In the episode:
01:02 – Allan’s marketing bestseller
02:53 – A marketer by necessity
04:25 – Marketing defined
06:05 – Putting it all on one page
07:10 – The plan in three stages
09:40 – Who the plan works for
11:48 – Who are you going to serve?
13:08 – Crafting your message
14:59 – The media that outlives all others
17:38 – If you’re not using email…
20:42 – What automation can do
22:55 – Delivering world-class experience
26:54 – How to increase customer value
28:39 – The four types of revenue
31:30 – Where do referrals come from?
38:19 – A 30-minute marketing plan
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 596. Today we're talking about marketing. I've brought along a friend of mine, a client who’s been a member of my SuperFastBusiness community
and somewhat the expert in marketing, especially marketing plans. Welcome, Allan Dib.
Alan: Hey, James. Pleasure to be on the show.
Allan’s marketing bestseller
James: It's such a great opportunity to have you on the show talking about marketing, because currently you have The 1-Page Marketing Plan as a book, is the number one marketing book on Amazon.com, which is a tremendous achievement. It's super inspirational for me, having just published a book
, learning from you what things have worked well and seeing your meteoric rise. It would appear that one-page marketing plans are very popular.
Allan: Yeah. So the book’s definitely been doing really, really well. I've been very proud of that. It's probably been fighting between number one and number five or so on the bestseller list for the better part of 18 months. So that's been really, really exciting. I've loved making an impact and I've loved hearing from a lot of readers that they've enjoyed the book and enjoyed the process.
James: Looks like you got an endorsement from Al Ries (I don't know if that’s how you pronounce it) but I remember reading his book, and it's great when you get such a credentialized endorsement on the front cover. And such a prominent book, too. I got a copy here in front of me. When I went to direct response training, they said that the best standout color is a yellow background with black text, and you've got lashings of that on your front cover.
Allan: That's it. That's it.