572 – How To Win In Content Marketing With Derek Halpern
Published January 31, 2018
41 min
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    Derek Halpern

    In this episode:

    03:07 - The celebrity gossip guy
    04:35 - How to deal with haters
    07:37 - Are you aimed at the right audience?
    09:58 - Three ways to sell yoga (or anything)
    13:04 - More on becoming relevant
    15:57 - What is selling, really?
    18:52 - Courses, coffee shops and YouTube
    24:35 - A return to video
    27:23 - Doing good work you love
    30:30 - The power of entertainment
    32:20 - When life gets weird
    35:05 - Psychology and books
    37:45 - Derek’s parting advice

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    James: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 572, and I have no idea where this episode is going to go because I've invited a zany, crazy, wacky guest who is pretty famous for just speaking his mind. Welcome to the call, Derek Halpern!

    Derek: Hey, what's up, dude? Zany, wacky? I haven't heard any of these words before. Is this an Australian thing?

    James: It must be. But dude, do you gladly wear those labels?

    Derek: Yeah, you know what, you could call me whatever you want at the end of the day, as long as you're smiling when you do it.

    James: I've got an ear-to-ear grin.

    Now, we're doing this on an audio format, but lately you've been on a video rampage, and I do want to talk about that today. There's a couple of things that I'm interested in, and firstly, how this discussion came about.

    We're kind of Facebook friends, aren't we? We've backed and forth a little bit. I've engaged with some of your conversations, which typically revolve around a coffee shop and something that someone has done in your nearby presence that you feel obliged to report on. Always very interesting. I wonder, how can one person get tangled up into so many side avenues of life? But then I realize, you're probably spending a large amount of time in the coffee shop. And humans are fascinating, right?

    Derek: Well, I'll tell you exactly what it is. First, I'm in the coffee shop a lot. I work from my home office. I've had offices before, I just don't like to have a real office. Right? It's just not for me. And working from home drives me crazy sometimes, so I go to the coffee shop. So I'm there a lot. Now not only do I go to the coffee shop, the problem with me and why this always happens to me, is because I'm a little loud, you know? I kind of put myself into situations that I shouldn't necessarily put myself into. And when I see someone do something stupid, I feel like I need to say something. You know what I mean?

    James: I do, and it's like, you almost typify for me that notion of a brash American. You've got a loud voice, you are opinionated, you've got a very strong accent, that New York thing, and it's great. It like, burns a hole in your brain and from the time that I first encountered you online, you've always had a strong presence in whatever you did. So I've known you from SocialTriggers.com, and I think probably that's where you got your most traction originally, is it?

    The celebrity gossip guy

    Derek: Well, most traction with my own name. Most people know this through storytelling or whatever - me telling my, sharing my story.
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