How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.
Dana Malstaff is the CEO and founder of Boss Mom. She's a mother, author, speaker, business strategist, and fellow podcaster. Dana is going to share her six buzz worthy posts that will actually help you not only get the conversation started but get amazing intel from your community. And you can bet we're going to give you a bunch of examples to help you bring this strategy to life.
I know it might sound cliché, but I made a promise this year to be more vulnerable. To show you more of the “real” me. So for this week’s podcast episode, I’m doing something a little different and sharing a twice daily check-in for a full 7 days. I hope that this lets you in on a few things. For one, I want you to know what a 7-figure course creator does in a week. You’ll hear it all; what I focus on, what I struggle with, and how I handle all of it. I can’t promise it’ll be quite as engrossing as The Bachelor but if you’re anything like me, seeing into other people’s worlds is always a treat. If you’ve ever wondered how I set up my week and spend my days, you’ll love this #nofilter episode where I share it all, including: Honest conversations Hobie and I have had recently that have been a little tough The new piece of exercise equipment I’m obsessed with The challenge the whole team is doing to be more intentional about what we do in a day, how we use our time, create morning rituals, and make extra time for what matters most Why I started having a weekly date with my mom
You are going to love this episode. I give a step-by-step strategy on how to take one single piece of content and repurpose it 10 different ways. We all know how time-consuming content creation can be. After all that work, we hit publish and put it out in the world, but then it just sits there in that one location. Why not leverage all of that hard work by packaging the content up in different shapes and sizes and publishing it on different platforms? This makes your efforts more efficient and allows your ideal audience to consume your content in a variety of different ways. This is so smart. Repurposing your content should be part of your content creation process. Promise me that you won't let another week go by where you create content and only put it out one time and in one location. [07:49] Sit down and record your podcast audio. Make a video recording for extra mileage. Works best for interviews. Publish your audio wherever you normally publish your podcast. [11:10] Transcribe the podcast audio. Link to the transcript from your website show notes on it's own page that opens in a new window. This is great for SEO! [12:45] Show notes are the second way to repurpose your content. [14:26] Take snippets from the outline, transcripts, or show notes and craft an email that will notify subscribers about your new podcast episode. This is a great way to share weekly content and send weekly emails. [16:57] Pull out really good quotes or stats that can be turned into graphics. [17:41] Now that you have the show notes, email copy, and great quotes and stats, pull from those to create great social media posts. If you share the post on multiple platforms, tweak it so the language matches the platform. [18:48] Select a really juicy audio clip and use Wavve to turn it into a video highlight to promote your episode on social media. [19:46] Take the content you created and format it into an article on Medium.com. Anyone can post, and if you elect to have it reviewed by Medium curators, they will share it if they think it will benefit their audience. Or guest post on other blogs or online publication. [20:51] Create a freebie. Take the content and make a checklist, worksheet, or guide. You can use it to build your list or to promote your content or both. [22:30] Use parts of your content as an answer to frequently asked questions. When the same questions come up time and time again, and you have already covered it use that existing content to add to your website or course FAQ area. [24:34] It's all about video. This can be really valuable when you make the effort. Take your transcript and highlight sections that you could do a quick video about. [27:58] Bonus twist. Pay attention to what resonates with your audience. That can become a new piece of content. This episode is sponsored by my Free Masterclass all about list building. If you've struggled with list building or you are not actively growing your email list, this class is for you. You know, everything in your business is easier when you have an email list. If you want to know what it takes to create a list building foundation from scratch, this step-by-step masterclass is for you. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Model Meals Free List Building Masterclass Canva Wavve Amy Porterfield on Instagram Amy Porterfield on Facebook Medium Episode 281 How to Plan Your First (or Next) Photoshoot
Do you have professional photos for your business? My goal for today is to convince you to book a photoshoot. I'm also going to make sure that you know exactly how to plan, organize, and execute a photoshoot, so that you feel really good with the results. You might be wondering, why would I need a photoshoot? Here's the deal… Having professional branded lifestyle photos can massively uplevel your business. Especially, when you know when and where to use them. First impressions and how you show up online directly affects your bottom line. You can tell a story with really good lifestyle photography. Your ideal audience will be drawn to you in a way that you just can't accomplish with run of the mill photos or generic stock images. You’ll need these images for social media, guest posts, ads, webinars, and more. When you know how to plan and organize a photoshoot, you'll not only end up with a bunch of amazing images to use, but you'll also save time and money by not having to hunt for your next image. [10:06] Show up for yourself, even when it's way out of your comfort zone. Right now, you are worthy of a photoshoot. [12:27] Start an inspiration collection of photos you love that would be a good fit for your brand. Put together a fun playlist. [14:33] Find a photographer whose work you like, and you feel good about working with. Ask for recommendations. [18:13] Put together a photoshoot inquiry communication that you can email to potential photographers and get a price quote. Everything to include is in the Mini Project Plan. [27:14] Decide where you want to do your photoshoot. Your house with natural light are best. Do it at a time when family members and pets aren't there. Pick your outfits in advance. Start planning a few weeks in advance. [31:42] Look in magazines and find poses you like. Then practice your pose in front of a mirror two times a day. Find two poses to practice. Have your props ready in advance. [34:12] The day of your shoot. Do your own hair and makeup or have someone do it. Get a test run with a new makeup artist first. The first photos will be awkward. Ease into it. Trust your photographer. [40:01] If you like the photos when you get them back, lock in the photographer in advance. Book advance sessions. Once a month for social media. You can also do once a quarter. Keep your photos organized in Dropbox labeled by the date of the shoot. Today's episode is brought to you by gravy. If you have a subscription model business or offer payment plans, like I do for my online courses, you've got to listen up. One of my biggest frustrations was lost money due to failed payment plans. In fact, it used to keep me up at night. I would worry about all the people that were on a payment plan, because if they didn't finish that payment plan, I was screwed. That's when I decided I needed to do something about it, because I hated the worry. I started to work with Gravy, and I never worry about payment plans anymore. Gravy sets up a system inside of your business where they contact your customers within hours of their failed payments, and they capture updated billing information and save the customer. If your revenue is currently at $250,000 or more, and you know you're losing money due to failed payment plans, I want to encourage you to check out Gravy. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Social Curator Gravy Online Marketing Made Easy Podcast Community Kat Harris Alexa Lena Photography Peerspace
One of the best ways to know if anyone wants to spend time and money on your digital course is to ask them. One of the best ways to ask them is to have a course validation call with your potential customer avatar. These calls are so valuable, because they not only tell you if your course will be in demand, but they tell you exactly what needs to be in the course, the best ways to set it up, and how to market it. These calls can be intimidating and people are often reluctant to have them, but the information gleaned is so valuable. Course validation calls are a game changer. In my The Digital Course Academy, I teach you the exact questions to ask in these calls and how to find your ideal customer avatar ICA to have the calls with. This is important, because you want to make sure you have the call with someone who really is your ICA. Today’s show has a fun twist, instead of me telling you how to make a course call, I actually make one and let you listen in. It’s true that I already have a course, so this is somewhat of a mock call. But the rest is real. I have a real conversation with Jaime Trull about whether she would be a good candidate for the Digital Course Academy. It’s also true that I have never met Jaime before. I do know that she has an online business where she serves female CEOs and entrepreneurs in accounting, bookkeeping, and financials. She is a certified CPA, and she is thinking about creating a digital course. You have two goals during the call. Goal #1 is to uncover insights, fears, concerns, challenges, wants, and needs of your ICA. Goal #2 is to determine if your idea is on the right track. During the call, I actually learned some things that I wasn’t expecting. I also ended up giving Jaime a challenge, so this won’t be the last time you hear from her. [13:52] It's good to know about the background of the person that you are interviewing. Amy asks Jaime to tell her a little bit about her business? Jaime started Balance CFO to have more balance in life. She first helped friends with accounting, now she is focusing on virtual CFO work and financial literacy. Her problem is that one-on-one business is trading dollars for time. [17:35] Amy zeros in on the problem and asks about how many clients she needs to make the money she wants to make. They talk about scaling, frustrations, time, and revenue goals. Amy asks about Jaime's dream revenue model. [20:37] Jamie shares that her ideal day would be having more quality time with her kids. [21:52] Amy asks Jamie about frameworks. She does have a five step process. They also explore how Jamie could help her clients the most. [24:45] Digital courses have been on Jamie's radar. Obstacles are time and overwhelm with available resources. They also explore course ideas and niches to target. [29:50] Amy asks about elements of courses that Jaime has taken and liked. She also asks about accountability. Jaime likes things broken down into doable steps. She also likes a community for motivation. [32:30] Amy digs into why Jamie hasn't already bought a course about creating courses. It's a commitment issue for Jamie. [33:23] Jaime has about 400 people on her list and a Facebook community of 1200. She built her community by going live every week and talking about things people wanted to know. [36:23] Are there any roadblocks in a course that have or would slow Jaime down? Technology is Jaime's biggest issue, and a clear roadmap with specific options would be best. [40:05] Where does Jamie spend the most social media time online and what is her focus? Her answer is Facebook, and she loves Rachel Hollis and the Rise groups and entrepreneurial groups. This episode is brought to you by: The Digital Course Academy sign up now or get on the waiting list. To find out if a digital course is right for you be sure and get The Three Behind the Scenes Secrets to Digital Course Success. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: The Digital Course Academy The Three Behind the Scenes Secrets to Digital Course Success Skype Zoom Balance CFO Financial Literacy for Women Business Owners Facebook Group Balance CFO Jamie Trull Rachel Hollis Weight Loss for Busy Physicians
I’m so excited to share this digital course success story with you today. Lauren Kilgore, a wreath maker extraordinaire and accidental Etsy marketing superstar, turned her part-time hobby into $35k in revenue. Unbelievable, right?! Here’s the reason I’m sharing this with you today. We are all good at something that we could teach others how to do. For Lauren, it was selling her crafts on Etsy. If there is something you’re good at, something that people consistently come to you asking for help with, guess what? You might just be able to create a course around it. You don’t need to have it all figured out. Lauren is proof of that. Tune in to this special bonus episode and find out exactly how a part-time wreath making mama went from making a bit of extra cash with a fun hobby to getting 93 students into her digital course and over five figures in revenue. Ready to create your own Digital Course success story? Learn how to build, launch and grow a thriving Digital Course business without hiring a big team, the constant overwhelm or the momentum crushing question, "What the heck do I do next?" Click here to save your seat in my free masterclass, The 3 Behind-the-Scenes Secrets to Digital Course Success!
