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August 7, 2020
Want to improve your FB ads audience targeting? Looking for tools to run better FB ad campaigns? To explore how eCommerce businesses can use advanced FB ad targeting, I interview Miracle Wanzo, a Facebook ads expert. Learn more about Miracle Wanzo: discoverymarketing.io Show notes: socialmediaexaminer.com/418 Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
July 31, 2020
Need to create more content but don’t have time? Considered using FB Live? To explore how to use Facebook Live to quickly create content, I interview Ian Anderson Gray, a live video expert and host of the Confident Live Marketing podcast. More from Ian Anderson Gray: iag.me Show notes: socialmediaexaminer.com/417 Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
July 24, 2020
Want to manage your FB and IG marketing tasks in one place? Taking advantage of all of the features of FB Creator Studio? To explore how to use Facebook Creator Studio, I interview Mari Smith, the leading expert on Facebook marketing. Learn more from Mari Smith: marismith.com Show notes: socialmediaexaminer.com/416 Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
July 17, 2020
To explore how to create organic Facebook content that builds a loyal following that turns into customers I interview Allie Bloyd, the founder of Allie Bloyd Media, a company that specializes in training local business marketers. Learn More on Allie Bloyd: alliebloydmedia.com Show notes: socialmediaexaminer.com/415 Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
July 10, 2020
Want to create better visuals? Looking for tools and tips to help you easily create visual content? To explore visual design for non-designers, I interview Donna Moritz, a visual content strategist and founder of Socially Sorted. More from Donna Moritz: sociallysorted.com.au Show notes: socialmediaexaminer.com/414 Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
July 3, 2020
Looking for creative ways to use Instagram Stories during a launch? Wish you did more w/ Stories? To explore how to use IG Stories during a launch I interview Alex Beadon, an IG Stories expert specializing in helping people use IG for business. More from Alex: alexbeadon.com Show notes: socialmediaexaminer.com/413 Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
June 26, 2020
Wondering how to find and engage with the right people on Instagram? To explore how to grow your Instagram following, I interview Tyler J. McCall. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. More about Tyler J. McCall: tylerjmccall.com Show notes: socialmediaexaminer.com/412 Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
June 19, 2020
Wondering how to use Instagram for sales, promoting products without ads? To explore how to use IG as an organic sales funnel, I interview Elise Darma, an IG marketing expert specializing in helping business owners scale w IG. More about Elise: elisedarma.co Show notes: socialmediaexaminer.com/411 Explore the Social Media Marketing Society: socialmediaexaminer.com/32da Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
June 12, 2020
Looking for tips on what chatbots can do and how to set them up? To explore how to improve your marketing with bots, I interview Natasha Takahashi, a chat marketing expert and co-founder of School of Bots. Learn more about Natasha Takahashi: schoolofbots.co Show notes: socialmediaexaminer.com/410 Explore the Social Media Marketing Society: socialmediaexaminer.com/32da Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
June 5, 2020
Need to do more live video? Not sure what to talk about? To explore how to create live video like a pro, regardless of personality, I interview Luria Petrucci, live video strategist & co-founder of Live Streaming Pros. About Luria: livestreamingpros.com/sme Show notes: socialmediaexaminer.com/409 Explore the Social Media Marketing Society: socialmediaexaminer.com/32da Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
May 29, 2020
Wish you had more info to guide your marketing decisions? To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer. Mercer is the world’s leading authority on Google Analytics. More about Mercer: measurementmarketing.io Show notes: socialmediaexaminer.com/408 Explore the Social Media Marketing Society: socialmediaexaminer.com/32da Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
May 22, 2020
Want a more engaged FB following? Looking for creative ways to leverage organic marketing? To explore how to develop an engaged organic following on FB I interview Fallon Zoe, an organic reach expert who specializes in Facebook. More on Fallon: ladytribe.com Show notes: socialmediaexaminer.com/407 Explore the Social Media Marketing Society: socialmediaexaminer.com/32da Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020 Review the show: socialmediaexaminer.com/apple
May 15, 2020
Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them? To explore how local businesses can market during uncertain times, I interview Bruce Irving. Bruce is a local business marketing pro, and the host of The Local Business Podcast and the Smart Pizza Marketing Podcast. Learn more about Bruce Irving: thebruceirving.com Show notes: socialmediaexaminer.com/406 Review the show: socialmediaexaminer.com/apple
May 8, 2020
Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. Learn more about Amanda Bond: theadstrategist.com Show notes: socialmediaexaminer.com/405 Review the show: socialmediaexaminer.com/apple
May 1, 2020
Need to develop better habits? Wondering how uncertainty or change impacts your habits? To explore how to reclaim lost habits and build new ones, I interview James Clear. James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. Learn more about James Clear: jamesclear.com Show notes: socialmediaexaminer.com/404 Review the show: socialmediaexaminer.com/apple Learn more about: becomingwellknown.com
April 30, 2020
Hey there, Mike Stelzner coming to you with an important announcement. Enroll for my course, “Becoming Well-Known” closes this Friday, May 1st at midnight Pacific. Visit BecomingWellKnown.com I hope you will join us. I can’t wait to help you achieve your dreams.
