02:03 – A book to look forward to
03:20 – Getting paid for results
05:29 – Some crazy podcast numbers
07:50 – The companion course
09:10 – Going down the search routes
10:20 – Some exciting targeting strategies
12:33 – Places and apps
16:57 – Training up your pixel
19:00 – Google’s getting good
21:17 – Good lead gen, poor sales
24:46 – Efforts in the fitness space
26:09 – A certain type of video?
28:09 – What video ads look like for $50 products
30:37 – The right kind of engagement
32:36 – Demographic and intent
34:24 – This isn’t for you
37:39 – How many videos?
39:51 – A 90-second time limit?
41:58 – Different audience, different intro
44:49 – Shapes and sizes
48:01 – Parting advice
50:09 – How long to break even?
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 603. I am very excited. I have a repeat guest, someone who I speak to very often. He's not only handsome but he's also very, very clever at what he does. Welcome back, Tom Breeze.
Tom: Thank you so much, James. I think the “handsome” is the most important bit to get out first. Thank you.
James: You're like my James Bond. You know, I've got this Rolodex of clients who I speak with very often, and you're always very polite and capable. First, let's share this accolade. You mentioned to me something about your results with YouTube. They gave you some kind of recognition. What did they say you were?
Tom: Yeah. So, I recently heard from Google that I am the highest spending YouTube ad agency for performance-based campaigns. So, if you're looking to get ROI from campaigns, that's the sort of campaigns I do, and we’re the highest-spending worldwide.
Tom's bookA book to look forward to
James: Wow, well, congratulations. And it's always wonderful talking about YouTube ads with you because you obviously know what you're doing when you get awards like that. You have a website, viewability.co.uk
, and one of the reasons we thought it'd be a great idea to catch up today is you have a book coming out. It'll be out fairly soon. And you're calling the book Viewability
Tom: Yeah, exactly. We went around the houses to try and figure out what the name of the book should be. But I kind of, it always felt right to call it that. So yeah, we have the book called Viewability. It's all about YouTube ads. It was written in a way where I wanted people to be able to pick up the book,