This year, I promised to let you my listener’s in more. I promised to be more vulnerable. So today, I’m shaking things up a bit. I'm going to do another “week in the life,” where I'm going to take you on a journey with me throughout my entire next week. I'm going to share with you what I'm working on, what I'm focused on right now, and a lot of behind the scenes, action items, and thoughts, and anything that happens, basically, I'm going to share with you. I know it’s fun to see how other entrepreneurs navigate their week. I’m always curious about routines and how other people set up their day. We all want success and to be productive, and it’s fun to see what other people are working on, and how they choose to set up their day. So I thought you might be curious to know how I set up my day and what I focus on and how I navigate through many, many, many action items. But also, I'm going to share some thoughts and feelings along the way that come up throughout the week. I hope you enjoy this honest behind the scenes look at my week. [02:07] Sunday evening weekly preview using the Full Focus Planner. This is about what the upcoming week will look like and what did and didn't work from the previous week. Be intentional about how you structure your day. [06:25] I put down the big three things I want to get done in the upcoming week. Complete the pre launch runway, finish podcast batch 18, and review Digital Course Academy quiz, so it can go live. [07:32] Monday morning check-in. Morning walk with Scout and fiction audiobook. I also prepared for my FB Live session tomorrow. Phone call with team member. Recorded podcast adds. Hobie's love language is quality time, so I have coffee with him from 8:30 to 9:00. [13:33] Now I'm going to work on the quiz and then a team kick-off call. This is a one hour call with the entire team about what it looks like to launch digital course academy. Theme: We are master troubleshooter. [17:08] Meeting about my live event Entrepreneur Experience. Lunch and then a leadership level 10 meeting. We follow the EOS or Entrepreneur Operating System. I meet with my directors Chloe, Jen, Sylvia, and Jess, then they have level 10 meetings with their teams. Document review and studio proposal and June financials. [24:20] Monday night check-in. Wins awesome meetings. Quit putting stuff off, because it might take less time than you thought, and it clears your head. [30:36] Tuesday. Wake up around 5:00 am and working by 6:00. I do video on Tuesdays. Instagram story about launch. Facebook Live as part of DCA prelaunch. I also have a DCA affiliate Facebook Live. I don't workout on video day. I do get a blow out. [37:53] Tuesday night check-in. Dinner date with Mom. Relationships that matter most need the time, no excuses. [41:38] Wednesday is podcast batching day. I'm doing 3 podcasts today, and some interviews as I grow my team. I also share my hiring process and the book bundle that I send to new hires. [55:07] Wednesday evening. The Peloton Tread came today. There are so many cool workouts. Interesting energy in interviews. We are hiring a dream team. [01:06:26] Thursday morning. Reviewing the quiz email sequence. Taking Scout for a walk. Workout on Tread. Podcast interview. Momentum meeting. Second batch of three podcasts. I'm going to end the day with acupuncture. [01:10:41] Thursday evening. I'm back from acupuncture. The Peloton Tread was amazing. When I make mistakes that create stress, I know it's time to fix the system. [01:15:44] Friday morning. Call at 7:00 am with weight-loss coach. Today, I'm recording the outcome videos for the DCA quiz. Then I fly to Portland, Oregon. [01:20:25] Friday evening. I'm in Portland at The Hoxton. I'm here working on my online event presentations with my friend Mike Pacchione. [01:25:50] Saturday morning. Meet with Mike to work on presentation content. Going shopping for golf clothes for Hobie. [01:30:14] Saturday night, and I'm at the airport. I had a full day, and I'm looking forward to getting home. I hope you enjoyed the week with me. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Full Focus Planner Amy Porterfield on Instagram Asana Slack Digital Course Academy Where the Crawdads Sing Rocket Fuel Traction The Entrepreneur Experience Model Meals Peloton Tread James Wedmore The Marvelous Mrs. Maisel Powerful: Building a Culture of Freedom and Responsibility What the Heck is EOS Free to Focus Building a StoryBrand Radical Candor The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues Overcoming the Five Dysfunctions of a Team: A Field Guide for Leaders, Managers, and Facilitators Do the Work Ask. Positioning DotCom Secrets: The Underground Playbook for Growing Your Company Online Kolbe RightFit™ How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull Corinne Crabtree The Life Coach School The Hoxton Mike Pacchione
Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch? Would you believe me if I also told you that student was an elementary school teacher? How about a mother of five? Well, friend, I’m here to tell you that Jamie Sears did just that. It all started when Jamie’s hubby listened to a podcast episode about courses and nudged his wife to have a go at creating one. Jamie resisted at first. At that point, she didn’t even have a solid course idea. What really lights me up about this story is that Jamie didn’t let uncertainty or lack of clarity stop her from taking action. She saw the possibilities a course would offer and she moved forward one step at a time. Tune and and learn all about… [05:16] The grassroots origins of how Jamie created online resources for her students, and other teachers started asking her for help [07:02] There were so many questions that Jamie felt like she should make a course about writing. Her husband recommended that she join the Digital Course Academy. [09:38] Jamie went where her students hung out, listened to their questions, and did Facebook Lives when her audience was still small. She kept showing up. [13:30] Jamie not only got huge results in Digital Course Academy, but she followed the framework and made it her own as she progressed. [15:20] Jamie’s wall of post-its and what her kids helped her see about her course [17:58] How Jamie grew her list by 7000 new subscribers during her launch (without spending a ton on ads) [24:39] Jamie’s mind-blowing pricing and results [27:15] How Jamie got testimonials before her launch was even through [51:01] Don't try to do what everyone else does just go to where your people are already at.
I recently sat down with Marie Forleo to talk about her book and I picked out topics that I thought would be especially helpful for you to hear. Marie held nothing back and shared some gems that I know you're going to love. This episode will have you feeling like everything really is figureoutable.