April 24, 2020
Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, I interview Larry Kim. Larry is the founder of WordStream and Mobile Monkey, and is a content marketing pro. Learn more about John Lee Dumas: larrykim.org Show notes: socialmediaexaminer.com/403 Review the show: socialmediaexaminer.com/apple Learn more about: becomingwellknown.com
April 17, 2020
What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message? To explore how to become a recognized expert in any industry, I recorded a special episode. I share a method that works for becoming well-known—regardless of what industry you’re in. More about Michael Stelzner: socialmediaexaminer.com/shows Show notes: socialmediaexaminer.com/402 Review the show: socialmediaexaminer.com/apple Learn more about: becomingwellknown
April 10, 2020
Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence? To explore the topic of growing a following, John Lee Dumas joins me for a special episode. John is the host of Entrepreneurs on Fire, a daily podcast where he interviews entrepreneurs. Learn more about John Lee Dumas: eofire.com Show notes: socialmediaexaminer.com/401 Review the show: socialmediaexaminer.com/apple Learn more about: becomingwellknown.com
April 3, 2020
Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, I interview Gary Vaynerchuk. Gary is the CEO of Vayner Media, a full-service digital agency. Learn more about Gary Vaynerchuk: https://vaynermedia.com Show notes: socialmediaexaminer.com/400 Review the show: socialmediaexaminer.com/apple
March 27, 2020
Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston. Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency that helps businesses get mass attention. Learn more about Matt Johnston: guidesocialglobal.com Show notes: socialmediaexaminer.com/399
March 25, 2020
Many businesses are facing a time of great uncertainty, as are we at Social Media Examiner. In this special episode, I share a number of useful resources we've put together to help you. FB Live w Joel Black facebook.com/stelzner/posts/10158464296858756 FB Live w Marcus Sheridan facebook.com/stelzner/posts/10158468169318756 Marketing In Times of Uncertainty: Tips from Top Marketing Pros socialmediaexaminer.com/crisis Showing Up In a Time of Uncertainty https://www.socialmediaexaminer.com/SMMTCrisis
March 20, 2020
Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club Learn more about Tara Zirker: www.successfuladsclub.com Show notes: socialmediaexaminer.com/398
March 13, 2020
Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, I interview Vanessa Lau. Vanessa is a community development expert who specializes in helping online coaches. Learn more about Jeffrey Shaw: www.vanessalau.co Show notes: socialmediaexaminer.com/397 Review the show: socialmediaexaminer.com/apple
March 6, 2020
Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. More on Jonah Berger: jonahberger.com Show notes: socialmediaexaminer.com/396 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.inf
February 28, 2020
Do you want to grow your business? Is it time to rethink the way you market and deliver experiences? To explore how to grow your business via innovation, I interview Duncan Wardle. Duncan is the former head of innovation & creativity for Disney. Learn more about Duncan Wardle: duncanwardle.com Show notes: socialmediaexaminer.com/395 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
February 21, 2020
Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw. Jeffrey is a brand message consultant who helps businesses attract their ideal customers. Learn more about Jeffrey Shaw: www.jeffreyshaw.com Show notes: socialmediaexaminer.com/394 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
February 14, 2020
Want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YT Stories and the Community tab, I interview Evan Carmichael, a successful YouTuber with over 2 million subscribers and 300 million video views. More on Evan Carmichael: evancarmichael.com Show notes: socialmediaexaminer.com/393 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.inf
February 7, 2020
Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, I interview David Meerman Scott. David is a marketer, speaker, and best-selling author. Learn more about David Meerman Scott: www.davidmeermanscott.com Show notes: socialmediaexaminer.com/392 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
January 31, 2020
Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer. Jay is a marketing and customer experience strategist. Learn more about Jay Baer: www.jaybaer.com Show notes: socialmediaexaminer.com/391 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
January 24, 2020
Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. Learn more about Christopher Penn: www.christopherspenn.com Show notes: socialmediaexaminer.com/390 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
January 17, 2020
Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone. Ezra is an eCommerce marketing expert and the founder of Smart Marketer. Learn more about Ezra Firestone: smartmarketer.com Show notes: socialmediaexaminer.com/389 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
