefits of the licensing opportunity, how she drives business, and how she’s set this up to be a hands-off 6-figure business.
January 3, 2019
Meredith Marsh is a “total introvert with over 3 million views on YouTube.” When Meredith started VidProMom.com she didn’t set out to be a “YouTuber”. She started a blog and YouTube channel because she wanted to help families better capture those classic, picture-perfect family moments. What she discovered was “a pretty big gap in the whole video creation side of things for people who are creating videos for fun,” Meredith said. She started creating a video series on how to use a GoPro and some of the software - and things quickly snowballed. Her YouTube channel was getting more subscribers than all her other social media metrics and blog visitors added together – so it was obvious that YouTube was the ideal platform for her content. Note: Click here to download Meredith’s top tips for growing a YouTube channel from this episode. A year after starting her channel Meredith left her day job, and her blog/YouTube channel that started as a side hustle is now her full-time job. Tune in to hear how to set up your YouTube channel for success, how to master the YouTube algorithm to reach more people, and how to make money from your new video content.
December 27, 2018
“There was no safety net, it had to work,” Kelly told me. Kelly Hardwick was talking about her business and blog, FemmeFataleAirsoft.co.uk. It’s a site she built to write about her new hobby in airsoft, which Kelly described as a war games sport, like the Call of Duty video games in real life. Kelly started playing airsoft regularly in 2014. However, she was disappointed with the lack of airsoft content online for women. "Be the change you want to see in the world, right?" she told me about why she started her blog.  She started her blog along with an Instagram account, and it’s actually been her Instagram following that has become the linchpin of her business. Her Instagram following has gone from 0-65k in less than 4 years, and it's this popularity on Instagram that has helped her land paid guest posts, social media sponsorships, grow her social media management business, and secure other business opportunities. Tune in to hear how Kelly has grown her audience from 0 to more than 60k followers, how she first monetized her blog, and how she develops profitable relationships with other companies in the airsoft space.
December 26, 2018
Here's a behind-the-scenes look at my latest experiment, an Amazon Alexa Flash Briefing skill called The Money Making Minute. I think there's an opportunity for entrepreneurs to begin creating content for the popular smart speaker while competition is relatively low.  Here's how I'm getting started with it and how you can join in. To learn more, visit TheMoneyMakingMinute.com. 
December 20, 2018
After sitting in on a free webinar and seeing dozens of people buying a course about urban farming, Nate knew he could also create and sell his own course. Nate Dodson of MicroGreensFarmer.com began urban farming initially to take greater control over the food he was eating and to combat Crohn’s disease. But he soon found himself growing more than he could reasonably consume, so like any good entrepreneur, he started selling his produce – and specifically microgreens. With a little bit of effort, he was selling $400 a week worth of microgreens to farmer’s market vendors, local restaurants, and home delivery in his town. But Nate’s little side project has absolutely exploded in the last 2 years, and it hasn’t come from selling more produce. Instead, it’s come from teaching other people how to do what he did. Note: Click here to download Nate’s top tips for selling an online course from this episode. Today Nate is selling $40-50k worth of his microgreens business course a month, mostly on autopilot, and he’s followed a very straightforward path to get there that anyone can apply to their own business. Tune in to hear how he created his product, how he drives consistent traffic, the simple sales funnel he uses to convert browsers into buyers, and the changes he’s made in his business to increase his revenue to $50k+ a month.
December 13, 2018
“Everyone needs it, people tend not to get enough of it – so that’s how the site came about,” said Kieran. Kieran MacRae is talking about sleep. The site he started is called TheDozyOwl.co.uk, a UK-based site that Kieran has taken from $0 to $2.5k a month in revenue in its first 12 months. Note: Click here to download Kieran’s top tips for building a profitable site from this episode. Do you remember Alan Donegan from PopupBusinessSchool.co.uk in episode 306? He told the story of one of his students getting frustrated with the business generation process; they were having a hard time coming up with anything that really got them excited. "I just really like sleeping," they said in exasperation. And for a while, Alan didn't have a great response. That is, until he learned about Kieran, who was earning a full-time income blogging about sleep and sleep-related products. Tune in to hear how Kieran came up with the idea for his site, how he creates the content, and how the site makes money – without a server-shattering volume of traffic.
December 6, 2018
If you're still doing all the work in your side hustle or business yourself, you're limiting your growth. This is an episode about getting out of your own way--about the transformation from technician to business owner. To help me work through the 6 Rules of Scale, I invited Sean Marshall from FamilyRocketship.com back to the program. We last heard from Sean way back in episode 92 in early 2015. I think he’s someone worth paying attention to because he’s set up his business (an online marketing agency) in such a way that the day-to-day operations don’t require much of his direct involvement at all. On the surface, his is a freelancing business, but Sean has avoided the common freelancing trap (or ceiling) of trading his own time for money. In doing so, that affords him and his family a pretty cool lifestyle. Last time we caught up they were living in Cozumel Mexico, and today, he and his wife and 3 daughters are spending several months in Scotland. Before we dive into the 6 Rules with Sean, he proposed two questions to ponder as pre-requisites: Why did you start your business in the first place? What do you want out of it? How big do you want it to be? What’s the highest and best use of your time? To achieve that ultimate why from question #1, what things do you need to do to get there, and equally important, what are the things you need to stop doing. So those are 2 questions to keep in mind as we go through this episode.