Mistakes are a part of life, but in my book the fewer things you have to learn the hard way, the better. When it comes to sharing my blunders while building an online business, I’m an open book. This is the stuff that I WISH someone would’ve shared with me when I was just getting started. There are a lot of mistakes that I’ve made that I’m grateful for. Mistakes that helped me learn pivotal lessons that I wouldn’t trade for the world. But lately, I’ve been reflecting on some of the big decisions that I’m making now that I wish I would have made sooner. Wanna know the 3 decisions I wish I’d made sooner in my business? I’m digging into the details on this week’s podcast episode… here are the highlights: [02:15] The first decision that I waited to make until I was making good money was to hire someone to help me manage it. Plus, I’ll tell you how Hobie and I picked an advisor to help us. [07:00] I waited way too long to grow my team to match the big vision I have. [13:45] Think about accountability and organizing how your team moves towards your goals. [15:32] I share how I had a false belief that I needed to make tons of money before I set clear boundaries or rituals in my life that would allow me to take off. Boundaries protect yourself, your sanity, and your mindset. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
I’ll never forget my first webinar. But not for the reasons you might be thinking. There I was, confident and ready to rock it, when suddenly the objections started pouring in. I felt defeated and disappointed. I want to save you the pain I experienced on that webinar with today’s episode. Believe it or not, it’s absolutely not necessary to let objections get the better of you. They’re not scary when you know how to handle them.When you know what’s holding people back from saying heck yes to your offer, you can address their hesitation head on. You don’t have to tiptoe around it — instead, you can have a conversation. Here’s a sneak peek at what you’ll learn from this episode: [05:11] The best place to address objections (hint: it’s not necessarily on your webinar or sales page) [07:32] What to do on the front end of your offer so that common objections never even make an appearance. [11:20] The truth about money objections [17:11] The key differences between features and benefits [19:09] How to find “tiger” time. [26:35] Marie Forleo’s “I have to talk to my spouse or business partner” script. [29:35] How to get to the root mindset of "I'm not good at xyz." Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Course Creation Starter Kit Digital Course Academy Waiting List Brian Tracy #235: How To Identify Your Ideal Customer Avatar
Research shows that only 1 in 5 people who purchase online courses complete them. As a course creator, that stat keeps me up at night and more importantly, compels me to take action. Over the years, I’ve become obsessed with finding ways to beat those odds. And I’m sure if you’re reading this, you want every single person who buys your course to cross that finish line as well. If you want amazing case studies and testimonials (the best marketing fuel there is), you’ve gotta do everything in your power to not just create the best course you can — but to ensure you’re helping your students get the results they signed up for. Now if you’re freaking out reading that, don’t panic. I’ve done a lot of the legwork for you and I’m sharing everything I’ve got today to help you get your students from point A to point B. Haven’t created your course yet? Even better! Thinking about these strategies before you develop your course puts you ahead of the curve. So grab your notebook and sharpen your pencil. Even if you implement just 2 or 3 of these ideas it will make such a difference for your students’ success. [10:30] Emails aren’t just for marketing… a solid onboarding email sequence sets the pace and gives clear steps about what to do next. Email weekly with each module and think about where they are in the process. These emails can meet your students right where they are and get them all the way through to that finish line. [16:28] Set clear expectations. Let people know how long it takes to actually implement the concepts. Ask what your students need to know. [20:58] Accountability. You can pair people in your group together to be accountability partners. [23:49] Create a weekly challenge. Pick an existing area to highlight, don't add more content (aka work). [25:52] Gamification or give awards for completing the challenges. Encourage good behavior and let people know you recognize them. [28:48] Allow and encourage your students to put their work in Facebook for feedback. Choose a day, once a week, so people can post and ask for feedback. [31:40] Course structure. Structure your course in a way that isn't overwhelming. Use short videos and frameworks that illustrate what you're teaching. [35:07] Real time check-ins. Jump on Facebook live or use other resources and give clarity about those places where people are getting stuck. [37:46] Have weekly Q and A's. As a course creator, you get to decide the length and frequency of your Q and A's. [39:46] Manage the mindset of your students. Great content isn't enough. Your student's mindset, roadblocks, fears, and negativity need to be addressed. [43:29] Bonus Strategy - create a bonus that helps students recoup the cost of the course or gets them organized or helps them find the right mindset. Here are the basics of our accountability cheat sheet: Meet once a week, same time, same place, online using something like Zoom. Outline three action items you can commit to doing over the next week. Check in on whether or not you did what you said you would do the previous week. If not, what were the challenges? What’s your game plan to overcome these challenges next week? What do you commit to accomplishing for the next week? This episode is brought to you by Gravy. If you have a subscription-model business or offer payment plans, like I do for my online courses, Gravy can really cut down on frustration and lost income. After I started working with Gravy I stopped worrying about payment plans. They contact your customers within hours of their failed payments, and they capture updated billing information and save the customer. Our failed-payment recovery rate increased from 33 percent, when we were trying to do it internally, to over 80 percent, collecting on failed payments. That's a whole lot of saved payments. So if your revenue is currently at $250,000 or more, and you know you're losing money due to failed payment plans each month, I want to encourage you to check out Gravy. The cool thing is Gravy is waiving the setup fee for all of my listeners. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: #182: How to Mega-Batch Your Content Stu McLaren Melinda Cohan Rachel Cruze Gravy Course Creation Starter Kit
On this week’s podcast episode we’re digging into 3 powerful (and surprisingly simple) FB ad strategies designed to fuel your pre-launch fire. The pre-launch phase is that crucial 60-90 day period leading UP to your launch that can make a world of difference when it comes to increasing your reach and revenue. If you play your cards right, you’ll find out that launching doesn’t have to be hard, stressful, or time-consuming. I’m joined by the Regis to my Kathy Lee — my dear friend and our resident FB and IG ads expert, the one and only Rick Mulready. Rick’s been on the podcast before, but today he’s sharing his favorite paid traffic pre-launch tips, including: How to use FB ads even when you’re on a tight budget and why you SHOULDN’T hire out your ads right away. The power of crafting content around objections and how to do it. The strategy that ensures by the time you open the doors to your webinar, your people are READY to learn from you and hear your offer. And so much more. Make sure you have your notebook ready! [08:32] What exactly IS the pre-launch period and why it’s so important [12:22] Using video to create value and overcome objections and how best to optimize your ads [21:30] You can also use video to test target audiences. Right now the more fun and sometimes the sillier or less polished the videos are the better they do. Just make sure to have good sound and lighting. [25:16] Create a lead magnet that aligns with the launch, provides a quick win, and adds value. This builds trust and rapport. [28:13] Try for a 90-day or at least 60-day pre-launch where you are building a list of your target audience. Run ads and get people to sign up for your lead magnet before your webinar registration. You can also create a look-alike list of your target audience to run your ad to. [30:33] Why and when to use pop-up Facebook groups to create engagement and attract an audience for your launch. [38:02] How running ads consistently throughout the year will save on your launch costs [40:11] Bonus strategy: Running a quiz with ads. This gives people a quick win and it's great for segmenting people to attract your ideal audience. Have a well written quiz with a really good ad strategy to go with it. This episode is officially sponsored by Rick's program Foundations, which is about getting started with Facebook ads and Instagram ads. It's a really great program. He teaches how to create ad campaigns in both Facebook and Instagram that will build traction and get your launch or list or group off the ground. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Rick Mulready The Art of Paid Traffic Podcast #168: How to Use Quizzes + Facebook Ads to Get Quality Leads With Chanti Zakariasen Rick Mulready on Facebook Rick Mulready on Instagram @rickmulready on Twitter Foundations Free Master Class
Today’s guest knows a thing or two about managing teams and projects. Theresa Loe is a team building and leadership coach for digital entrepreneurs. She started out as the co-executive TV producer for the top organic gardening series on PBS. She really had to hone her ninja project skills for this role.
Entreleadership was one of the best events I’ve attended. It blew my mind. It was all about being a better leader, and I’m going to share my biggest takeaways, so that you can learn from them and apply them to your business right away.
If you’ve been around for a bit, then you know my motto is always be list building. Now, while there are all kinds of list-building strategies, there’s one that's by far the easiest way to grow your email list, and that's by offering a lead magnet. Through all of my endless list building experiments, I’ve learned how to create incredibly valuable pieces of content, like cheat sheets, guides, and mini-trainings. But do you know what kind of lead magnet is the best, hands down? A profit-driven lead magnet. Now, I know what you're thinking... "Amy, a lead magnet is something I give away for free. What the heck are you talking about when you say 'profit-driven'?" Here's the deal. Most of the time, when somebody signs up for your email list, they are just not quite ready to buy from you yet. When you create a profit-driven lead magnet, you are creating a tool that leads your new subscriber to a buying decision while also providing incredible value. With this very intentional strategy, you will be generating revenue faster than you ever thought possible! In today's episode, I talked about the three main questions you must ask yourself before you create your profit-driven lead magnet, and they are: What do you currently sell or plan to sell in the future? What does your ideal customer avatar need to understand, be aware of, or believe in order to want or need your product, program, or service? What type of lead magnet could I create that will compliment or align with the product, program, or service I currently sell or plan to sell? I love a good example that illustrates what I'm talking about and I've included the two examples of profit-driven lead magnets that I talked about on the show below. I hope those will get your creative juices flowing! Example #1: My Own Lead Magnet, "20 Smart Strategies to Rapidly Grow Your Email List" Why Example #1 Works: It inspires. It's actionable. The cheat-sheet gives the what, and my course gives the how. My ideal customer avatar and I are now in a conversation about how I can help them. Now, each week, I can continue the conversation with my ongoing weekly content. Example #2: Corinne Crabtree's Free Course, "THREE Things You Must Know to Lose Weight" Why Example #2 Works: She makes it doable. It gets people results (for free). It attracts the right audience. Corinne meets people right where they're at in their journey. Her course name is simple, clear, and to the point. Right away on the thank you page, she shares her journey in a video (and still directs her audience to check their email for more). Episode highlights: [06:49] 99% of the people who give you their email address aren't ready to buy. It’s up to you to walk them down that path. Create your lead magnet with your end goal in mind, and your end goal is to attract paying customers. [14:04] Example #1 my lead magnet for List Builder's Society (see image example below). [21:13] Make sure your lead magnet meets the customer/buyer where they are at. Profit-driven lead magnets are very intentional, specific, and sometimes only used for launches. There is a difference between a really good lead magnet and a profit-driven lead magnet. [26:44] Example #2 from Corinne Crabtree (see image example below).
