In this episode:
02:09 – An event to look forward to
03:10 – From agency to eCommerce
05:12 – Parallel paths
06:54 – In the physical product market
08:31 – How do you stand out?
10:54 – Some points of note so far
12:30 - The three-pronged approach
18:53 – How does it actually work?
19:32 – Maths and psychology
21:29 – More product considerations
22:56 – A useful marketing formula
24:06 – Around the globe in a year
25:40 – Managing by numbers
26:54 – Where the products come from
28:11 – What’s your brand?
28:49 – Putting it on Amazon
30:11 – Quick recap
32:57 – Once you’re live…
33:40 – Keep moving forward
37:45 – Between jump-off and a million dollars
38:58 – A key clue
41:08 – Where partnership comes in
43:13 – Some parting advice
Keep up with the latest online marketing trends with James’s personal coaching
Download A Guide to Ecommerce on Amazon (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness. This is Episode 626. Today we're going to be talking about Amazon eCommerce, and especially some tips if you are starting out or thinking about Amazon. I’ve brought along a really good friend of mine I've known for several years, had on this particular podcast a few times before
. Welcome back, Greg Cassar.
Greg: Hey James. Great to be here. Thanks for having me.
James: Always my pleasure, Greg. We have some very informative conversations. You are a subject matter expert in whatever we talk about. I've shared many experiences with you. We've been to Google head office together, we’ve spoken at your event in the past. You're speaking at my event
in April 2019, which was the catalyst for our discussion. I asked you to share some tips at that event. And you're going to be going in depth about your million-dollar first year selling on Amazon, which I'm really not surprised about. I'm sure it's not a usual result. It's not a typical result. But with your experience as an agency in the past, your huge skills around buying traffic and conversions and testing and data and all that geeky stuff, and your affinity for sales and marketing and the fact that you've traveled across the world, met with all the experts, you network at a high level, I wasn't surprised that you got a great result. But I am very interested in finding out more about this and sharing your experience. So thank you for coming along and revealing some of this stuff.