January 10, 2020
Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, I interview Sean Cannell. Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. Learn more about Sean Cannell: www.seancannell.com Show notes: socialmediaexaminer.com/388 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
January 8, 2020
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January 3, 2020
Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social. Learn more about Susan Wenograd: susanwenograd.com Show notes: socialmediaexaminer.com/387 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
December 27, 2019
Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, I interview Kindra Hall. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. Learn more about Kindra Hall: kindrahall.com Show notes: socialmediaexaminer.com/386 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
December 20, 2019
Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, I interview Tracy Trost. Tracy is a neuroscience marketing expert. Learn more about Tracy Trost: targetedcontentmarketing.com Show notes: socialmediaexaminer.com/385 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
December 13, 2019
Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. More about Molly Pittman: digitalmarketer.com/podcast/perpetual-traffic Show notes: socialmediaexaminer.com/384 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
December 6, 2019
Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Learn more about Rick Mulready: rickmulready.com Show notes: socialmediaexaminer.com/383 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
November 29, 2019
Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Learn more about Jenn Herman: www.jennstrends.com Show notes: socialmediaexaminer.com/382 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
November 22, 2019
Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, I interview Marcus Sheridan. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. Learn more about Marcus Sheridan: marcussheridan.com Show notes: socialmediaexaminer.com/381 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
November 15, 2019
Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich. Nicholas is a Facebook ads strategist with H2H Media Group. Learn more about Nicholas Kusmich: nicholaskusmich.com Show notes: socialmediaexaminer.com/380 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
November 8, 2019
Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson. Brian is a YouTube expert who helps people amplify their message with the power of YouTube. Learn more about Brian G. Johnson: briangjohnson.tv Show notes: socialmediaexaminer.com/379 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
November 1, 2019
Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. More about Sue B Zimmerman: suebzimmerman.com Show notes: socialmediaexaminer.com/378 Review the show: socialmediaexaminer.com/apple Sponsored: socialmediamarketingworld.info
October 31, 2019
I need your help filling a new executive level position in our company. This podcast will disappear in a few days... See https://www.socialmediaexaminer.com/job/
October 25, 2019
Want to become more valuable to your fans & followers? Join me (Social Media Examiner Founder, Michael Stelzner) as I share wisdom from 10 years of running Social Media Examiner. Learn how collaborating w/ others accelerated our growth, why we keep marketing light, & what types of content make us a valuable resource for others. About Michael Stelzner: socialmediaexaminer.com Show notes: socialmediaexaminer.com/377 Review the show: socialmediaexaminer.com/apple Sponsored: socialmediamarketingworld.info
October 18, 2019
Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath. Amanda is a video marketing strategist who helps people become thought leaders in their space. More about Amanda Horvath: amandahorvath.com Show notes: socialmediaexaminer.com/376 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
October 11, 2019
Looking for a proven Facebook ads strategy? Wondering how to deliver different ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns. Ralph is founder of Tier 11, an ad agency focused on eCommerce & digital product businesses. More about Ralph Burns: tiereleven.com Show notes: socialmediaexaminer.com/375 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
October 4, 2019
Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, I interview Ben Amos. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. More about Ben Amos: engagevideomarketing.com Show notes: socialmediaexaminer.com/374 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
September 27, 2019
Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. More about Rachel Pedersen: rachelpedersen.com Show notes: socialmediaexaminer.com/373 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
September 20, 2019
Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd. Allie is a Facebook ads expert who specializes in helping local businesses. More about Allie Bloyd: alliebloydmedia.com Show notes: socialmediaexaminer.com/372 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
September 13, 2019
Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. Show notes: socialmediaexaminer.com/371 Review the show: socialmediaexaminer.com/apple
September 6, 2019
Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. More about Paul Roetzer: marketingaiinstitute.com Show notes: socialmediaexaminer.com/370 Review the show: socialmediaexaminer.com/apple Sponsored by: FBSummit.info
August 30, 2019
Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, I interview Alex Beadon, an Instagram Stories expert who specializes in helping people use Instagram for business. More about Alex Beadon: alexbeadon.com Show notes: socialmediaexaminer.com/369 Review the show: socialmediaexaminer.com/apple Sponsored by: FBSummit.info
August 23, 2019
Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, I interview Owen Video on the Social Media Marketing Podcast. Owen is the founder of The Video Marketing School, an online learning center for video marketing training. More about Owen Video: thevideomarketingschool.com Show notes: socialmediaexaminer.com/368 Review the show: socialmediaexaminer.com/apple Sponsored by: FBSummit.info
August 16, 2019
Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, in this episode I interview Brett Curry. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads. More about Brett Curry: omgcommerce.com Show notes: socialmediaexaminer.com/367 Review the show: socialmediaexaminer.com/apple Sponsored by: FBSummit.info
August 9, 2019
Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, in this episode I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. More about Pat Flynn: smartpassiveincome.com Show notes: socialmediaexaminer.com/366 Review the show: socialmediaexaminer.com/apple
August 2, 2019
Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, in this episode I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. More about AJ Wilcox: b2linked.com Show notes: socialmediaexaminer.com/365 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediaexaminer.com/vms
July 26, 2019
Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs. More about Tim Schmoyer: videocreators.com Show notes: socialmediaexaminer.com/364 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediaexaminer.com/vms
July 19, 2019
Could your business benefit from a dedicated community? Wondering where you should build your community? To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini, founder and CEO of Mighty Networks. Video Marketing Summit: socialmediaexaminer.com/vms Show notes: socialmediaexaminer.com/363 More about Gina: mightynetworks.com/about Review the show: socialmediaexaminer.com/apple
July 12, 2019
To explore how to set up a Facebook funnel, I interview Facebook ads expert Charlie Lawrance. Video Marketing Summit: socialmediaexaminer.com/vms Show notes: socialmediaexaminer.com/362 About Charlie: charlielawrance.co.uk/smm Review the show: socialmediaexaminer.com/apple
July 5, 2019
To explore creating content for LinkedIn pages and which new features can help, I interview Michaela Alexis, a LinkedIn expert and creator. Show notes: socialmediaexaminer.com/361 More from Michaela: mickalexis.com/building-your-empire-on-linkedin Review this show: socialmediaexaminer.com/apple
June 28, 2019
Wondering how to use Facebook Ads to find new customers? Do you want to know who to target with cold ads on Facebook? To explore targeting cold audiences with Facebook ads, I interview Amanda Bond, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/360
June 21, 2019
Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales? To explore how to create Instagram ads that work, I interview Andrew Hubbard, a Facebook and Instagram ad expert. Show notes: https://www.socialmediaexaminer.com/359
June 14, 2019
Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer, the world’s leading authority on Google Analytics. Show notes: https://www.socialmediaexaminer.com/358 Google Analytics for Marketers Seminar: socialmediaexaminer.com/gaseminar/
June 7, 2019
Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts? To explore how to use Quora for marketing, I interview JD Prater, Quora’s full-time evangelist. Show notes: socialmediaexaminer.com/357 Google Analytics for Marketers Seminar: socialmediaexaminer.com/gaseminar/
May 31, 2019
Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel, a former journalist, and a storytelling expert. Show notes: https://www.socialmediaexaminer.com/356
May 24, 2019
Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz, founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services. Show notes: https://www.socialmediaexaminer.com/355
May 17, 2019
Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case? To explore IGTV and how it can help your business, I interview Jasmine Star, Instagram expert, professional photographer, and business strategist. Show notes: https://www.socialmediaexaminer.com/354
May 11, 2019
Hey there, Michael Stelzner coming to you with an important bonus episode. I want to talk about some important new research that was just released. Here’s what we’ll cover: The decline of Facebook for marketing, use of live video, Messenger bots, Instagram, and YouTube. Check out the report at https://www.socialmediaexaminer.com/report2019/