Hobie puts fires out for a living, but he also helps me put fires out in my business. If it weren’t for his emotional support, I can’t say I’d be where I am today. He’s my biggest cheerleader, my biggest supporter, and he picks me up when I’m down.
You can have a successful launch with a list of 750 subscribers. My guest today is someone who did just that. Tarzan Kay is going to walk us through three successful launches that she had with a considerably smaller list.
I get so many questions about LinkedIn. You’ve been asking how to use it for your audience, for list building, and what’s working right now. I decided to bring in the big guns and invite world-renowned LinkedIn expert Viveka von Rosen on the show. I’m so glad to have her here today to talk about what is currently working on LinkedIn, strategies for B2C clients, what is coming up with video and LinkedIn Live, and so much more.
If you want to be seen as a go to guide, you have to be incredibly clear about what you are known for. Today, I’m giving you five specific ways to get clear on what you are known for. I’m also going to share three examples of life coaches that have carved out specific niches that they are known for that sets them apart in a crowded space.
Let’s be honest here. Writing copy can be hard, but it’s an important almost mandatory skill for new business people just starting out. In fact, I wrote all of my own copy my first few years of business, and I suggest that you do the same. Become a student of copywriting. Today, I’m talking about a technique that will resonate with your ideal avatar.
Any Oprah fans out there? If you are a diehard Oprah fan like me, then you probably watched Season 25 of Oprah Behind the Scenes, and you probably remember Executive Producer Sheri Salata. She was also co-president of Harpo studios and OWN. I remember watching a scene from that special that showed Sheri waking up in the morning with her bulldogs getting ready to go to the Oprah show, and I thought how does she do it all? It turns out Sheri has a fascinating story. She had reached the heights of her business career when she decided to reinvent herself and find more balance in her life. She woke up and realized that a career of her dreams wasn’t enough. She set out to reinvent herself with a job and life that are one and live her life to the fullest. If you have ever felt stuck or in a rut, you will love Sheri’s story of reinvention and using happy as a compass. Sheri is the author of The Beautiful No, the owner of The Pillar Life, and co-host of The Sheri + Nancy Show. This is a powerful episode as Sheri shares her wit and wisdom in a way that only a true storyteller like Sheri can. [08:16] Sheri shares what her life was like as executive producer for Oprah before day one of life after Oprah. [11:13] Sheri had a great story for her book. She started in an entry level position for Oprah at the age of 35. This was the 3rd or 4th time she started over, and she reinvented herself again at age 56. [13:58] You don't know your in a rut until you're out of it. Forcing yourself to jump the track and breathe new air makes life more interesting. [16:28] Sheri had a dream come true career but not a dream come true life. She had to do a serious reckoning with the tenderness of hearts to get to the core of the kind of life she dreamed of. [19:44] At a Shamanic ceremony in the desert, Sheri learned that to start with a fresh page you have to let go and clear the slate. [24:05] Sheri and Nancy built a business around living and doing things for a better life and then reporting back about it. [28:01] Sheri switched her story about working out. She is a storyteller, so she told herself a new story that inspired her using words like power, flexibility, renewal, and recovery. [30:55] Awareness is everything. How not to make misery your compass. When happiness is your compass, you are keenly aware of what feels good. These are clues that your destination is lovely and wonderful. [36:58] The amazing story of how Sheri landed her job at Oprah. You don't want to miss this story! It's also the basis for the title of her book The Beautiful No. This episode is brought to you by LinkedIn: LinkedIn is the perfect platform to market your business. Marketing your business is all about reaching the right audience at the right time and connecting with them when your message resonates the most. So, if you want to target your customers where they're engaging everyday and when they're ready to make a decision, I want you to consider LinkedIn. In fact, four out of five customers who are on LinkedIn are decision makers at their companies. You can see some incredible traction with your LinkedIn ads. If you want to redeem a free $100 dollar LinkedIn ad credit and launch your first campaign on LinkedIn go to LinkedIn.com/Amy. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Season 25: Oprah Behind The Scenes The Beautiful No: And Other Tales of Trial, Transcendence, and Transformation The Sheri + Nancy Show $100 LinkedIn Ad Credit Jennifer Rudolph Walsh on LinkedIn Karen Rinaldi EP 85 We’re Going Keto-Green™ The Pillar Life
Is there something holding you back in your business? Today, I’m talking about that ONE EXCUSE that may be holding you back from taking that next step that will really propel your business forward. I’m also going to show you how to identify this excuse in all its many forms and how to breakaway from this cycle with a simple technique that anyone can do. It might not be easy. It might not be comfortable, but being able to take action even when it’s not easy or comfortable is key to progress.
You want people ready to buy when you launch your course, but how do you do that? This episode will explain exactly how to be intentional before your launch, so that your customers will be ready to buy when you are ready to sell. You need to start the relationship building early, because people buy from those that they know, like, and trust. I am going to share a powerful marketing strategy that you can use to seed the idea of your course before it is ever launched. You will be priming the pump in a transparent and authentic way that makes people hungry for what you have to offer. I’m going to give you three powerful tips that you can intentionally use to get your buyers ready and excited to buy from you when you launch. This mini lesson will give you actionable ways to talk about your course in a natural way that doesn’t sound salesy and gets people excited about what you are offering. [06:49] The best way to hit your goals during your launch is to be incredibly intentional before your launch. You want to position yourself as your audience's guide, so they recognize you as their go-to source. This priming period is all about how you show up for your audience. [10:33] Use stories about your journey or your students journey to seed your course. This will make the struggles more real and tangible. Think about your students and where were they, what did they struggle with, what held them back, and what helped them move forward. Understand the difference between a story and a testimonial and use both of them. [15:59] Talk about specific lessons, formulas, frameworks, or strategies that are in your course. I created a framework and then showed how it came to life with a step-by-step of a webinar that made me over three million dollars in one launch. Give names to your lessons and formulas. [20:03] Create exclusivity. You want your non-students to want to be part of your special insider community. Shout outs are a great way to share that you have something special. When people see you talking about it, they want to be part of it. Do it in a loving mindful way. [22:47] Don't be afraid to talk about your course multiple times in multiple ways. Weaving your product into the conversation naturally never sounds salesy. In order to make the seeding strategy work, you have to launch when you say you are going to launch. This episode is brought to you by my Free Masterclass all about list building. One of the ways that you can be incredibly intentional when you aren’t launching is to build your email list every single day. The energy of your business is directly tied to the strength of your email list, and so that’s why you hear me talk about list building so much on my podcast, in my Facebook lives, and in my private Facebook groups and in all my courses. List building is essential to the growth of your online business. Get my Free List Building Masterclass. Links mentioned in this episode: Free List Building Masterclass
I've been noticing a theme lately and it's the idea of less is more. My friend Kate Northrup is someone who did just that. She slowed down and discovered that her earning didn’t decrease. She even discovered that by listening to her body and noticing her seasons, she could get more done by doing less. She even wrote the book Doing Less. This episode is incredibly actionable, incredibly valuable, and you will learn a lot about yourself that you didn't know.
Have you ever thought about adding a membership site to your business model? How does the idea of recurring revenue in your business sound? Revenue coming in every single month, rain or shine, launch or no launch… Sounds good to me! Many of my students are course creators and the idea of adding a membership site on the backend of their course as a way for their customers to continue working with them really does seem to be the next right step in their business. My students aren’t the only ones getting on the membership site train...In fact, I’m in the process of adding a membership site to my own business and what I’ve learned over the past year about the power of combining memberships and courses is nothing short of revolutionary. If you tuned in last week, I spoke with the membership site guru himself, Stu McLaren, and we went through the 10 most burning questions about membership sites and boy have we heard from a lot of you of how helpful that episode was and how it has inspired many of you to take that next step. Well, you know I love a good story, so I wanted to hear from some course creators who added a membership site to their business mix. I wanted to hear the good, the bad and the ugly, straight from their mouths, so I jumped on Facebook Live this week and interviewed three people who’ve added a membership site on the backend of their course as a way for their customers to continue working with them and to be able to receive the post-course support that is so important to their continued success. You’re going to love hearing from these three rockstar entrepreneurs and believe me, they have the results to prove that memberships and courses go together like peanut butter and jelly. So let me tell you a little bit about each of my guests. They’re in completely different industries but they all have one thing in common…they have successfully combined their courses with memberships. Listen to your students when they tell you they want more of you... Jamie Swanson is a busy mama of six who teaches other photographers how to work with entrepreneurs and influencers who need a steady stream of images to grow their personal brand. Her course teaches photographers how to pivot their business from whatever type of photography they’ve been doing before, maybe family portraits, weddings, etc.) to this new hot market for personal brand photography. After finishing Jamie’s course, her students were constantly asking how they could continue working with her. She knew a membership site would serve them best. Listen in as Jamie shares her biggest fears about opening up a membership site (hello, content treadmill!), how she’s embraced a simple model that her students love and her whopping conversion rate when she opened up her membership site to her existing students. Think your course is too niched for a membership site? Think again! Jesse Mencia teaches hand-lettering to Spanish speaking women, as well as how they can turn their hobby of hand-lettering into a business by selling their beautiful products. Jesse started with a six-week course, but quickly saw the need for continued support after her students finished up her course. Once again, her students wanted more and they were willing to pay. Listen in as Jesse shares her inspiring story. From rock solid copywriting foundation to confident business building... Belinda is a copywriter who teaches aspiring copywriters how to gain confidence in working with clients, hone their craft and build thriving copywriting businesses. Now, listen carefully because we’ve got a theme going on here...Belinda’s students, like both Jamie and Jesse, told her they wanted more from her. When they gained confidence in their copywriting from her course, the next right step was to learn how to build and scale their businesses, and that’s where her membership site came in. Listen in as Belinda shares how she runs her membership site and how she’s adding some new promotional strategies to the mix. Each of these ladies has had great success and they all golden insights to share, such as… How to batch 10 weeks of content in one four hour block How to share your membership with your course students How a membership site helps your best students to get greater results If you’re curious about how you can combine a membership with your course, you won’t want to miss this episode!And if you want more of the secrets that have helped these ladies succeed, you’ll want to sign up for my dear friend Stu McLaren’s FREE workshop, Recurring Revolution. Sign up here!
