565 – How To Market And Automate Your Online Course
Published December 29, 2017
47 min
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    John Lint

    In the interview:

    02:50 - Automating the launch strategy
    04:58 - The $200 clarinet course
    06:17 - Four main campaigns
    08:08 - Start by preframing
    08:51 - Value in three videos
    11:30 - Limited time only
    12:54 - Wait, there’s more
    14:03 - The four-day sale summarized
    16:57 - How to avoid tech overwhelm
    20:32 - Four keys to success
    27:35 - A Swiss army knife of a product
    32:23 - Support and affiliates
    36:32 - For the hardcore marketer
    43:10 - In summary

    Get your course into the market with John Lint's M10 Pro software

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    Get John Lint's Guide to Successfully Launching Your Online Course (and PDF transcription)


    James: James Schramko here, welcome back to SuperFastBusiness.com. Today we're talking about online courses, because that's a hot topic. And for this subject I've brought along a friend of mine, John Lint. How are you, John?

    John: Good. How are you, James?

    James: Very good. Now you have an unusual accent. What don't you tell us where you're from?

    John: Yeah. I'm originally from Belgium but I never actually lived there. My parents obviously are Belgian and we traveled a bit. My father used to work for the government and I ended up in Australia. I married an Australian, so I am also Australian. And now I'm living either in Canada or in Thailand and I spend my time as well as in Australia. So that's me. [Laughs]

    James: That's pretty straightforward. So you're a Belgian Australian Canadian Thailand resident.

    John: That's right.

    James: Well, we've become great friends through our Maldives trip. You and I have spent a lot of time talking about business and floating around the Indian Ocean, catching waves.

    John: That was amazing. I loved it and I'm looking forward to next year.

    James: Yeah, we had a great time, didn't we, on that trip?

    John: I mean we are booked up, the boards are coming so we’re ready to go.

    James: Booked up, sold out, yeah. It's all happening. And one of the great things about that is, you know, we get to exchange ideas and you're a member of SuperFastBusiness where I've been doing my coaching, and I've watched the development of your progression through the various fields.

    But what I’ve came to realize is that you are somewhat of an expert when it comes to launches and online products and software. You really have a great brain for this stuff, and I thought it'd be good if you could come along and perhaps share some of the key insights and lessons that you've learnt over the years, being behind the scenes, seeing what actually goes on with online courses and learning from the mistakes of others so that we don't have to go down that path. So would that be okay?

    John: Yeah. Sure.
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