May 10, 2019
Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl, a local business marketing expert and owner of two performing arts studios. Show notes: https://www.socialmediaexaminer.com/353
May 3, 2019
Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl, Facebook ads expert and author of Facebook Ads Made Simple. Show notes: https://www.socialmediaexaminer.com/352
April 26, 2019
Want to run better Facebook retargeting ads? Wondering what tactics could improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd. 4:40 Why Facebook retargeting is valuable 6:22 Common Facebook retargeting mistakes 11:22 A Facebook remarketing method you can follow 29:55 How to follow up on remarketing campaigns Show notes: socialmediaexaminer.com/351 More about Susan: susanwenograd.com Review this show: socialmediaexaminer.com/apple
April 19, 2019
Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman, an expert in developing communities. Sponsored by the Social Media Marketing Society: http://www.smmarketingsociety.com Show notes: https://www.socialmediaexaminer.com/350
April 12, 2019
Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta, a Facebook Groups expert. Show notes: https://www.socialmediaexaminer.com/349
April 5, 2019
Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. Show notes: https://www.socialmediaexaminer.com/348
March 29, 2019
Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith, a consultant for Facebook, and the leading expert on Facebook marketing. Show notes: https://www.socialmediaexaminer.com/347
March 22, 2019
Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. What do you think? Find show notes and share your comments and questions at http://www.socialmediaexaminer.com/346
March 15, 2019
Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner, a classically trained filmmaker who specializes in telling compelling video stories. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/345
March 8, 2019
Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka, who hosts The Top Entrepreneurs podcast. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/344
March 1, 2019
Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events? To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/343
February 22, 2019
Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon, the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/342
February 15, 2019
Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/341
February 8, 2019
Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: The Most Human Company Wins. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/340
February 1, 2019
Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help? To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/339
January 25, 2019
Want an easy way to interpret your analytics? Wondering how to create dashboards? To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/338
January 18, 2019
Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/337
January 11, 2019
Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/336
January 4, 2019
Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? In this episode, I interview Nick Nimmin, a YouTube expert for YouTube creators. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/335
December 28, 2018
Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? In this episode, I interview Shep Hyken, a customer service and experience expert. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/334
December 21, 2018
Do you need to make better strategic decisions? Wondering how to change your decision-making process? In this episode, I interview Jay Acunzo. Jay is an expert on the production of docuseries and video marketing for B2B businesses.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/333
December 14, 2018
Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? In this episode, I interview Tom Breeze, YouTube ads expert and founder of a YouTube ad agency.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/332
December 7, 2018
Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/331
November 30, 2018
Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/330
November 23, 2018
Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/329
November 16, 2018
Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/328
November 9, 2018
Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help? In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/327
November 2, 2018
Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook Watch show has more than 4 million subscribers. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/326
October 26, 2018
Want more website visitors? Wondering how Messenger bots can help? In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/325
October 24, 2018
Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy. Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/ Here's why we killed two shows and moved a third one over to YouTube. Show notes: https://www.socialmediaexaminer.com/why-we-abandoned-facebook-video/
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