So many of you have asked me questions about setting up a membership site so you could serve your audience in a bigger and deeper way. Well, I thought I better bring in someone who knows membership sites in and out, and directly ask him your burning questions, all about membership sites. I like to call Stu McLaren the Membership Man. He is, hands down, the go-to source for all things membership.
One of the best ways to sell your product is to get out there and tell people about it. This isn’t always easy! After this episode, you’re going to be armed with strategies to confidently talk about your product like a pro. After an exhausting launch, I found myself mindlessly flipping through channels and stumbled upon an infomercial for Bye Bye Foundation with IT Cosmetics founder Jamie Lima. This is a woman who knows how to SELL her product to the tune of millions and millions of dollars. I noticed that Jamie talks about her product in a very specific way. The words she was using… the way she repeats herself… it was like magic! She was seamlessly talking about her product the way I’d like to talk about my own programs while on webinars and Facebook Lives. I began studying her work and really paying attention. I discovered that she has very specific strategies for talking about her product, so I broke those down for you in this episode. I also give you some tips and tricks to apply Jamie’s expert strategies when talkinb about your own products. Grab your free cheat sheet here! The Seven Secrets for Talking About Your Product Like a Pro: [06:51] Solidify your verbal tagline. A verbal tagline is something that you say over and over again. Create an inspirational or motivational tagline that talks about your product. [10:34] Tell what it is. You’ve got to be clear on exactly what it is you’re selling. It may seem obvious to you, but it may not be to your potential customer. You want to highlight what is most important about your product, program or service through the use of very concise phrases or words. [13:58] Tell what it's not. You just need one or two sentences of what your product is not. Find one or two things that you know your audience doesn't want because that allows you to then move into what it IS in an inspirational way. This contrast can be very powerful. [16:08] Tell why it's unique. There are likely multiple ways your product, program or service is unique, but it’s important to highlight ONE specific way it’s very unique to set you apart from your competition. [20:37] Identify a few core themes. Come up with verbal themes. Jamie uses the words “different” and “deserve” a lot as her theme words. A theme word I use when I talk about my programs is “doable”. It’s important to have some themes that are constant when talking about your product, program or service. [26:09] Future pace with an intentional one-liner. Future pacing by beginning a sentence with “Imagine…” will help your potential customer look at what’s possible, or what’s ahead for them. You want them to get excited and future pacing will help them to envision a better future for themselves if they purchase your product, program or service. [28:23] Choose testimonials that speak to all of the above. When getting testimonials from your customers, make sure to ask the right questions to get authentic answers that talk about your product in a way that mirrors how you talk about your product. I've created a cheat sheet that will walk you through these seven secrets in detail but will also prompt you to create each of these snippets on your own so that you have them when you go into your next promotion. Grab the cheat sheet here! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Jamie Lima IT Cosmetics Blue Ocean Strategy
As entrepreneurs, we’re driven by our passion and ideas. There is never a lack of projects and things that need to get done. Even worse, we often jump from one task to the next as we try to get caught up with our endless list. Does it seem like you never have enough time in the day to get the important stuff done? Are you frantically trying to whittle down that endless list? We all get caught up in this cycle. That’s why I’m so excited to have Michael Hyatt back on the show. Michael says: “It's almost impossible to accomplish anything significant when you're racing through an endless litany of tasks and emergencies. And yet, this is how many of us spend our days, our weeks, months, years, sometimes our entire lives.” Michael operated like this for years when he was an overworked and stressed executive at Thomas Nelson Publishers. Michael, now on the other side of this unsustainable and unhealthy work pattern, has cracked the code on a system of productivity and focus that is designed to help you avoid burnout in your business. Michael was tired of working harder and accomplishing less. It’s FOCUS that drives our businesses and our personal lives. In this episode, Michael shares the principles from his new book Free to Focus: A Total Productivity System to Achieve More by Doing Less, so we can accomplish what matters. The Free to Focus System: [07:34] Productivity is really about freedom. Freedom is a BIG reason people get into business. The book covers four freedoms: The freedom to focus. We need sustained focus and concentration. The freedom to be present. This is the freedom to be 100% present with whoever you are with. The freedom to be spontaneous, and the freedom to do nothing. [12:12] There are also three phases to Freedom to Focus. They are Stop, Cut, and Act. The first three chapters focus on Stop. First, you need to formulate a vision of a more productive future. Then evaluate the work you are doing using the freedom compass. And always rejuvenate and take time for self-care. Formulate, evaluate, and rejuvenate. [14:22] Using the Freedom Compass: True North is where passion and proficiency come together. South is the drudgery zone. Things your not passionate about or proficient in. East is the disinterest zone. Things you are good at but not passionate about. West is the distraction zone. Things you enjoy doing but aren’t good at. [18:11] Things on your freedom compass that you love and are good at are in your desire zone. This is where you should focus the bulk of your energy. Eliminate, automate, or delegate everything that's not in the desire zone. [30:41] Michael plays mythbuster to the objections that entrepreneurs have about delegation. Hiring a VA enables you to repurpose time for more valuable activities. [35:46] Act also has three steps. They are consolidate, designate, and activate. To consolidate avoid context switching and batch activities. [38:53] Designate is designing your year by identifying three goals for your quarter, week, and each day. Imagine how powerful your days would be if you accomplish three important things on a daily basis. [43:00] Activate is about managing the interruptions. Check in before going into a deep work session, so you won't be interrupted. Turn off notifications. Let technology serve you. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: MIchael Hyatt Lead to Win Thomas Nelson #101: How to Intentionally Design the Life You Want with Michael Hyatt Achieve Conference Warren Buffett The Power of a Positive No BELAY Priority VA Your Best Year Ever Full Focus Planner Jason Fried Digital Minimalism Freedom App Free to Focus: A Total Productivity System to Achieve More by Doing Less Girl, Stop Apologizing
In this episode, I help you determine the fine line of less is more when it comes to content. Did you know that a person is less likely to buy if given too many choices? I’ve got a study to prove it to you.
Casey Graham, founder of Gravy, the company that helps entrepreneurs and business owners (including myself) solve the problem of failed payments and credit card declines in their business. Why did I bring him on? Because he’s an incredibly smart and strategic business owner who knows how to create profitable businesses - he’s built several from the ground up and is a master at growing thriving teams that wow their customers on a daily basis.
If you’re feeling stuck in any area of your business, that needs to stop and today’s episode is going to help. We will explore the four areas that are likely keeping you stuck and my goal is for you to recognize what these areas are so you can formulate a plan to start moving forward in the direction you want to go.
Rachel Hollis is in the house!! Literally, she came to my house and we sat in my studio for this interview! I normally do my interviews via Skype or Zoom, so the in-person interview was both nerve-wracking and super fun! I think you’ll love listening to this episode.
