In the interview:
02:50 - Automating the launch strategy
04:58 - The $200 clarinet course
06:17 - Four main campaigns
08:08 - Start by preframing
08:51 - Value in three videos
11:30 - Limited time only
12:54 - Wait, there’s more
14:03 - The four-day sale summarized
16:57 - How to avoid tech overwhelm
20:32 - Four keys to success
27:35 - A Swiss army knife of a product
32:23 - Support and affiliates
36:32 - For the hardcore marketer
43:10 - In summary
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Get John Lint's Guide to Successfully Launching Your Online Course (and PDF transcription)
James: James Schramko here, welcome back to SuperFastBusiness.com. Today we're talking about online courses, because that's a hot topic. And for this subject I've brought along a friend of mine, John Lint. How are you, John?
John: Good. How are you, James?
James: Very good. Now you have an unusual accent. What don't you tell us where you're from?
John: Yeah. I'm originally from Belgium but I never actually lived there. My parents obviously are Belgian and we traveled a bit. My father used to work for the government and I ended up in Australia. I married an Australian, so I am also Australian. And now I'm living either in Canada or in Thailand and I spend my time as well as in Australia. So that's me. [Laughs]
James: That's pretty straightforward. So you're a Belgian Australian Canadian Thailand resident.
John: That's right.
James: Well, we've become great friends through our Maldives trip
. You and I have spent a lot of time talking about business and floating around the Indian Ocean, catching waves.
John: That was amazing. I loved it and I'm looking forward to next year.
James: Yeah, we had a great time, didn't we, on that trip?
John: I mean we are booked up, the boards are coming so we’re ready to go.
James: Booked up, sold out, yeah. It's all happening. And one of the great things about that is, you know, we get to exchange ideas and you're a member of SuperFastBusiness where I've been doing my coaching, and I've watched the development of your progression through the various fields.
But what I’ve came to realize is that you are somewhat of an expert when it comes to launches and online products and software. You really have a great brain for this stuff, and I thought it'd be good if you could come along and perhaps share some of the key insights and lessons that you've learnt over the years, being behind the scenes, seeing what actually goes on with online courses and learning from the mistakes of others so that we don't have to go down that path. So would that be okay?
John: Yeah. Sure.