November 29, 2018
Her escape plan was an interesting one. April Whitney was staring at a future of pharmaceutical copywriting, and wanted out. Today, April is the leading voice in the niche of petite fitness. Where the story gets exciting, is that it’s a niche that for all intents and purposes, April invented. Nobody was searching for this stuff, which would normally be a huge red flag. But when women came across April and her content, something resonated. Note: Click here to download April’s top tips from this episode. Starting a little over a year ago, she’s built a tribe of over 10,000 followers, raised $8,000 on Kickstarter for her first product, and now sells $1000 worth of that product on autopilot every month. April built most of her tribe on Instagram, a platform that’s saturated with fitness-related content and notoriously difficult to convert followers into customers. Tune in to hear how April found her tribe, converted them into followers and customers, and the products and services she created that ultimately funded her quitting that cubical job to do something she loves.
November 22, 2018
In this episode of the Side Hustle Show I’ve put together a round up of creative side hustle ideas that people have shared with me over the last couple of years. Here are the 10 creative side hustles I cover in this episode: 1. Flyer Distribution Business   2. Moose Poop Art   3. Tumbleweed Sales   4. BabyQuip 5. Subleasing Airbnb   6. Snuggling   7. Waiting in Line   8. Penny Posters 9. Funeral Cryer Service 10. The Death Reminder App Tune in or check out the show notes at https://www.sidehustlenation.com/310 for the full details. 
November 15, 2018
Nikko Mendoza is one listener who’s taken a lot of action this year building his side hustle He runs a really cool business in the 3D printing niche that today has 2 main revenue streams: Selling digital files for masks and customer armor inspired by well-known comic book characters, where customers can print out their own physical products at home with their own 3D printers. A Patreon campaign, where fans of Nikko pay him monthly for behind the scenes access and members-only content. Currently, those 2 income streams combine to earn around $2k a month, but Nikko told me he had the goal of 10x-ing that income in the next year. To help me brainstorm ways to get that done, I invited Don the Idea Guy back to the program for this special coaching episode. As you listen in, we talk traffic generation and revenue generation for Nikko’s business, and I’m confident you’ll find some parallel opportunities to pursue in your own business too.
November 13, 2018
Busy doesn’t always mean effective! It's not just about getting more stuff done; it's about getting more of the right stuff done. So how can we be more intentional, proactive, and destination-driven with our days, instead of just reacting to everything life throws at us? Today I want to share 5 ways -- 5 key habits -- I’ve found that will help you be more effective, excited, satisfied every day. And because I've seen their power firsthand, these are the 5 habits I've baked into my brand new Progress Journal. (Official subtitle: A Simple Daily Planner to Make Meaningful Progress on Your Most Important Work.) Click here to order yours on Amazon today! Now let's dive into those 5 ways to be more effective every day.
November 8, 2018
Every house in the country is a potential repeat customer... Matt Rowell set himself the goal of generating an extra $5k over 5 years to fund some passion projects, and he’s well on his way. Matt runs AmericanEdgeSharpening.com on the side from his day job as captain of a research vessel. It’s a knife sharpening business, which was up to $250-500 a month when we spoke and is earning him $30-60 per hour. He saw an ad while posted abroad with the Navy that gave him the idea for his business.  And then he took action. Matt: Picked up a knife sharpening kit Taught himself how to sharpen knives by watching YouTube videos Offered to sharpen knives for family and friends for the practice Found paying customers The best thing about the knife sharpening business? “If you drive down the road, every house that you pass has a bunch of knives in it,” Matt said. That means an almost limitless number of potential customers. Tune in to hear how Matt got started with this idea while he was deployed in Djibouti, Africa, including his equipment, how he learned how to do it, and how he’s marketed and priced his service.
November 1, 2018
Can you find Amazon FBA profit from the comfort of your couch? Amit Desai of CreditCard101.us has built a business doing exactly that, and now he’s on track to sell $250k worth of stuff this year – all on the side from his day job. We’ve covered Amazon FBA and retail arbitrage before on the Side Hustle Show, but Amit has a unique angle in that he sources most of his inventory online. Click here to download Amit’s top online arbitrage from this episode. Amit’s side hustle background is actually as a travel hacker. He’s one of those guys that racks up a bunch of points and frequent flier miles, so he can go on awesome trips for free. It was at a travel hacking conference where one of the speakers presented about his Amazon business, and how he was racking up tones of credit card points by buying inventory for his business that a light bulb went off for Amit. Flipping Items for Profit on Amazon Amit realized that if he could figure out a way to flip items on Amazon and breakeven he could step up his travel game. However, he soon found out there was real profit out there, not just from credit card cashback offers and free flights. He shares some interesting examples of how he's stacked cashback and other discounts on the items he's flipping to effectively increase the ROI on his products while being able to sell them at a competitive price. You'll hear where you should be spending your time if you’re starting out in the FBA space, loads of cool apps, websites, and tools that have helped automate most of his business, and the criteria he uses when sourcing goods. Tune in to hear Amit’s favorite tools for sourcing profitable inventory, his buying criteria, and how you can stack different discounts and rewards offers to improve your margins and get a leg up on the competition.
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