I’m often asked if the strategies used for online marketing can be translated to the local business. Maybe you have a hair salon, a dance studio, a wine shop, a real estate agency, a pet grooming business… The question is, how can we take the information I talk about list building, lead magnets, funnels, social media strategy and all the other topics that come up and use them effectively to get more customers through your physical storefront? Since I’m not an expert in this area, I brought in someone who is. My guest on the podcast today is Stacy Tuschl, the creator of She’s Building Her Empire Podcast & Community where she helps female entrepreneurs automate their businesses so they can do more with less. She’s also a best-selling author AND has two dance studios in Milwaukee, WI grossing over one million dollars per year! You’ll love Stacy’s teaching style: she’s very specific and gives lots of examples and actionable steps for you to take right away. This interview is great for those of you with a brick and mortar business, but even if you are in the online space only, you will learn a ton. Here’s a breakdown of what we discussed: The most common struggle that brick and mortar businesses face and how to overcome that struggle and bring more customers in the door The three funnels that convert very well (we’ve got a great freebie to walk you through these funnels, too. Just click here to grab it!) Get them in your building Funnel Education Funnel Upsell Funnel What you need to consider as far as what to include on your opt-in and thank you pages, funnel content and number of emails included in each. This can be very different from the typical online marketing funnels. Tips and strategies for getting lots of honest online reviews from your customers. Stacy got 60 reviews in one week! The 3 Ts of Success (These are simple strategies, but so very valuable. And these will hold true whether you’re an online marketer or brick-and-mortar.) What you need to know (and not know) about your competition. Wondering if you should use Google ad words, Yelp, Facebook ads? Stacy’s got some great insight for you on this. The importance of claiming your Google listing. How to leverage social media as a brick and mortar business (P.S. A small social media following is ok!) And as a bonus, Stacy shares some great online tips for hiring new employees for your local business. You guys, my chat with Stacy was 100% filled with useful strategies and tips! I can’t wait for you to listen. You’re going to walk away with specific things you can implement immediately to help grow your business. Click here to listen in now! This episode is brought to you by my free masterclass, “The Ultimate List Building Catch-Up Plan. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you’re struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you. Click here to sign up! SUBSCRIBE & REVIEW IN ITUNES Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
My team and I just finished up with the launch of my new course, Digital Course Academy, and I want to share some new strategies I used that really resonated with my audience and resulted in a big boost in sales conversions.
I’m going to share what I would have done differently were I starting from scratch today. Now, this is not only for those newbies out there. There are many foundational principles that even the most seasoned entrepreneur can learn from to ensure you are a building a business that is sustainable. I know I’m still learning as I go along, so I hope today’s episode will help you wherever you are in your business journey.
Creating consistent content on a weekly basis is NOT always easy and it takes time, however, it’s a clear step that, should you commit to, will pay dividends in the success of your business. The question is: how do you make sure this weekly content gets done? You create a content plan. And I can help you with that!
In this episode, my friend Marie Forleo (entrepreneur extraordinaire) and I are going to share the seven biggest fears that we have personally struggled with and overcome. Our intention is to pull back the curtain to show that some of the very things you may be experiencing now may be obstacles, but they are not insurmountable.
I recently put out a post on Instagram to all of you, asking: What would you like to know about how I built my business? You asked some tough questions, and today I’ve got answers! I’m going to answer 10 of them. I tried picking topics that I haven’t covered all that much on previous episodes, and that would resonate with as many as you as possible.
As I start working toward my Impossible Goal, I’m going to write out 25 Epic Fails for each quarter—that’s 100 for the year. These are the crazy things, that will probably lead to a fail, that will get me closer to my goal. You’ve got to be willing to do whatever it takes, even if that means fail, in order to get what you really want. My hope for you is that by the end of this episode, you’re ready to lock in your goals for the year and be inspired to fail with me.
I’ve got THE expert on this topic on the show today, my new friend Jay Papasan, author of the amazing book The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, and I truly believe that the principles in this book are the difference between realizing your potential and true success and honestly, just settling. In addition to dishing about your one thing, or “true priority,” Jay and I talk about the real secret to sticking to your goals, and it’s about one word: Habits.
Virtual assistants are your secret weapon to rocking a webinar! They’re the key to making your webinars not only more profitable, but EASIER for you. And you know how I feel: webinars are the absolute best way to promote and market your digital course online.
I’m going to drill down into the most common fears when it comes to launching, and how to squash them. I’m going to break down some important insights you need to know and shake up some of your mindset blocks that are holding you back from giving it 100% when you launch something new.
You’re listening to a podcast that promises to help you make a bigger impact in the world. That proves to me you’re in this and you’re not taking your business or your life lightly. In this episode, I’m going to walk you through an exercise that will help you make some crucial decisions about moving forward in a bigger way.
If you’re like most course creators just starting out (who I hear from all of the time!), you’ve had an idea for your course for some time, but you aren’t sure how to move forward, or if your core market will even pay for it. So in this ep, I will walk through three approaches to help you choose your next course topic.
Kim Constable and I talk about how she finally found success online by tapping into a personal passion—vegan sculpting—then building a signature course and running webinars. Kim followed my coaching to a tee even when it got frustrating or took longer than she had hoped. And that commitment paid off: In her first round of webinars for her Sculpted Vegan program she made $52,000. She also just had her first six-figure month—and there’s still so much more ahead for her!
When it comes to picking the format of your next digital course, the options may seem... daunting. Because thanks to the growing demand for online trainings, there are A LOT of choices out there today.
So how do you know which one is right for you?
Today, I’m taking all of the confusion out of what can be a tough choice, and giving you three solid choices to pick from. These three are based on my experience as a course creator, and what I think works best for my students overall.
In this special bonus episode, I walk through my 7-step process for getting what you really want in your business in 2019. Download my 2019 Planning Roadmap and follow along, because I know great things are waiting for you next year...
I’m SO excited to have Seth Godin on today to chat about his new book, This Is Marketing: You Can't Be Seen Until You Learn to See, and diving deep into what sets the best marketers apart from the rest. According to Seth, as an online marketer, you know you’re not going to be able to successfully serve every single person in the world, but for some reason, you still (probably) freak out in narrowing down the people you can help or reach.
If you’re reading this, I know that you are an entrepreneur that puts a lot of time, energy and resources to building your business. The last thing you need in your entrepreneurial journey is to run into any sort of legal trouble, but if you do, you’ll want to be protected. Better to be safe than sorry, right? The sort of legal protection I’m talking about is setting up a corporate entity to protect you and your business. The good news is that it’s a relatively cheap investment. The double dose of good news is that I’ve got attorney extraordinaire, Bobby Klinck, on the show today to walk us through all the ins and outs of setting up an LLC or S Corp without all the confusing legal jargon. You may remember Bobby from our GDPR episode, but what you may not know is that Bobby has become our resident attorney here at Team Porterfield. We love him because he breaks down all the legal stuff for us an understandable, doable fashion, and actually kind of makes it all fun! What we cover in today’s episode: The most common company forms (listed below), what they entail, how they’re different, and which is the right kind (and wrong kind) of entity for an entrepreneur to set up: Sole Proprietorship Partnership LLC (including the S Corp election) C-Corp The process for setting up your LLC or S Corp election (most common options with entrepreneurs) and what you need to do after you’re all set up. Let me tell you, this episode is packed with good information. Even after being in business for 10 years and all set up legally, I learned a ton and am glad to be more clear on the whole process. Bobby gave so many good examples throughout this episode and we both hope that you walk away with some real clarity on understanding what you need to do in order to protect yourself and your business. Let’s get to it...press play and let’s dive in! This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for a while but you are just not sure how to get started, this free master class is for you. Click here for more details. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
My guest Melissa Cassera, is a publicity strategist and a professional screenwriter who loves nothing more than creating binge-worthy content. Melissa became obsessed with how movies and TV shows could create obsessed fan bases, so she decided to figure it out and share the secrets with business owners, like yourself, so that you, too, can create an obsessed fan base through the power of storytelling.
In today’s show I’m talking about how to identify your Ideal Customer Avatar (ICA). Why is this so important? Because your ICA is someone who is absolutely crucial to the success of your business and if you don’t know who they are, your business won’t have legs to stand on.
Laura Belgray is in the business of helping people infuse their personality in all they do and she’s sharing some great tips and strategies with us on the show today. Laura is a copywriter and television promo writer. She even works with BRAVO and tells us about a Real Housewives promo line she wrote not too long ago...sooo clever!
I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized!
My guest today, Amber Dugger, is a financial expert who tells us that maintaining clarity and control of where your money is going will be a game-changer but you must first have a good cash flow system. Amber is a mastery level Profit First Professional and teaches the cash flow system from the Profit First book, but her teaching is tailored specifically to online entrepreneurs.
If there’s one thing that most of us as online entrepreneurs have experienced it’s getting tripped up on writing copy. Marie Forleo, who has been a student of copy since day one, joined me on the show today to share the top copywriting tips and strategies that she’s used along the way to connect and resonate with the millions of people her message has touched.
I dive into the strategies behind simple, yet very powerful micro-conversions -- the P.S. Strategy being one of them. Once you understand how to use these micro-conversions in your communication with your community, you will also be coaching them to take action when you ask them to. If you’re not using micro-conversions in your marketing strategy, let’s change that right away! Join me on the podcast today!
My guest today, Jon Acuff - entrepreneur, New York Times and Wall Street Journal bestselling author, and popular speaker, has cracked the code on how to SIGNIFICANTLY increase your chances of FINISHING what you start, and you’re going to be pleasantly surprised to hear how to make it happen.
My guest today, Andrew Warner, tells us that chatbots are the FUTURE of online engagement. Sounds like something we should pay attention to, right? If you’re not familiar with chatbots yet, you will be by the time you listen to this episode.
When just starting out in business there are so many different paths to take, tasks to complete, and shiny objects lurking around every corner. When you’re not sure where to start or what to do next, this lack of focus leads to overwhelm and frustration. I’m breaking down the FIVE key areas to focus on when you’re just getting started, and these are absolutely crucial for a successful online business.
My guest today is an absolute YouTube boss and she’s going to guide us through her proven three phase method to creating a YouTube evergreen lead machine without using paid advertising.
Sunny Lenarduzzi has a YouTube following of over 170,000 subscribers and and has helped her clients to go from zero to 100,000 subscribers and build their email lists from zero to 28,000 in less than 10 months (resulting in multiple 6-figure businesses).
I’m taking you behind-the-scenes with the Integrator on my team, Chloe Euse so you can see how a Visionary and Integrator work together. To give you a hint, you as the Visionary are responsible for deciding on the WHAT of the business, while your Integrator figures out the HOW to make your vision come true.
In the first few years of building my business I certainly could have used some extra money, and had I known what I know today, I would have done something entirely different that would have brought in a nice flow of revenue during those tight times: affiliate marketing.
I just got back from a total immersion weekend retreat in Palm Springs with my Integrator Chloe and in today’s episode I share all the details of what went down! Unlike a typical team retreat we weren’t brainstorming ideas, we were actually cleaning up the messy stuff in our business.
HOW WEBINARS, CREATING A COURSE, AND A MEMBERSHIP SITE CHANGED THIS TEACHER’S LIFE IN A HUGE WAY! I'm always in awe when one of my students shares with me how they’ve built their million dollar businesses. Anna’s story is one of my favorites and I wanted her to share it with you as well! Anna spent 23 years as a second grade teacher but decided she wanted to make an impact on the education community in a bigger way. This decision to shift her focus led her to my programs and she dove right in, taking action after action until things clicked! She made $10k on her very FIRST webinar and she's NEVER TURNED BACK. You won’t want to miss Anna’s incredible story as she shares her journey to success. She shares the specific steps (and consistent action) she took from making that first $10k selling 2nd grade course curriculum, to creating a membership site for teachers that brings in almost $60k per month, to her latest venture, a course that teaches teachers how to teach guided-math, which at the time of this recording had only been live three weeks and she’d already made $35,000! That’s an entire year’s earnings for some teachers! TWO MISTAKES TO AVOID WHEN GROWING YOUR ONLINE BUSINESS And to wrap it up, Anna shares the two things she would do differently had she known back then what she knows now. I 100% agree with both, so do yourself a favor and take what she says and don’t let those mistakes slow you down from the impact you are destined to make! Alright, if you’ve gotten this far and haven’t listened in to the podcast yet, what are you waiting for? : ) I promise you, you’ll be inspired by Anna’s story and fall in love with her just like I did! If you’d prefer to watch the interview, enjoy that right here... This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you.
One thing I love about summer is having a little bit more downtime. This allows me to do some things that I might not always have time for at other times of the year like binge listening to my favorite podcasts.
Tyler J. McCall is an Instagram Marketing Strategist, who has found great success in growing his email list through Instagram Stories. He shared tons of valuable insight, tips and strategies that you will be able to implement starting today! So whether you’re familiar with Instagram Stories or not, we’ve got you covered here! Let’s first dive into the basics around Instagram Stories and then we’ll go ALL in on strategies to grow your email list via this platform!
This episode is going to walk you through the exact steps that go into pre-selling a course. The pieces you’ll need to make your offer, get your first students through the door, and deliver your content.
Today we’re going to discover something that has the power to majorly change the trajectory of your business! We’re going to uncover the three main roadblocks that sideline many entrepreneurs (and people in general) and cause them to get stuck in inaction. You will learn specific ways to take massive action, get more done, and get those big results you desire.
Inside my private Facebook group for all of my students, my students often ask me to troubleshoot their challenges with launching their courses. Our FB Live chats and their questions inspired me to create this specific podcast episode for all of you. Based on my experiences with thousands of students, I’ve uncovered five core reasons why most online courses fail.
I’m sharing the ultimate guide to choosing the right lead magnet for your audience, covering the seven types of lead magnets I think are working best right now. And what I’m sharing is not only from my experience. I’ve prepared a bunch of examples of lead magnets from some of my good friends and peers—all of them list building pros—and I’m also covering the pros and cons of each, to help you decide which lead magnets are right for you and your audience.
My podcast space has always, with a couple exceptions, been a place where I share online marketing tips and strategies...100% my comfort zone! And don’t worry, that’s still my plan for the future episodes, but this year, I’ve made an intentional decision to step out of my comfort zone (or actually maybe a lot with today’s topic!) and let you in on some more behind-the-curtain type personal things. If you listened to episode 210, my 5 Lessons I Learned From Shonda Rhimes, just a few weeks ago, you’ll see where some of the inspiration for this week’s episode came from. For example, speaking my truth was something that I was really inspired to do based on what I learned from Shonda Rhimes, one of my favorite mentors. Several years ago a well-known podcaster that I love, Jess Lively, shared an episode with her audience with this type of format (I think she called it Things I’m Afraid To Tell You) and the honest and raw truth from that post really hit a chord with her listeners, and I believe that even back then, it created a bit of an “online honesty” movement. She still does these episodes and they’re priceless. In my opinion, there are far too many people in the online world that have created these “everything is awesome” online personas and it really casts a false light on what’s actually going on behind-the-scenes. I, for one, don’t want to be looked at by those that follow me as this person that has it all figured out, doesn’t have bad days, doesn’t struggle in both my personal and business life (that’s so far from the truth, it’s laughable.) So, I titled this, “10 Things I’m Embarrassed To Tell You” - and I know I shouldn’t be embarrassed by this stuff, it’s just life stuff -- the real stuff, but when I look at social media, I feel embarrassed because it’s not my highlight reel. Although, as an entrepreneur, I believe that what’s personal is business, and what’s business is personal, and I see my business as my baby. This means the personal and business are bound to blend together, especially with a personal brand, and I wouldn’t be being honest and transparent if I were to just show the highlight reel. I bet you’d be surprised at how much we have in common when it comes to the types of things that make us feel embarrassed, ashamed, or stupid, but we wouldn’t know it unless we talk about it, right? Here we go: 1. Sometimes I wonder if Hobie and I made the right decision to not have kids together. I got married when I was 31 and we thought we would have babies. At that time I had just started building my business and I was incredibly focused. We had a 4-year-old already - Cade (my step-son) was in our life daily - so it felt like I already had a little one. Time flew by, and we just never took the leap and about 3 years ago Hobie got a vasectomy. On the way home from the doctor, I cried -- a lot! But I was just crying because it felt final - I knew I didn’t want to have biological children...so it was just an emotional closing to that piece of our life. I THINK we made the right decision, but sometimes (once in a while) I wish we just took the leap 7 or 8 years ago and went for it. But then at the same moment, I think we made the right decision and that feels fine to me. 2. I work well under pressure so sometimes I let myself wait to the very last minute to finish something, because I know I’ll get it done, however, this causes tremendous stress for my team AND I am not so nice to Hobie in those moments and I hate myself for it. So, for example, when I’m late getting my slides done for a webinar, and a huge launch is looming over my head, I am super snappy with Hobie. It’s like he can’t even look at me without me saying something that I would regret. It’s the tiny things that set me off because I am stressed and tired. Hobie is a complete champ about it, too, but it’s not fair to him. The reason I’m so embarrassed about this is because I teach people to get stuff done in advance! I’d say 80% of the time I walk the talk, but that other 20% can be NOT fun. Lately, I’ve really been working on not letting anything go until the last minute. 3. I worry about aging because of my online presence. I hate talking about this one. I am 41 years old...and I see photos of myself when I first started my online business, and I look like a baby compared to now. It’s hard to get older on video...especially when all the old photos never go away online! I wish I subscribed to the “age gracefully” model of thinking, but I don’t. Maybe over time I will, but for now, I am going to fight the battle! So, I pay close attention to my skin: I’m obsessed with LED light and Multi-Wave technology to help stimulate collagen in your skin. Yeah, I do that! Don’t laugh, but it works! I never do this, but I’m going to post links to some of my favorite skincare products below. The ones that I use daily, that I swear by, and that I know are working for anti-aging. I take this stuff seriously! : ) 4. I sometimes don't like to tell you that I use a copywriter. If I do, I’m afraid you’ll feel that you’re not hearing from me directly and then you’ll not feel connected to me. The truth is that I work closely with my copywriters - I have two, Ry and Tarzan, and they’re both really good friends. We text each other a lot, we laugh a lot together, they just get me. They know how I talk, they know how I think, they know my little quirks, and that all comes out in the writing. They actually write like I would write to you if I was really talented in my writing skills. So, yes, I use a copywriter, but it’s still me -- they’re basically an extension of me. 5. I don't always love being the one in the relationship that makes the most money. It’s too much pressure and creates a weird shift in the relationship. Hobie and I talked about this in episode 161 - Love and Business: How to Make it Work, and he said that he doesn’t like it either. I grew up in a household where the dad went to work and controlled the finances, while the mom stayed home and did the homemaking type stuff...I thought that was how marriage worked. Since my marriage is very different than that model, some of those old beliefs creep in at times and mess with my head. Also, I sometimes wish Hobie made more money so that if I wanted to take a break, I would have the option to. It’s silly, I know...I really want to make the money and doubt I’d ever actually want to take a big break, but I don’t want to HAVE TO make the money. 6. I’m a fierce competitor and want to be at the top of the charts with my podcast and the #1 affiliate in launches that I do. I want to win and I really push myself and my team to be on top. The downside of this is that I find myself comparing myself to others that are also in the so-called race and that’s not a good thing to do -- it slows me down and messes up my mental game. Lately, I’ve been asking myself “why?” - why do I want to be at the top? And if I’m honest, it’s my ego more than anything - and that ain't good. So, I’m really examining this area of my mindset and am remembering what I learned from Oprah in the “Making Oprah” podcast: Put blinders on and RUN YOUR OWN RACE! 7. Ok, this next one is super personal …. Growing up I was always afraid of my dad. He was strict and stern and expected more out of me than I thought was fair. I love him dearly, but he was hard on me. My childhood experiences put some distance between us as I got older. I still have hard feeling about some of my childhood experiences with my dad and I’ve even gone through an EMDR intensive to move past it. (If you don’t know what EMDR therapy is, I’ve linked to it below - it’s incredible and I loved the doctor I did it with, Dr. Mcayla, who I also link to below.) But beyond my dad and me - here’s the current day truth: Sometimes I see myself being too hard on Cade and I have to pull back because I never want distance between us and I don’t want to make him feel the way I did with my dad. 8. I am embarrassed about my weight and I don’t like to do video because of it. I talked all about this a few months ago in a 9-minute podcast episode, #179. If you’ve not heard that one, and you like this type of episode, I think you should listen to that one next. I’m bringing up the weight issue here because ever since I did that podcast episode, the feedback from listeners has been amazing. It spoke to so many of you, both men and women, and I’m glad I put aside my embarrassment of talking about it and was honest with you. As for my weight loss journey, things are going well -- slow and steady. I’m making great progress and feeling good and when I have some solid success, I will share the details with you. 9. When I have a big success (like a million dollar launch) I have this weird tinge of guilt thinking I don't totally deserve it - or I struggle with thoughts that it will all go away. I know it’s about not feeling like I am enough, and let me tell you, it used to be a whole lot worse, but I’m really working on this one because I hate feeling that way. Recently we had an amazingly successful B-School launch and that weird guilt feeling came up for me, but I was able to kill the flame quickly by reminding myself I did deserve it and I am worthy of success. Progress, not perfection, right?! 10. I struggle with letting go, even though I have an awesome team. I still review every single email before it goes out and I know I need to, and can trust my team, to let go. As I talked about in episode 208, I have an awesome team, and I want them to feel empowered -- they deserve to move things forward without my eye on everything. And if mistakes are made, I need to give grace, because I know that’s how we learn and grow. But man, it’s hard to let go! Especially when everything is in your voice - I am the brand - so I think I hold on a little tighter due to that! But I am working on this one -- baby steps! So there you have it...a bit of me baring my soul. The point of this week’s episode was, as I said, for me to be honest about parts of my personal and business life that you might not know about me yet - I really want you to know me. So when you see me out and about in real life, or better yet, come to one of my events in San Diego, you don’t just know the shiny, social media approved side of me. I want you to know all of me - and know that I am just like you in so many ways. That’s when true connections happen… I also really hope that maybe something I said will help you to not feel so alone in what you’re going through, or maybe even encourage you to be more honest and real with your own online community. And can I just say, Thank you! Thank you for allowing me to feel safe enough to share these types of things here today. I truly love my community -- you all are such a source of encouragement to me! Have a great day!
You know I love to talk tips, tricks, and strategies, but I also think it’s important to look at how you are thinking, how you are feeling, what motivates you to make certain decisions and how they actually work for you… which is what Rick is sharing today.
I’m getting personal and raw and sharing with you what my business looked like when I first started out, the decisions I made to get where I am, and the most significant challenges along the way. (You asked, and I answered!)
Shonda Rhimes, the creative powerhouse behind Grey's Anatomy, Scandal, and How to Get Away with Murder, wrote a book a few years ago called Year of Yes that really resonated with me. I’m sharing five takeaway lessons that have impacted my personal and business life in a pretty major way.
My guest today, Lara Casey - founder of CultivateWhatMatters.com, has authored two books, Cultivate, and Make it Happen, and has had huge success in launching and selling physical products online. If you’ve ever heard of the famous PowerSheets, she’s the creator!
Building your team—the right kind of team—is essential to the growth of your business, to eliminate some of the stress and overwhelm, to make a bigger impact, and yeah, to make more money! So if you’re a business owner growing your business, this will be a must-listen for you.
I asked my audience to send in questions for me to answer: business, personal, silly, or whatever. The hook was that I couldn't look at any of the questions in advance. Hobie was the only one that got to look at them. He went through all the questions and chose his favorite 20. He said there were a bunch of great questions and that they were pretty hard to narrow down. Perhaps we’ll have a Part 2 at some point!
If you have an online business or an email list that you communicate with, you’ve probably heard the rumblings around the internet about the EU’s new General Data Protection Regulation. In an effort to understand what it is, what it means to online marketers, and what we need to take action on, I’ve invited Bobby Klinck, an intellectual property attorney, to help us navigate all things GDPR.
I wanted to bring on Gina Onativia, a content and course expert who is in the trenches every day with her clients, building their courses. Gina has a super practical post-it exercise she’s created to help her clients figure out some pre-details before diving into course creation. I think of her process as kind of like a “prelude” to my own...and I think you’ll find it extremely helpful in your own course creation process.
We’re talking do’s and don’ts for entrepreneurs-in-the-making, and specifically, how to break through some of those major fears that we are constantly up against as you put yourself out there on social media, and in videos, and everything else you do to build your online business.
The fear of not being good enough is a tough feeling to shake. Now, I can’t promise that it will ever completely go away—but I am proof that you can silence that voice A LOT.
Melissa Norris will share with us ONE roadmap for how she got to where she could quit her day job and live out her dream business. Melissa’s story is filled with amazing insights and a-ha moments that many of you will be able to use for your own journeys—especially if you are interested in investing your time and money into webinars!
In today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart.
I’ve begun to think about Facebook groups in a whole different way. I believe groups—and not pages—are the key to building the kind of communities that allow you to truly connect with and grow your audience. Caitlin Bacher is with me today to answer the question I get asked all of the time with my students: How do I boost engagement in my Facebook groups when I’m starting from zero?
Today’s topic may seem a bit off-brand for me, since to know me is to know that I love love love webinars. However, today I’m mixing things up to present a few different strategies to make money online. Not only am I dishing out several ways you can make money, but I’m also talking about the actual offers you can craft to then promote the strategies I’m sharing.
I have asked some of my closest friends and peers to share quick pieces about something I’ve been thinking about a lot lately… How do you zig when others are zagging? How do you “go against the grain”? When do you take a risk and change things up?
Michelle Evans is one of my very first students, and she’s here to share how she turned TWO complete launch failures into an astonishing success. I’ve got a feeling that for some of you, Michelle’s experiences of saving what seemed like a huge mess (including an ice-cold, 6% open-rate email list into a hit), is just what you need to hear.
If you’ve decided that this year is THE year to master Facebook ads, you cannot miss out on all the juicy details Rick Mulready has for us in today’s ep. Some of you know Rick from previous podcasts, and I love having him back because he’s always making sure you’re on top of your game with Facebook AND Instagram Ads. So let’s get started on the five must-areas Rick says you need to be aware of today.
Marie Forleo is back to tell it like it is. Today she’s bringing three so-simple strategies that ANYONE can use to amp up their results this year. So no more “I’m never going to make enough money to quit my day job.” No more “My list is stuck at 900.” No more “I can’t connect with my audience.” So if you feel overwhelmed or overstretched or maybe, just maybe, like you’re drowning, this conversation is for you.
I wanted to show you three Webinar strategies that may just surprise you—not because they are advanced, or radically different. They may be surprising to you because they are not the typical strategies you talk about when it comes to boosting webinar conversions.
Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your programs and promotions plus everything else you’ve got to think about by breaking down every single part of the content-creating process for you.
Today I’m sharing with you my three-point approach to dealing with criticism in a graceful way (and saving your sanity and overall well-being). In the end, it’s all about how you face it. With the right strategies you can actually turn criticism into something powerful for you and your business. It can even change HOW you do business.
I know there are no real silver bullets in online business, but a good mastermind comes pretty darn close. I think it can make the difference between success and total failure for you as a business owner.
I’ve been thinking a lot about what it means to be a stellar leader, and ultimately, a VISIONARY. You’re going to hear me talk about the idea of being a visionary in this episode, and I’m also sharing my own mantra for 2018. Not only what it is, but also specifically how I came up with it, the questions I asked myself and how I plan on using this mantra to drive my year forward.